{"id":22517,"date":"2024-11-07T00:00:00","date_gmt":"2024-11-07T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/zustellbarkeit-auswirkungen-roi\/"},"modified":"2026-09-22T13:35:07","modified_gmt":"2026-09-22T13:35:07","slug":"zustellbarkeit-auswirkungen-roi","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/de\/blog\/deliverability\/zustellbarkeit-auswirkungen-roi\/","title":{"rendered":"Wie sich die E-Mail-Zustellbarkeit auf Ihren ROI auswirkt"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Email isn\u2019t a new medium. In fact, it\u2019s one of the original pillars of the internet. Though it may seem like \u201cYou\u2019ve got mail\u201d is a phrase that\u2019s lost some of its excitement over the years, it hasn\u2019t lost its value. The catch is, there\u2019s a lot more email now than there was at the beginning. More messages mean more competition, and more obstacles on the way to the inbox. Keep reading to make sure your deliverability isn\u2019t hurting your email investment.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-8947\"><p class=\"h5 m-0\" id=\"toc-title-8947\">Inhaltsverzeichnis<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-is-the-cost-of-sending-email\">What is the cost of sending email?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-does-email-deliverability-impact-roi\">How does email deliverability impact ROI?<\/a><a class=\"scrollme link-body-color\" href=\"#the-math-behind-email-roi\">The math behind email ROI\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#what-is-email-deliverability\">What is email deliverability?\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#the-impact-of-spam-traps-blocklisting-and-other-negative-factors-on-email-reputation\">The impact of spam traps, blocklisting, and other negative factors on email reputation<\/a><a class=\"scrollme link-body-color\" href=\"#the-effect-of-low-quality-email-lists-on-engagement-and-deliverability\">The effect of low-quality email lists on engagement and deliverability<\/a><a class=\"scrollme link-body-color\" href=\"#the-importance-of-email-authentication-in-email-deliverability\">The importance of email authentication in email deliverability<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-can-mailgun-help-you-increase-your-email-roi\">How can Mailgun help you increase your email ROI?<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">What is the cost of sending email?<\/h2>\n\n<p class=\"wp-block-paragraph\">Sending an email is as easy as clicking a button \u2013 or is it?<\/p>\n\n<p class=\"wp-block-paragraph\">When we talk about email in terms of how much it costs, there\u2019s a lot more to factor in than you might think. The equation to <a href=\"https:\/\/www.mailgun.com\/de\/resources\/tools\/email-marketing-roi-calculator\/\" target=\"_tabs\" rel=\"noopener noreferrer\">calculate ROI<\/a> is simple, <b>total revenue from email &#8211; total email costs) \/ total email costs = ROI. <\/b>To calculate your own email ROI, you\u2019ll need to look at expenses first. After infrastructure, and any ESP or third-party service costs, you\u2019ll also need to factor in human\/team resources. How big is your marketing department? How many working hours are spent writing, designing, and coding campaigns?<\/p>\n\n<p class=\"wp-block-paragraph\">Email service providers (ESPs) enable\u00a0 infrastructure at scale to manage the sending and monitoring of your email program. Finding a good ESP is not only half the battle, but it\u2019s a proven way to mitigate cost vs. setting up the backend architecture in-house.<\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-0d003dc2fcb67a2a7d15caab5e849c99\">\r\n            Email has the highest ROI of any channel, between $20 to $100 or more for every $1 invested into email marketing. But you have to do it right.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-0d003dc2fcb67a2a7d15caab5e849c99\">\r\n                        Jessican Best                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Owner &amp; Chief Strategist at BetterAve<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<p class=\"wp-block-paragraph\">Still, these costs are significantly lower than those of setting up and maintaining other communications channels, which is why email is considered the channel with the best ROI. Even when compared to organic social channels, the use may be free but the return is super low. On the other side, paid digital may have a great return, but it also has a high cost.<\/p>\n\n<p class=\"wp-block-paragraph\">The actual return of your email program is going to be impacted by a number of factors, the most important one being whether your emails reach your recipients or not. That&#8217;s where deliverability comes in.<\/p>\n\n<h2 class=\"wp-block-heading\">How does email deliverability impact ROI?