{"id":20466,"date":"2022-12-13T00:00:00","date_gmt":"2022-12-13T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/how-to-effectively-use-webhooks-for-email-delivery-2\/"},"modified":"2026-09-16T02:53:18","modified_gmt":"2026-09-16T02:53:18","slug":"how-to-effectively-use-webhooks-for-email-delivery","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/de\/blog\/email\/how-to-effectively-use-webhooks-for-email-delivery\/","title":{"rendered":"Wie Sie Webhooks effektiv f\u00fcr die E-Mail-Zustellung nutzen"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">At Mailgun, we\u2019re all for automation and improving how you design and deliver your email program. So, if data is the new gold, what does this mean for your email workflow if you can get email data regarding customer journey touchpoints in real time? Glad you asked. The good news is that this isn\u2019t science fiction. It\u2019s just webhooks.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-4585\"><p class=\"h5 m-0\" id=\"toc-title-4585\">Inhaltsverzeichnis<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-are-webhooks\">What are webhooks?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#why-should-you-use-email-webhooks\">Why should you use email webhooks?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-are-the-differences-between-webhook-and-api\">What are the differences between webhook and API?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-can-i-use-webhooks-with-mailgun\">How can I use webhooks with Mailgun?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-are-the-9-common-questions-about-using-webhooks-with-mailgun\">What are the 9 common questions about using webhooks with Mailgun?<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_1-should-i-use-a-webhook-with-mailgun-to-get-real-time-email-delivery-notifications\">1. Should I use a webhook with Mailgun to get real-time email delivery notifications?<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_2-can-i-use-webhooks-to-create-opt-in-forms-on-my-landing-page-without-using-third-party-plugins-services\">2. Can I use webhooks to create opt-in forms on my landing page without using third-party plugins\/services?<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_3-how-can-i-test-a-webhook-call\">3. How can I test a webhook call?<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_4-can-i-set-up-my-website-to-send-emails-via-mailgun-on-the-same-domain-name-i-might-be-using-with-another-email-service-provider-esp\">4. Can I set up my website to send emails via Mailgun on the same domain name I might be using with another email service provider (ESP)?<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_5-is-polling-the-api-when-sending-at-scale-the-only-option\">5. Is polling the API when sending at scale the only option?<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_6-can-i-use-webhooks-to-have-people-directly-respond-to-my-forum-by-replying-to-the-email-sent-to-them-from-the-forum\">6. Can I use webhooks to have people directly respond to my forum by replying to the email sent to them from the forum?<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_7-does-mailgun-have-logs-of-what-webhook-callbacks-were-made-to-my-api\">7. Does Mailgun have \u200b\u200blogs of what webhook callbacks were made to my API?<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_8-is-there-a-way-to-get-the-response-in-a-json-or-xml-format-for-a-delivered-webhook\">8. Is there a way to get the response in a JSON or XML format for a delivered Webhook?<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_9-whats-the-email-threshold-when-i-should-move-to-a-polled-model-rather-than-a-webhook-model\">9. What\u2019s the email threshold when I should move to a polled model rather than a webhook model?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">06<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#wrapping-up\">Wrapping up<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">What are webhooks?<\/h2>\n\n<p class=\"wp-block-paragraph\"><b>A <\/b><a href=\"https:\/\/www.mailgun.com\/de\/blog\/email\/ihr-leitfaden-fuer-webhooks\/#chapter-1\" target=\"_tabs\" rel=\"noopener noreferrer\"><b>webhook<\/b><\/a><b> is a user-defined Hypertext Transfer Protocol (HTTP) callback typically triggered by an event. <\/b>Simply put, a webhook acts like a bridge between two apps. Once an event happens in one app, a webhook delivers data that notifies you of this event to another app. This means that you get data in real time.