{"id":13382,"date":"2026-04-29T19:30:23","date_gmt":"2026-04-29T19:30:23","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/transaktions-html-e-mail-vorlagen\/"},"modified":"2026-04-30T04:28:10","modified_gmt":"2026-04-30T04:28:10","slug":"transaktions-html-e-mail-vorlagen","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/de\/blog\/email\/transaktions-html-e-mail-vorlagen\/","title":{"rendered":"Design von HTML-E-Mail-Vorlagen f\u00fcr Transaktions-E-Mails"},"content":{"rendered":"\n<p>Styling HTML transactional email templates is painful. Tables, inline CSS, unsupported CSS, desktop clients, web clients, mobile clients, and various device sizes are all things that influence your email template. Should any inbox service provider (ISP, that\u2019s Gmail) or email service provider (ESP, that\u2019s Sinch Mailgun) struggle to receive or send your emails, your campaigns will fail to generate engagement.<\/p>\n\n<p>It\u2019s no surprise that developers don\u2019t want to deal with transactional email templates when there\u2019s a backlog of more important priorities.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-5844\"><p class=\"h5 m-0\" id=\"toc-title-5844\">Table of contents<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-is-a-transactional-email-template\">What is a transactional email template?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#best-practices-for-designing-transactional-html-email-templates\">Best practices for designing transactional HTML email templates<\/a><a class=\"scrollme link-body-color\" href=\"#build-to-a-standard-size\">Build to a standard size<\/a><a class=\"scrollme link-body-color\" href=\"#make-sure-its-responsive\">Make sure it\u2019s responsive<\/a><a class=\"scrollme link-body-color\" href=\"#dont-attempt-to-get-promotional\">Don\u2019t attempt to get promotional<\/a><a class=\"scrollme link-body-color\" href=\"#ensure-you-have-fallbacks-for-all-gifs-specialty-fonts-and-images\">Ensure you have fallbacks for all GIFs, specialty fonts, and images.<\/a><a class=\"scrollme link-body-color\" href=\"#optimize-images-for-performance-and-compatibility\">Optimize\u00a0images for performance and compatibility\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#consider-accessibility\">Consider accessibility<\/a><a class=\"scrollme link-body-color\" href=\"#include-fields-for-personalization\">Include fields for personalization<\/a><a class=\"scrollme link-body-color\" href=\"#test-before-you-send\">Test before you send<\/a><a class=\"scrollme link-body-color\" href=\"#use-a-recognizable-sender-name\">Use a recognizable sender name<\/a><a class=\"scrollme link-body-color\" href=\"#write-in-plain-language-and-avoid-jargon\">Write in plain language and avoid jargon<\/a><a class=\"scrollme link-body-color\" href=\"#focus-on-a-single-strong-cta\">Focus on a single, strong CTA<\/a><a class=\"scrollme link-body-color\" href=\"#use-a-single-column-layout-with-adequate-spacing\">Use a single-column layout with adequate spacing<\/a><a class=\"scrollme link-body-color\" href=\"#maintain-branding-consistency\">Maintain branding consistency<\/a><a class=\"scrollme link-body-color\" href=\"#keep-promotional-content-to-a-minimum\">Keep promotional content to a minimum<\/a><a class=\"scrollme link-body-color\" href=\"#use-preheader-text-strategically\">Use preheader text strategically<\/a><a class=\"scrollme link-body-color\" href=\"#make-support-information-easy-to-find\">Make support information easy to find<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#advanced-considerations-for-transactional-email-templates\">Advanced considerations for transactional email templates<\/a><a class=\"scrollme link-body-color\" href=\"#implement-spf-dkim-and-dmarc\">Implement SPF, DKIM, and DMARC<\/a><a class=\"scrollme link-body-color\" href=\"#optimize-for-dark-mode-compatibility\">Optimize for dark mode compatibility<\/a><a class=\"scrollme link-body-color\" href=\"#a-b-test-subject-lines-and-ctas\">A\/B test subject lines and CTAs<\/a><a class=\"scrollme link-body-color\" href=\"#track-kpis-beyond-opens-and-clicks\">Track KPIs beyond opens and clicks<\/a><a class=\"scrollme link-body-color\" href=\"#use-automation-tools-for-personalization\">Use automation tools for personalization<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#real-world-inspiration-for-transactional-email-templates\">Real-world inspiration for transactional email