Best Practices

  • Best Practices

Black Friday & Cyber Monday: 5 Tips To Stand Out In A Crowded Inbox During The Holidays

Stores are busting out wreaths and giant bows. Santas are sitting in shopping malls. There’s a faint chill in the air (or at least that’s what we’re told; we’re based in Texas).

Nicole Jacobson
8 min read
  • Best Practices

Can You Guarantee Better Email Deliverability?

Everyone wants better deliverability. It’s a worthy goal. When messages don’t reach inboxes, you’re missing out on an opportunity to connect with customers, plus you’re having to pay to send emails to people who will never see those emails. The thought of your messages bouncing or landing in spam…

Nick Schafer
6 min read
  • Best Practices

The Best DNS Blacklists – Not All Blacklists Are Created Equal

At Mailgun, we often get emails from customers letting us know about IPs appearing on blacklists. We want to set the record straight on this. Not all blacklists are created equal. Some blacklists you should care about, but there are others that you shouldn’t lose any sleep over.

Nick Schafer
3 min read
  • Best Practices

Email Remains The Most Effective Marketing Platform

This article was written and contributed by Rod Ussing at Lookahead.io. With the explosive growth of social media, some marketers have started to question whether email is still relevant to online marketing. Indeed, it’s not uncommon to see blog posts entitled “Email is Dead!” To examine this dramatic claim, let us take a look at the current status of email in marketing, and review a few facts along the way.

Mailgun Team
5 min read
  • Best Practices

Best Practices For Successful Email Delivery

This article was written and contributed by Rod Ussing at Lookahead.io. Composing good email is important but making sure it successfully reaches your recipients is critical. So many well-intended messages end up in spam (60% in a recent analysis). We talked a lot about the relationship between reputation and deliverability in our last post. Let’s talk about how to get your email into recipients’ inboxes reliably.

Mailgun Team
8 min read
  • Best Practices

Why Sending Email Isn’t Enough

Written and contributed by Nick Schafer, our Deliverability Engineer. When you think about the reputation of your business, customer service and product quality are key attributes that come to mind. Email communication practices can also contribute to the reputation of a business. For the purpose of this post, I’d like to deep dive into email reputation.

Mailgun Team
9 min read
  • Best Practices

How Behavioral Onboarding Emails Increased Product Usage For Mailgun

Mailgun is an email automation service enabling developers to quickly integrate email into their application.

Mailgun Team
4 min read
  • Best Practices

Why Automated Transactional Emails Are Critical To Your Growth

Written and contributed by Howard Lo, Founder of Rabbut.com, an email collection app for blogs and businesses built on Mailgun. You can learn more at Rabbut’s blog.

Mailgun Team
4 min read
  • Best Practices

Get Your Email In Check For The Holidays

As the holidays approach, we see the volume of sending increase for some of our customers. Whether for order confirmation emails or marketing emails, it could be detrimental to a business if recipients do not receive their emails – and it does happen. In fact, 17% of email marketing campaigns fail to reach consumers.

Mailgun Team
3 min read
  • Best Practices

The Evolution Of Email Deliverability

Although email is heavily targeted by spammers, it still remains the most popular and effective way of communicating on the web today for user growth and engagement.

Mailgun Team
1 min read
  • Best Practices

The Art Of Inboxing

Email has changed the world because of its openness, ubiquity and asynchronicity. Unfortunately, these traits also attract malicious users that are out to abuse the beauty of the SMTP protocol.

Mailgun Team
7 min read
  • Best Practices

Double Opt-In In PHP With Mailgun

Custom signup form with Mailgun Creating a signup with Mailgun can be trivial. I receive tons of messages from people asking me to write a tutorial on how to do this in PHP so here it is.

Orlando Kalossakas
5 min read

37 - 48 out of 52 items

sign up
It's easy to get started. And it's free.
See what you can accomplish with the world's best email delivery platform.
Sign up for Free