{"id":23393,"date":"2022-12-15T00:00:00","date_gmt":"2022-12-15T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/gmail-oeffnungs-tracking-test-at-mailgun\/"},"modified":"2026-09-16T11:47:03","modified_gmt":"2026-09-16T11:47:03","slug":"gmail-oeffnungs-tracking-test-at-mailgun","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/de\/blog\/product\/gmail-oeffnungs-tracking-test-at-mailgun\/","title":{"rendered":"So tracken Sie E-Mail-\u00d6ffnungen in Gmail mittels E-Mail-Tracking"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sending email campaigns doesn\u2019t have to feel like you\u2019re throwing darts into a black hole. Email analytics are a great way to determine the health of your ecommerce campaign and if your current email marketing strategy is working.<\/p>\n\n<p class=\"wp-block-paragraph\">But how do you get these analytics? Simple: Email tracking. We\u2019ll explain what email tracking is and how you\u2019ll benefit from it. Then, we\u2019ll discuss how to track messages in Gmail.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-4039\"><p class=\"h5 m-0\" id=\"toc-title-4039\">Inhaltsverzeichnis<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#whats-email-tracking\">What\u2019s email tracking?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-are-the-benefits-of-email-tracking\">What are the benefits of email tracking?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#whats-googles-image-policy-and-hows-it-important-for-email-tracking-in-gmail\">What\u2019s Google\u2019s image policy, and how\u2019s it important for email tracking in Gmail?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-can-i-track-an-email-in-gmail\">How can I track an email in Gmail?<\/a><a class=\"scrollme link-body-color\" href=\"#what-are-read-receipts-in-google-workspace\">What are read receipts in Google Workspace?<\/a><a class=\"scrollme link-body-color\" href=\"#whats-an-email-tracking-pixel\">What\u2019s an email tracking pixel?<\/a><a class=\"scrollme link-body-color\" href=\"#how-can-i-use-google-analytics-to-track-my-emails\">How can I use Google Analytics to track my emails?<\/a><a class=\"scrollme link-body-color\" href=\"#how-does-mailgun-analytics-do-gmail-tracking\">How does Mailgun Analytics do Gmail tracking?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#and-thats-it\">And that\u2019s it<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">What\u2019s email tracking?<\/h2>\n\n<p class=\"wp-block-paragraph\">Email tracking collects data on how your email performs. Is your email delivered? Do your readers spend a significant amount of time on your emails? Do they click through to your web page? Email tracking software can be part of an email service provider\u2019s (ESP) toolkit, an in-house app-based solution, or an extension on your web browser, like Chrome.<\/p>\n\n<p class=\"wp-block-paragraph\">Here\u2019s a list of some things you can track in your emails:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>The device used to open the email: <\/b>Do your readers open your messages on a mobile device, tablet, or laptop? How many of them are running Android systems versus iOS?<\/li>\n\n\n\n<li><b>How many people open your email: <\/b>Email open rates are a key marketing metric to see if email campaigns are working. After all, an email open is the basis behind other metrics like click-through rate and conversion rate.<\/li>\n\n\n\n<li><b>The number of people who click on your links: <\/b>The click-through rate (CTR) determines if your email content is persuasive enough to encourage your customers to follow your call-to-action (CTA) to your landing page.<\/li>\n\n\n\n<li><b>How long do readers spend on your email: <\/b>Determining how long your emails are open helps you gauge how much time your readers spend engaging with your content. This gives you insight into whether or not your email content vibes with your audience or if you need to try a different tactic.<\/li>\n\n\n\n<li><b>Where and when your users open your emails:<\/b> Geo-location is a great way to know your demographic better. After using geo-location and tracking subscribers\u2019 whereabouts, it\u2019s easy to create targeted content based on their location. For instance, if it\u2019s snowing in New York, an email selling flip-flops probably isn\u2019t the best idea.