{"id":22393,"date":"2023-01-26T00:00:00","date_gmt":"2023-01-26T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/spickzettel-wissenswertes-dedizierte-ip-adressen\/"},"modified":"2026-09-16T02:53:03","modified_gmt":"2026-09-16T02:53:03","slug":"spickzettel-wissenswertes-dedizierte-ip-adressen","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/de\/blog\/deliverability\/spickzettel-wissenswertes-dedizierte-ip-adressen\/","title":{"rendered":"Was ist eine dedizierte IP-Adresse: Alles, was Sie wissen m\u00fcssen"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">You\u2019re setting up your Email Program and you\u2019ve hit a snag: <a href=\"https:\/\/www.mailgun.com\/de\/blog\/deliverability\/dedizierte-geteilte-ip-adressen-nutzen\/\" target=\"_tabs\" rel=\"noopener noreferrer\">dedicated IP vs. shared IP<\/a>? While both have their advantages, there are some key things that you should know before you get started, starting with the basics. What\u2019s an IP address, anyway?<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-1045\"><p class=\"h5 m-0\" id=\"toc-title-1045\">Inhaltsverzeichnis<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-is-an-ip-address\">What is an IP address?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-is-a-dedicated-ip-and-how-do-they-differ-from-a-shared-ip\">What is a dedicated IP, and how do they differ from a shared IP?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#the-catch-to-using-shared-ips\">The catch to using shared IPs<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#when-should-i-get-a-dedicated-ip-address\">When should I get a dedicated IP address?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-are-the-benefits-of-a-dedicated-ip\">What are the benefits of a dedicated IP?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">06<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-are-some-tips-for-sending-emails-with-dedicated-ips\">What are some tips for sending emails with dedicated IPs?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">07<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#wrapping-up\">Wrapping up<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">What is an IP address?<\/h2>\n\n<p class=\"wp-block-paragraph\">Before we dive into what dedicated or shared IP are, let\u2019s talk about IP addresses.<\/p>\n\n<p class=\"wp-block-paragraph\">An Internet Protocol (IP) is an address assigned by your Internet Service Provider (ISP) that uniquely identifies your internet connection or a domain on the web. A unique IP address is a unique string of characters that identifies an individual computer using the Internet Protocol to communicate over a network.<\/p>\n\n<p class=\"wp-block-paragraph\">But memorizing a bunch of numbers just to access a website is pretty hard, right? That\u2019s where the <a href=\"https:\/\/www.mailgun.com\/de\/blog\/deliverability\/reverse-dns-white-labeling-hallo-mein-name-ist\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Domain Name System (DNS)<\/a> steps in. DNS maps IP addresses onto alphanumeric domain names, like www.mailgun.com. Instead of typing in the IP address to navigate to a domain, we can just use the domain name.<\/p>\n\n<h2 class=\"wp-block-heading\">What is a dedicated IP, and how do they differ from a shared IP?<\/h2>\n\n<p class=\"wp-block-paragraph\">There are two types of IP addresses: dedicated and shared.<\/p>\n\n<p class=\"wp-block-paragraph\">Dedicated IP addresses are precisely that: IP addresses only you use through a virtual private network (VPN). Dedicated IPs send your email messages from a unique and exclusive IP. Email service providers (ESPs) examine the reputation and activity of an IP address to determine whether or not to deliver emails from domains associated with a particular IP.<\/p>\n\n<p class=\"wp-block-paragraph\">With dedicated IP addresses, you\u2019re organization is the only user, and you have complete control over how the email sender reputation and <a href=\"https:\/\/www.mailgun.com\/de\/blog\/product\/posteingangsplatzierung-beta-ankundigung\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email deliverability<\/a> are managed for that IP, vs a shared IP that considers the reputations of all its users. On the other hand, shared IP addresses are cheaper and usually more cost-effective.<\/p>\n\n<h2 class=\"wp-block-heading\">The catch to using shared IPs<\/h2>\n\n<p class=\"wp-block-paragraph\">\u201cWait,\u201d you\u2019re probably thinking, \u201cYou just said shared IPs are more cost-effective. Isn\u2019t this better for my business?\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">For the most part, you can benefit from using shared IPs. They\u2019re great when you\u2019re just starting to send emails and don\u2019t have any street cred with ESPs. Shared IPs are a combined effort and the fact that they are established means that the reputation is already established as well. And because they have an effect on all involved, those using shared IPs have likely worked hard to make the shared IP address trustworthy to ESPs.<\/p>\n\n<p class=\"wp-block-paragraph\">The flip side is that you also have to deal with other people\u2019s sending habits. Just as other users can boost your shared IP\u2019s reputation, they can ruin it.<\/p>\n\n<h2 class=\"wp-block-heading\">When should I get a dedicated IP address?<\/h2>\n\n<p class=\"wp-block-paragraph\">If you\u2019re sending millions of emails, or even hundreds of thousands of emails a month (200k+), it\u2019ll start to make sense to build your own IP reputation with a dedicated IP. You might have to invest in a dedicated IP separately, or it might be available as an add-on to your existing hosting plans. Not to mention, when you\u2019re trying to configure your <a href=\"https:\/\/www.mailgun.com\/de\/blog\/deliverability\/e-mail-authentifizierung-ihr-ausweis-fuer-den-versand\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email authentication protocols<\/a> like SPF, DMARC, DKIM, and SSL certificates to prevent email spoofing, you won\u2019t be protected from other senders on the same IP. Plus, having your own IP prevents sending domain hijacking.