{"id":14982,"date":"2026-02-26T10:00:00","date_gmt":"2026-02-26T10:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/e-mail-sms-transaktionsnachrichten\/"},"modified":"2026-09-22T13:34:35","modified_gmt":"2026-09-22T13:34:35","slug":"e-mail-sms-transaktionsnachrichten","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/de\/blog\/email\/e-mail-sms-transaktionsnachrichten\/","title":{"rendered":"Sichern Sie sich ab mit E-Mail und SMS f\u00fcr Transaktionsnachrichten"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Every hero needs a sidekick they can count on to help save the day. A solid sidekick always has the hero\u2019s back, and many times, they also have skills that complement their partner\u2019s strengths. <strong>Email and SMS work the same way<\/strong>, especially when it comes to delivering important transactional messages through email to text and email to SMS.<\/p>\n\n<p class=\"wp-block-paragraph\">Here at Sinch Mailgun, we think <a href=\"https:\/\/www.mailgun.com\/de\/blog\/email\/transaktions-e-mail-stiller-held\/\" target=\"_tabs\" rel=\"noopener noreferrer\">transactional emails are unsung heroes<\/a> of the customer experience. However, we also know that when you combine the power of SMS and email through email to text and email to SMS, you create a dynamic duo for customer communication.<\/p>\n\n<p class=\"wp-block-paragraph\">New research from Sinch proves this point, with survey results from hundreds of U.S. consumers and businesses. The new report, <a href=\"https:\/\/go.sinch.com\/connections-mgblog\" target=\"_blank\" rel=\"noreferrer noopener\"><em>The Art and Heart of Meaningful Customer Connections<\/em><\/a>, explores how transactional email works alongside tools like SMS transactional messages, email to text, and email to SMS gateways to enhance the way businesses connect with customers.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-3733\"><p class=\"h5 m-0\" id=\"toc-title-3733\">Inhaltsverzeichnis<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-email-to-text-works\">How email to text works<\/a><a class=\"scrollme link-body-color\" href=\"#step-by-step-sending-an-email-to-sms\">Step-by-Step: Sending an Email-to-SMS<\/a><a class=\"scrollme link-body-color\" href=\"#common-carrier-sms-gateway-domains\">Common carrier SMS gateway domains<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#holy-transactional-messages-batman\">Holy transactional messages, Batman!<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-are-transactional-sms-messages\">What are transactional SMS messages?<\/a><a class=\"scrollme link-body-color\" href=\"#key-characteristics\">Key characteristics<\/a><a class=\"scrollme link-body-color\" href=\"#order-confirmations\">Order confirmations<\/a><a class=\"scrollme link-body-color\" href=\"#delivery-notifications\">Delivery notifications<\/a><a class=\"scrollme link-body-color\" href=\"#identity-verification\">Identity verification<\/a><a class=\"scrollme link-body-color\" href=\"#account-activity-and-alerts\">Account activity and alerts<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#why-you-need-both-sms-and-email-for-transactional-messages\">Why you need both SMS and email for transactional messages<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#choose-your-communication-channels-wisely\">Choose your communication channels wisely<\/a><a class=\"scrollme link-body-color\" href=\"#transactional-sms-best-practices\">Transactional SMS best practices<\/a><a class=\"scrollme link-body-color\" href=\"#do-you-need-consent-for-transactional-sms\">Do you need consent for transactional SMS?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">06<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#start-sending-transactional-sms-with-sinch-mailgun\">Start sending transactional SMS with Sinch Mailgun<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">How email to text works<\/h2>\n\n<p class=\"wp-block-paragraph\">Email to text allows businesses to deliver transactional messages by converting an email into an SMS or MMS message through carrier or third-party gateway domains. When an email is sent to a designated phone number domain, the gateway extracts the message text and, in some cases, the subject line, then forwards that content directly to the recipient\u2019s mobile phone.<\/p>\n\n<p class=\"wp-block-paragraph\">Because SMS messages have character limits, longer emails may be split into multiple text messages or delivered as MMS instead. Attachments and HTML formatting are typically stripped or simplified, which is why email to text works best for short, time-sensitive transactional notifications.<\/p>\n\n<h3 class=\"wp-block-heading\">Step-by-Step: Sending an Email-to-SMS<\/h3>\n\n<ol class=\"wp-block-list\">\n<li>Open your email client (Gmail, Outlook, etc.).<\/li>\n\n\n\n<li>Enter recipient as 10digitnumber@carrier-gateway.com (no spaces\/dashes).<\/li>\n\n\n\n<li>Skip the Subject line for SMS to preserve character count.