{"id":23354,"date":"2019-09-25T00:00:00","date_gmt":"2019-09-25T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/posteingangsplatzierung-beta-ankundigung\/"},"modified":"2026-09-16T06:14:52","modified_gmt":"2026-09-16T06:14:52","slug":"posteingangsplatzierung-beta-ankundigung","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/de\/blog\/product\/posteingangsplatzierung-beta-ankundigung\/","title":{"rendered":"Wo landen meine E-Mails? Einf\u00fchrung in die Posteingangsplatzierung"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Do you really know where your email is going?<\/h2>\n\n<p class=\"wp-block-paragraph\">Have you ever wondered where your email goes once it gets delivered to a mailbox? Do you know if it lands in the inbox or the\u00a0<a href=\"https:\/\/www.mailgun.com\/de\/blog\/deliverability\/e-mails-spam-vermeiden\/\" target=\"_tabs\" rel=\"noopener noreferrer\">spam folder<\/a>, or perhaps misses the mailbox altogether? Are you curious to find out\u00a0<a href=\"https:\/\/www.mailgun.com\/de\/blog\/gmails-promotions-tab-how-to-get-emails-classified-as-primary\" target=\"_tabs\" rel=\"noopener noreferrer\">which Gmail tab<\/a>\u00a0your email was placed in? These questions hit at the heart of an important concept \u2013 delivery vs deliverability.<\/p>\n\n<p class=\"wp-block-paragraph\">It\u2019s relatively easy to figure out if your email is being accepted by mailbox providers (i.e. delivery), but it\u2019s much harder to understand where your email lands within any particular mailbox once accepted (i.e. deliverability). While your email may have been successfully delivered, there\u2019s no great way of knowing if it made it to the user\u2019s inbox, spam folder or somewhere else altogether.\u00a0<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-4408\"><p class=\"h5 m-0\" id=\"toc-title-4408\">Inhaltsverzeichnis<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#do-you-really-know-where-your-email-is-going\">Do you really know where your email is going?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#whats-preventing-emails-from-reaching-the-inbox\">What&#8217;s preventing emails from reaching the inbox?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#introducing-inbox-placement-in-beta\">Introducing Inbox Placement in Beta<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-does-inbox-placement-work\">How does Inbox Placement work?<\/a><a class=\"scrollme link-body-color\" href=\"#why-mailgun\">Why Mailgun?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#where-do-i-sign-up-for-inbox-placement\">Where do I sign up for Inbox Placement?<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">What&#8217;s preventing emails from reaching the inbox?<\/h2>\n\n<p class=\"wp-block-paragraph\">This annoying reality is largely due to the fact that mailbox providers have routing and filtering algorithms that determine where they place accepted emails. To complicate matters even more, each mailbox provider has a different proprietary algorithm, which means that, while your email may make it to the inbox at Yahoo, it could also end up in the spam folder at Gmail! So, if you\u2019re like the majority of email senders and send your email campaigns to multiple providers, <i>really<\/i> knowing where your email lands seems like a Herculean task.<\/p>\n\n<p class=\"wp-block-paragraph\">Gaining a better understanding of where your emails are landing is the first step toward ensuring your emails get to where you want them to go and, ultimately, deliver the results you need. Without this visibility, you don\u2019t know whether it\u2019s your sending reputation, your content, or your template that\u2019s causing the problem (or if there\u2019s even a problem to begin with). And at the end of the day, without this valuable insight, you won\u2019t be able to optimize and make the most of your marketing budget.\u00a0<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_9f6f8c082c1f5ee6cafefd3573e1b45b\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Sign Up            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_9f6f8c082c1f5ee6cafefd3573e1b45b\">\r\n                It&#8217;s easy to get started. And it&#8217;s free.            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">See what you can accomplish with the world\u2019s best email delivery platform.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/signup.mailgun.com\/new\/signup\"  class=\"btn btn-secondary\" >Get started<\/a><\/div>\r\n    <\/aside>\r\n\r\n\n<h2 class=\"wp-block-heading\">Introducing Inbox Placement in Beta<\/h2>\n\n<p class=\"wp-block-paragraph\">That\u2019s where Mailgun\u2019s Inbox Placement comes in. At a high level, Inbox Placement provides insight into where your emails land within the mailbox for a variety of mailbox providers \u2013 whether it\u2019s the inbox, spam folder, or a specific tab. It takes the guesswork out of where your emails are actually going, which saves you from getting stuck in analysis paralysis over what could or could not be affecting your sending.