Have you ever been on the receiving end of a long, drawn-out breakup? It\u2019s awful. But the worst is when you simply get ghosted. They stop answering your texts and calls and simply fall off the face of the earth. You\u2019re left wondering if they\u2019re just temporarily gone or if the breakup is permanent. In this case, it\u2019s sometimes best to just step up and either clarify your relationship or sever ties for good.<\/p>\n\n
Businesses and their email subscribers are also in a relationship in the email marketing world. <\/b>And sometimes, you end up in that gray zone where you\u2019re unsure if your subscriber has broken up with you. They no longer open your emails and no longer engage with your messages. In this case, you can reach out to your subscriber and explicitly invite them back. Or, you might need to let your customer go.<\/p>\n\n
Your company can implement a \u201csunset policy<\/b>\u201d to clean unengaged contacts from your mailing lists. In this article, we\u2019ll learn what sunset policies are, why they\u2019re important, and how they can help improve your email engagement. Finally, we\u2019ll finish with how to implement a sunset policy.<\/p>\n\r\n