<\/li>\n\n\n\n<li>Write your message and send.<\/li>\n<\/ol>\n\n<h3 class=\"wp-block-heading\">Common carrier SMS gateway domains<\/h3>\n\n<figure tabindex=\"0\" class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Carrier<\/strong><\/td><td><strong>Email to SMS Domain<\/strong><\/td><\/tr><tr><td>AT&amp;T<\/td><td>number@txt.att.net<\/td><\/tr><tr><td>Verizon<\/td><td>number@vtext.com<\/td><\/tr><tr><td>T-Mobile<\/td><td>number@tmomail.net<\/td><\/tr><tr><td>Cricket<\/td><td>number@sms.cricketwireless.net<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">Availability and support may vary as some carriers are discontinuing email-to-SMS gateway services.<\/p>\n\n<h2 class=\"wp-block-heading\">Holy transactional messages, Batman!<\/h2>\n\n<p class=\"wp-block-paragraph\">When we published our 2024 report, <a href=\"https:\/\/www.mailgun.com\/de\/ressourcen\/forschung\/email-kundenerlebnis\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><i>Email and the customer experience<\/i><\/a>, survey results showed nearly 3 out of 4 consumers would choose email as a preferred channel for receiving transactional messages.<\/p>\n\n<p class=\"wp-block-paragraph\">The team at Sinch dove even deeper into the topic of transactional message preferences. They asked consumers to pick their top channel for specific situations along the customer journey. Time and again, the two options consumers selected most often were email and SMS.<\/p>\n\n<p class=\"wp-block-paragraph\">Ready to see for yourself? <a href=\"https:\/\/www.youtube.com\/watch?v=Av6VYs19D-k\" target=\"_tabs\" rel=\"noopener noreferrer\">Quick, to the Inboxmobile!<\/a><\/p>\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/go.sinch.com\/connections-quiz-mgblog\"><img decoding=\"async\" class=\"wp-image-4346\" width=\"1400\" height=\"269\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Connections_Campaign_-_Blog_CTA_-_1.png\" alt=\"Click to take a communication channel assessment\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Connections_Campaign_-_Blog_CTA_-_1.png 1400w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Connections_Campaign_-_Blog_CTA_-_1-300x58.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Connections_Campaign_-_Blog_CTA_-_1-768x148.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Connections_Campaign_-_Blog_CTA_-_1-1024x197.png 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/a><\/figure>\n\n<h2 class=\"wp-block-heading\">What are transactional SMS messages?<\/h2>\n\n<p class=\"wp-block-paragraph\">Transactional SMS messages are automated text messages businesses send to customers to provide important, non-promotional information related to a specific transaction or customer action. They are triggered by user actions like placing an order, requesting a password reset, or scheduling an appointment.<\/p>\n\n<h3 class=\"wp-block-heading\">Key characteristics<\/h3>\n\n<p class=\"wp-block-paragraph\">Unlike promotional messages (which can include newsletters, announcements, and event invitations), transactional messages typically are:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Automated:<\/strong> Sent in response to a specific user action or event.\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Non-<\/strong><strong>p<\/strong><strong>romotional: <\/strong>Focused on providing information related to a transaction or service, rather than promoting products or services.\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Time-<\/strong><strong>s<\/strong><strong>ensitive:<\/strong> Often convey time-sensitive information, like shipping updates, appointment reminders, or password reset codes.\u00a0<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Let\u2019s take a look at some examples.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">Order confirmations<\/h3>\n\n<p class=\"wp-block-paragraph\">For B2C senders, the first type of transactional message that likely comes to mind is the order confirmation. When consumers place an order, a transactional email and\/or SMS transactional message should arrive in their inboxes almost immediately. When these messages don\u2019t show up, many consumers worry something is wrong.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>Sinch\u2019s research shows 37% of consumers would prefer emails for order confirmations while 23% would pick SMS.<\/b> Combined, around 60% of consumers would choose either SMS or email for this kind of transactional message.