<\/p>\n\n<p class=\"wp-block-paragraph\">Of course, there are going to be a few things Inbox Placement can\u2019t account for, like user engagement. When the human element enters the mix, that\u2019s when it\u2019s important to take a look at your content, email list, segmentation, and <a href=\"https:\/\/documentation.mailgun.com\/en\/latest\/best_practices.html\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>overall best practices<\/u><\/a> to ensure that you\u2019re doing your due diligence as a sender. Pair that with our Inbox Placement product, and you\u2019re giving your emails the best shot at landing in the inbox.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">You might be wondering though&#8230;<\/p>\n\n<h2 class=\"wp-block-heading\">How does Inbox Placement work?<\/h2>\n\n<p class=\"wp-block-paragraph\">Inbox Placement utilizes a mechanism known as seed testing to provide visibility into where emails are landing. Seed testing roughly works as follows:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Mailgun manages a list of mailbox accounts with the plethora of mailbox providers in the market. This is called a \u201cseed list\u201d.<\/li>\n\n\n\n<li>You send a test email to the seed list either on your own or within the UI.<\/li>\n\n\n\n<li>Mailgun tracks where your test email landed for each mailbox in the seed list and provides you with the detailed results.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Seed testing is fascinating technology, and it\u2019s something that the email industry isn\u2019t naive about either. So that begs to question:<\/p>\n\n<h3 class=\"wp-block-heading\">Why Mailgun?<\/h3>\n\n<p class=\"wp-block-paragraph\">Since our start in 2010, we\u2019ve been laser focused on finding new ways to help you improve your deliverability. That also involves making this journey as easy as possible for you, so we built Inbox Placement with convenience and workflow optimizations in mind. In the end, we want to make sure you have the actionable insight you need to crush your email goals.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">No other ESP on the market offers this level of testing and visibility into your inbox placement. Until now, other products on the market were primarily provided by non-ESP third-party players, which means you have to manage multiple accounts, integrations, bills, etc. With Mailgun, you can streamline your workflows in one place, which ultimately saves you time and effort.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Another capability Mailgun distinctively provides is deep actionable insights. Running a test is one thing, but if you don\u2019t know what to improve based on the results, what was the point? At the end of the day, you want to know what action to take to get better deliverability. We have experts that eat, sleep, and breathe everything that is email, and we\u2019ll work with you to get the deliverability results you want.<\/p>\n\n<p class=\"wp-block-paragraph\">As we continue to develop this product, you will see a focus on deep integration with Mailgun\u2019s core email sending platform to simplify your world while providing the results you want.<\/p>\n\n<h2 class=\"wp-block-heading\">Where do I sign up for Inbox Placement?<\/h2>\n\n<p class=\"wp-block-paragraph\">Interested? Great! First, you&#8217;ll need to sign up for Mailgun if you haven&#8217;t already, which you can do below:<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_9f6f8c082c1f5ee6cafefd3573e1b45b\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Sign Up            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_9f6f8c082c1f5ee6cafefd3573e1b45b\">\r\n                It&#8217;s easy to get started. And it&#8217;s free.            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">See what you can accomplish with the world\u2019s best email delivery platform.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/signup.mailgun.com\/new\/signup\"  class=\"btn btn-secondary\" >Get started<\/a><\/div>\r\n    <\/aside>\r\n\r\n\n<p class=\"wp-block-paragraph\">Once you do that, you can easily request beta access by logging in to our control panel and navigating to the \u201c<a href=\"https:\/\/app.mailgun.com\/app\/inbox-placement\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Inbox Placement<\/u><\/a>\u201d section. We&#8217;ll get in touch if you fit the right criteria. The best part of beta access, other than getting to use the product first, is getting to provide early feedback and helping to shape our Inbox Placement roadmap to build a better Mailgun.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die Posteingangsplatzierung macht Schluss mit dem R\u00e4tselraten dar\u00fcber, wo Ihre E-Mails landen, sobald sie einen E-Mail-Anbieter erreichen. Interessiert? Die Beta-Version unserer Posteingangsplatzierung ist ab sofort verf\u00fcgbar. Weiterlesen&#8230;<\/p>\n","protected":false},"author":53,"featured_media":4555,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[22],"class_list":["post-23354","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-product"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wo landen meine E-Mails? 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