{"id":22557,"date":"2025-09-02T00:00:00","date_gmt":"2025-09-02T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/email-versand-feiertage-optimieren\/"},"modified":"2026-09-16T02:51:41","modified_gmt":"2026-09-16T02:51:41","slug":"email-versand-feiertage-optimieren","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/de\/blog\/deliverability\/email-versand-feiertage-optimieren\/","title":{"rendered":"E-Mails f\u00fcr die Feiertage vorbereiten"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As the holidays approach, senders shift into high gear, determined not to let any opportunities slip between Black Friday and the new year. From subject lines to designing the perfect holiday email templates, there are a dozen things to consider but don\u2019t forget about your deliverability.<\/p>\n\n<p class=\"wp-block-paragraph\">The holiday inbox is a competitive place and putting an emoji in your subject line may not be enough to stand out. So, here is our quick reference guide to ensure your email strategy is in top shape for the 2023 season.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-4169\"><p class=\"h5 m-0\" id=\"toc-title-4169\">Inhaltsverzeichnis<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#grow-and-maintain-your-mailing-list\">Grow and maintain your mailing list<\/a><a class=\"scrollme link-body-color\" href=\"#validate-your-mailing-list\">Validate your mailing list<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#monitor-and-respond-to-metrics\">Monitor and respond to metrics<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#provide-useful-content\">Provide useful content<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#wrapping-up\">Wrapping up<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">Grow and maintain your mailing list<\/h2>\n\n<p class=\"wp-block-paragraph\">Just because Santa has everyone on <i>his <\/i>list, doesn\u2019t mean that you should. Email lists should be grown organically. This means not buying or renting email lists, or capturing emails and sending without user consent. <a href=\"https:\/\/www.mailgun.com\/de\/blog\/email\/double-opt-in-mit-php-mailgun\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Double opt-in<\/a> practices are a really clean way to ensure that your email list is built on verified emails right from the start.<\/p>\n\n<p class=\"wp-block-paragraph\">Once you have your list you should set up ways to monitor and maintain it over time. Sometimes people switch jobs, change addresses, or decide they no longer want to be subscribers, if you don\u2019t catch these changes they could hurt you down the line. Here\u2019s a few good ways to keep up:<\/p>\n\n<p class=\"wp-block-paragraph\">Investigate any <a href=\"https:\/\/www.mailgun.com\/de\/blog\/deliverability\/email-bounces-was-tun\/\" target=\"_tabs\" rel=\"noopener noreferrer\">bounces<\/a>. Bounces can be soft, usually network issues that correct themselves, or hard. Hard bounces will need to be resolved or those bad emails addresses removed.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> It\u2019s even more important to manage your list well now considering the upcoming mailbox provider updates from giants like Yahoo and Gmail expected in the new year. Learn more about the upcoming changes in our <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/gmail-and-yahoo-inbox-updates-2024\/\">Gmail and Yahoo mailbox updates post.<\/a><\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\">Validate your mailing list<\/h3>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailgun.com\/de\/blog\/deliverability\/warum-email-validierung-fuer-ihren-posteingang-unverzichtbar-ist\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Email validation<\/a> goes a long way to ensuring the delivery of your message. You should always validate an email address at sign up, and you can do this with\u00a0<a href=\"https:\/\/www.mailgun.com\/de\/email-validation\" target=\"_tabs\" rel=\"noopener noreferrer\">Mailgun<\/a>. <b>Before you dust off a mailing list you used for last holiday season, it\u2019s wise to validate your list again,<\/b> and it&#8217;s easy to do with our\u00a0<a href=\"https:\/\/www.mailgun.com\/de\/blog\/bulk-validations-accurate-fast\" target=\"_tabs\" rel=\"noopener noreferrer\">bulk email validations<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Validation services can help keep you out of the spam folder by checking the syntax, domain, and legitimacy\u00a0 of your contacts, removing bad addresses that can raise your <a href=\"https:\/\/www.mailgun.com\/de\/blog\/deliverability\/spam-beschwerderate\/\" target=\"_tabs\" rel=\"noopener noreferrer\">spam complaint rate<\/a>, and ensure you are sending to the optimal list of contacts.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> If a spam filter is wreaking havoc on email delivery, check to make sure you\u2019re not violating any of the national standards set forth by the <a href=\"https:\/\/www.emailonacid.com\/blog\/article\/email-marketing\/can-spam-compliance\/\">CAN-SPAM Act of 2003<\/a>. Next, try to reach your customers directly and ask that they add your domain name to their address book.<\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">Monitor and respond to metrics<\/h2>\n\n<p class=\"wp-block-paragraph\"><b>True or false:<\/b> The more email \u201copens\u201d you get, the better your reputation in the eyes of your Internet Service Provider (ISP).