Showing post with tag: Email Marketing

  • Email DIY

Email Open Rates: Decoded

Sending email is one thing; having someone open the email is another. Your open rate with any given list is one of the first measurements of success, and it should be. If you’re sending emails and nobody is opening them, chances are something in your strategy is mucking up your open rate.

Natalie Hays
4 min read
  • Best Practices

Building Email Lists Of Contacts That (Actually) Want To Hear From You

This post was written and contributed by our friends at Ongage. You have a large list of subscribers that opted-in to receive your stuff. All potential customers – so naturally you want to send them everything you’ve got: daily content pieces, offers and discounts, a little Grumpy Cat, too. It’s gonna be great!

Mailgun Team
7 min read
  • Email DIY

Reach Your Users Through Email And Push Notifications On The Same Platform

The great thing about APIs is that they come together as building blocks for all sorts of applications. You don’t have to reinvent the wheel to add new features, just integrate an API and save yourself some time. At Mailgun, we continuously improve our APIs so devs can add email to the list of things their app can do.

Erik Nilsen
2 min read
  • Best Practices

FML, My Mass Email Had A Typo. What Do I Do?

So, you made a mistake. You spent a long time making sure your email was perfect. You sent it out to your list, feeling all anxious and victorious at the same time.

Nicole Jacobson
6 min read
  • Best Practices

FML, Every Email I Send Goes To The Gmail Promotions Tab

The Gmail promotions tab. Some people love it, some people hate it, some people love to hate it. For many of us email marketers, when we find our witty subject lines and email campaigns filed under the Gmail promotions tab instead of the primary inbox, we say something along the lines of:

Chris Farmer
7 min read
  • Email DIY

Mailgun For Non-Devs: Leveraging An Email Marketing Platform

This guest post comes from Ongage, a front-end email marketing platform that integrates nicely with ESPs like Mailgun and empowers you to do some seriously advanced things with your marketing emails.

Mailgun Team
5 min read
  • Best Practices

Black Friday & Cyber Monday: 5 Tips To Stand Out In A Crowded Inbox During The Holidays

Stores are busting out wreaths and giant bows. Santas are sitting in shopping malls. There’s a faint chill in the air (or at least that’s what we’re told; we’re based in Texas).

Nicole Jacobson
8 min read
  • Email DIY

Hit Your Target Inbox With Ongage And Mailgun: Ongage Announces New Integration With Mailgun’s V3 API

Today, we are excited to announce that our partnership with Ongage is moving to the next level.

Mailgun Team
1 min read
  • Best Practices

Email Remains The Most Effective Marketing Platform

This article was written and contributed by Rod Ussing at Lookahead.io. With the explosive growth of social media, some marketers have started to question whether email is still relevant to online marketing. Indeed, it’s not uncommon to see blog posts entitled “Email is Dead!” To examine this dramatic claim, let us take a look at the current status of email in marketing, and review a few facts along the way.

Mailgun Team
5 min read
  • Email DIY

Sendwithus Turns Mailgun Into A Fully Featured Marketing Platform

Mailgun customers appreciate features like our sending infrastructure optimized for fast sending and detailed logs allowing users to look back at messages for 30 days. Templates are something that is not available for storage within Mailgun’s control panel, however, we know many of our customers use templates for a variety of emails to save on time and resources.

Mailgun Team
3 min read
  • Best Practices

Growth Hacking, Email And Mullets

The phrase “Growth Hacker” was invented by Sean Ellis and made popular by Andrew Chen. Sean Ellis mentions that “a growth hacker is a person whose true north is growth.” Andrew Chen talks about how a technical background is becoming a more important skill set in marketers so they can better leverage their efforts.

Mailgun Team
5 min read
  • Best Practices

Page Views Vs Engagement

With the proliferation of social networks and online market places, the importance of true email integration has become more apparent. This was originally posted in 2011.

Mailgun Team
2 min read

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