{"id":21536,"date":"2025-08-29T00:00:00","date_gmt":"2025-08-29T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/froehliches-festivus-e-mail-zustellbarkeit-feiertage\/"},"modified":"2026-09-15T16:27:09","modified_gmt":"2026-09-15T16:27:09","slug":"froehliches-festivus-email-zustellbarkeit-feiertage","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/de\/blog\/deliverability\/froehliches-festivus-email-zustellbarkeit-feiertage\/","title":{"rendered":"Fr\u00f6hliches Festivus: E-Mail-Zustellbarkeit f\u00fcr die Feiertage"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Fall is my favorite season. I love the colorful leaves and the smell of pumpkin spice latte when I walk into our local Starbucks. From spooky Halloween decorations to the festive Thanksgiving dinner and opening gifts on Christmas morning\u2026\u00a0 But what I enjoy the most is the holiday shopping!\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><b>Most marketing forecasters like<\/b><strong><b> <\/b>The National Retail Federation projects that overall U.S. holiday sales will rise\u00a0<a href=\"https:\/\/nrf.com\/media-center\/press-releases\/nrf-forecasts-2025-retail-sales-to-hit-5-42-trillion-despite-economic-uncertainty\" target=\"_blank\" rel=\"noreferrer noopener\">between 2.7% and 3.7%<\/a>\u00a0compared to last year. <\/strong>While this isn&#8217;t as big of a percentage increase as in previous years, it is still steady growth. Additionally, the trend to stretch out the BFCM season grows with early shopping expected to increase. So, most brands will use this time to maximize their revenue. And that\u2019s where optimizing\u00a0<a href=\"\/products\/inbox\/deliverability\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>email deliverability<\/u><\/a>\u00a0comes in.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-9080\"><p class=\"h5 m-0\" id=\"toc-title-9080\">Inhaltsverzeichnis<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#why-should-you-prepare-your-email-strategy-for-the-holidays\">Why should you prepare your email strategy for the holidays?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-can-you-protect-your-deliverability-this-holiday-season\">How can you protect your deliverability this holiday season?<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_1-start-mailing-earlier-than-black-friday\">1. Start mailing earlier than Black Friday<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_2-clean-your-list\">2. Clean your list<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_3-leverage-seed-testing\">3. Leverage seed testing<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_4-segment-your-list-based-on-engagement\">4. Segment your list based on engagement<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_5-send-valuable-offers\">5. Send valuable offers<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_6-be-mindful-of-peoples-inbox\">6. Be mindful of people\u2019s inbox<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_7-monitor-your-reputation\">7. Monitor your reputation<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_8-render-and-optimize-for-all-platforms\">8. Render and optimize for all platforms<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#its-time-to-get-ready-for-the-holiday-season\">It\u2019s time to get ready for the holiday season<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">Why should you prepare your email strategy for the holidays?<\/h2>\n\n<p class=\"wp-block-paragraph\">As all email marketers know,\u00a0<b>email volume tends to increase during the holidays<\/b>\u00a0(and that includes\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=HX55AzGku5Y\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Festivus<\/u><\/a>) dramatically. Most retailers make the bulk of their revenue during Q4, so the stakes are high in customer engagement and conversions. But when mailbox providers experience this sending increase, they can take longer to mitigate deliverability issues during this period of high email activity.<\/p>\n\n<p class=\"wp-block-paragraph\">While you cannot magically fix all sending errors, you can prevent deliverability issues through responsible sending, and a well-planned holiday strategy this season. Mailbox providers such as Gmail, Yahoo, and Outlook have some tolerance for the spike of email marketing traffic, but this does not mean marketers should just increase the traffic without taking safety precautions. It\u2019s crucial to keep in mind that reputation is not built overnight.\u00a0<b>Brands that have established good\u00a0<\/b><a href=\"https:\/\/www.mailgun.com\/de\/products\/inbox\/deliverability\/domain-reputation-check\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u><b>domain<\/b><\/u><\/a><b>\u00a0and\u00a0<\/b><a href=\"https:\/\/www.mailgun.com\/de\/products\/inbox\/deliverability\/ip-reputation-check\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u><b>IP reputations<\/b><\/u><\/a>\u00a0<b>will experience more flexibility from the ISPs<\/b>.