Sending email is one thing; having someone open the email is another. Your open rate with any given list is one of the first measurements of success, and it should be. If you’re sending emails and nobody is opening them, chances are something in your strategy is mucking up your open rate.
This post was written and contributed by our friends at Ongage. You have a large list of subscribers that opted-in to receive your stuff. All potential customers – so naturally you want to send them everything you’ve got: daily content pieces, offers and discounts, a little Grumpy Cat, too. It’s gonna be great!
The great thing about APIs is that they come together as building blocks for all sorts of applications. You don’t have to reinvent the wheel to add new features, just integrate an API and save yourself some time. At Mailgun, we continuously improve our APIs so devs can add email to the list of things their app can do.
So, you made a mistake. You spent a long time making sure your email was perfect. You sent it out to your list, feeling all anxious and victorious at the same time.
The Gmail promotions tab. Some people love it, some people hate it, some people love to hate it. For many of us email marketers, when we find our witty subject lines and email campaigns filed under the Gmail promotions tab instead of the primary inbox, we say something along the lines of:
This guest post comes from Ongage, a front-end email marketing platform that integrates nicely with ESPs like Mailgun and empowers you to do some seriously advanced things with your marketing emails.
Stores are busting out wreaths and giant bows. Santas are sitting in shopping malls. There’s a faint chill in the air (or at least that’s what we’re told; we’re based in Texas).
Today, we are excited to announce that our partnership with Ongage is moving to the next level.
This article was written and contributed by Rod Ussing at Lookahead.io. With the explosive growth of social media, some marketers have started to question whether email is still relevant to online marketing. Indeed, it’s not uncommon to see blog posts entitled “Email is Dead!” To examine this dramatic claim, let us take a look at the current status of email in marketing, and review a few facts along the way.
Mailgun customers appreciate features like our sending infrastructure optimized for fast sending and detailed logs allowing users to look back at messages for 30 days. Templates are something that is not available for storage within Mailgun’s control panel, however, we know many of our customers use templates for a variety of emails to save on time and resources.
The phrase “Growth Hacker” was invented by Sean Ellis and made popular by Andrew Chen. Sean Ellis mentions that “a growth hacker is a person whose true north is growth.” Andrew Chen talks about how a technical background is becoming a more important skill set in marketers so they can better leverage their efforts.
With the proliferation of social networks and online market places, the importance of true email integration has become more apparent. This was originally posted in 2011.