templates<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#mailguns-transactional-email-templates\">Mailgun\u2019s transactional email templates<\/a><a class=\"scrollme link-body-color\" href=\"#what-email-templates-look-like-sample-for-billing-notifications\">What email templates look like: sample for billing notifications<\/a><a class=\"scrollme link-body-color\" href=\"#inline-css-in-html-templates\">Inline CSS in HTML templates<\/a><a class=\"scrollme link-body-color\" href=\"#responsive-design-with-media-queries\">Responsive design with media queries\u202f<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">06<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#example-transactional-email-templates-download-free-html-transactional-email-templates\">Example transactional email templates: Download free HTML transactional email templates\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">07<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#most-popular-types-of-transactional-email-templates\">Most popular types of transactional email templates<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">08<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#final-thoughts-the-best-transactional-templates-for-the-best-email-campaigns\">Final thoughts: The best transactional templates for the best email campaigns<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">What is a transactional email template?<\/h2>\n\n<p>First things first: <a href=\"https:\/\/www.mailgun.com\/blog\/email\/what-is-transactional-email-basics\/\">transactional emails<\/a> are automated messages sent to recipients in response to a specific action. When someone does something on your website, like requesting a password reset or purchasing a product, they\u2019ll receive a transactional email.<\/p>\n\n<p>These emails differ from promotional emails or marketing emails in two ways. The first is about content. Transactional emails contain factual, straightforward information and usually don&#8217;t further a marketing goal or pitch an upsell. Secondly, as opposed to marketing messages, which require someone to subscribe or opt in to receive them, transactional emails don\u2019t need permission from the recipient.<\/p>\n\n<p>Transactional emails are sent immediately after the user takes an action and provide information related to that action. Let\u2019s take a look at some examples of transactional emails, for clarity\u2019s sake:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>Order confirmation email:<\/b> If someone makes an eCommerce purchase, they might receive an email confirming their purchase that also provides details like an order number, payment method used, and estimated delivery date.<\/li>\n\n\n\n<li><b>Notification email:<\/b> Another example might alert the recipient that something about their order, transaction, service request, or something else, has changed recently.<\/li>\n\n\n\n<li><b>Shipping confirmation email:<\/b> This might be triggered when a customer\u2019s order has been picked up by the shipping carrier.<\/li>\n\n\n\n<li><b>Abandoned cart email:<\/b> This type of email would be sent when a customer adds something to their cart but doesn\u2019t complete the purchase. It might contain an incentive such as a discount code to encourage them to proceed.<\/li>\n\n\n\n<li><b>Password reset email:<\/b> If someone forgets their password and requests a password reset, they might receive an email with a link to reset their password. <\/li>\n<\/ul>\n\n<p>There are more examples, of course, but this generally describes what we\u2019re talking about here. Transactional emails are an important part of any organization\u2019s customer service strategy. Not only do they provide people with important information about the product or service they purchased \u2013 as well as system messages and alerts \u2013 they also help to build trust and provide reassurance about actions taken.<\/p>\n\n<p>The basic structure of any transactional email template should include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Sender name and address<\/li>\n\n\n\n<li>The recipient&#8217;s name and address<\/li>\n\n\n\n<li>A clear subject line<\/li>\n\n\n\n<li>A spot for primary information about why the recipient is receiving this email<\/li>\n\n\n\n<li>Links to relevant tools or web pages related to the transaction (a cancel page, customer service, support, etc.).