Postmark Alternatives For Better Email Deliverability
For businesses in need of a transactional email provider, some may choose Postmark for its affordability, email API, and core services. However, if you also need a reliable company that can handle additional needs like email marketing and helps protect your sender reputation with vigilant email validation, there are Postmark alternatives you should consider.
Amazon SES, Mailchimp, Elastic Email, Mandrill, Sendgrid, and others may come to mind, and each have their strengths, but Mailgun can provide the whole email delivery platform package.
While Postmark prides itself on offering managed IPs and strong customer service for a low cost, many businesses require more advanced, premium services in order to scale their marketing automation programs. Here are some other perks that might be worth paying for:
Email marketing support.
Some businesses have email newsletters and other marketing campaigns in addition to their transactional email delivery needs. Postmark’s services are for transactional emails only, while Mailgun can support a variety of email delivery through API calls or SMTP servers.
Mailgun offers phone, chat, and email support with a team that speaks your language, whether that’s Python or Ruby. With Mailgun’s Managed Email Service, you also gain access to your very own dedicated email expert and ongoing account guidance.
A dedicated IP address, no matter your size.
Postmark says dedicated IPs are available at no charge, but read the fine print—that’s only for their high-volume senders. While Mailgun charges customers for a dedicated IP address, it comes loaded with additional features like automated IP warmup to help you start sending on the right foot.
Look Beyond The Sticker Price
Although it may seem like all Postmark alternatives will stretch your budget, Mailgun does have a free plan that gives users 10,000 free emails, which is sometimes ample for businesses just starting out. Mailgun’s free tier also comes with data analytics and activity logs, and there is no limit on customer support tickets. The free plan is ideal for clients who are just starting out, or who want to test different email delivery services before choosing the best one for their transactional email and email marketing needs.
If you’re looking for a transactional email only platform, Postmark might be sufficient for you. But Mailgun can offer you something that no other Postmark alternatives can – email validations. With the Managed Service, a dedicated email expert can go over your contact lists to ensure that they are as clean as can be to not only reduce bounce rates but avoid getting blacklisted and throttled by Google’s Gmail and others.
What’s more is that Mailgun also offers the ability to schedule email delivery as well as A/B testing – two features that are not available from Postmark.
Get Started Today
If you’re looking for a Postmark alternative with easy integration that can handle both transactional email and email campaigns, give Mailgun a try—you won’t be disappointed. Start your free trial today.