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Of course, we can\u2019t discuss tracking and obtaining data without mentioning data protection laws like the <a href=\"https:\/\/www.mailgun.com\/de\/blog\/email\/dsgvo-kommt\/\" target=\"_tabs\" rel=\"noopener noreferrer\">GDPR<\/a>. These regulations protect your customers from unethical business practices exploiting their personal data. In fact, some major email clients have implemented their own consumer protection functionalities. For example, Apple offers a <a href=\"https:\/\/www.emailonacid.com\/blog\/article\/eoa-news\/apple-mail-privacy-users\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Mail Privacy Protection (MPP)<\/a> feature to allow its users to hide their IP addresses. <b>When implementing email tracking, stay within the bounds of data protection laws.<\/b><\/p>\n\n<h2 class=\"wp-block-heading\">What are the benefits of email tracking?<\/h2>\n\n<p class=\"wp-block-paragraph\">As you can see, <b>email tracking tools help email marketers gain deep insights into the performance of their email marketing campaigns. <\/b>Email trackers help marketers measure open rate, click-through rate, click-to-open ratio (CTOR), conversion rate, and engagement rate.<\/p>\n\n<p class=\"wp-block-paragraph\">But, <a href=\"https:\/\/www.mailgun.com\/de\/blog\/product\/tracking-antworten-mailgun-andere-email\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email tracking<\/a> goes beyond these basic insights. Here are some more benefits of email tracking:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>Email segmentation and personalization: <\/b>Marketers use email tracking insights to segment their mailing lists and improve email personalization. By reviewing users\u2019 engagement with emails and determining how long they spend with content, marketers determine what content is best for each user. Then, marketers deliver content their users prefer.<\/li>\n\n\n\n<li><b>Monitor deliverability: <\/b>Everything starts with landing your email into your reader\u2019s inbox. Email tracking helps you determine if your emails are bouncing back or if an email client\u2019s spam filter is flagging your messages.<\/li>\n\n\n\n<li><b>Time your follow-up emails: <\/b>Improve your marketing strategies by optimizing when to send follow-up emails. Email tracking allows you to determine if your reader has even opened your first email before you send follow-up messages.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">What\u2019s Google\u2019s image policy, and how\u2019s it important for email tracking in Gmail?<\/h2>\n\n<p class=\"wp-block-paragraph\">Google\u2019s image policy <a href=\"http:\/\/gmailblog.blogspot.com\/2013\/12\/images-now-showing.html\" target=\"_tabs\" rel=\"noopener noreferrer\">Gmail caches images on its servers<\/a>. Since ESPs and email marketers often track email open rates by embedding a tiny image pixel in their emails, Google\u2019s image policy changes the data ESPs, and marketers receive.<\/p>\n\n<p class=\"wp-block-paragraph\">But what exactly does this mean for email tracking?<\/p>\n\n<p class=\"wp-block-paragraph\">We ran a quick test at Mailgun and recorded the results. Previously, pixel tracking provided data on geo-location and email opens. Following the implementation of Google\u2019s image policy, you still have access to information on open events. However, the geo-location and user agent strings show Google\u2019s data instead of your reader\u2019s.<\/p>\n\n<p class=\"wp-block-paragraph\">While you\u2019re not going to receive the same kind of information before Google implemented its image policy, you still can gauge your open rates and other important marketing metrics.<\/p>\n\n<h2 class=\"wp-block-heading\">How can I track an email in Gmail?<\/h2>\n\n<p class=\"wp-block-paragraph\">Now we know a bit about mail tracking; how does email tracking work in Gmail? Let\u2019s go over a few ways:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Read receipts in Google Workspace<\/li>\n\n\n\n<li>Tracking pixels<\/li>\n\n\n\n<li>Google Analytics<\/li>\n\n\n\n<li>Mailgun Analytics<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">What are read receipts in Google Workspace?