<\/li>\n\n\n\n<li>Contact info<\/li>\n<\/ul>\n\n<p>So, <b>a transactional email template is a pre-built layout that email developers can use to streamline the creation of customized transactional emails for their company or client<\/b>.<\/p>\n\n<p>By using a transactional email template, you can ensure that your messages check all the required boxes and share the same look and feel. This is important for customer trust. Transactional email templates also make it easier to focus on customizations without wasting time developing foundational elements.<\/p>\n\n<h2 class=\"wp-block-heading\">Best practices for designing transactional HTML email templates<\/h2>\n\n<p>Email design for transactional messages should be designed with care to ensure they\u2019re effective. Here are some best practices for designing templates for your automated emails:<\/p>\n\n<h3 class=\"wp-block-heading\">Build to a standard size<\/h3>\n\n<p>Transactional emails need to get straight to the point. It\u2019s not the time to take risks, try new things, or attempt to \u201cwow\u201d subscribers. Make sure you build your transactional emails to a standard size and don\u2019t go beyond 800 pixels wide. If you use Mailgun\u2019s <a href=\"https:\/\/www.mailgun.com\/de\/ressourcen\/tools\/email-vorlagen\/transaktions-email-vorlagen\/\" target=\"_tabs\" rel=\"noopener noreferrer\">transactional email templates<\/a>, you shouldn\u2019t have any issues with this one.<\/p>\n\n<h3 class=\"wp-block-heading\">Make sure it\u2019s responsive<\/h3>\n\n<p>With the increasing use of mobile devices to access email, it&#8217;s crucial to ensure your transactional email templates are optimized for different screen sizes. This allows recipients to easily read and interact with the message. Again, this isn\u2019t the time to cross your fingers and hope for the best. Make sure to utilize an <a href=\"https:\/\/www.mailgun.com\/de\/loesungen\/e-mail-test-software\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email testing tool<\/a> to see how your email appears in various situations.<\/p>\n\n<h3 class=\"wp-block-heading\">Don\u2019t attempt to get promotional<\/h3>\n\n<p><a href=\"https:\/\/www.mailgun.com\/blog\/email\/transactional-email-examples\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Transactional emails<\/a> serve a specific purpose and are not the place to promote your brand or products. Stick to the purpose of the email and maybe a simple CTA, and avoid adding additional marketing messages that could distract the recipient from the primary message.<\/p>\n\n<h3 class=\"wp-block-heading\">Ensure you have fallbacks for all GIFs, specialty fonts, and images.<\/h3>\n\n<p>To ensure your transactional emails are accessible to everyone, it&#8217;s important to have fallbacks for all GIFs, specialty fonts, and other design elements that may not display correctly in all email clients. This will ensure that all recipients can view the content of your email, regardless of the email client they\u2019re using. An <a href=\"https:\/\/www.emailonacid.com\/image-validation\/\" target=\"_tabs\" rel=\"noopener noreferrer\">image validation tool for email<\/a> makes it simple to ensure you\u2019ve covered this best practice.<\/p>\n\n<h3 class=\"wp-block-heading\">Optimize\u00a0images for performance and compatibility\u00a0<\/h3>\n\n<p>Images can enhance your email, but they also introduce deliverability and\u00a0rendering\u00a0risks if not handled carefully.\u00a0<\/p>\n\n<p>Keep file sizes as small as possible (generally under\u00a0200KB per image) to ensure fast load times, especially on mobile and slower connections.\u00a0<\/p>\n\n<p>For formats, stick with widely supported options:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>JPEG (JPG):\u00a0<\/strong>Best for photographs and complex visuals with lots of color.\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>PNG:\u00a0<\/strong>Ideal for graphics, logos, or images that require transparency.\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>GIF:\u00a0<\/strong>Useful for simple\u00a0animations, but\u00a0keep them short and lightweight.\u00a0<\/li>\n<\/ul>\n\n<p>Size images with responsiveness in mind. A common approach is to design at 2x the display size (e.g., a 600px-wide email uses a 1200px-wide image)\u00a0so\u00a0visuals stay sharp on high-DPI screens. Then constrain them in your HTML using <code>width: 100%;\u00a0max-width: 600px; height: auto;<\/code> to ensure they scale properly across devices.