Best Practices

  • Best Practices
Protecting Your Deliverability With Honeypots

Dunno about you, but I find it oddly satisfying every time I flag a spammer and stop them in their tracks. It’s like I’m tag-teaming with ISPs to police the interwebz, fighting the good ol’ fight. And there’s a lot that ISPs can learn from in-house efforts to stop spammers, especially from traps like honeypots that are meant to ban spammers from your email servers. Honeypots are a sticky topic (pun intended) because there’s a lot of upside to using them. That’s good news for you, but bad news for the unsuspecting target.

Nick Schafer
4 min read
  • Best Practices
Building Email Lists Of Contacts That (Actually) Want To Hear From You

This post was written and contributed by our friends at Ongage. You have a large list of subscribers that opted-in to receive your stuff. All potential customers – so naturally you want to send them everything you’ve got: daily content pieces, offers and discounts, a little Grumpy Cat, too. It’s gonna be great!

Mailgun Team
7 min read
  • Best Practices
Diving Head-First Into The Inbox: What’s Impacting My Deliverability?

It’s no secret that many first-time senders struggle with delivery across different mailbox providers. To find out what could be impacting deliverability for new senders, we set off on a journey to uncover as much information as we could about what makes MTAs tick.

Nick Schafer
5 min read
  • Best Practices
Domain Reputation or IP Reputation: Which One Does Gmail Care About More?

We often compare email reputation to a credit score. The better your sender score, the more likely your email will get delivered.

Chris Farmer
5 min read
  • Best Practices
FML, My Mass Email Had A Typo. What Do I Do?

So, you made a mistake. You spent a long time making sure your email was perfect. You sent it out to your list, feeling all anxious and victorious at the same time.

Nicole Jacobson
6 min read
  • Best Practices
How To Build An Email List The Right Way

I’ve seen a lot of lists – good lists, bad lists, and everything in between – so I can usually tell when a company’s email list is going to cause deliverability problems. When someone says, “yeah, I’ve got about ten million people on my list. I bought it off the internet a few years ago from a guy named Joe, and…” that raises some red flags.

Nick Schafer
6 min read
  • Best Practices
FML, Every Email I Send Goes To The Gmail Promotions Tab

The Promotions tab. Some people love it, some people hate it, some people love to hate it. For many of us, when we find our messages filed under Promotions instead of the primary inbox, we say something along the lines of:

Chris Farmer
5 min read
  • Best Practices
FML, I’m On An Email Blacklist. What Do I Do?

The holidays already come with mounting anxiety. Will I find a Nintendo Switch for the kids? Your mom’s going to stay here for how long?! Will there be eggnog? So when you find either your domain name or IP address on an email blacklist, it’s easy to overreact.

Travis Walton
5 min read
  • Best Practices
Black Friday & Cyber Monday: 5 Tips To Stand Out In A Crowded Inbox During The Holidays

Stores are busting out wreaths and giant bows. Santas are sitting in shopping malls. There’s a faint chill in the air (or at least that’s what we’re told; we’re based in Texas).

Nicole Jacobson
8 min read
  • Best Practices
Can You Guarantee Better Email Deliverability?

Everyone wants better deliverability. It’s a worthy goal. When messages don’t reach inboxes, you’re missing out on an opportunity to connect with customers, plus you’re having to pay to send emails to people who will never see those emails. The thought of your messages bouncing or landing in spam…

Nick Schafer
6 min read
  • Best Practices
The Best DNS Blacklists – Not All Blacklists Are Created Equal

At Mailgun, we often get emails from customers letting us know about IPs appearing on blacklists. We want to set the record straight on this. Not all blacklists are created equal. Some blacklists you should care about, but there are others that you shouldn’t lose any sleep over.

Nick Schafer
3 min read
  • Best Practices
Email Remains The Most Effective Marketing Platform

This article was written and contributed by Rod Ussing at Lookahead.io. With the explosive growth of social media, some marketers have started to question whether email is still relevant to online marketing. Indeed, it’s not uncommon to see blog posts entitled “Email is Dead!” To examine this dramatic claim, let us take a look at the current status of email in marketing, and review a few facts along the way.

Mailgun Team
5 min read

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