{"id":23254,"date":"2024-01-08T00:00:00","date_gmt":"2024-01-08T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/authentication-updates-to-google-postmaster-tools-integration-2\/"},"modified":"2026-09-16T11:47:02","modified_gmt":"2026-09-16T11:47:02","slug":"authentication-updates-to-google-postmaster-tools-integration","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/de\/blog\/deliverability\/authentication-updates-to-google-postmaster-tools-integration\/","title":{"rendered":"Mailgun Optimize ver\u00f6ffentlicht Updates zur \u00dcberwachung der Authentifizierungsraten"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">2024 comes with new sending resolutions. Inbox giants like Gmail will <!-- -->hold senders to stricter standards<!-- --> like reduced spam complaint rates and stronger authentications. Unlike a personal resolution to hit the gym every morning or spend less time on your phone, these are going to stick. From inbox placement to carefully tracking engagement metrics \u2013 keeping an eye on messages sent to Gmail users has never been more important.<\/p>\n\n<p class=\"wp-block-paragraph\">In light of these new standards, Mailgun Optimize has released updates to our integration with Google Postmaster Tools. Here\u2019s how it will benefit you.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-4791\"><p class=\"h5 m-0\" id=\"toc-title-4791\">Inhaltsverzeichnis<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#a-quick-recap-on-google-postmaster-tools\">A quick recap on Google Postmaster Tools<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-monitoring-your-authentication-success-rate-improves-deliverability\">How monitoring your authentication success rate improves deliverability<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-updates-has-mailgun-optimize-added\">What updates has Mailgun Optimize added?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#existing-capabilities-of-our-google-postmaster-tools-integration\">Existing capabilities of our Google Postmaster Tools integration<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-else-can-mailgun-optimize-help\">How else can Mailgun Optimize help?<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">A quick recap on Google Postmaster Tools<\/h2>\n\n<p class=\"wp-block-paragraph\">Google Postmaster Tools is a free platform offering metrics, data, and insights for marketers to improve deliverability and campaign success to Gmail recipients.\u00a0<a href=\"https:\/\/www.mailgun.com\/de\/blog\/product\/integration-mit-google-postmaster-tools\/\" target=\"_tabs\" rel=\"noopener noreferrer\">We previously released an integration<\/a> allowing senders to view these key metrics from within their Mailgun accounts, centralizing data and making it easier to monitor the detailed health of your email program.<\/p>\n\n<p class=\"wp-block-paragraph\">Three key monitoring focuses of Google Postmaster Tools are reputation, deliverability, and authentication.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>Reputation: <\/b>Displays the reputation of your IP addresses and domains.<\/li>\n\n\n\n<li><b>Deliverability:\u00a0<\/b>Displays critical reputation data like user reported spam rate along with a deeper view of messages failures including delivery error details across all 10 error types.<\/li>\n\n\n\n<li><b>Authentication<\/b>: Displays details on the success rate of various authentications like SPF, DKIM, and DMARC.<\/li>\n<\/ul>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> DMARC Authentication is now required for bulk senders from providers like Gmail and Yahoo. Learn more about DMARC and how to implement it in our post: <a href='https:\/\/www.mailgun.com\/de\/blog\/deliverability\/implement-dmarc\/'>How to implement DMARC \u2013 A step-by-step guide.<\/a><\/div>\r\n    <\/div>\r\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4540\" width=\"2490\" height=\"786\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image__11___2_.png\" alt=\"DMARC success rate dashboard\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image__11___2_.png 2490w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image__11___2_-300x95.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image__11___2_-768x242.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image__11___2_-1024x323.png 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image__11___2_-1536x485.png 1536w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image__11___2_-2048x646.png 2048w\" sizes=\"(max-width: 2490px) 100vw, 2490px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">How monitoring your authentication success rate improves deliverability<\/h2>\n\n<p class=\"wp-block-paragraph\">We feel a bit like a street prophet calling for the end times, but big changes are looming on the horizon. Boiled down into bullets, the three big changes coming from Gmail and Yahoo are:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>Authenticate<\/b>: Senders will be required to verify their identities with SPF, DKIM, and DMARC.<\/li>\n\n\n\n<li><b>Unsubscribe<\/b>: Senders need to implement single-click unsubscribe links within promotional emails.<\/li>\n\n\n\n<li><b>Reduce spam<\/b>: Senders must maintain a spam complaint rate below 0.3%<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The solution to managing these emerging standards \u2013 and to successful campaigns in general \u2013 is to pay closer attention to signals in your metrics that indicate fluctuations in your deliverability. That\u2019s where our integration updates come in.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> The Gmail and Yahoo inbox updates are having a massive impact on the way senders manage their email programs. Learn everything you need to know in our <a href='https:\/\/www.mailgun.com\/blog\/deliverability\/gmail-and-yahoo-inbox-updates-2024\/'>Gmail and Yahoo updates post.<\/a><\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">What updates has Mailgun Optimize added?