<\/p>\n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Order confirmation            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"column\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"50\" data-chart-color=\"#FFBE3C\" data-chart-values=\"[&quot;37&quot;,&quot;23&quot;,&quot;9&quot;,&quot;3&quot;,&quot;6&quot;,&quot;42&quot;,&quot;17&quot;]\" data-chart-colors=\"[&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;]\" data-chart-titles=\"[&quot;Email&quot;,&quot;SMS&quot;,&quot;MMS&quot;,&quot;WhatsApp&quot;,&quot;Other messaging channels&quot;,&quot;Messaging (total)&quot;,&quot;Phone&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n<p class=\"wp-block-paragraph\">The research revealed similar preferences for receiving invoices and receipts. While SMS delivery has the advantage of being extremely fast, the email inbox makes it easy to archive and organize receipts for important purchases. Plus, when you partner with the right <a href=\"https:\/\/www.mailgun.com\/de\/produkte\/Senden\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email sending platform<\/a>, you can count on rapid-fire performance too.<\/p>\n\n<h3 class=\"wp-block-heading\">Delivery notifications<\/h3>\n\n<p class=\"wp-block-paragraph\">Whether it\u2019s a food delivery left on a doorstep or an important package that arrives while they&#8217;re away, consumers want to know when their orders show up and receive timely updates ASAP. That may be why consumer preferences for SMS increased from order confirmation to delivery updates, especially when paired with transactional email and email to text notifications.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>Sinch\u2019s survey found 27% of consumers want delivery notifications to come via text message while 37% are sticking with the email inbox.<\/b><\/p>\n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Delivery notifications            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"column\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"50\" data-chart-color=\"#FFBE3C\" data-chart-values=\"[&quot;37&quot;,&quot;27&quot;,&quot;10&quot;,&quot;4&quot;,&quot;6&quot;,&quot;46&quot;,&quot;12&quot;]\" data-chart-colors=\"[&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;]\" data-chart-titles=\"[&quot;Email&quot;,&quot;SMS&quot;,&quot;MMS&quot;,&quot;WhatsApp&quot;,&quot;Other messaging channels&quot;,&quot;Messaging (total)&quot;,&quot;Phone&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailgun.com\/de\/blog\/email\/e-mail-cx-wichtige-erkenntnisse\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Mailgun\u2019s research on email habits<\/a> found most consumers check their email multiple times per day. However, people tend to keep an <i>even closer<\/i> eye on their text messages. <a href=\"https:\/\/www.sinch.com\/blog\/sms-vs-email-marketing\/\" target=\"_tabs\" rel=\"noopener noreferrer\">SMS has open rates above 90%<\/a> and people tend to view new texts within the first five minutes of delivery.<\/p>\n\n<h3 class=\"wp-block-heading\">Identity verification<\/h3>\n\n<p class=\"wp-block-paragraph\">Another common and very important type of transactional message involves verifying the identity of a user before they access their account for your application or website. <a href=\"https:\/\/www.mailgun.com\/de\/blog\/product\/zwei-faktor-authentifizierung-kontosicherheit\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Two-factor authentication<\/a><a href=\"https:\/\/www.mailgun.com\/de\/blog\/product\/zwei-faktor-authentifizierung-kontosicherheit\/\">, or 2FA,<\/a> is part of daily life for digital consumers, but which channels do they prefer for receiving these transactional email and SMS messages?<\/p>\n\n<p class=\"wp-block-paragraph\">While one-third of consumers want verification codes sent to their email inboxes, SMS stays consistent with 26% saying they\u2019d prefer a text. <b>When email and SMS results are combined for verifications messages, they again account for nearly 60% of the total.<\/b><\/p>\n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Identity verification when logging in            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"column\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"50\" data-chart-color=\"#FFBE3C\" data-chart-values=\"[&quot;33&quot;,&quot;26&quot;,&quot;10&quot;,&quot;4&quot;,&quot;6&quot;,&quot;45&quot;,&quot;13&quot;,&quot;4&quot;]\" data-chart-colors=\"[&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;]\" data-chart-titles=\"[&quot;Email&quot;,&quot;SMS&quot;,&quot;MMS&quot;,&quot;WhatsApp&quot;,&quot;Other messaging channels&quot;,&quot;Messaging (total)&quot;,&quot;Phone&quot;,&quot;Webchat&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n<p class=\"wp-block-paragraph\">The device a consumer is using may dictate where they prefer to receive this kind of transactional message. For example, if someone\u2019s shopping online with their smartphone, a text may be most convenient. But email may be better when shopping on a desktop device. It\u2019s all about where it\u2019s easiest to access, copy, and paste that code.<\/p>\n\n<h3 class=\"wp-block-heading\">Account activity and alerts<\/h3>\n\n<p class=\"wp-block-paragraph\">Many businesses, such as financial institutions, use transactional messages to notify customers about potentially suspicious account activity. This is another situation where speed and reliable delivery are crucial.