<\/p>\n\n<p class=\"wp-block-paragraph\">Webhooks are pretty useful in email tracking, analyzing email deliverability data, and monitoring email bounces. They\u2019re also helpful for interfacing with customer relationship management (CRM) platforms. For instance, whenever a customer event occurs, a webhook can deliver notifications to your app that you can then act upon.<\/p>\n\n<p class=\"wp-block-paragraph\">Sound a little vague? Let\u2019s dive into the technical nitty-gritty.<\/p>\n\n<p class=\"wp-block-paragraph\">After an event occurs, a webhook makes an HTTP request to your application\u2019s API endpoint. This usually takes the form of a POST request with the data attached as a JSON or XML. Then, it\u2019s up to you to interpret the message.<\/p>\n\n<p class=\"wp-block-paragraph\">Webhook scripts can be written in almost any scripting language, like C#, PHP, Python, Node.js, Java, Go, and curl. Check out our <a href=\"https:\/\/www.mailgun.com\/de\/blog\/email\/wann-sollten-sie-eine-email-api-nutzen\/\" target=\"_tabs\" rel=\"noopener noreferrer\">API guide<\/a> for a refresher on all that acronym salad we just waded through: HTTP, API, JSON, POST, XML, and more.<\/p>\n\n<h2 class=\"wp-block-heading\">Why should you use email webhooks?<\/h2>\n\n<p class=\"wp-block-paragraph\">Whew, that\u2019s a lot of jargon. Let\u2019s take a brief step back from the tech stuff and discuss why email webhooks are essential to your email marketing program.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>Webhooks are the bridge or integration between the various apps you use for your email program.<\/b> For instance, let\u2019s say you\u2019ve built out an app (App A), and now you\u2019re relying on an email service provider (ESP) to send out your emails (App B). Finally, your company uses a CRM (App C) to improve the customer journey and specific user touchpoints. A webhook pushes notifications of events between your apps so you can react.<\/p>\n\n<p class=\"wp-block-paragraph\">Remember, you can use webhooks to keep a tab on not only how customers interact with your emails but also how your emails perform. By tracking email messages sent from your app, you can:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Quickly respond to any issues.<\/li>\n\n\n\n<li>Maintain your sender reputation and IP reputation.<\/li>\n\n\n\n<li>Keep your email deliverability high.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">What are the differences between webhook and API?<\/h2>\n\n<p class=\"wp-block-paragraph\">If both webhooks and email APIs move data between your app and a third-party app (like an ESP), what\u2019s the difference, and why do you need both?<\/p>\n\n<p class=\"wp-block-paragraph\">Think of it like the difference between an automated text message reminder and a phone conversation to request more information.<b> In other words, a webhook enables an app (like your ESP) to send data to you, while an API enables an app to deliver data to you upon request. <\/b>To go back to our analogy, a webhook is like an automated text message that\u2019s sent out as soon as an event happens. With an API, you need to have a \u201cphone conversation\u201d that goes back and forth with an ESP to check if an event has happened and if there\u2019s data you can work with. APIs also support other functions beyond just messaging data.<\/p>\n\n<h2 class=\"wp-block-heading\">How can I use webhooks with Mailgun?<\/h2>\n\n<p class=\"wp-block-paragraph\">Webhooks help you build better email programs. With Mailgun, you can use webhooks to track:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Clicks<\/li>\n\n\n\n<li>Spam complaints<\/li>\n\n\n\n<li>Email delivery<\/li>\n\n\n\n<li>Email opens<\/li>\n\n\n\n<li>Email hard and soft bounces<\/li>\n\n\n\n<li>Unsubscribes<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">You can also <a href=\"https:\/\/www.mailgun.com\/de\/blog\/product\/a-guide-to-using-mailguns-webhooks\/\" target=\"_tabs\" rel=\"noopener noreferrer\">use webhooks with Mailgun<\/a>, involving common parameters like headers and authentication methods.<\/p>\n\n<h2 class=\"wp-block-heading\">What are the 9 common questions about using webhooks with Mailgun?<\/h2>\n\n<p class=\"wp-block-paragraph\">Now that we have the basics out of the way, let\u2019s go over nine common questions that we\u2019ve come across about using webhooks with Mailgun. Got a question we haven\u2019t covered? Let\u2019s see what our <a href=\"https:\/\/www.mailgun.com\/de\/kontakt\/support\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Support Team<\/a> can do for you.