<\/h2>\n\n<p class=\"wp-block-paragraph\">New information and tooling has been added to help senders monitor the success rate of the three primary email authentication protocols. The authentication success rate is the percentage of your emails that pass SPF, DKIM, and DMARC authentication against all received traffic that attempted authentication. With Mailgun Optimize you have a convenient place to monitor your authentication status across domains over a selected period of time.<\/p>\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/vimeo.com\/900922545\/22944e9fb7\" class=\"lazy-video-link\" data-lazy-video=\"900922545?h=22944e9fb7\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"de\" data-thumb=\"\" title=\"Sinch-Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"\" alt=\"\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/900922545\/22944e9fb7#VideoObject\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/900922545?h=22944e9fb7\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/900922545\/22944e9fb7\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n<p class=\"wp-block-paragraph\">Without authentication monitoring there is no way to monitor the success rate of your different authentications after they have been configured. Like anything related to deliverability, the <i>set it and forget it<\/i> mindset is the wrong headspace to be in. Authentication protocols may require maintenance or updating as standards and processes evolve.<\/p>\n\n<h2 class=\"wp-block-heading\">Existing capabilities of our Google Postmaster Tools integration<\/h2>\n\n<p class=\"wp-block-paragraph\">In addition to our new authentication monitoring capabilities, our integration also includes user-reported spam rate which, for both Google and Yahoo, is one of the three primary regulations and will hold senders below a 0.3% spam rate.<\/p>\n\n<p class=\"wp-block-paragraph\">Our Google Postmaster integration also reports on: <\/p>\n\n<p class=\"wp-block-paragraph\"><b>User reported spam rate<\/b> &#8211; The Spam Rate dashboard tracks how many users are <a href=\"https:\/\/www.mailgun.com\/de\/blog\/deliverability\/e-mails-spam-vermeiden\/\" target=\"_tabs\" rel=\"noopener noreferrer\">reporting your messages as spam<\/a>. Tracking complaints coming from your recipients helps you identify issues within your email program that can be fixed through testing and iterating.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4541\" width=\"2490\" height=\"994\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image__12___1_.png\" alt=\"User reported spam dashboard\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image__12___1_.png 2490w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image__12___1_-300x120.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image__12___1_-768x307.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image__12___1_-1024x409.png 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image__12___1_-1536x613.png 1536w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image__12___1_-2048x818.png 2048w\" sizes=\"(max-width: 2490px) 100vw, 2490px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><b>Delivery errors<\/b> \u2013 The Delivery Errors dashboard will give you a quick look at your delivery rate so you can get a closer look at the volume of messages that were rejected or temporarily failed with the actual reason as to why the failure occurred. For example, if your messages were rejected due to suspected spam, you will be able to see that in the dashboard.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>IP and Domain reputation \u2013 <\/b>Your domain and IP reputation dashboard will provide invaluable insight into the overall health of your sender reputation for Gmail accounts. This will help you get ahead of reputation issues and keep your emails landing in the inbox.<\/p>\n\n<h2 class=\"wp-block-heading\">How else can Mailgun Optimize help?<\/h2>\n\n<p class=\"wp-block-paragraph\">The Mailgun Optimize deliverability suite is a sender agnostic set of tools whose features can be used with any email service provider to ensure good deliverability and high <a href=\"https:\/\/www.mailgun.com\/de\/blog\/deliverability\/zustellbarkeit-auswirkungen-roi\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email ROI.<\/a> <\/p>\n\n<p class=\"wp-block-paragraph\">If you choose to use Mailgun as your ESP, you will have access to our platform of our products to customize your email program. Deliverability isn\u2019t going to get any easier. Our goal is to simplify the management of deliverability through comprehensive testing, granular monitoring, and intuitive tools to connect and execute your communication needs.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_3460a931161432e4e2d7717f54304327\">\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_3460a931161432e4e2d7717f54304327\">\r\n                Google Postmaster Tools is integrated with Mailgun Optimize            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">The Mailgun Optimize suite was built to help senders tackle the most common issues preventing them from landing in the inbox. Now we&#x27;re taking it one step further by providing visibility into your most essential email analytics with Google Postmaster Tools in Mailgun Optimize.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/help.mailgun.com\/hc\/en-us\/articles\/15307328150939\"  class=\"btn btn-secondary\" >Try now<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Wir haben den Funktionsumfang unserer Integration mit Google Postmaster Tools erweitert, um Absendern dabei zu helfen, ihre Authentifizierungsraten f\u00fcr Gmail-Traffic zu \u00fcberwachen. Diese Unterst\u00fctzung bei der Authentifizierung sowie die zus\u00e4tzliche \u00dcberwachung der von der Nutzerschaft gemeldeten Spamrate sind angesichts neuer Posteingang-Vorschriften von unsch\u00e4tzbarem Wert.<\/p>\n","protected":false},"author":13,"featured_media":4376,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[21],"class_list":["post-23254","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-deliverability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neue Updates zur \u00dcberwachung des Authentifizierungserfolgs mit Mailgun Optimize - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Die Updates von Gmail und Yahoo stehen vor der T\u00fcr. 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