{"id":24258,"date":"2019-07-16T00:00:00","date_gmt":"2019-07-16T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/marketing-fachleute-e-mail-marketing-plattform\/"},"modified":"2026-09-16T14:41:41","modified_gmt":"2026-09-16T14:41:41","slug":"marketing-fachleute-e-mail-marketing-plattform","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/de\/blog\/product\/marketing-fachleute-e-mail-marketing-plattform\/","title":{"rendered":"Mailgun ohne Programmierkenntnisse: Nutzung einer E-Mail-Marketing-Plattform"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><i>This guest post comes from Ongage, a front-end email marketing platform that integrates nicely with ESPs like Mailgun and empowers you to do some seriously advanced things with your marketing emails.<\/i><\/p>\n\n<p class=\"wp-block-paragraph\"><i>We get a lot of questions about why we haven\u2019t focussed on adding extensive marketing features to make Mailgun easier for non-developers to use. And we\u2019re like, \u201cDude, you just answered your own question.\u201d We build for developers, not marketers, and we invite developers to build cool things on top of us.<\/i><\/p>\n\n<p class=\"wp-block-paragraph\">We don\u2019t need to tell you why Mailgun is awesome for developers looking to improve\u00a0<a href=\"https:\/\/www.mailgun.com\/de\/blog\/product\/introducing-inboxready\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email deliverability<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.mailgun.com\/de\/blog\/new-email-analytics-features-to-answer-your-performance-questions\" target=\"_tabs\" rel=\"noopener noreferrer\">tracking<\/a>\u00a0(because you already know that). And we probably don\u2019t need to tell you that there\u2019s a bit of a learning curve for non-technical people who try to manage their email campaigns and send marketing emails through the platform.<\/p>\n\n<p class=\"wp-block-paragraph\">Ongage wants to reduce that learning curve and allow marketers to take full advantage of the Mailgun feature set. In that way, we\u2019re like the carriage to your horse (for the romantics), the milk to your cookies (for the foodies), the email marketing solution to your email delivery service (for the people who don\u2019t enjoy playful metaphors).<\/p>\n\n<p class=\"wp-block-paragraph\">Simply put, the great features of Mailgun, which previously were only accessible to developers, are now available to marketers and non-coders\u00a0<a href=\"https:\/\/www.mailgun.com\/de\/blog\/hit-your-target-with-ongage-and-mailgun\" target=\"_tabs\" rel=\"noopener noreferrer\">through the Ongage integration<\/a>.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-8085\"><p class=\"h5 m-0\" id=\"toc-title-8085\">Inhaltsverzeichnis<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-ongage-works-with-mailgun\">How Ongage Works with Mailgun<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-the-right-tools-can-make-email-marketing-better\">How the Right Tools Can Make Email Marketing Better<\/a><a class=\"scrollme link-body-color\" href=\"#managing-and-segmenting-your-lists\">Managing and Segmenting Your Lists<\/a><a class=\"scrollme link-body-color\" href=\"#creating-more-effective-campaigns\">Creating More Effective Campaigns<\/a><a class=\"scrollme link-body-color\" href=\"#building-email-templates-with-drag-and-drop\">Building Email Templates with Drag and Drop<\/a><a class=\"scrollme link-body-color\" href=\"#analyzing-and-acting-on-your-results\">Analyzing and Acting on Your Results<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#ongage-a-front-end-solution-for-your-email-marketing-needs\">Ongage: A Front End Solution for Your Email Marketing Needs<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">How Ongage Works with Mailgun<\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4794\" width=\"1024\" height=\"746\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/sending-email-ongage-mailgun.png\" alt=\"sending-email-ongage-mailgun\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/sending-email-ongage-mailgun.png 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/sending-email-ongage-mailgun-300x219.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/sending-email-ongage-mailgun-768x560.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">The connectivity between Ongage and Mailgun is plug and play, making it incredibly easy to set up. This means, the moment you start using the services together, you get instant access to the sending power and UI of an email marketing automation service at a fraction of the cost. And you\u2019ll soon see the difference with improved deliverability, enhanced email control, better engagement, and improved ROI.