<\/p>\n\n<h3 class=\"wp-block-heading\">1. Should I use a webhook with Mailgun to get real-time email delivery notifications?<\/h3>\n\n<p class=\"wp-block-paragraph\">No. We recommend using <a href=\"https:\/\/www.mailgun.com\/de\/funktionen\/email-api\/\" target=\"_tabs\" rel=\"noopener noreferrer\">our Email API<\/a> to monitor delivery notifications when you send a large number of emails. However, if your email sending is below a certain threshold, a webhook can also fit your needs. This threshold can change depending on the environment where you host your webhook URL (endpoint).<\/p>\n\n<h3 class=\"wp-block-heading\">2. Can I use webhooks to create opt-in forms on my landing page without using third-party plugins\/services?<\/h3>\n\n<p class=\"wp-block-paragraph\">Unfortunately, no. Webhooks work across events that occur in emails that you have already sent out. In other words, you can\u2019t use a webhook to collect a form submitter\u2019s first name from your website.<\/p>\n\n<h3 class=\"wp-block-heading\">3. How can I test a webhook call?<\/h3>\n\n<p class=\"wp-block-paragraph\">Glad you asked. Testing is important to \u201cget it right.\u201d We have a <b>Test Webhook<\/b> button for every Webhook event type described above. We recommend testing your webhook when configuring its endpoint.<\/p>\n\n<p class=\"wp-block-paragraph\">You can find the data sent in each webhook <a href=\"https:\/\/documentation.mailgun.com\/en\/latest\/user_manual.html\" target=\"_tabs\" rel=\"noopener noreferrer\">in our documentation.<\/a> We also have a tool that you can use to send your requests and view the data that was sent. We also suggest checking out <a href=\"https:\/\/runscope.com\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Runscope<\/a> for testing webhooks; it provides a bit more information about your requests.<\/p>\n\n<h3 class=\"wp-block-heading\">4. Can I set up my website to send emails via Mailgun on the same domain name I might be using with another email service provider (ESP)?<\/h3>\n\n<p class=\"wp-block-paragraph\">Yes and no. You can use the same domain name for sending over different ESPs but not for receiving. Only one email server can receive messages for a given domain name. If you\u2019d like to register your domain at multiple servers for sending but don\u2019t want to receive an email at Mailgun, don\u2019t configure your MX records to point to Mailgun.<\/p>\n\n<p class=\"wp-block-paragraph\">If you\u2019re receiving emails elsewhere with your domain, we recommend using a subdomain at Mailgun so you can also receive emails at Mailgun. This helps improve deliverability and allows us to easily deal with any issues with recipient email servers.<\/p>\n\n<h3 class=\"wp-block-heading\">5. Is polling the API when sending at scale the only option?<\/h3>\n\n<p class=\"wp-block-paragraph\">Polling the API would be the only option at the moment. Our <a href=\"https:\/\/documentation.mailgun.com\/en\/latest\/api-events.html\" target=\"_tabs\" rel=\"noopener noreferrer\">Events API<\/a> is great for this, as you can poll for specific time ranges, events, and other user data.<\/p>\n\n<h3 class=\"wp-block-heading\">6. Can I use webhooks to have people directly respond to my forum by replying to the email sent to them from the forum?<\/h3>\n\n<p class=\"wp-block-paragraph\">Webhooks aren\u2019t the right solution to this problem. Instead, we recommend using our <a href=\"https:\/\/help.mailgun.com\/hc\/en-us\/articles\/360011355893-How-Do-I-Setup-a-Route-\" target=\"_tabs\" rel=\"noopener noreferrer\">Routes feature<\/a>, which works almost like a webhook. We\u2019ll POST information about these messages to your endpoint. However, while webhooks work across different events that occur in your email messages, Routes obtains data from incoming emails.<\/p>\n\n<h3 class=\"wp-block-heading\">7. Does Mailgun have \u200b\u200blogs of what webhook callbacks were made to my API?<\/h3>\n\n<p class=\"wp-block-paragraph\">We currently don\u2019t have much logging for our Webhooks feature. Right now, we only log data about the Webhook whenever it fails to POST to the endpoint. The Event data associated with that Webhook event should be in the logs. However, it\u2019ll not contain all the information that a webhook might.<\/p>\n\n<h3 class=\"wp-block-heading\">8. Is there a way to get the response in a JSON or XML format for a delivered Webhook?<\/h3>\n\n<p class=\"wp-block-paragraph\">Unfortunately not; our Webhook will post the URL-encoded data or in multipart (depending on the content of the Webhook).