<\/h2>\n\n<p class=\"wp-block-paragraph\"><b>It doesn\u2019t matter how cost-effective email is, if your emails aren\u2019t being read, your ROI is zero. <\/b>So, how can you make the math work in your favor? The answer is email deliverability. <!-- -->The bottom line is: if you can\u2019t get your messages to the subscirbers\u2019 inbox, you\u2019re wasting money and time. That\u2019s why you should rate the importance of email deliverability a 10\/10, as Enterprise Technical Account Manager at Sinch Mailgun puts it in the following video: <\/p>\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=VZihpRv9nyI\" class=\"lazy-video-link\" data-lazy-video=\"VZihpRv9nyI\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"de\" data-thumb=\"https:\/\/i.ytimg.com\/vi\/VZihpRv9nyI\/maxresdefault.jpg\" data-title=\"Why is email deliverability important?\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.ytimg.com\/vi\/VZihpRv9nyI\/maxresdefault.jpg\" alt=\"Why is email deliverability important?\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=VZihpRv9nyI#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/VZihpRv9nyI\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/VZihpRv9nyI\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=VZihpRv9nyI\",\n    \"name\": \"Why is email deliverability important?\",\n    \"description\": \"How important is email deliverability to the success of your organization? A new survey from Sinch Mailgun shows many senders rate it an 8 out of 10 or higher. But deliverability expert Eric Trinidad thinks it should always be a solid 10. \\n\\nEmails between you and your customers enable meaningful connections. But if you fail to reach the inbox, those connections may never happen. Whether you need to deliver information about a recent order or get the word out about an upcoming promotion, reliable email deliverability is extremely important. Survey results show the most important benefits of good deliverability are directly connected to a positive customer experience. \\n\\nIn this video, Eric explains why email deliverability boils down to relationships and responsibility. Email senders have relationships with their subscribers as well as mailbox providers. You also have a responsibility to maintain, nurture, and grow relationships with the people who\\u2019ve given you permission to email them. \\n\\nFind out more about why email deliverability is important in a free report from Sinch Mailgun featuring survey results and insights on achieving inbox placement: \\nhttps:\/\/www.mailgun.com\/resources\/research\/improve-email-deliverability\/  \\n\\nLearn more about how deliverability impacts the ROI of email communications: \\nhttps:\/\/www.mailgun.com\/blog\/deliverability\/deliverability-impacts-roi\/\",\n    \"uploadDate\": \"2024-11-20T16:57:35+00:00\",\n    \"duration\": \"PT1M45S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n<p class=\"wp-block-paragraph\">According to Jessica Best, on average, 17.7% of legitimate permission-based marketing emails never make it to the inbox. This isn&#8217;t about obvious spam \u2013 these are legitimate senders trying to play by the rules. If you could get those emails to the inbox and they performed like your other messages, you&#8217;d see a 20% lift in your email ROI.\u00a0\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">The math behind email ROI\u00a0<\/h3>\n\n<p class=\"wp-block-paragraph\">Let\u2019s break down the email ROI claims a bit more. Let\u2019s say you are sending a marketing message to 100,000 subscribers.\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Send to 100,000 subscribers\u00a0<\/li>\n\n\n\n<li>3% averate click-through rate (3,000 clicks)\u00a0<\/li>\n\n\n\n<li>$1,000 in expenses\u00a0<\/li>\n\n\n\n<li>10% conversaion rate on $50 purchases\u00a0<\/li>\n\n\n\n<li>A final ROI of $14 for every $1 invested\u00a0<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">If we assume the above is a standard breakdown, let\u2019s take a look at what improving inbox placement could do to the same campaign:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Same 100,000 subscribers\u00a0<\/li>\n\n\n\n<li>3.6% click-through rate (3,600 clicks due to better delivery)\u00a0<\/li>\n\n\n\n<li>Same expenses and conversion rates\u00a0<\/li>\n\n\n\n<li>Improved ROI: $17 for every $1 invested\u00a0<\/li>\n<\/ul>\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=PZgFldxbkCM\" class=\"lazy-video-link\" data-lazy-video=\"PZgFldxbkCM\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"de\" data-thumb=\"https:\/\/i.ytimg.com\/vi\/PZgFldxbkCM\/maxresdefault.jpg\" data-title=\"The Prize Fight: Claim your winnings with email marketing ROI | Email Camp 2024\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.ytimg.com\/vi\/PZgFldxbkCM\/maxresdefault.jpg\" alt=\"The Prize Fight: