Showing post with tag: Email DIY

  • Best Practices

Make Email Accessibility Your New Year’s Resolution

You may wonder if you need email accessibility, but more people are affected by issues of accessibility than you might think. According to the WHO, nearly one billion people suffer from a visual impairment (like dyslexia or color blindness), and many of them need assistive technology to consume content. By making your emails accessible, you can ensure you're reaching your entire audience.

Nicolas Garnier
7 min read
  • Email DIY

The Basics of Email Subdomains

When it comes to email sending, sometimes you need more than the press of a button to get your message across. You may have heard of email subdomains, but you may be wondering - how do you use them? And, wait a minute, what exactly are they?

Nick Lafferty
6 min read
  • Best Practices

He's Just Not That Into You: Disengaged Mailing List Subscribers

If your welcome message is not opened, and your many follow up emails with promotions and attractive discounts do not seem to make your subscribers engage with your emails, maybe it is time to give up. Maybe, they just aren’t that into you.

Kate Nowrouzi
4 min read
  • Email DIY

How To Promote Strategic Engagement In Your Email Program

The word “engagement” can mean a lot of things. It may be a fancy word you use to spice up various dental and doctor’s appointments. It may mean you’re about to get married (hey, congratulations! Time to celebrate). 💍When it comes to email, however, “engagement” generally means one thing: how your recipients are responding to your messages. And you hope they’re not responding like Ron Swanson.

Mary Dolan
6 min read
  • Email DIY

The Basics of SPF Records

What do you think of when you think of the term SPF? If you’re new to email, it probably makes you think of sunblock (it’s June, so we should probably put some on). But, as it turns out, there’s another type of SPF protection that’s a little more relevant to the email industry: SPF records.

Mary Dolan
6 min read
  • Email DIY

Understanding DKIM: How It Works and Why It's Necessary

As email usage and capabilities continue to grow, it’s important to make sure that your sender reputation is staying positive and secure. One of the best ways to do this is to use DKIM (short for DomainKeys Identified Mail). If the idea of yet another email acronym is throwing you off, don’t be alarmed. We’ll walk through the basics–and benefits—of DKIM to illuminate its purpose and value to sender organizations.

Mary Dolan
6 min read
  • Best Practices

4 Tips To Improve Your Email Deliverability In 2020

Done well, an email program is one of the most valuable tools at an organization’s disposal. It can help you achieve a high delivery rate, which is the rate at which your email is successfully delivered to a target audience. However, if done poorly, your program may result in low delivery rates, fewer customers, and delayed orders or services. Take a look below at four common delivery issues and how you can avoid them.

Mary Dolan
7 min read
  • Email DIY

Intelligent Email Forwarding With Mailgun

My email has always been pretty publically available on my website. It’s good practice, and it makes it easy for people to get in touch with me. However, this created a bit of a problem.

Nick Lafferty
4 min read
  • Best Practices

Email Safe Fonts & Typography: Improving Accessibility In Emails TEST THIS

Kevin is the Head of Marketing at EmailMonks, one of the largest Email Templates production company which specializes in converting PSD to email templates. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage and share insights with fellow marketers. Feel free to connect with him on Twitter.

Kevin George
6 min read
  • Email DIY

Reverse DNS White Labeling — Hello, My Name Is…

DNS is about as old as the internet itself, and it’s easy to understand why. Domain names are way easier to memorize and remember than IP addresses, so DNS records were bound to catch on as more and more people started using the internet. Could you imagine remembering each IP address of the sites you wish to visit? That’d be a handful.

Michael Kane
3 min read
  • Email DIY

Email Open Rates: Decoded

Sending email is one thing; having someone open the email is another. Your open rate with any given list is one of the first measurements of success, and it should be. If you’re sending emails and nobody is opening them, chances are something in your strategy is mucking up your open rate.

Natalie Hays
4 min read
  • Email DIY

Easy DIY For Your Mailgun Account

When you have an issue that pops up unexpectedly, there’s always a sense of urgency to get it resolved quickly – and somehow the minutes just seem to drag on. You can’t get going fast enough, and you’re reaching for something – anything – that might help you.

Mailgun Team
3 min read

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