<\/h3>\n\n<p class=\"wp-block-paragraph\">Let\u2019s start with one of Google\u2019s in-house tools to track emails in Gmail: read receipts. With this tool, it\u2019s much easier to track open rates. However, it\u2019s limited to Gmail, so this is most useful when sending internal messages within your organization. Follow <a href=\"https:\/\/support.google.com\/googlecloud\/answer\/10636272?hl=en\" target=\"_tabs\" rel=\"noopener noreferrer\">Google\u2019s directions<\/a> to allow your readers to turn on read receipts to alert you when they\u2019ve opened your emails.<\/p>\n\n<h3 class=\"wp-block-heading\">What\u2019s an email tracking pixel?<\/h3>\n\n<p class=\"wp-block-paragraph\"><b>A tracking pixel is a 1px by 1px square image generated by a line of code in an email. It tracks your readers\u2019 interaction with your message and delivers personalized marketing as your subscribers browse the internet. <\/b>This harmless and secure 1-pixel square is usually placed in the email header or email footer. Unlike cookies, which are very noticeable and can be disabled, tracking pixels are virtually invisible to email subscribers.<\/p>\n\n<p class=\"wp-block-paragraph\">Email tracking pixels are excellent email marketing campaign tools. As a tracking device, it reports back key email marketing metrics for email marketers to gauge their campaign\u2019s health. It tracks your users\u2019 preferences to continue to show them your products when browsing the internet, driving more traffic to your landing page.<\/p>\n\n<p class=\"wp-block-paragraph\">But remember, Google\u2019s image policy affects what data you can obtain through tracking pixels. However, you can still determine open rates with tracking pixels.<\/p>\n\n<h3 class=\"wp-block-heading\">How can I use Google Analytics to track my emails?<\/h3>\n\n<p class=\"wp-block-paragraph\">If using your own tracking pixel doesn\u2019t quite provide you with the information you\u2019re looking for, Google actually has a solution to supercharge your tracking pixel. Use your tracking pixel in conjunction with Google Analytics to track email opens and more. Learn how to <a href=\"https:\/\/www.gmass.co\/blog\/google-analytics-email-tracking-track-email-opens-clicks\/\" target=\"_tabs\" rel=\"noopener noreferrer\">boost your tracking pixel<\/a> with Google Analytics.<\/p>\n\n<h3 class=\"wp-block-heading\">How does Mailgun Analytics do Gmail tracking?<\/h3>\n\n<p class=\"wp-block-paragraph\">Tired of homegrown solutions or hacking together an email tracking tool that works for you? Mailgun offers a free email tracker providing <a href=\"\/products\/measure\/analytics\/\" target=\"_tabs\" rel=\"noopener noreferrer\">analytics<\/a> to track all your email metrics. As a full-service ESP, we can help you:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>Monitor how your customers engage with your emails: <\/b>Do your subscribers engage with your content? How so?<\/li>\n\n\n\n<li><b>See trends to gauge email performance:<\/b> Does one email template vibe better with your audience than another?<\/li>\n\n\n\n<li><b>Track email performance split by mailbox providers:<\/b> See how your emails perform in different email clients, whether this is Gmail, Yahoo, Microsoft Outlook, or AOL.<\/li>\n\n\n\n<li><b>Use send-time optimization:<\/b> Determine the best times to send your email campaigns and schedule emails ahead of time.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Our <a href=\"https:\/\/www.mailgun.com\/de\/blog\/product\/new-events-api-detailed-email-tracking-and-search\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Events API<\/a> helps you track new email events in real-time, like opens and clicks, while our <a href=\"https:\/\/www.mailgun.com\/de\/products\/measure\/email-analytics\/logs\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Logs feature<\/a> provides an overview of your email analytics. Learn how to <a href=\"https:\/\/documentation.mailgun.com\/docs\/mailgun\/user-manual\/tracking-messages\/#events\" target=\"_tabs\" rel=\"noopener noreferrer\">make email tracking<\/a> part of your workflow.<\/p>\n\n<h2 class=\"wp-block-heading\">And that\u2019s it<\/h2>\n\n<p class=\"wp-block-paragraph\">Hopefully, you\u2019ve learned some tips to track emails in Gmail.<\/p>\n\n<p class=\"wp-block-paragraph\">Ready to get started? Try <a href=\"https:\/\/www.mailgun.com\/de\/preise\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email tracking with Mailgun<\/a> for free today or upgrade for unlimited tracking.