Latest stories by Chris Farmer
Nine tips to keep emails from Gmail’s Promotions tab
The Gmail Promotions tab – some people love it, some people hate it, and some people love to hate it. For many of us email marketers, when we find our witty subject lines and...
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Including a sender image in your email: The annoying truth
Over the last few years, especially as teams across industries have become more remote, email has seen a lot of changes both good and bad. Everyone will agree that an increase...
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Building out our email template features
Email templates are the first thing your recipients notice about your emails. Great emails speak for themselves in the ROI they generate and the engagements they drive, let alone...
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Breaking down the data: A new way of viewing your email metrics
Data is rich. Gleaning insights on recipient trends, content effectiveness, and message irregularities are hidden in email data, waiting to be uncovered by senders looking...
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Continuing our commitment: HTTPS innovation and optimization
That drive hasn’t left us in over ten years, and it carries on in every new feature we...
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