\u00a0<\/p>\n\n<p>Finally, always include descriptive alt text for accessibility and for cases where images are blocked by default. This ensures your message still communicates value even without visuals.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">Consider accessibility<\/h3>\n\n<p>When designing transactional email templates, it&#8217;s essential to consider accessibility<!-- -->, <a href=\"https:\/\/www.mailgun.com\/blog\/email\/european-accessibility-act\/\" target=\"_tabs\" rel=\"noopener noreferrer\">especially with EAA around the corner<\/a>. Make sure your email is easy to read and navigate for people with impairments, including those who use screen readers or other assistive technologies. Use alt text for images and make sure your color choices provide enough contrast for people with visual impairments. <a href=\"https:\/\/www.emailonacid.com\/email-accessibility\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Test for email accessibility <\/a>and make corrections until it\u2019s perfect for everyone.<\/p>\n\n<p>Accessibility isn\u2019t always top of mind, but it is important. We\u2019ve just released <b>Mailgun Inspect<\/b> to help. Using your transactional email templates with inspect will make sure your messages land in the inbox and are accessible to all your subscribers.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Make content more inclusive with semantic HTML checks.<\/li>\n\n\n\n<li>Flag missing alt text, poor contrast, or structural issues.<\/li>\n\n\n\n<li>Reach every subscriber, regardless of ability or device.<\/li>\n<\/ul>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_9bbc8b3346375b8f98d917278edee501\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Build better emails            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_9bbc8b3346375b8f98d917278edee501\">\r\n                Mailgun Inspect            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">Give Mailgun Inspect API a try completely free, no strings attached in our open Pilot program.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/de\/produkte\/inspect\/#form\"  class=\"btn btn-secondary\" >Talk to an expert<\/a><\/div>\r\n    <\/aside>\r\n\r\n\n<h3 class=\"wp-block-heading\">Include fields for personalization<\/h3>\n\n<p>Personalized transactional emails can be more effective in engaging your audience. Consider including fields for personalization, such as the recipient&#8217;s name or order details. This will help to create a more personal connection between the recipient and your brand. It can also help assure recipients that they\u2019re viewing accurate information.<\/p>\n\n<h3 class=\"wp-block-heading\">Test before you send<\/h3>\n\n<p>You\u2019ve probably picked up on a theme from all of these best practices \u2013 test, test, test. It\u2019s not enough to assume your email is good to go. Sending it to your colleague across the hall isn\u2019t proper due diligence, either. Use an <a href=\"https:\/\/www.mailgun.com\/de\/loesungen\/e-mail-test-software\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email testing tool<\/a> to check for display issues, typos, accessibility, and even deliverability (transactional emails should never go to spam).<\/p>\n\n<h3 class=\"wp-block-heading\">Use a recognizable sender name<\/h3>\n\n<p>Make sure your \u201cFrom\u201d name is clearly associated with your brand. Avoid generic sender names or \u201cno-reply\u201d addresses whenever possible, as they can reduce trust and discourage engagement. Instead, use a recognizable brand name (e.g., \u201cAcme Support\u201d or \u201cAcme Billing\u201d) and a monitored inbox so recipients can reply if needed.<\/p>\n\n<h3 class=\"wp-block-heading\">Write in plain language and avoid jargon<\/h3>\n\n<p>Transactional emails should be easy to understand at a glance. Use clear, straightforward language and avoid industry jargon, technical terminology, or internal acronyms. Recipients should immediately understand why they\u2019re receiving the email and what action (if any) they need to take.<\/p>\n\n<h3 class=\"wp-block-heading\">Focus on a single, strong CTA<\/h3>\n\n<p>If your email requires action, include one clear and prominent call to action (CTA). Multiple competing buttons or links can create confusion and reduce conversions. Make the primary CTA visually distinct and action-oriented (e.g., \u201cView receipt,\u201d \u201cReset password,\u201d or \u201cManage subscription\u201d).