Best Practices

  • Best Practices

Epic Rep Battle – Marketing Versus Transactional Emails

Imagine this scenario — you’re a sender that is sending massive amounts of email left and right from the same domain without a care in the world about reputation. I bet you would feel like all that email will help warm your IP, right? Get yourself a good reputation with ISPs?

Natalie Hays
6 min read
  • Best Practices

Cutting Through The Noise When Choosing An ESP

Picking an Email Service Provider is a mental tug of war: you’ll be working with that ESP a long time, and you want to make sure that the service is going to meet your needs perfectly. But there’s no avoiding the pressure from the business to figure it out ASAP. That app you’ve been working on is missing email capabilities and needed to deploy yesterday…or maybe that email server you’ve been using just can’t keep up with all the emails that need to go out every day.

Nick Schafer
6 min read
  • Best Practices

Protecting Your Domain Reputation With DMARC

As someone who works in this wonderful world of email, I can tell you there are a few things that just make life miserable for everyone: spammers and phishers. The interwebz is still the preferred platform for business and social interactions, so of course, there’s more incentive for bad actors to target users for their own financial gain. Let’s look at the stupid easy ways bad actors can lure us into a trap, and how we can stop getting pwned by spammers.

Jonathan Torres
6 min read
  • Best Practices

Explicit Consent And The GDPR

GDPR is real (and enforceable) to anyone that does business with EU residents, even if you’re halfway across the world. Time just flew by in all this prep work to become GDPR compliant, and no one had any fun – except for the data privacy experts. Those guys had all kinds of fun and an early Christmas. Everyone else had real talk and real confusion.

Josh Odom
5 min read
  • Best Practices

Protecting Your Deliverability With Honeypots

Dunno about you, but I find it oddly satisfying every time I flag a spammer and stop them in their tracks. It’s like I’m tag-teaming with ISPs to police the interwebz, fighting the good ol’ fight. And there’s a lot that ISPs can learn from in-house efforts to stop spammers, especially from traps like honeypots that are meant to ban spammers from your email servers. Honeypots are a sticky topic (pun intended) because there’s a lot of upside to using them. That’s good news for you, but bad news for the unsuspecting target.

Nick Schafer
4 min read
  • Best Practices

Building Email Lists Of Contacts That (Actually) Want To Hear From You

This post was written and contributed by our friends at Ongage. You have a large list of subscribers that opted-in to receive your stuff. All potential customers – so naturally you want to send them everything you’ve got: daily content pieces, offers and discounts, a little Grumpy Cat, too. It’s gonna be great!

Mailgun Team
7 min read
  • Best Practices

Diving Head-First Into The Inbox: What’s Impacting My Deliverability?

It’s no secret that many first-time senders struggle with delivery across different mailbox providers. To find out what could be impacting deliverability for new senders, we set off on a journey to uncover as much information as we could about what makes MTAs tick.

Nick Schafer
5 min read
  • Best Practices

Domain Reputation or IP Reputation: Which One Does Gmail Care About More?

We often compare email reputation to a credit score. The better your sender score, the more likely your email will get delivered.

Chris Farmer
5 min read
  • Best Practices

FML, My Mass Email Had A Typo. What Do I Do?

So, you made a mistake. You spent a long time making sure your email was perfect. You sent it out to your list, feeling all anxious and victorious at the same time.

Nicole Jacobson
6 min read
  • Best Practices

How To Build An Email List The Right Way

I’ve seen a lot of lists – good lists, bad lists, and everything in between – so I can usually tell when a company’s email list is going to cause deliverability problems. When someone says, “yeah, I’ve got about ten million people on my list. I bought it off the internet a few years ago from a guy named Joe, and…” that raises some red flags.

Nick Schafer
6 min read
  • Best Practices

FML, Every Email I Send Goes To The Gmail Promotions Tab

The Gmail promotions tab. Some people love it, some people hate it, some people love to hate it. For many of us email marketers, when we find our witty subject lines and email campaigns filed under the Gmail promotions tab instead of the primary inbox, we say something along the lines of:

Chris Farmer
7 min read
  • Best Practices

FML, I’m On An Email Blacklist. What Do I Do?

The holidays already come with mounting anxiety. Will I find a Nintendo Switch for the kids? Your mom’s going to stay here for how long?! Will there be eggnog? So when you find either your domain name or IP address on an email blacklist, it’s easy to overreact.

Travis Walton
5 min read

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