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  • Email DIY

Sunset Policies: Allowing Unengaged Recipients to Ride Off into the Sunset

In the final scene of the classic Western Shane, the titular character rides off into the sunset. The ambiguous ending has been debated for decades, but the result is the same. Shane is moving on, and we will never truly know his fate. Like Shane, you should consider when it is time to move on—in email terms, that means letting low or zero engagement recipients “ride off into the sunset” via sunset policies that clean unengaged contacts from your mailing lists.

Travis Walton
6 min read
  • Best Practices

Email's Best of 2020

When we toast on New Year’s Eve and look back on this year, we’ll likely think back on a lot of different events… We all know that 2020 was a year to remember. However, one theme that 2020 was defined by was the theme of change. The world of email was no different – we saw a lot of change happen in the way we plan, create, and send messages, and all of it gave us great opportunities to learn. As we close out the year, let’s take a look at some of 2020’s best email trends.

Kate Nowrouzi
5 min read
  • What's new

Catch-All Domain Support Is Now Available In Email Validations

Here at Mailgun, our focus has always been on creating solutions that solve problems big and small… and this philosophy doesn’t stop at email validations. We wanted to make it easier to identify different types of addresses through our validation services, and we are pleased to announce that catch-all domain support is now available through Mailgun email validations.

Peter Trinder
4 min read
  • Best Practices

How To Improve Email Open Rates

Sending emails that don’t get opened can be frustrating—you’ve crafted the most engaging content, used a witty subject line, and even included a hilarious, relatable gif from The Office. What is going on with your low open rates?

Mary Dolan
8 min read
  • Best Practices

Preparing Your Email Infrastructure Correctly

With the number of global email users set to grow to a huge 4.48 billion users in 2024, email certainly is the right marketing channel for establishing seamless communication with your customer base. In fact, the number of emails sent and received every day across the world is projected to increase to over 347 billion daily emails by 2023. Therefore, if you leverage email marketing the right way, you can boost both your sales and ROI.

Kevin George
8 min read
  • Best Practices

4 Tips To Improve Your Email Deliverability In 2020

Done well, an email program is one of the most valuable tools at an organization’s disposal. It can help you achieve a high delivery rate, which is the rate at which your email is successfully delivered to a target audience. However, if done poorly, your program may result in low delivery rates, fewer customers, and delayed orders or services. Take a look below at four common delivery issues and how you can avoid them.

Mary Dolan
7 min read
  • Best Practices

COVID-19 Email Communications Dos and Don’ts

As COVID-19 expands rapidly across the globe, we are observing more brands try to send email communications to their subscribers about the pandemic and how it is impacting their business. Even though all brands are affected one way or another, certain industries need to send critical updates to their customers, such as travel, hospitality, and the entertainment industry, with regards to cancelations, refund policies, and change fees.

Kate Nowrouzi
4 min read
  • For devs

How To Use Parallel Programming

If you’re unfamiliar with the concept of parallel programming, it probably sounds like something out of Star Trek or a creepy Black Mirror episode (the machines were watching us all along). However, in the real world, parallel programming is something you can use to save time and quickly accomplish business goals. In this post, I’ll be covering the basics of parallel programming and its pros and cons—no creepy machines necessary.

Mary Dolan
3 min read
  • What's new

Mailgun’s COVID-19 Plan of Action

Here at Mailgun, we're continuously monitoring the situation surrounding the coronavirus (COVID-19) pandemic. Our team is working around the clock to ensure the continued health and safety of our employees, as well as the continuity of our business and the continued support of you, our customers.

Mailgun Team
2 min read
  • Security

Password Meters Are Not For Humans

Mailgun takes the security of our users’ accounts very seriously, and when it comes to a compromise of an account - no one is having any fun. With so many things that can contribute to an account compromise, we took a step back to look at the various attack vectors used by bad actors trying to gain access to accounts.

Patrick Tilley
8 min read
  • What's new

Send Your Emails at the Perfect Time with Send Time Optimization

STO uses machine learning to determine the best time to deliver a message to each recipient, at the moment when it’s most likely to be seen and read.

Chris Farmer
3 min read
  • Best Practices

My Email Isn’t Authentic Enough - Misfit Email Series

Recently, I was asked a question; “What if my mail isn’t authentic enough?” Today, I’ll walk through potential problems and solutions of improper email authentication, so pull up a chair and get comfy.

Levi Trejo
8 min read

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