{"id":20452,"date":"2025-03-24T00:00:00","date_gmt":"2025-03-24T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/end-zusammenfassung-staffel-sechs-folge-1-dmarc\/"},"modified":"2026-09-16T02:52:32","modified_gmt":"2026-09-16T02:52:32","slug":"end-zusammenfassung-staffel-sechs-folge-1-dmarc","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/de\/blog\/email\/end-zusammenfassung-staffel-sechs-folge-1-dmarc\/","title":{"rendered":"Warum DMARC wichtiger denn je ist: Zusammenfassung von \u201eEmail\u2019s Not Dead\u201c, Staffel 6, Ep. 1"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Email authentication has been a foundational part of email deliverability for years. But 2024 marked a turning point, as mailbox providers like Gmail and Yahoo began enforcing stricter requirements for bulk senders. The latest episode of <i>Emails Not Dead<\/i> \u2014 featuring hosts Eric Trinidad and Jonathan Torres, alongside guests Brian Westnedge (Red Sift) and Peter Trinder (Mailgun) \u2014 explores what\u2019s next for senders and how Mailgun is making compliance easier than ever.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-5121\"><p class=\"h5 m-0\" id=\"toc-title-5121\">Inhaltsverzeichnis<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#dmarc-is-no-longer-optional\">DMARC is no longer optional<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#a-strategic-partnership-with-red-sift\">A strategic partnership with Red Sift<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-pnone-really-means-and-why-its-not-enough\">What p=none really means (and why it\u2019s not enough)<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#why-reporting-matters-and-how-mailgun-makes-it-easy\">Why reporting matters \u2014 and how Mailgun makes it easy<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#microsoft-on-the-move-and-whats-next\">Microsoft on the move \u2014 and what\u2019s next<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">06<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#bimi-from-dangling-carrot-to-cherry-on-top\">BIMI: From dangling carrot to cherry on top<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">07<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#deliverability-isnt-just-about-authentication\">Deliverability isn&#8217;t just about authentication<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">08<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#wrapping-up\">Wrapping up<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">09<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#resources\">Resources<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">DMARC is no longer optional<\/h2>\n\n<p class=\"wp-block-paragraph\">The role of <a href=\"https:\/\/www.mailgun.com\/de\/blog\/deliverability\/implement-dmarc\/\" target=\"_tabs\" rel=\"noopener noreferrer\">DMARC<\/a> is growing. Once seen as a nice-to-have, DMARC has become essential in the fight against spoofing, phishing, and spam.<\/p>\n\n<p class=\"wp-block-paragraph\">While DMARC may have been &#8222;the fun topic of 2024,&#8220; in 2025 it\u2019s evolved from a trendy niche subject to a major requirement. That\u2019s why <a href=\"https:\/\/www.mailgun.com\/de\/blog\/product\/mailgun-redsift-partnerschaft\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Mailgun is launching native DMARC integration in partnership with Red Sift<\/a>. The integration offers a single, user-friendly page for setting up SPF, DKIM, and DMARC \u2014 all at once.<\/p>\n\n<h2 class=\"wp-block-heading\">A strategic partnership with Red Sift<\/h2>\n\n<p class=\"wp-block-paragraph\">By collaborating with Red Sift, a leader in email security, Mailgun can make sure its customers don\u2019t have to settle for a bare-minimum tool. <\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-8c4c6c34f342e576e5b0a243434e7818\">\r\n            DMARC might seem simple, but the implementation is often complex. Red Sift adds advanced capabilities like BIMI support and SPF flattening, which would be challenging to build in-house from scratch.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/brian-westnedge_headshot.png\" alt=\"Foto von Brian Westnedge\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-8c4c6c34f342e576e5b0a243434e7818\">\r\n                        Brian Westnedge                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">VP of Alliances and Partnerships at Red Sift<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<p class=\"wp-block-paragraph\">The result? <b>Mailgun is now one of the few ESPs providing comprehensive domain authentication tools<\/b> in a user-friendly, self-service environment.<\/p>\n\n<p class=\"wp-block-paragraph\">So let\u2019s break down what DMARC policies mean and how that impacts what the future of authentication looks like.<\/p>\n\n<h2 class=\"wp-block-heading\">What p=none really means (and why it\u2019s not enough)<\/h2>\n\n<p class=\"wp-block-paragraph\">There are three DMARC policy types:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>p=none<\/b> \u2014 Monitor only, no action taken.<\/li>\n\n\n\n<li><b>p=quarantine<\/b> \u2014 Messages that fail authentication get sent to the spam folder.<\/li>\n\n\n\n<li><b>p=reject<\/b> \u2014 Messages that fail DMARC are blocked completely.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Our experts know that <i>p=none<\/i> is just a starting point. Without reporting, a DMARC record isn\u2019t doing much. Reports are the \u201cR\u201d in DMARC \u2014 and they provide crucial visibility into your domain\u2019s email ecosystem. From unknown senders within your own organization to external threats, these reports shine a light on what\u2019s really happening with your email.