<\/p>\n\n<p class=\"wp-block-paragraph\">ISPs will filter emails from senders that generate high numbers of bounce-backs, complaints and unsubscribe requests but that\u2019s not the only thing they\u2019re looking at. Engagement plays a huge roll in terms of your reputation in the eyes of ISPs. That\u2019s why it\u2019s important to only send to recipients that have opted in.<\/p>\n\n<p class=\"wp-block-paragraph\">Relying on opens isn\u2019t always the best metric. We assembled a panel for <a href=\"https:\/\/hello.mailjet.com\/email-camp\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Email Camp: Mission Control<\/a> to talk through this and other deliverability myths. Check it out below!<\/p>\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=OvWjH5gjZMQ\" class=\"lazy-video-link\" data-lazy-video=\"OvWjH5gjZMQ\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"de\" data-thumb=\"https:\/\/img.youtube.com\/vi\/OvWjH5gjZMQ\/maxresdefault.jpg\" title=\"Sinch-Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/OvWjH5gjZMQ\/maxresdefault.jpg\" alt=\"The truth is out there: Debunking email deliverability myths\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=OvWjH5gjZMQ#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/OvWjH5gjZMQ\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/OvWjH5gjZMQ\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=OvWjH5gjZMQ\",\n    \"name\": \"The truth is out there: Debunking email deliverability myths\",\n    \"uploadDate\": \"2023-10-09T13:16:45+00:00\",\n    \"duration\": \"PT50M27S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n<h2 class=\"wp-block-heading\">Provide useful content<\/h2>\n\n<p class=\"wp-block-paragraph\">In today\u2019s digital world, we\u2019re bombarded with emails, especially around the holidays. It takes time and data to ensure your emails are engaging. The connection starts with your ability to provide the user with something they need. Good opt-in management is the first step to relevance. You can also separate your transactional emails and your marketing emails by giving them their own <a href=\"https:\/\/www.mailgun.com\/de\/blog\/email\/die-grundlagen-von-e-mail-subdomains\/\" target=\"_tabs\" rel=\"noopener noreferrer\">subdomains<\/a> and managing those lists separately.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Keep the emails about your user, not about you. Segment your users and send more personalized emails and direct users to a place where they can learn more with our post on <a href=\"https:\/\/www.mailgun.com\/de\/blog\/email\/email-list-segmentation\/\">email list segmentation!<\/a><\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">Wrapping up<\/h2>\n\n<p class=\"wp-block-paragraph\">If email deliverability is a newer concept to you, you can opt to leave it to the pros. Sinch Mailgun provides Deliverability\u00a0Services where real, geeky humans closely monitor your email delivery performance and help optimize your email programs for success. <i>Especially<\/i> around tricky days like Black Friday and Cyber Monday.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_93855c75afd672995c34150ae56bf107\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Let&#8217;s talk email            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_93855c75afd672995c34150ae56bf107\">\r\n                Learn about our deliverability services            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">See what you can accomplish with the world&#x27;s best email delivery platform and experts at your disposal.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/de\/kontakt\/vertrieb\/\"  class=\"btn btn-secondary\" >Talk to an expert today<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Wenn die Feiertage n\u00e4her r\u00fccken, m\u00f6chten Sie sicherlich mehr E-Mails versenden. Doch was sollten Sie vor dem Versand beachten? Wir haben eine kurze Liste mit Tipps zusammengestellt, damit Sie \u00fcberpr\u00fcfen k\u00f6nnen, ob Sie f\u00fcr den E-Mail-Versand an den Feiertagen optimal vorbereitet sind.<\/p>\n","protected":false},"author":13,"featured_media":4376,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[21],"class_list":["post-22557","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-deliverability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-Mails f\u00fcr die Feiertage vorbereiten - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Wenn die Feiertage n\u00e4her r\u00fccken, m\u00f6chten Sie sicherlich mehr E-Mails versenden. Doch was sollten Sie vor dem Versand beachten? Mailgun hat einige Tipps f\u00fcr einen besseren E-Mail-Versand an den Feiertagen. Weiterlesen \u2013\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/de\/blog\/deliverability\/email-versand-feiertage-optimieren\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Mails f\u00fcr die Feiertage vorbereiten - Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"og:description\" content=\"Wenn die Feiertage n\u00e4her r\u00fccken, m\u00f6chten Sie sicherlich mehr E-Mails versenden. Doch was sollten Sie vor dem Versand beachten? Mailgun hat einige Tipps f\u00fcr einen besseren E-Mail-Versand an den Feiertagen. 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