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>While a quarter of the consumers Sinch surveyed want these alerts sent to them via SMS, 34% would choose an email notification<\/b>.<\/p>\n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Identity verification when logging in            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"column\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"50\" data-chart-color=\"#FFBE3C\" data-chart-values=\"[&quot;34&quot;,&quot;25&quot;,&quot;9&quot;,&quot;4&quot;,&quot;5&quot;,&quot;43&quot;,&quot;14&quot;,&quot;4&quot;]\" data-chart-colors=\"[&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;]\" data-chart-titles=\"[&quot;Email&quot;,&quot;SMS&quot;,&quot;MMS&quot;,&quot;WhatsApp&quot;,&quot;Other messaging channels&quot;,&quot;Messaging (total)&quot;,&quot;Phone&quot;,&quot;Webchat&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n<p class=\"wp-block-paragraph\">Whether you\u2019re a bank or sell t-shirts in an online store, protecting access to your customers\u2019 accounts and personal data should be a top priority. That\u2019s why alerting people on <i>both<\/i> channels may be the most helpful approach for delivering these transactional messages.<\/p>\n\n<h2 class=\"wp-block-heading\">Why you need both SMS and email for transactional messages<\/h2>\n\n<p class=\"wp-block-paragraph\">The truth is, if you\u2019re not <i>already<\/i> providing your customers with the option of hearing from you via email and SMS, you\u2019re in the minority of most B2C companies.<\/p>\n\n<p class=\"wp-block-paragraph\">In addition to the consumer survey, <a href=\"https:\/\/go.sinch.com\/connections-mgblog\" target=\"_tabs\" rel=\"noopener noreferrer\">Sinch\u2019s Customer Connections<\/a> report includes insights from U.S. businesses. When asked how they reach customers, <b>92% of business respondents said they use email and 73% said they use SMS<\/b>. No other channel comes close to these two.<\/p>\n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                How businesses reach customers            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"column\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"100\" data-chart-color=\"#FFBE3C\" data-chart-values=\"[&quot;92&quot;,&quot;73&quot;,&quot;39&quot;,&quot;18&quot;,&quot;34&quot;,&quot;56&quot;,&quot;47&quot;,&quot;42&quot;,&quot;27&quot;]\" data-chart-colors=\"[&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;]\" data-chart-titles=\"[&quot;Email&quot;,&quot;SMS&quot;,&quot;MMS&quot;,&quot;RCS&quot;,&quot;WhatsApp&quot;,&quot;Facebook\\\/Instagram Messenger&quot;,&quot;Other social platforms (X, LinkedIn)&quot;,&quot;Voice \\\/ Contact center&quot;,&quot;Chatbot&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n<p class=\"wp-block-paragraph\">If you\u2019ve been relying solely on email for transactional messaging, expanding into SMS messages is the next logical step. This approach ensures you cover all bases when it comes to customer communications.<\/p>\n\n<p class=\"wp-block-paragraph\">It\u2019s also worth noting that you could combine survey results for MMS to SMS and make an even more compelling case for the importance of text messaging in customer communication. These two are essentially the same channel \u2013 just different protocols. The main <a href=\"https:\/\/www.sinch.com\/blog\/sms-vs-mms\/\" target=\"_tabs\" rel=\"noopener noreferrer\">differences between SMS and MMS<\/a> include the ability to send images and a higher character count limit for MMS. But they\u2019re all text messages to the consumer.<\/p>\n\n<p class=\"wp-block-paragraph\">We could go back and forth about the advantages of email over SMS or why text messages have an edge over emails \u2013 but what\u2019s the point? Your goal shouldn\u2019t be to pick one channel to rule them all. Instead, you need a thoughtful mix of communication methods \u2013 like email for detailed content and SMS for time-sensitive alerts \u2013 to create the best customer experience across every touchpoint.<\/p>\n\n<p class=\"wp-block-paragraph\">Whether it\u2019s an email promotion or a chatbot on the company website, in the end, it\u2019s all about convenience. When you explore the full <a href=\"https:\/\/go.sinch.com\/connections-mgblog\" target=\"_tabs\" rel=\"noopener noreferrer\">Customer Connections report from Sinch<\/a>, you\u2019ll see that making things convenient for them is the right way for a B2C brand to make a good impression on consumers.<\/p>\n\n<h2 class=\"wp-block-heading\">Choose your communication channels wisely<\/h2>\n\n<p class=\"wp-block-paragraph\">Here\u2019s yet another eye-opening finding from Sinch\u2019s research. When you include other mobile messaging channels with MMS and SMS preferences, they go head-to-head with email in nearly every scenario.<\/p>\n\n<p class=\"wp-block-paragraph\">Email is an irreplaceable part of the fabric of digital communication and it\u2019s not going anywhere anytime soon (and we\u2019re not just saying that because we\u2019re email geeks.) Still, it\u2019s important to keep an open mind regarding new ways to effectively reach people if you want to build an experience that connects your company with the right people.