<\/p>\n\n<h2 class=\"wp-block-heading\">Why reporting matters \u2014 and how Mailgun makes it easy<\/h2>\n\n<p class=\"wp-block-paragraph\">DMARC reporting has long been one of Mailgun\u2019s most-requested features. With the new integration, users on paid Mailgun plans can now access aggregate reports directly in the UI. The interface is designed to be simple: green is good, red needs attention. It\u2019s all about making complex authentication data clear and actionable.<\/p>\n\n<h2 class=\"wp-block-heading\">Microsoft on the move \u2014 and what\u2019s next<\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/gmail-and-yahoo-inbox-updates-2024\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Gmail and Yahoo started enforcing new sender requirements in 2024<\/a> and now Microsoft may be planning upcoming moves. While Google and Yahoo led the charge, Microsoft is expected to follow with similar sender requirements. Brian predicts Microsoft will introduce enforcement in the first half of 2025 \u2014 likely starting with a p=none requirement before tightening restrictions.<\/p>\n\n<p class=\"wp-block-paragraph\">There\u2019s also a chance that Google and Yahoo could increase their standards, potentially requiring enforced reporting or stronger policies like p=quarantine.<\/p>\n\n<h2 class=\"wp-block-heading\">BIMI: From dangling carrot to cherry on top<\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailgun.com\/de\/blog\/deliverability\/bimi-mehr-als-ein-witziger-name\/\" target=\"_tabs\" rel=\"noopener noreferrer\">BIMI (Brand Indicators for Message Identification)<\/a> is no longer just a flashy add-on. The email specification that allows logo branding in the inbox has long been an afterthought since having DMARC is required. With domains being brought into compliance through DMARC enforcement, more senders are in a position to implement BIMI \u2014 and they should.<\/p>\n\n<p class=\"wp-block-paragraph\">BIMI adoption is growing, with new providers like Comcast testing the feature. Even Apple Mail now supports it, making logo display more visible in the inbox and impactful than ever.<\/p>\n\n<h2 class=\"wp-block-heading\">Deliverability isn&#8217;t just about authentication<\/h2>\n\n<p class=\"wp-block-paragraph\">While DMARC is a critical step, it\u2019s not a silver bullet. Content quality, list hygiene, user engagement, and unsubscribe management still play massive roles in inbox placement.<\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-a64c0ae6b672b9a38ecd14fc47f5b7dd\">\r\n            The only people who don&#8217;t want DMARC are the people trying to spoof your domain.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/peter_trinder.png\" alt=\"Foto von Peter Trinder\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-a64c0ae6b672b9a38ecd14fc47f5b7dd\">\r\n                        Peter Trinder                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Principal Product Manager at Sinch Mailgun<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<h2 class=\"wp-block-heading\">Wrapping up<\/h2>\n\n<p class=\"wp-block-paragraph\">With the new Mailgun\/Red Sift DMARC integration rolling out by March 2025, Mailgun users will be well-equipped to stay compliant and keep email secure.<\/p>\n\n<p class=\"wp-block-paragraph\">DMARC may not be the easiest topic to digest, but as Brian puts it: \u201cIt makes the ecosystem better.\u201d And when authentication is done right, everyone wins \u2014 senders, receivers, and everyone in between.<\/p>\n\n<h2 class=\"wp-block-heading\">Resources<\/h2>\n\n<p class=\"wp-block-paragraph\">Head to <a href=\"https:\/\/redsift.com\/bimi\" target=\"_tabs\" rel=\"noopener noreferrer\">Red Sift<\/a> to check your domain&#8217;s BIMI or DMARC status? <\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailgun.com\/de\/resources\/podcasts\/redsift-and-mailgun-dmarc\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Watch the full video episode<\/a> on YouTube or listen on your favorite podcast platform. <i>Emails Not Dead<\/i>, Season 6 \u2014 now in video.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_137dd47d352d9d13f493bf3d933b6271\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Sign Up            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_137dd47d352d9d13f493bf3d933b6271\">\r\n                It&#8217;s easy to get started. And it&#8217;s free.            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">See what you can accomplish with the world\u2019s best email delivery platform.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/signup.mailgun.com\/new\/signup\"  class=\"btn btn-secondary\" >Get started<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Mit den neuen Durchsetzungsstandards von Gmail und Yahoo\u00a0\u2013 und Microsoft dicht auf den Fersen\u00a0\u2013 ist DMARC mehr als nur eine Best Practice. Es ist ein Muss. Zum Auftakt dieser Staffel von Emails Not Dead geht das Team der Frage auf den Grund, was sich \u00e4ndert, was auf uns zukommt und warum Mailgun angetreten ist, um all das zu vereinfachen.<\/p>\n","protected":false},"author":21,"featured_media":4074,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[20],"class_list":["post-20452","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DMARC leicht gemacht: Die neue Integration von Mailgun und Red Sift - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Erfahren Sie, wie die neue DMARC-Integration von Mailgun und Red Sift die E-Mail-Authentifizierung vereinfacht und Absendern dabei hilft, die Compliance mit Gmail, Yahoo und dar\u00fcber hinaus zu wahren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/de\/blog\/email\/end-zusammenfassung-staffel-sechs-folge-1-dmarc\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DMARC leicht gemacht: Die neue Integration von Mailgun und Red Sift - 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