<\/p>\n\n<h3 class=\"wp-block-heading\">Use a single-column layout with adequate spacing<\/h3>\n\n<p>A clean, single-column layout improves readability and performs better on mobile devices. Ensure there\u2019s enough white space between sections, buttons, and text blocks to prevent clutter. Adequate spacing makes it easier for recipients to scan and act quickly.<\/p>\n\n<h3 class=\"wp-block-heading\">Maintain branding consistency<\/h3>\n\n<p>Even though transactional emails are functional, they should still reflect your brand. Use consistent voice and tone, display your logo prominently, and stick to your established color palette and fonts. Consistent branding builds trust and reassures recipients that the email is legitimate.<\/p>\n\n<h3 class=\"wp-block-heading\">Keep promotional content to a minimum<\/h3>\n\n<p>If you include any secondary messaging, keep it subtle and clearly separate from the primary transactional content. Avoid heavy promotional banners or competing offers that could distract from the purpose of the email.<\/p>\n\n<h3 class=\"wp-block-heading\">Use preheader text strategically<\/h3>\n\n<p>The preheader text (the short preview text that appears next to or below the subject line in the inbox) should support and reinforce the subject line. Use it to provide additional clarity, such as key details (order number, renewal date, etc.) that encourage the recipient to open the email.<\/p>\n\n<h3 class=\"wp-block-heading\">Make support information easy to find<\/h3>\n\n<p>Always include clear and prominent support information. This could be a help center link, customer support email address, phone number, or phone number. Transactional emails often relate to important account activity, so recipients should know exactly where to go if they have questions or concerns.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Guard your deliverability and protect subscribers from spoofers by implementing proper <a href='https:\/\/www.mailgun.com\/blog\/deliverability\/email-authentication-your-id-card-sending\/'>email authentication protocols<\/a>.<\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">Advanced considerations for transactional email templates<\/h2>\n\n<h3 class=\"wp-block-heading\">Implement SPF, DKIM, and DMARC<\/h3>\n\n<p>To guard your deliverability and protect subscribers from spoofers, implement proper email authentication protocols:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Sender Policy Framework (SPF)<\/li>\n\n\n\n<li>DomainKeys Identified Mail (DKIM)<\/li>\n\n\n\n<li>Domain-based Message Authentication, Reporting, and Conformance (DMARC)<\/li>\n<\/ul>\n\n<p>These protocols help inbox providers verify that your transactional emails are legitimate and improve inbox placement.<\/p>\n\n<h3 class=\"wp-block-heading\">Optimize for dark mode compatibility<\/h3>\n\n<p>Many email clients now support dark mode. When designing transactional email templates:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Avoid hard-coded background colors.<br \/>Use transparent logo files.<\/li>\n\n\n\n<li>Test contrast ratios.<\/li>\n\n\n\n<li>Validate how buttons and images render in dark environments.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">A\/B test subject lines and CTAs<\/h3>\n\n<p>Even transactional emails can benefit from testing. Consider testing subject lines, CTA language, and layout spacing to improve clarity and completion rates.<\/p>\n\n<h3 class=\"wp-block-heading\">Track KPIs beyond opens and clicks<\/h3>\n\n<p>For transactional email templates, monitor:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Completion rates.<\/li>\n\n\n\n<li>Bounce rates.<\/li>\n\n\n\n<li>Spam complaint rates.<\/li>\n\n\n\n<li>Failed delivery rates.<\/li>\n\n\n\n<li>Domain reputation health.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Use automation tools for personalization<\/h3>\n\n<p>Modern email platforms allow you to automate transactional email templates through APIs, webhooks, and CRM integrations. This ensures accurate personalization fields and real-time triggering.<\/p>\n\n<h2 class=\"wp-block-heading\">Real-world inspiration for transactional email templates<\/h2>\n\n<p>Many teams look at real examples before building their own transactional email templates. Reviewing effective designs can help you evaluate layout, hierarchy, CTA placement, branding, and clarity.