<\/p>\n\n<p class=\"wp-block-paragraph\">Email and SMS preferences depend on a lot of different factors, everything from age to geography.<\/p>\n\n<p class=\"wp-block-paragraph\">Let\u2019s say your business is expanding into new markets internationally. While <a href=\"https:\/\/engage.sinch.com\/blog\/whatsapp-in-the-us-potential\/\" target=\"_tabs\" rel=\"noopener noreferrer\">WhatsApp is gaining steam in the U.S.<\/a>, it\u2019s already very popular in other parts of the world. Should it be part of your communication strategy?<\/p>\n\n<p class=\"wp-block-paragraph\">You may also want to consider the age of your audience. <a href=\"https:\/\/simpletexting.com\/blog\/2024-small-business-marketing-statistics\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Research from Sinch SimpleTexting<\/a> found that Gen-Z is the generation most likely to want to hear from brands via social media and text messaging, but they\u2019re the least likely to want emails. Keep that in mind if you\u2019re targeting a younger crowd.<\/p>\n\n<h3 class=\"wp-block-heading\">Transactional SMS best practices<\/h3>\n\n<p class=\"wp-block-paragraph\">To send transactional SMS, consent is required per compliance standards. Messages should be short, informational, and personalized. The character limit for SMS is 160 characters, and as such, it&#8217;s crucial to keep messages succinct. \u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Start by implementing one type of transactional text, like shipping confirmations, to gather data and test customer response before expanding to other message types.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">Do you need consent for transactional SMS?<\/h3>\n\n<p class=\"wp-block-paragraph\">Yes, the Telephone Consumer Protection Act (TCPA) requires explicit consent for transactional SMS. Consent for transactional messages does not cover promotional texts, which require a separate opt-in.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">Start sending transactional SMS with Sinch Mailgun<\/h2>\n\n<p class=\"wp-block-paragraph\">An SMS to email gateway is a smart way to combine the strengths of both email and SMS, especially for increasing engagement and supporting transactional email delivery through email to text and email to SMS. Delivering the right information at the right time means understanding how customers interact with these channels overall and obtaining proper SMS consent.<\/p>\n\n<p class=\"wp-block-paragraph\">We\u2019ve shown you our research-based statistics, but every organization is different, and nothing is more valuable than the real metrics you accumulate by setting up this gateway.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Learn more about how to set up your own SMS to email gateway in our <a href='https:\/\/www.mailgun.com\/de\/blog\/product\/ein-sms-to-email-gateway-einrichten\/'>blog in partnership with Sinch MessageMedia<\/a>.<\/div>\r\n    <\/div>\r\n\n<p class=\"wp-block-paragraph\">Get some insights into the ideal channels for your needs. <a href=\"https:\/\/go.sinch.com\/connections-quiz-mgblog\" target=\"_tabs\" rel=\"noopener noreferrer\">Take a free evaluation from Sinch<\/a> and get a personalized report with suggestions for filling customer communication gaps.<\/p>\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/go.sinch.com\/connections-quiz-mgblog\"><img decoding=\"async\" class=\"wp-image-4362\" width=\"1280\" height=\"720\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Consideration_Ads_16_9_-_2.jpg\" alt=\"Click to take a communication channel assessment\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Consideration_Ads_16_9_-_2.jpg 1280w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Consideration_Ads_16_9_-_2-300x169.jpg 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Consideration_Ads_16_9_-_2-768x432.jpg 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Consideration_Ads_16_9_-_2-1024x576.jpg 1024w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Eine neue Verbraucherstudie zeigt die Einstellungen der Verbraucher zur Kundenkommunikation. Spoiler-Warnung: E-Mail und SMS f\u00fchren bei allen Anwendungsf\u00e4llen die Liste an. Sie sind jedoch noch effektiver, wenn Marken beide Optionen anbieten\u00a0\u2013 insbesondere, indem sie Email to Text und Email to SMS f\u00fcr Transaktionsnachrichten erm\u00f6glichen.<\/p>\n","protected":false},"author":40,"featured_media":4074,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[20],"class_list":["post-14982","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email to Text: Senden Sie Transaktionsnachrichten mit Mailgun - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Senden Sie Nachrichten sofort mit unseren Email-to-Text- und Email to SMS-L\u00f6sungen. 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