Showing post with tag: Email DIY

  • Email DIY

The Basics of SPF Records

What do you think of when you think of the term SPF? If you’re new to email, it probably makes you think of sunblock (it’s June, so we should probably put some on). But, as it turns out, there’s another type of SPF protection that’s a little more relevant to the email industry: SPF records.

Mary Dolan
6 min read
  • Email DIY

Understanding DKIM: How It Works and Why It's Necessary

As email usage and capabilities continue to grow, it’s important to make sure that your sender reputation is staying positive and secure. One of the best ways to do this is to use DKIM (short for DomainKeys Identified Mail). If the idea of yet another email acronym is throwing you off, don’t be alarmed. We’ll walk through the basics–and benefits—of DKIM to illuminate its purpose and value to sender organizations.

Mary Dolan
6 min read
  • Best Practices

How To Improve your Email Delivery Rate

Done well, an email program is one of the most valuable tools at an organization’s disposal. It can help you achieve a high delivery rate, which is the rate at which your email is successfully delivered to a target audience. However, if done poorly, your program may result in low delivery rates, fewer customers, and delayed orders or services. Take a look below at four common delivery issues and how you can avoid them.

Mary Dolan
5 min read
  • Email DIY

Intelligent Email Forwarding With Mailgun

My email has always been pretty publically available on my website. It’s good practice, and it makes it easy for people to get in touch with me. However, this created a bit of a problem.

Nick Lafferty
4 min read
  • Best Practices

Email Safe Fonts & Typography: Improving Accessibility In Emails TEST THIS

Kevin is the Head of Marketing at EmailMonks, one of the largest Email Templates production company which specializes in converting PSD to email templates. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage and share insights with fellow marketers. Feel free to connect with him on Twitter.

Kevin George
6 min read
  • Email DIY

Reverse DNS White Labeling — Hello, My Name Is…

DNS is about as old as the internet itself, and it’s easy to understand why. Domain names are way easier to memorize and remember than IP addresses, so DNS records were bound to catch on as more and more people started using the internet. Could you imagine remembering each IP address of the sites you wish to visit? That’d be a handful.

Michael Kane
3 min read
  • Email DIY

Email Open Rates: Decoded

Sending email is one thing; having someone open the email is another. Your open rate with any given list is one of the first measurements of success, and it should be. If you’re sending emails and nobody is opening them, chances are something in your strategy is mucking up your open rate.

Natalie Hays
4 min read
  • Email DIY

Easy DIY For Your Mailgun Account

When you have an issue that pops up unexpectedly, there’s always a sense of urgency to get it resolved quickly – and somehow the minutes just seem to drag on. You can’t get going fast enough, and you’re reaching for something – anything – that might help you.

Mailgun Team
3 min read

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