<\/p>\n\n<p>Mailgun\u2019s downloadable transactional email templates provide production-ready HTML that you can customize and deploy immediately. Rather than offering only design previews, these templates are built for responsiveness, accessibility, and deliverability so you can integrate them directly into your workflows.<\/p>\n\n<h2 class=\"wp-block-heading\">Mailgun\u2019s transactional email templates<\/h2>\n\n<p>Sinch Mailgun offers several customizable transactional email templates to help you get started quickly.<\/p>\n\n<p>These email templates are built for common use cases like:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Billing notifications<\/li>\n\n\n\n<li>Order confirmations<\/li>\n\n\n\n<li>Password resets<\/li>\n\n\n\n<li>Account alerts<\/li>\n<\/ul>\n\n<p>Each template is lightweight and easy to customize, making it simple to add your branding and tailor content to your needs. Personalization fields are built in so you can quickly set up <a href=\"https:\/\/www.mailgun.com\/blog\/email\/transactional-email-unsung-hero\/\" target=\"_tabs\" rel=\"noopener noreferrer\">triggered messages<\/a> while keeping recipients informed.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>What email templates look like: sample for billing notifications<\/strong><\/h3>\n\n<p>Here is what a typical sample email template looks like:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"559\" height=\"803\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2026\/02\/image.png\" alt=\"\" class=\"wp-image-13377\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2026\/02\/image.png 559w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2026\/02\/image-209x300.png 209w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/><\/figure>\n<\/div>    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Mailgun offers both a templates API and a drag-and-drop editor to easily build your promotional or transactional email campaigns and triggered messages. <a href='https:\/\/www.mailgun.com\/de\/ressourcen\/tools\/email-vorlagen\/email-vorlagen-builder\/'>Learn more here.<\/a><\/div>\r\n    <\/div>\r\n\n<p>Here are a few standout features you should be aware of:<\/p>\n\n<h3 class=\"wp-block-heading\">Inline CSS in HTML templates<\/h3>\n\n<p>Before sending HTML emails, you should inline your CSS. We recommend using something like <a href=\"https:\/\/premailer.dialect.ca\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Premailer<\/a> to accomplish this. There are libraries that do this for each of the popular languages (<a href=\"https:\/\/github.com\/premailer\/premailer\" target=\"_tabs\" rel=\"noopener noreferrer\">Ruby<\/a>, <a href=\"https:\/\/github.com\/JedWatson\/node-premailer\" target=\"_tabs\" rel=\"noopener noreferrer\">Node<\/a>, <a href=\"https:\/\/github.com\/onassar\/PHP-Premailer\" target=\"_tabs\" rel=\"noopener noreferrer\">PHP<\/a>, <a href=\"https:\/\/pypi.org\/project\/premailer\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Python<\/a>, <a href=\"https:\/\/github.com\/dwightjack\/grunt-premailer\" target=\"_tabs\" rel=\"noopener noreferrer\">Grunt<\/a>), or you can <a href=\"https:\/\/premailer.dialect.ca\/\" target=\"_tabs\" rel=\"noopener noreferrer\">manually inline your CSS using Premailer<\/a>. Our responsive email templates include media queries for responsive design. It\u2019s important that media queries are not inlined (Premailer handles this for you).\u202f<\/p>\n\n<p>Our repo contains both the original templates with a separate CSS stylesheet, as well as templates with CSS already inlined \u2013 see the \/inlined folder.<\/p>\n\n<h3 class=\"wp-block-heading\">Responsive design with media queries\u202f<\/h3>\n\n<p>These email templates are responsive for mobile devices and use media queries to optimize the design for smaller screens.<\/p>\n\n<p>According to <a href=\"https:\/\/www.mailjet.com\/resources\/research\/email-engagement-2021\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Mailjet\u2019s email engagement report<\/a>, 52.5% of respondents use the Gmail mobile app to check their emails. So it\u2019s important that your emails look good and are usable on small screens.\u202f<\/p>\n\n<p>Be aware that, as of this writing, <a href=\"https:\/\/www.caniemail.com\/search\/?s=media%20queries\" target=\"_tabs\" rel=\"noopener noreferrer\">only a handful of major email clients support media queries<\/a>. This includes iOS Mail, Android 4.X, and Windows Phone 7.5 native email apps.