Claim your winnings with email marketing ROI | Email Camp 2024\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=PZgFldxbkCM#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/PZgFldxbkCM\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/PZgFldxbkCM\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=PZgFldxbkCM\",\n    \"name\": \"The Prize Fight: Claim your winnings with email marketing ROI | Email Camp 2024\",\n    \"description\": \"Want to supercharge your email marketing ROI? Jessica Best, Owner & Chief Strategist at BetterAve, is here to spill the secrets. \\n\\nJessica reveals the magic formula for landing your emails right in the inbox and keeping your audience hooked with can't-miss content. \\n\\nHighlights:\\n\\ud83d\\udce7 Inbox placement is key: Tracking inbox placement and improving it can dramatically increase ROI.\\n\\ud83d\\ude34 Reactivate or trim inactive subscribers: Addressing inactive subscribers through re-engagement campaigns or list cleaning can significantly improve ROI.\\n\\ud83e\\udd16 Leverage automation: Automated emails, like birthday greetings or triggered campaigns, generate higher open and click-through rates.\\n\\ud83d\\udcca Segment your audience: Segmenting your audience based on engagement and data allows for more targeted and relevant messages.\\n\\ud83e\\uddea Run A\/B tests: Use A\/B testing to determine the best performing subject lines, offers, and email components.\\n\\nThis session is from Day 1 of Email Camp 2024: MessageMania. Check out the rest of the sessions: https:\/\/www.youtube.com\/playlist?list=PL0BaQoZdfN0L-kpbrimuyTUjqZMeNMIwC\\n\\nDon't miss out Email Camp 2025\\nWant to be the first to know about all the sessions and speakers?\\nSign up and get Email Camp 2025 updates straight to your inbox: https:\/\/hello.mailjet.com\/email-camp-save-the-date\/\\n\\n\\n#EmailCamp #EmailMarketing #ROI\",\n    \"uploadDate\": \"2024-09-30T16:45:00+00:00\",\n    \"duration\": \"PT29M3S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n<p class=\"wp-block-paragraph\">The way to accomplish this is through strong email deliverability practices.<\/p>\n\n<h3 class=\"wp-block-heading\">What is email deliverability?\u00a0<\/h3>\n\n<p class=\"wp-block-paragraph\">What is deliverability? <b>Deliverability is your ability to land messages in your recipient\u2019s inbox.<\/b> Inbox email clients and mailbox providers decide whether emails are accepted and placed in the inbox based on a number of different things, including <a href=\"https:\/\/www.mailgun.com\/de\/blog\/deliverability\/absenderreputation-verbessern\/\" target=\"_tabs\" rel=\"noopener noreferrer\">sender reputation<\/a> and how users interact with the emails once they get into their inbox. Your sender reputation and deliverability are linked. Your sender reputation is determined by domain and IP reputation, a<a href=\"https:\/\/www.mailgun.com\/de\/blog\/deliverability\/absenderreputation-verbessern\/\" target=\"_tabs\" rel=\"noopener noreferrer\">s well as your engagement and authentications<\/a>, and is how ISPs determine how trustworthy you are. <b>Send like a spammer and your reputation will decrease along with deliverability.<\/b><\/p>\n\n<p class=\"wp-block-paragraph\">Keeping bad email addresses out of your email list helps prevent spam traps that could get you blocklisted.\u00a0 Monitoring how recipients engage with your emails is also important to ensure your list is not sending ISPs signals that might negatively impact reputation.<\/p>\n\n<p class=\"wp-block-paragraph\">Deliverability is truly a layered strategy. Here are some key elements of deliverability to give you a general idea, we\u2019ll dive into them throughout this post:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Maintaining a clean email list for a minimum bounce rate and maximum engagement rate<\/li>\n\n\n\n<li>Closely monitoring and reacting to metrics to adapt your strategy as protocols evolve<\/li>\n\n\n\n<li>Email authentications like DMARC, DKIM, and SPF and other technical email requirements<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">The impact of spam traps, blocklisting, and other negative factors on email reputation<\/h3>\n\n<p class=\"wp-block-paragraph\">When we talk about email deliverability, the first thought that comes to mind is blocklisting. Landing on an email blocklist could easily be a sender\u2019s worst nightmare, and it\u2019s not surprising. These lists are managed by organizations designed to spot spammers and malicious senders, and ISPs and mailbox providers use them to prevent those messages from getting into the inbox.