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">How can you protect your deliverability this holiday season?<\/h2>\n\n<p class=\"wp-block-paragraph\">Since there will be many brands competing to get consumers\u2019 attention and get into the inbox, it is very important to do the following things:<\/p>\n\n<h3 class=\"wp-block-heading\">1. Start mailing earlier than Black Friday<\/h3>\n\n<p class=\"wp-block-paragraph\">During\u00a0<a href=\"https:\/\/try.mailgun.com\/email-camp\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Email Camp 2020<\/u><\/a>, an ISP recommended marketers to\u00a0<b>start sending holiday campaigns earlier than other brands<\/b>\u00a0&#8211; before Black Friday &#8211; and have less frequent campaigns. For example, send your Black Friday offer on the Wednesday before to beat the spikes on Friday morning. This strategy is essential because it gives you a higher chance of getting your recipients\u2019 attention ahead of the Black Friday email increase. Additionally, when sending your messages during a lower-volume time period, ISPs have more time to solve deliverability issues and keep your campaigns on track.<\/p>\n\n<h3 class=\"wp-block-heading\">2. Clean your list<\/h3>\n\n<p class=\"wp-block-paragraph\">All great senders will benefit from running their list through Mailgun\u2019s\u00a0<a href=\"https:\/\/www.mailgun.com\/de\/loesungen\/e-mail-listen-bereinigungsdienst\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>list cleaning services<\/u><\/a>\u00a0prior to the holiday mailing. This is a great opportunity to get rid of mistyped domains and high-risk email addresses that taint your sender reputation.<\/p>\n\n<p class=\"wp-block-paragraph\">Cleaning your list has a very positive impact on your deliverability. Because you have fewer high-risk and nonexistent addresses,<b>\u00a0your emails will be less likely to be flagged or blocked by ISPs<\/b>. This decreases your chances of having deliverability problems and keeps your reputation and sending strategy strong.<\/p>\n\n<h3 class=\"wp-block-heading\">3. Leverage seed testing<\/h3>\n\n<p class=\"wp-block-paragraph\">Run your major campaign through the Mailgun\u00a0<a href=\"https:\/\/www.mailgun.com\/de\/products\/inbox\/inbox-placement\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Inbox Placement<\/u><\/a>\u00a0and try to resolve any \u201c<a href=\"https:\/\/help.mailgun.com\/hc\/en-us\/articles\/360011702394-Why-Do-My-Emails-Go-to-Spam-\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>spam-foldering<\/u><\/a>\u201d issues ahead of time. Seed testing helps you land in the primary inbox, which is the best way to get your customers\u2019 attention and let them know your messages have value. Additionally, you can use seed testing to\u00a0<b>decrease the number of emails that go to spam or other tabs,<\/b>\u00a0thus keeping your deliverability healthy. You can also make sure your emails are landing in the correct tab (primary, social, promotions) on Gmail.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">4. Segment your list based on engagement<\/h3>\n\n<p class=\"wp-block-paragraph\">This time of the year, you should only\u00a0<a href=\"https:\/\/www.mailgun.com\/de\/blog\/deliverability\/segmentation-verifications-email-list-cleaning\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u><b>focus on mailing to your most engaged audience<\/b><\/u><\/a>. These are the people who will bring the highest ROI to your business. No matter how tempting is to send emails to the more extensive list, getting blocked or \u201cspam-foldered\u201d by the ISPs is not something you want to experience during a busy holiday season. ISPs are already dealing with an increased volume of email and support tickets.<b>\u00a0<\/b>Do not expect a fast response time from the postmaster teams if you get blocked. It is easier to avoid the blocks by following best practices than by dealing with a block resolution afterward.<\/p>\n\n<h3 class=\"wp-block-heading\">5. Send valuable offers<\/h3>\n\n<p class=\"wp-block-paragraph\">Provide your best offer so people will engage with your emails. This will result in more emails landing in the inbox,\u00a0<b>more customer conversions, and more sales<\/b>. Make sure your subject line is transparent and reflective of the offer and your brand.<\/p>\n\n<h3 class=\"wp-block-heading\">6. Be mindful of people\u2019s inbox<\/h3>\n\n<p class=\"wp-block-paragraph\">During this time of year, with the influx of marketing emails,\u00a0<b>less definitely is more<\/b>. What has worked in prior years may not work this year. We are all spending way more time than ever on our computers, so be mindful of email fatigue and try to reduce your email frequency. This helps<b>\u00a0<\/b>decrease customer complaints, boost your deliverability, and keep your readers satisfied.