Best Practices

  • Best Practices

Email Remains The Most Effective Marketing Platform

This article was written and contributed by Rod Ussing at Lookahead.io. With the explosive growth of social media, some marketers have started to question whether email is still relevant to online marketing. Indeed, it’s not uncommon to see blog posts entitled “Email is Dead!” To examine this dramatic claim, let us take a look at the current status of email in marketing, and review a few facts along the way.

Mailgun Team
5 min read
  • Best Practices

Best Practices For Successful Email Delivery

This article was written and contributed by Rod Ussing at Lookahead.io. Composing good email is important but making sure it successfully reaches your recipients is critical. So many well-intended messages end up in spam (60% in a recent analysis). We talked a lot about the relationship between reputation and deliverability in our last post. Let’s talk about how to get your email into recipients’ inboxes reliably.

Mailgun Team
8 min read
  • Best Practices

Why Sending Email Isn’t Enough

Written and contributed by Nick Schafer, our Deliverability Engineer. When you think about the reputation of your business, customer service and product quality are key attributes that come to mind. Email communication practices can also contribute to the reputation of a business. For the purpose of this post, I’d like to deep dive into email reputation.

Mailgun Team
9 min read
  • Best Practices

How Behavioral Onboarding Emails Increased Product Usage For Mailgun

Mailgun is an email automation service enabling developers to quickly integrate email into their application.

Mailgun Team
4 min read
  • Best Practices

Why Automated Transactional Emails Are Critical To Your Growth

Written and contributed by Howard Lo, Founder of Rabbut.com, an email collection app for blogs and businesses built on Mailgun. You can learn more at Rabbut’s blog.

Mailgun Team
4 min read
  • Best Practices

Get Your Email In Check For The Holidays

As the holidays approach, we see the volume of sending increase for some of our customers. Whether for order confirmation emails or marketing emails, it could be detrimental to a business if recipients do not receive their emails – and it does happen. In fact, 17% of email marketing campaigns fail to reach consumers.

Mailgun Team
3 min read
  • Best Practices

The Evolution Of Email Deliverability

Although email is heavily targeted by spammers, it still remains the most popular and effective way of communicating on the web today for user growth and engagement.

Mailgun Team
1 min read
  • Best Practices

The Art Of Inboxing

Email has changed the world because of its openness, ubiquity and asynchronicity. Unfortunately, these traits also attract malicious users that are out to abuse the beauty of the SMTP protocol.

Mailgun Team
7 min read
  • Best Practices

Double Opt-In via PHP With Mailgun

Custom signup form with Mailgun Creating a signup with Mailgun can be trivial. I receive tons of messages from people asking me to write a tutorial on how to do this in PHP so here it is.

Orlando Kalossakas
5 min read
  • Best Practices

Gmail Open Tracking Test At Mailgun

If you haven’t heard Gmail has made some changes to the way they serve images in their email clients. T

Mailgun Team
1 min read
  • Best Practices

Closing The Loop Between Your Customer Data And Your Email Data

One of the latest tech buzz phrases is “big data”. Once you put something on the internet you will (hopefully) have plenty of data to choose from – the hard part is tying data from disparate sources all together into actionable insights. This is what “big data” is supposed to help with…I think.

Mailgun Team
8 min read
  • Best Practices

Growth Hacking, Email And Mullets

The phrase “Growth Hacker” was invented by Sean Ellis and made popular by Andrew Chen. Sean Ellis mentions that “a growth hacker is a person whose true north is growth.” Andrew Chen talks about how a technical background is becoming a more important skill set in marketers so they can better leverage their efforts.

Mailgun Team
5 min read

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