\u202f<\/p>\n\n<p>We recently added <a href=\"https:\/\/www.mailgun.com\/blog\/email\/email-dark-mode\/\" target=\"_tabs\" rel=\"noopener noreferrer\">dark mode functionality<\/a> to these templates in line with the industry  \u2019s growing trend to protect users\u2019 eyes, conserve battery life, and improve design for contrast.<\/p>\n\n<h2 class=\"wp-block-heading\">Example transactional email templates: Download free HTML transactional email templates\u00a0<\/h2>\n\n<p>Just because we\u2019re nice, we\u2019ve removed some of the pain by open-sourcing and improving a collection of common HTML email templates for transactional messages. You can either <a href=\"https:\/\/github.com\/mailgun\/transactional-email-templates\/archive\/master.zip\" target=\"_tabs\" rel=\"noopener noreferrer\">download the templates as a zip file<\/a> or <a href=\"https:\/\/github.com\/mailgun\/transactional-email-templates\" target=\"_tabs\" rel=\"noopener noreferrer\">view them on GitHub<\/a>.<\/p>\n\n<p>These\u00a0email examples are free and open source, so feel free to use them as you wish. If you do use them, we\u2019d love to know about it \u2013\u202f <a href=\"https:\/\/twitter.com\/Mail_Gun\" target=\"_tabs\" rel=\"noopener noreferrer\">send us a link to your product or service on Twitter<\/a> or <a href=\"https:\/\/news.ycombinator.com\/item?id=8173520\" target=\"_tabs\" rel=\"noopener noreferrer\">discuss on Hacker News<\/a>.<\/p>\n\n<p>These templates aren\u2019t for email <i>marketing,<\/i> since the content can vary widely depending on what you&#8217;re sending. For example, an email newsletter can change with each new addition, while marketing emails need to be designed based on individual campaign goals and subscriber segments. So keep in mind that these templates are best suited for transactional emails only \u2013 not your next marketing campaign.\u202f<\/p>\n\n<p>Our transactional email library includes:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/github.com\/mailgun\/transactional-email-templates\" target=\"_tabs\" rel=\"noopener noreferrer\">Action emails<\/a> e.g. account activation, password resets, welcome emails\u202f\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/github.com\/mailgun\/transactional-email-templates\/blob\/master\/templates\/inlined\/alert.html\" target=\"_tabs\" rel=\"noopener noreferrer\">Email alerts<\/a> e.g. limit alert, problem alert\u202f\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/github.com\/mailgun\/transactional-email-templates\/blob\/master\/templates\/inlined\/billing.html\" target=\"_tabs\" rel=\"noopener noreferrer\">Billing emails<\/a> e.g. monthly receipts, invoices, order confirmations\u202f \u202f\u00a0<\/li>\n<\/ul>\n\n<p>These responsive HTML email templates now <a href=\"https:\/\/www.mailgun.com\/blog\/email\/email-dark-mode\/\" target=\"_tabs\" rel=\"noopener noreferrer\">work in dark mode<\/a> and have been tested across all popular email clients. The HTML code for these templates is <a href=\"https:\/\/github.com\/mailgun\/transactional-email-templates\" target=\"_tabs\" rel=\"noopener noreferrer\">available to copy or download through GitHub<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">Most popular types of transactional email templates<\/h2>\n\n<p>Transactional HTML email templates are essential for enhancing customer experience and streamlining business operations through automation. Among the most popular types are invoice email templates, which provide pricing details to help ensure customers understand their charges and account activity. These templates often integrate seamlessly with various CRM and billing systems, allowing for real-time updates and personalized communication. Automated invoice emails not only save time but also reduce the risk of human error, contributing to a more efficient workflow.<\/p>\n\n<p>Order confirmation templates are another vital type, offering customers instant assurance that their purchase has been processed. Shipping notification templates keep customers informed about the status of their deliveries, adding a layer of transparency that enhances trust and satisfaction. Password reset email templates ensure a smooth and secure process for customers to regain access to their accounts, crucial for maintaining a positive user experience. Each of these templates can be customized to reflect the brand&#8217;s identity, fostering a consistent and professional impression that significantly improves the overall customer experience.