<\/p>\n\n<h3 class=\"wp-block-heading\">7. Monitor your reputation<\/h3>\n\n<p class=\"wp-block-paragraph\">Major ISPs such as Google, Microsoft, and Verizon Media offer a reputation monitoring page through their postmaster pages. I highly recommend closely monitoring your IP\/ domain reputation and taking immediate action if you see concerning signals.\u00a0<b>This way, you can solve any deliverability issues quickly and efficiently.<\/b><\/p>\n\n<h3 class=\"wp-block-heading\">8. Render and optimize for all platforms<\/h3>\n\n<p class=\"wp-block-paragraph\">Making sure your email campaigns render nicely in any browser or device is\u00a0<i>the\u00a0<\/i>most crucial thing to consider when preparing your campaigns. It is critical to guarantee that your email message is received by any subscriber regardless of demographic or device.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Simple things to consider include: easy to read text, nice graphics, and clever use of size and color to produce a beautiful user experience. \u201cDark mode\u201d is currently dominating the visual and online design market as it is gentler on the eyes by boosting contrast which makes lighter-colored objects stand out. We highly recommend using\u00a0<a href=\"https:\/\/www.emailonacid.com\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Email On Acid\u00a0<\/u><\/a>to make sure your emails are properly designed and formatted before sending them.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">It\u2019s time to get ready for the holiday season<\/h2>\n\n<p class=\"wp-block-paragraph\">So, now you know the reason for the email season, it\u2019s time to get your email program ready for the holidays and start applying deliverability best practices before it\u2019s too late.<\/p>\n\n<p class=\"wp-block-paragraph\">Here are\u00a0<b>\u00a0eight steps to ensure your email campaigns land in the inbox<\/b>\u00a0so you can experience serenity now:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Start sending emails before Black Friday.<\/li>\n\n\n\n<li>Clean your email list before sending.<\/li>\n\n\n\n<li>Leverage seed testing ahead of time.<\/li>\n\n\n\n<li>Segment your lists based on your email engagement.<\/li>\n\n\n\n<li>Always send valuable offers.<\/li>\n\n\n\n<li>Be mindful of people\u2019s inboxes.<\/li>\n\n\n\n<li>Keep an eye on your IP and domain reputation.<\/li>\n\n\n\n<li>Ensure email campaigns are rendering nicely in any browser or device.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">I hope you all enjoy an enriching and beautiful holiday season! Remember,<b>\u00a0<\/b>our<b>\u00a0<\/b><a href=\"\/products\/inbox\/deliverability-services\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u><b>deliverability team is only one click away<\/b><\/u><\/a>, so please let us know how we can help!<\/p>\n\n<p class=\"wp-block-paragraph\">Happy holidays and happy mailing!<\/p>\n\n<p class=\"wp-block-paragraph\">Kate<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_463acea365d3b2678c89f22bd9db38d0\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Learn about our Deliverability Services            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_463acea365d3b2678c89f22bd9db38d0\">\r\n                Deliverability Services            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">Looking to send a high volume of emails? Our email experts can supercharge your email performance. See how we&#x27;ve helped companies like Lyft, Shopify, Github increase their email delivery rates to an average of 97%.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/de\/loesungen\/services-zur-optimierung-der-zustellbarkeit-lp\/\"  class=\"btn btn-secondary\" >Learn more<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>M\u00f6chten Sie Ihre E-Mail-Zustellbarkeit f\u00fcr die Feiertage verbessern? Entdecken Sie diese DIY-Strategien, um sicherzugehen, dass Sie auf der richtigen Liste stehen. Weiterlesen&#8230;<\/p>\n","protected":false},"author":33,"featured_media":4376,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[21],"class_list":["post-21536","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-deliverability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fr\u00f6hliches Festivus: E-Mail-Zustellbarkeit f\u00fcr die Feiertage - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"M\u00f6chten Sie Ihre E-Mail-Zustellbarkeit f\u00fcr die Feiertage verbessern? Entdecken Sie diese DIY-Strategien, um sicherzugehen, dass Sie auf der richtigen Liste stehen. 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