Showing Popular Posts

  • Best Practices

The Path To Email Engagement In 2021: Key Learnings

Consumers’ needs and habits are constantly evolving – this year, probably more than ever – and keeping up with email engagement trends can sometimes feel…exhausting, but there are ways to gain insight and strategic inspiration. By knowing their trends and preferences, you’ll be able to provide what users need and want most in 2021 and beyond. And don't worry – we've got research-backed key insights that will give a much needed boost to your email program.

Mary Dolan
10 min read
  • Security

SAML Single Sign-On Is Now Available

At Mailgun by Pathwire, account security is one of our biggest priorities, and we’re always looking for ways to make the Mailgun experience more secure and scalable. In an effort to do just that, we’re thrilled to announce that SAML authentication is now available for our Scale and Enterprise plan customers.

Chris Farmer
3 min read
  • What's new

Say Hello to Pathwire

The day has finally come! Today, we’re excited to introduce you to Pathwire, our new parent brand, and unveil a slightly refreshed look and feel for Mailgun, which you’ll see evolving over the months to come.

William Conway
5 min read
  • Best Practices

How To Improve Email Open Rates

Sending emails that don’t get opened can be frustrating—you’ve crafted the most engaging content, used a witty subject line, and even included a hilarious, relatable gif from The Office. What is going on with your low open rates?

Mary Dolan
8 min read
  • Best Practices

Preparing Your Email Infrastructure Correctly

With the number of global email users set to grow to a huge 4.48 billion users in 2024, email certainly is the right marketing channel for establishing seamless communication with your customer base. In fact, the number of emails sent and received every day across the world is projected to increase to over 347 billion daily emails by 2023. Therefore, if you leverage email marketing the right way, you can boost both your sales and ROI.

Kevin George
8 min read
  • Best Practices

4 Tips To Improve Your Email Deliverability In 2020

Done well, an email program is one of the most valuable tools at an organization’s disposal. It can help you achieve a high delivery rate, which is the rate at which your email is successfully delivered to a target audience. However, if done poorly, your program may result in low delivery rates, fewer customers, and delayed orders or services. Take a look below at four common delivery issues and how you can avoid them.

Mary Dolan
7 min read
  • Best Practices

COVID-19 Email Communications Dos and Don’ts

As COVID-19 expands rapidly across the globe, we are observing more brands try to send email communications to their subscribers about the pandemic and how it is impacting their business. Even though all brands are affected one way or another, certain industries need to send critical updates to their customers, such as travel, hospitality, and the entertainment industry, with regards to cancelations, refund policies, and change fees.

Kate Nowrouzi
4 min read
  • For devs

How To Use Parallel Programming

If you’re unfamiliar with the concept of parallel programming, it probably sounds like something out of Star Trek or a creepy Black Mirror episode (the machines were watching us all along). However, in the real world, parallel programming is something you can use to save time and quickly accomplish business goals. In this post, I’ll be covering the basics of parallel programming and its pros and cons—no creepy machines necessary.

Mary Dolan
3 min read
  • What's new

Mailgun’s COVID-19 Plan of Action

Here at Mailgun, we're continuously monitoring the situation surrounding the coronavirus (COVID-19) pandemic. Our team is working around the clock to ensure the continued health and safety of our employees, as well as the continuity of our business and the continued support of you, our customers.

Mailgun Team
2 min read
  • Security

Password Meters Are Not For Humans

Mailgun takes the security of our users’ accounts very seriously, and when it comes to a compromise of an account - no one is having any fun. With so many things that can contribute to an account compromise, we took a step back to look at the various attack vectors used by bad actors trying to gain access to accounts.

Patrick Tilley
8 min read
  • What's new

Send Your Emails at the Perfect Time with Send Time Optimization

STO uses machine learning to determine the best time to deliver a message to each recipient, at the moment when it’s most likely to be seen and read.

Chris Farmer
3 min read
  • Best Practices

My Email Isn’t Authentic Enough - Misfit Email Series

Recently, I was asked a question; “What if my mail isn’t authentic enough?” Today, I’ll walk through potential problems and solutions of improper email authentication, so pull up a chair and get comfy.

Levi Trejo
8 min read

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