Cheaper isn’t always better when you need to monitor your deliverability and the performance of your email messages. Mailgun’s email service gives you analytics tools, support from email experts, and scalable email delivery infrastructure with a dedicated IP address all in one place – bundled to streamline your costs.
If you only care that emails get sent via SMTP server or an API, bare-bones email providers like Amazon Simple Email Service (SES) might work out for transactional email. But it’s not enough for growing businesses looking to measure the impact of email on their bottom-line. Especially if you’re just starting to send email and need to proactively track your sending reputation.
And if your website or app isn’t built on AWS, Mailgun makes it easy to start sending email with access to powerful APIs, shared IP pools, and support available 24/7. Customers on paid subscription also get 1 dedicated IP free that’s ready to use for transactional email or marketing email. To get free emails with Amazon SES, you have to use Amazon EC2 for compute or through AWS orchestration using Elastic Beanstalk.
Speaking to someone over the phone at AWS to troubleshoot IPs or to monitor deliverability is out of reach for many small businesses. AWS reserves any kind of customer support to its enterprise level. The good thing about sending through Mailgun, is that you can create a custom experience for a fraction of the price, based on your sending needs today and your growth targets down the road. Should any issue come up, you’ll have a clear escalation path and a support team available 24×7 through ticket, chat, and phone to troubleshoot.
Do you know who is daily monitoring your IPs and email sending reputation? Get an expert on your side with Mailgun's Deliverability Services. Don’t wait until you learn the hard way, you need to have someone daily looking out for your email deliverability reputation.
Mailgun makes it easy to prevent deliverability issues that come up from bad mailing list practices. We’ve built an email verification service into our email delivery platform, to help you with list management by keeping your contact data clean. Know if an email address has a typo, if it’s a suspected spamtrap, or if it’s an overall risky contact that could affect your delivery rates and IP reputation the next time you send an email marketing campaign. AWS doesn’t do this directly on their platform – you have to integrate an external service if it’s available via API and manage multiple vendors.
With Amazon SES as your email service provider, you’re in the dark about how your emails perform every time you send. Don’t miss out on valuable insights once you start to scale your sending to 1 million emails or more. When you open an account with Mailgun, you get access to an analytics dashboard that tracks your email deliverability and everything that happens in your account over a 30-day period. Use your sending data to generate meaningful reporting, visualize your deliverability rates, and optimize your email campaigns.
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