<\/p>\n\n<h3 class=\"wp-block-heading\">9. What\u2019s the email threshold when I should move to a polled model rather than a webhook model?<\/h3>\n\n<p class=\"wp-block-paragraph\">This is a tricky one, as this can change based on how much you want to put into your app infrastructure and what webhooks you\u2019re interested in.<\/p>\n\n<p class=\"wp-block-paragraph\">Consider this when deciding whether to implement a polled or webhook model: Each email you send can have several associated events (delivered, clicked, opened, etc.).<b> If there are at least three events associated with each email you send, would your infrastructure be able to handle X emails times three per hour\/day?<\/b> If not, you would want to look into a polled model (API) instead. When determining this, you may also want to see how many requests\/minute your infrastructure network can handle.<\/p>\n\n<p class=\"wp-block-paragraph\">If you\u2019re sending many messages, all within a short time, keep in mind that Mailgun will try to deliver the Delivery Webhook events as quickly as they occur. However, if your infrastructure can\u2019t handle thousands of requests per minute, the requests may time out and drop. When you receive the Webhook POST, are you storing that data in a database? Sometimes, the influx of traffic will cause the database to run slower, causing the requests to slow or time out.<\/p>\n\n<h2 class=\"wp-block-heading\">Wrapping up<\/h2>\n\n<p class=\"wp-block-paragraph\">Hopefully, the FAQ answers most of your webhook-related questions. But, if you still have unclear thoughts, consider reaching out to our <a href=\"https:\/\/www.mailgun.com\/de\/kontakt\/support\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Support Team<\/a> for further assistance. Until then, if you\u2019re interested in learning more about webhooks, check out our webinar, \u201cHow to Effectively Use Webhooks for Email Delivery,\u201d linked below. <\/p>\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=arfhITAS8yE\" class=\"lazy-video-link\" data-lazy-video=\"arfhITAS8yE\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"de\" data-thumb=\"https:\/\/img.youtube.com\/vi\/arfhITAS8yE\/maxresdefault.jpg\" title=\"Sinch-Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/arfhITAS8yE\/maxresdefault.jpg\" alt=\"Mailgun Webhooks Hangout\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=arfhITAS8yE#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/arfhITAS8yE\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/arfhITAS8yE\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=arfhITAS8yE\",\n    \"name\": \"Mailgun Webhooks Hangout\",\n    \"description\": \"Webhooks are an extremely flexible way for email senders to monitor the health of their email messaging in real time, analyze deliverability data and program apps to handle unsubscribes, spam reports and bounces instantly. In this hangout, Chris Hammer, Email Expert at Mailgun introduces webhooks, and demonstrates what they can do for email senders and how to deploy them.\\n\\n* What are webhooks and why use them?\\n* Defining events and parameters\\n* Securing webhooks\\n* How to use webhooks\\n* Use case: Tracking email bounces\",\n    \"uploadDate\": \"2015-09-04T18:01:35+00:00\",\n    \"duration\": \"PT43M9S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n","protected":false},"excerpt":{"rendered":"<p>Erfahren Sie, was ein Webhook ist, wann Sie ihn einsetzen sollten und worin die Unterschiede zwischen Webhooks und APIs bestehen. Anschlie\u00dfend beantworten wir neun h\u00e4ufig gestellte Fragen zur Nutzung von Webhooks mit Mailgun.<\/p>\n","protected":false},"author":13,"featured_media":4074,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[20],"class_list":["post-20466","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webhooks effektiv f\u00fcr die E-Mail-Zustellung mit Mailgun nutzen - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Ben\u00f6tigen Sie Hilfe bei den ersten Schritten mit Webhooks? Gehen wir einige Grundlagen durch und beantworten dann h\u00e4ufig gestellte Fragen zur Nutzung von Webhooks mit Mailgun.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/de\/blog\/email\/how-to-effectively-use-webhooks-for-email-delivery\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webhooks effektiv f\u00fcr die E-Mail-Zustellung mit Mailgun nutzen - Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"og:description\" content=\"Ben\u00f6tigen Sie Hilfe bei den ersten Schritten mit Webhooks? 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