<\/p>\n\n<p>This brings us to a great point, transactional emails are the unsung heroes of customer experience and optimizing and personalizing them with html not only makes them more manageable and accessible, but more impactful in terms of building brand trust and community with your customers.<\/p>\n\n<p>Other popular types of transactional email templates include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Payment confirmation \/ receipt \/ invoice email:<\/strong> If someone completes a purchase or payment, they might receive an email confirming the transaction that also includes important details like the payment amount, invoice number, billing date, payment method used, and a breakdown of charges for their records.<\/li>\n\n\n\n<li><strong>Cancellation confirmation email: <\/strong>If a customer cancels an order, appointment, reservation, or subscription, they might receive an email confirming the cancellation that outlines what was canceled, the effective date, any refund details, and next steps if they wish to reactivate or make changes.<\/li>\n\n\n\n<li><strong>Subscription renewal \/ expiration notification email: <\/strong>If someone has an active subscription, they might receive an email reminding them of an upcoming renewal or alerting them that their subscription is about to expire. This message may include the renewal date, cost, billing information, and instructions for managing or canceling their subscription.<\/li>\n<\/ul>\n\n<p><strong>Security alert email:<\/strong> If suspicious or unusual activity is detected on a user\u2019s account, they might receive an email notifying them of the activity. This could include details about a new login, password change, or payment attempt, along with guidance on securing their account if the action was unauthorized.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Learn more about how transactional emails influence the customer experience <a href='https:\/\/www.mailgun.com\/blog\/email\/transactional-email-unsung-hero\/'>in our post<\/a> with data from our 2024 email and the customer experience report.<\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">Final thoughts: The best transactional templates for the best email campaigns<\/h2>\n\n<p>Whether you build your templates from scratch, or take advantage of our library, keep in mind that short, streamlined templates work best for transactional messages. Creating and managing multiple templates for your needs is easy with a strong API\u00a0and an easy email editor.<\/p>\n\n<p>We\u2019re all about giving you useful information, tools, and templates, but we also provide great service for your emails and for the humans that send them. Check out our transactional email services to learn more about what we do.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_8cdd3ae48823f899df44e212eb53a8d2\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Transactional email services            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_8cdd3ae48823f899df44e212eb53a8d2\">\r\n                Free, intuitive transactional email sending with powerful APIs            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">Mailgun gives you insight into analytics and mailbox provider performance, so you can see how Google\u2019s Gmail, Yahoo, and other providers handle your messages. Our goal is to help you achieve high delivery rates and keep your transactional emails out of the spam folder.\u202f<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/de\/loesungen\/transaktions-email-plattform\/\"  class=\"btn btn-secondary\" >Learn more<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Styling HTML transactional email templates is painful. Tables, inline CSS, unsupported CSS, desktop clients, web clients, mobile clients, and various device sizes are all things that influence your email template. Should any inbox service provider (ISP, that\u2019s Gmail) or email service provider (ESP, that\u2019s Sinch Mailgun) struggle to receive or send your emails, your campaigns [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":4074,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[20],"class_list":["post-13382","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transactional email templates: How-to&#039;s and free downloads - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Learn how to create responsive HTML transactional email templates. 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