<\/p>\n\n<p class=\"wp-block-paragraph\">One of the most common ways to land on an email blocklist is by sending to a <a href=\"https:\/\/www.mailgun.com\/de\/blog\/deliverability\/spam-traps-what-you-should-know\/\" target=\"_tabs\" rel=\"noopener noreferrer\">spam trap<\/a>, which often happens when senders buy or rent email lists, or when they suddenly send to dormant or inactive email address which lowers engagement rates. But it\u2019s not the only way \u2013 a high number of spam complaints or email bounces could also result in your email being blocklisted.<\/p>\n\n<p class=\"wp-block-paragraph\">A low-quality list of invalid addresses is one of the biggest ways to negatively impact your sender reputation. A low-quality email list is a direct path to spam traps, high bounce rates, and landing on blocklists.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <b>ROI impact<\/b>: Blocklists knock your email deliverability into the red zone. Not only are your recipients not receiving your messages, but you\u2019re also prevented from reaching them at all. Bouncing back can be expensive, so make sure you <a href=\"https:\/\/www.mailgun.com\/de\/blog\/deliverability\/warum-email-validierung-fuer-ihren-posteingang-unverzichtbar-ist\/\">v<\/a>erify new email address at the point of signup, regularly clean your contact list, and set up appropriate <a href=\"https:\/\/www.mailgun.com\/de\/products\/inbox\/deliverability\/blocklist-monitoring-service\/\">blocklist monitoring<\/a> to prevent potential delivery pitfalls.<\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\">The effect of low-quality email lists on engagement and deliverability<\/h3>\n\n<p class=\"wp-block-paragraph\">Metrics matter. In email, your engagement metrics are crucial. While ISPs aren\u2019t forthcoming with how exactly they determine inbox placement, we do know that engagement will always play a key role, and it goes beyond open rates. How much time your recipients spend reading your email, and how they interact with it (click-throughs, unsubscribes, etc.), influences how mailbox providers will handle your messages going forward.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Keeping a quality email list is about maintenance as much as it is about list building. Incorporate re-engagement and sunset policies into your email list management to keep your deliverability strong and improve your ROI. <a href=\"https:\/\/www.mailgun.com\/de\/blog\/deliverability\/e-mail-listenverwaltung\/\">Learn more in our post about list management<\/a>.\u00a0<\/div>\r\n    <\/div>\r\n\n<p class=\"wp-block-paragraph\">The relationship between list hygiene and engagement metrics is extremely close. If contacts on your list start to drop off in terms of engagement, ISPs will pick up on the change and it will impact your deliverability \u2013 even if you followed best practices like double opt-ins and <a href=\"https:\/\/www.mailgun.com\/de\/products\/inbox\/email-verification\/email-validator\/\" target=\"_tabs\" rel=\"noopener noreferrer\">e<\/a>mail verifications. Ensuring your list is free of disengaged contacts is key to improve your engagement metrics and send positive signals that will boost your sender reputation and overall email deliverability. <\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <b>ROI impact:<\/b> An unengaged list means a lower open rate, and poor list maintenance is money wasted on cultivating marketing for disinterested users. To prevent this, clean your email address regularly and implement <a href=\"https:\/\/www.mailgun.com\/de\/blog\/deliverability\/sunset-richtlinien-inaktive-empfaenger\/\">sunset policies<\/a> to re-engage, and eventually remove, inactive recipients.<\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\">The importance of email authentication in email deliverability<\/h3>\n\n<p class=\"wp-block-paragraph\">If you\u2019re serious about your email deliverability, there\u2019s a step you should implement before you even send your first email: configuring your email authentication protocols.<\/p>\n\n<p class=\"wp-block-paragraph\">Email authentication is key to email deliverability because it conveys one clear message to the ISPs: that you, the sender, are trustworthy and are who you say you are. Without authentication, there\u2019s a strong chance you will be blocked from the inbox by ISPs and will also be vulnerable to bad actors who aim to impersonate your domain, tanking your sender reputation. <b>Authentications provide security through verification and encryption,<\/b> and there are a few you must have if you want strong deliverability.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mailgun.com\/de\/blog\/deliverability\/spf-records-basics\/\" target=\"_tabs\" rel=\"noopener noreferrer\">SPF<\/a>: Prevents unauthorized entities from sending email under your domain by keeping track of source records for authorized senders.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.mailgun.com\/de\/blog\/deliverability\/dkim-verstehen-wie-es-funktioniert\/\" target=\"_tabs\" rel=\"noopener noreferrer\">DKIM<\/a>: Ensures that nobody has used your domain to impersonate your company by using encrypted keys.