<\/p>\n\n<h2 class=\"wp-block-heading\">What are the benefits of a dedicated IP?<\/h2>\n\n<p class=\"wp-block-paragraph\">Using a <a href=\"https:\/\/help.mailgun.com\/hc\/en-us\/articles\/202453900-Do-I-Need-a-Dedicated-IP-Address-\" target=\"_tabs\" rel=\"noopener noreferrer\">dedicated IP<\/a> might be more expensive than a shared IP, but it also comes with great benefits. For instance, with a dedicated IP, you\u2019ll have better:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>Email delivery speeds and site speeds. <\/b>Since ESPs like Gmail and Yahoo trust mail incoming from dedicated IPs more than messages from shared IPs, your messages will land in your subscriber\u2019s inbox faster. You won\u2019t have to share bandwidth with other senders on the same IP.<\/li>\n\n\n\n<li><b>Ability to control your own sender and IP reputation. <\/b>You\u2019re the only one using your dedicated IP address. As such, you have complete control over your sending habits, IP reputation, and (for websites) SEO.<\/li>\n\n\n\n<li><b>Pinpoint and troubleshoot IP problems. <\/b>Since you\u2019re the only sender on your IP address, you can more easily determine where IP issues originate and how to fix them.<\/li>\n\n\n\n<li><b>Increased cybersecurity. <\/b>We mentioned above that domain hijacking is a real threat. With a dedicated IP, you increase your security and safeguard against cyberattacks, malware, and hacking attempts.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">What are some tips for sending emails with dedicated IPs?<\/h2>\n\n<p class=\"wp-block-paragraph\">Street cred is everything with ESPs. So with a dedicated IP, it\u2019s all about sending the right volume of emails at the right time to keep them from flagging you as a spammer. You want to time it perfectly to give yourself the room to increase the volume every 24 hours.<\/p>\n\n<p class=\"wp-block-paragraph\">Dedicated IPs are good when you are consistently sending high volumes of email. If you only do this occasionally, you could be sending the wrong message. You\u2019ll <a href=\"https:\/\/www.mailgun.com\/de\/blog\/deliverability\/wie-schnell-spammer-senden-2\/\" target=\"_tabs\" rel=\"noopener noreferrer\">look like a spammer to spam filters<\/a>, and you may even <a href=\"https:\/\/help.mailgun.com\/hc\/en-us\/articles\/115005365027-What-Is-a-Blocklist-\" target=\"_tabs\" rel=\"noopener noreferrer\">end up on a blocklist<\/a>. If there\u2019s one thing ESPs hate, it\u2019s sudden bursts in sending.<\/p>\n\n<p class=\"wp-block-paragraph\">If you intend to have high traffic sporadically, you might consider going the shared IP option. Think of it this way: your sending peaks wouldn\u2019t be so unexpected when ESPs have consistent traffic from other senders.<\/p>\n\n<p class=\"wp-block-paragraph\">Through a lot of trial and error, we\u2019ve worked out the kinks and <a href=\"https:\/\/www.mailgun.com\/de\/blog\/product\/ip-warm-up\/\" target=\"_tabs\" rel=\"noopener noreferrer\">automated the process of warming up your dedicated IP<\/a> and building your sender reputation. Check out our solution if you don\u2019t want to manually warm up your dedicated IP.<\/p>\n\n<h2 class=\"wp-block-heading\">Wrapping up<\/h2>\n\n<p class=\"wp-block-paragraph\">Dedicated IPs are a great way to protect your sender reputation and guarantee your email lands in your subscriber\u2019s inbox. There are other ways too. If all this is new to you, check out our <a href=\"https:\/\/www.mailgun.com\/blog\/product\/quick-tips-getting-started-mailgun\/\" target=\"_tabs\" rel=\"noopener noreferrer\">guide on getting started<\/a>, and be sure to subscribe to our newsletter for helpful articles and tips along your email journey.<\/p>\n    <div data-content-type=\"longform\" class=\"longform-spacings\">\r\n        <div class=\"cta bg-primary rounded-lg px-5 py-6 p-md-7 px-md-6\">\r\n                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Keep me posted! Get great resources in your inbox every week.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-1681\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-1681\" class=\"form-check-label text-body-color\">\r\n                                        Ich habe die Servicebedingungen gelesen und stimme ihnen zu.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-6956\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-6956\" class=\"form-check-label text-body-color\">\r\n                                        Ich habe die Datenschutzerkl\u00e4rung gelesen und bin damit einverstanden.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Send me the Mailjet Newsletter. I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n                <input type=\"hidden\" name=\"customListID\" value=\"\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    Check your inbox monthly for your Mailjet Newsletter!                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>IP-Adressen wirken oft r\u00e4tselhaft, wenn man sie nicht genau versteht. Was genau ist das? Und was haben sie mit E-Mails zu tun? In diesem Artikel befassen wir uns damit, was eine dedizierte IP-Adresse ist und welche Vorteile sie bietet. Zudem geben wir Tipps f\u00fcr den E-Mail-Versand \u00fcber eine dedizierte IP-Adresse.<\/p>\n","protected":false},"author":51,"featured_media":4376,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[21],"class_list":["post-22393","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-deliverability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was ist eine dedizierte IP-Adresse: Alles, was Sie wissen m\u00fcssen - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Ob kleines Unternehmen oder gro\u00dfer Konzern\u00a0\u2013 Sie m\u00fcssen sich zwischen einer geteilten und einer dedizierten IP-Adresse entscheiden. 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