{"id":20268,"date":"2025-09-05T00:00:00","date_gmt":"2025-09-05T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/beste-zeit-versand-feiertags-emails-analyse\/"},"modified":"2026-09-14T23:34:29","modified_gmt":"2026-09-14T23:34:29","slug":"beste-zeit-versand-feiertags-emails-analyse","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/de\/blog\/email\/beste-zeit-versand-feiertags-emails-analyse\/","title":{"rendered":"Die beste Zeit f\u00fcr den Versand von E-Mails an Feiertagen\u00a0\u2013 eine Analyse"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the email marketing space, you&#8217;ll hear a lot about the best time to send emails around Black Friday and Cyber Monday (BFCM), Christmas, and any other peak date during the holiday season. For something that sounds so simple, it appears to be an elusive white whale for email marketers. So how do you crack the time code for your email marketing \u00a0campaigns to get the best open rates and click\u00a0rates this holiday season? <\/p>\n\n<p class=\"wp-block-paragraph\">First off, there is no one size fits all solution to the best time to send holiday emails. A lot of your email sending success is going to hinge on the composition of your email list. Even then, you can&#8217;t send an email to an entire email list that will land at the top of the inbox for everyone.<\/p>\n\n<p class=\"wp-block-paragraph\">But before we dive into this, let&#8217;s first go over the ideal time frames to send any promotional holiday emails. While there might not be a best time for email campaigns, there is an ideal time frame.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-5496\"><p class=\"h5 m-0\" id=\"toc-title-5496\">Inhaltsverzeichnis<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#its-not-about-a-day-its-about-a-time-frame\">It&#8217;s not about a day; it&#8217;s about a time frame<\/a><a class=\"scrollme link-body-color\" href=\"#what-about-the-best-time-of-day-to-send-email\">What about the best time\u00a0of day to send email?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#sending-at-the-right-time-for-the-recipient-not-the-email-list\">Sending at the right time for the recipient, not the email list<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">It&#8217;s not about a day; it&#8217;s about a time frame<\/h2>\n\n<p class=\"wp-block-paragraph\">Think about your typical holiday, be it Halloween, Thanksgiving, or Christmas &#8211; how many emails are in your inbox by the end of that day? The average user gets around\u00a0<a href=\"https:\/\/www.mailgun.com\/de\/blog\/gmail-deliverability\" target=\"_tabs\" rel=\"noopener noreferrer\">200 email messages<\/a>\u00a0a day, and that&#8217;s just your typical day. During the holidays, you&#8217;re competing with dozens, if not hundreds of other brands trying to be top of mind for potential customers.<\/p>\n\n<p class=\"wp-block-paragraph\">A snappy subject line only goes so far in the way of getting someone to open your promotional\u00a0emails, and if it&#8217;s sent on a holiday when everyone else is sending &#8211; recipients might not even see it. That being said, the days leading up to or after a given holiday can be more easily won than the holiday itself.<\/p>\n\n<p class=\"wp-block-paragraph\">Look towards your current email marketing sending strategies &#8211; which day of the week are your marketing emails opened and engaged with the most? If it happens to fall several days before or after the holiday, schedule your email sending for that day over the holiday itself.<\/p>\n\n<p class=\"wp-block-paragraph\">Should the holiday fall on your best day, consider if your email could be sent out the week prior. Sending emails the week after could cost you some potential customers, so try to keep post-holiday campaigns within the first two days after a holiday if possible depending on your offered promotions.<\/p>\n\n<h3 class=\"wp-block-heading\">What about the best time\u00a0of day to send email?<\/h3>\n\n<p class=\"wp-block-paragraph\">Optimizing for what time of the day you should send your emails is tricky. Considering that most e-commerce retailers are working with customers in multiple time zones, old-fashioned email blasts that are sent out all at the same time just don&#8217;t cut it anymore, successful campaigns often have a phased approach.<\/p>\n\n<p class=\"wp-block-paragraph\">An email newsletter sent on Christmas\u00a0Eve about holiday shopping could easily be sent Christmas day for some of your recipients, leaving any timely messaging sounding off. Ideally, you want to be sending email during the time of day your recipients are most likely checking their email.<\/p>\n\n<p class=\"wp-block-paragraph\">Sending by time zones is a well-known best practice at this point for senders, and if you aren&#8217;t doing so already, now is a great time to start. However, sending at the right time is more complicated than time-zone based sending.<\/p>\n\n<h2 class=\"wp-block-heading\">Sending at the right time for the recipient, not the email list<\/h2>\n\n<p class=\"wp-block-paragraph\">While time frames and time zones are great for email sending, there is only so much you can do to try and reach most of the recipients in a given email list at any time. Unfortunately, some time frames aren&#8217;t ideal for every person on your list, so your black Friday\u00a0email can end up going unnoticed, leading to fewer opens and a lower click-through rate.<\/p>\n\n<p class=\"wp-block-paragraph\">That&#8217;s where a tool like\u00a0<a href=\"https:\/\/app.mailgun.com\/app\/send-time-optimization\" target=\"_tabs\" rel=\"noopener noreferrer\">Send Time Optimization<\/a>\u00a0comes in.<\/p>\n\n<p class=\"wp-block-paragraph\">Send Time Optimization (STO) uses machine learning to analyze your recipients&#8216; email engagement data to determine the optimal time to send them an email. From there, Mailgun sends your email at the optimal time for each recipient. That places your emails at the top of the inbox, so you&#8217;re always top of mind. You get to enjoy higher\u00a0open rates, while your recipients get to enjoy never missing an email.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_1cddec9e548860a1b76427a76f820006\">\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_1cddec9e548860a1b76427a76f820006\">\r\n                Send at the right time: Every time            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">Improve your email conversation and open rate by automatically sending emails at the exact moment a recipient views their inbox with Send Time Optimization.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/signup.mailgun.com\/new\/signup\"  class=\"btn btn-secondary\" >Get started<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Der Posteingang ist an den Feiertagen ziemlich voll. Der Sendezeitpunkt kann also dar\u00fcber entscheiden, ob Ihre Nachrichten gelesen werden. Wenn Sie sich schon immer gefragt haben, wann eigentlich die beste Zeit f\u00fcr den Versand Ihrer E-Mails an Feiertagen ist, finden Sie im Folgenden alle Details.<\/p>\n","protected":false},"author":28,"featured_media":4074,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[20],"class_list":["post-20268","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Die beste Zeit f\u00fcr E-Mails an Feiertagen: Eine Analyse - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Mailgun geht der Frage auf den Grund, wann eigentlich die beste Zeit f\u00fcr den Versand von E-Mails an Feiertagen ist und was Sie diesbez\u00fcglich tun k\u00f6nnen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/de\/blog\/email\/beste-zeit-versand-feiertags-emails-analyse\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die beste Zeit f\u00fcr E-Mails an Feiertagen: Eine Analyse - 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