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.mailgun.com\/de\/blog\/deliverability\/implement-dmarc\/\" target=\"_tabs\" rel=\"noopener noreferrer\">DMARC<\/a>: A DMARC policy tells ISPs what to do with emails that fail DKIM and\/or SPF authentication.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">A message sent without DKIM and\/or SPF can be considered suspicious by different email spam filtering solutions. Setting up appropriate authentication for your email program is one of the first steps senders should take when migrating platforms or sending from a new domain.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <b>ROI impact: <\/b>No authentication means decreased inboxing. You might as well be sending email directly to the void (the spam folder), lowering not only your ROI but your deliverability score and your sender reputation. When you set up a new domain or migrate platforms, get the support you need to get this technical requirement implemented.<\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">How can Mailgun help you increase your email ROI?<\/h2>\n\n<p class=\"wp-block-paragraph\"><b>Let\u2019s put this back in ROI terms and talk about the cost of deliverability and email infrastructure.<\/b> When you break down all the components from backend infrastructure to authentication, email address verification, reporting on metrics, and managing your sender reputation, deliverability suddenly becomes an overwhelming concept.<\/p>\n\n<p class=\"wp-block-paragraph\">While it\u2019s possible to build infrastructure and manage your email program independently, the advantages of partnering with an ESP aren\u2019t just about efficiency, but about relationships. <b>Established ESPs have developed relationships with ISPs and Postmasters to build out tools that help improve deliverability by meeting the standards of inbox providers.<\/b><\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> A deliverability strategy is step one. With Mailgun, we take a human approach with our <a href=\"https:\/\/www.emailonacid.com\/blog\/article\/industry-news\/introducing-inboxready\/\">Deliverability Services<\/a>. And while deliverability is very much a tailored solution, its effects are universal.<\/div>\r\n    <\/div>\r\n\n<p class=\"wp-block-paragraph\">Supporting your email ROI is something we\u2019ve studied and strategized to improve. But don\u2019t just take our word for it. In a recent TEI study commissioned by Mailgun, Forrester found that, over the course of three years, <b>Sinch Mailgun delivered a 264% return on investment (ROI) and a $454K net present value (NPV)<\/b> for a composite organization by improving inbox placement, saving time in email deliverability issue mitigation, and reducing the cost of sending emails.<\/p>\n\n<p class=\"wp-block-paragraph\">To better understand how these numbers were calculated and how enlisting the right email partner can help you drive higher ROI in your email program, download the 2023 Forrester Consulting study \u201cThe Total Economic Impact (TM) of Sinch Mailgun.\u201d<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\"  aria-labelledby=\"banner-block-block-fb26a6a80aa8f7918fc02d5d5e4eb0e0\">\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block-fb26a6a80aa8f7918fc02d5d5e4eb0e0\">\r\n                [Forrester study] The total economic impact of Mailgun            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">For further details from the TEI study, including a detailed cost analysis, possible risks to consider, and additional insights from customer interviews, be sure to\u202fdownload the full TEI study PDF.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/de\/ressourcen\/forschung\/forrester-tei-studie\/\"  class=\"btn btn-secondary\" >Download<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Wer sendet, wird auch empfangen\u00a0\u2013 das ist das Versprechen der E-Mail. Mit einem beispiellosen ROI unter den Kommunikationskan\u00e4len lohnt sich die Investition in die E-Mail. Um jedoch von den Vorteilen zu profitieren, d\u00fcrfen Sie die E-Mail-Zustellbarkeit nicht ignorieren. Das m\u00fcssen Sie wissen.<\/p>\n","protected":false},"author":33,"featured_media":4376,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[21],"class_list":["post-22517","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-deliverability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Die E-Mail-Zustellbarkeit wirkt sich auf Ihren ROI aus. Mehr erfahren - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Wer sendet, wird auch empfangen. Die E-Mail bietet wohl den besten ROI, aber wenn Ihre E-Mails nicht gelesen werden, liegt Ihr ROI bei null. 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