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Der Versand von E-Mail-Kampagnen muss nicht bedeuten, im Dunkeln zu tappen. E-Mail-Analysen sind eine hervorragende M\u00f6glichkeit, den Erfolg Ihrer E-Commerce-Kampagne zu bewerten und herauszufinden, ob Ihre aktuelle E-Mail-Marketing-Strategie funktioniert. Aber wie erhalten Sie diese Analysen? Ganz einfach: durch E-Mail-Tracking.<\/p>\n","protected":false},"author":13,"featured_media":4555,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[22],"class_list":["post-23393","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-product"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Behalten Sie diese Metriken durch E-Mail-Tracking im Blick - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Nutzen Sie E-Mail-Tracking, um die Performance Ihrer E-Mail-Marketing-Kampagne zu bewerten. Erfahren Sie, wie Sie E-Mail-\u00d6ffnungen in Gmail mit Mailgun Analytics tracken.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/de\/blog\/product\/gmail-oeffnungs-tracking-test-at-mailgun\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behalten Sie diese Metriken durch E-Mail-Tracking im Blick - Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"og:description\" content=\"Nutzen Sie E-Mail-Tracking, um die Performance Ihrer E-Mail-Marketing-Kampagne zu bewerten. Erfahren Sie, wie Sie E-Mail-\u00d6ffnungen in Gmail mit Mailgun Analytics tracken.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailgun.com\/de\/blog\/product\/gmail-oeffnungs-tracking-test-at-mailgun\/\" \/>\n<meta property=\"og:site_name\" content=\"Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-16T11:47:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Blog-Product.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"448\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/blog\\\/product\\\/gmail-oeffnungs-tracking-test-at-mailgun\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/blog\\\/product\\\/gmail-oeffnungs-tracking-test-at-mailgun\\\/\",\"name\":\"Behalten Sie diese Metriken durch E-Mail-Tracking im Blick - Transactional Email API Service For Developers | Mailgun\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/blog\\\/product\\\/gmail-oeffnungs-tracking-test-at-mailgun\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/blog\\\/product\\\/gmail-oeffnungs-tracking-test-at-mailgun\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/MG-Blog-Product.png\",\"datePublished\":\"2022-12-15T00:00:00+00:00\",\"dateModified\":\"2026-09-16T11:47:03+00:00\",\"description\":\"Nutzen Sie E-Mail-Tracking, um die Performance Ihrer E-Mail-Marketing-Kampagne zu bewerten. Erfahren Sie, wie Sie E-Mail-\u00d6ffnungen in Gmail mit Mailgun Analytics tracken.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/blog\\\/product\\\/gmail-oeffnungs-tracking-test-at-mailgun\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mailgun.com\\\/de\\\/blog\\\/product\\\/gmail-oeffnungs-tracking-test-at-mailgun\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/blog\\\/product\\\/gmail-oeffnungs-tracking-test-at-mailgun\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/MG-Blog-Product.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/MG-Blog-Product.png\",\"width\":720,\"height\":448},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/blog\\\/product\\\/gmail-oeffnungs-tracking-test-at-mailgun\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"So tracken Sie E-Mail-\u00d6ffnungen in Gmail mittels E-Mail-Tracking\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"description\":\"Leistungsstarke Transaktions-E-Mail-APIs, mit denen Sie E-Mails senden, empfangen und nachverfolgen k\u00f6nnen, speziell f\u00fcr Entwickler konzipiert. Erfahren Sie noch heute mehr!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/#organization\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Transactional Email API Service For Developers | Mailgun\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Behalten Sie diese Metriken durch E-Mail-Tracking im Blick - Transactional Email API Service For Developers | Mailgun","description":"Nutzen Sie E-Mail-Tracking, um die Performance Ihrer E-Mail-Marketing-Kampagne zu bewerten. Erfahren Sie, wie Sie E-Mail-\u00d6ffnungen in Gmail mit Mailgun Analytics tracken.