Showing post with tag: Email Lists

  • Best Practices
Using Segmentation and Validations for Email List Cleaning

Segmentation is a common best practice in the email industry. In theory, when you break a larger list down into smaller lists based on different qualifiers and adjust the email contents to appeal to those smaller audiences, your open and click rates are bound to rise. But what happens with you pair segmentation with validations?

Cameron Henry
5 min read

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