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mailgun.com\/de\/blog\/product\/gmail-oeffnungs-tracking-test-at-mailgun\/","og_locale":"de_DE","og_type":"article","og_title":"Behalten Sie diese Metriken durch E-Mail-Tracking im Blick - Transactional Email API Service For Developers | Mailgun","og_description":"Nutzen Sie E-Mail-Tracking, um die Performance Ihrer E-Mail-Marketing-Kampagne zu bewerten. Erfahren Sie, wie Sie E-Mail-\u00d6ffnungen in Gmail mit Mailgun Analytics tracken.","og_url":"https:\/\/www.mailgun.com\/de\/blog\/product\/gmail-oeffnungs-tracking-test-at-mailgun\/","og_site_name":"Transactional Email API Service For Developers | Mailgun","article_modified_time":"2026-09-16T11:47:03+00:00","og_image":[{"width":720,"height":448,"url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Blog-Product.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mailgun.com\/de\/blog\/product\/gmail-oeffnungs-tracking-test-at-mailgun\/","url":"https:\/\/www.mailgun.com\/de\/blog\/product\/gmail-oeffnungs-tracking-test-at-mailgun\/","name":"Behalten Sie diese Metriken durch E-Mail-Tracking im Blick - Transactional Email API Service For Developers | Mailgun","isPartOf":{"@id":"https:\/\/www.mailgun.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mailgun.com\/de\/blog\/product\/gmail-oeffnungs-tracking-test-at-mailgun\/#primaryimage"},"image":{"@id":"https:\/\/www.mailgun.com\/de\/blog\/product\/gmail-oeffnungs-tracking-test-at-mailgun\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Blog-Product.png","datePublished":"2022-12-15T00:00:00+00:00","dateModified":"2026-09-16T11:47:03+00:00","description":"Nutzen Sie E-Mail-Tracking, um die Performance Ihrer E-Mail-Marketing-Kampagne zu bewerten. Erfahren Sie, wie Sie E-Mail-\u00d6ffnungen in Gmail mit Mailgun Analytics tracken.","breadcrumb":{"@id":"https:\/\/www.mailgun.com\/de\/blog\/product\/gmail-oeffnungs-tracking-test-at-mailgun\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mailgun.com\/de\/blog\/product\/gmail-oeffnungs-tracking-test-at-mailgun\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.mailgun.com\/de\/blog\/product\/gmail-oeffnungs-tracking-test-at-mailgun\/#primaryimage","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Blog-Product.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Blog-Product.png","width":720,"height":448},{"@type":"BreadcrumbList","@id":"https:\/\/www.mailgun.com\/de\/blog\/product\/gmail-oeffnungs-tracking-test-at-mailgun\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mailgun.com\/de\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.mailgun.com\/de\/blog\/"},{"@type":"ListItem","position":3,"name":"So tracken Sie E-Mail-\u00d6ffnungen in Gmail mittels E-Mail-Tracking"}]},{"@type":"WebSite","@id":"https:\/\/www.mailgun.com\/de\/#website","url":"https:\/\/www.mailgun.com\/de\/","name":"Transactional Email API Service For Developers | Mailgun","description":"Leistungsstarke Transaktions-E-Mail-APIs, mit denen Sie E-Mails senden, empfangen und nachverfolgen k\u00f6nnen, speziell f\u00fcr Entwickler konzipiert. Erfahren Sie noch heute mehr!","publisher":{"@id":"https:\/\/www.mailgun.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mailgun.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.mailgun.com\/de\/#organization","name":"Transactional Email API Service For Developers | Mailgun","url":"https:\/\/www.mailgun.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.mailgun.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","width":512,"height":512,"caption":"Transactional Email API Service For Developers | Mailgun"},"image":{"@id":"https:\/\/www.mailgun.com\/de\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailgun.com\/de\/wp-json\/wp\/v2\/blog\/23393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailgun.com\/de\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.mailgun.com\/de\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailgun.com\/de\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":4,"href":"https:\/\/www.mailgun.com\/de\/wp-json\/wp\/v2\/blog\/23393\/revisions"}],"predecessor-version":[{"id":24312,"href":"https:\/\/www.mailgun.com\/de\/wp-json\/wp\/v2\/blog\/23393\/revisions\/24312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailgun.com\/de\/wp-json\/wp\/v2\/media\/4555"}],"wp:attachment":[{"href":"https:\/\/www.mailgun.com\/de\/wp-json\/wp\/v2\/media?parent=23393"}],"wp:term":[{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/www.mailgun.com\/de\/wp-json\/wp\/v2\/blog_category?post=23393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}