<\/p>\n\n<h2 class=\"wp-block-heading\">How the Right Tools Can Make Email Marketing Better<\/h2>\n\n<p class=\"wp-block-paragraph\">You want instant visibility into your email marketing KPIs, so we designed Ongage\u2019s user interface to make it easy to grab the metrics you need and plan your future campaigns based on past performance.<\/p>\n\n<p class=\"wp-block-paragraph\">You get one dashboard to manage lists, segmentations, campaigns, templates, analytics, events, and more. Here are some of the core features we built to create a more powerful email marketing platform for marketers:<\/p>\n\n<h3 class=\"wp-block-heading\"><em>Managing and Segmenting Your Lists<\/em><\/h3>\n\n<p class=\"wp-block-paragraph\">If you use multiple Mailgun accounts to serve different clients, you can easily get a top-level view of your entire email marketing operation by incorporating all of your Mailgun accounts under one roof.<\/p>\n\n<p class=\"wp-block-paragraph\">We also ensure that your email marketing efforts are on track by segmenting your audience, tracking engagement patterns, and incorporating feedback for future campaigns through both behavioral and data-based segmentation.<\/p>\n\n<h3 class=\"wp-block-heading\"><em>Creating More Effective Campaigns<\/em><\/h3>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4795\" width=\"1024\" height=\"365\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/ongage-new-event-test-schedule-message.png\" alt=\"ongage-new-event-test-schedule-message\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/ongage-new-event-test-schedule-message.png 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/ongage-new-event-test-schedule-message-300x107.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/ongage-new-event-test-schedule-message-768x274.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Ensure you are sending the most effective content by using dynamic features that can drive engagement at first glance.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Easily build one-time or recurring campaigns<\/li>\n\n\n\n<li>Segment audiences to feed the right content to the right user at the right time<\/li>\n\n\n\n<li>Schedule campaigns as drips or triggers<\/li>\n\n\n\n<li>Track the sales funnel end to end<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><em>Building Email Templates with Drag and Drop<\/em><\/h3>\n\n<p class=\"wp-block-paragraph\">Deliver consistent email marketing gold with templates, an HTML editor, a drag and drop editor, and a media library to manage and store your images in one convenient place. Simplify the process of creating a campaign by having one hub for all of it.<\/p>\n\n<h3 class=\"wp-block-heading\"><em>Analyzing and Acting on Your Results<\/em><\/h3>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4796\" width=\"1024\" height=\"635\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/email-analytics-snapshot-report.png\" alt=\"email-analytics-snapshot-report\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/email-analytics-snapshot-report.png 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/email-analytics-snapshot-report-300x186.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/email-analytics-snapshot-report-768x476.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/email-analytics-snapshot-report-784x486.png 784w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Getting all data and feedback on email campaigns in one place and eliminating the need to manage multiple systems is good. Automatically adjusting your campaign to reflect the best-projected outcomes in real-time is amazing. Ongage gives you at-a-glance visibility into your KPIs.<\/p>\n\n<p class=\"wp-block-paragraph\">A\/B split testing gives you the opportunity to experiment with your content and see what drives engagement. With Ongage, you can test up to eight versions of an email with varying subject lines, email bodies, and segments. The system then automatically adjusts for the winner in real-time and routes campaigns to that version.<\/p>\n\n<h2 class=\"wp-block-heading\">Ongage: A Front End Solution for Your Email Marketing Needs<\/h2>\n\n<p class=\"wp-block-paragraph\">With Mailgun, you\u2019ve found a high performing email delivery platform. Ongage is here to bring that platform into a language marketers understand so they can manage their email marketing campaigns more easily and improve their results.<\/p>\n\n<p class=\"wp-block-paragraph\">Travis Piepho, a partner at Prospectrs Marketing, uses the Mailgun-Ongage integration to power his company\u2019s email marketing. For him, \u201cthe use of Mailgun with Ongage is seamless. The team at Ongage has made it possible to use a powerful ESP like Mailgun to its full potential. There is no way that our company at Prospectr Marketing could use Mailgun successfully without the Ongage front end platform.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ongage.com\/request-a-demo\/?tid=publishers&amp;tag=publishers&amp;campaign=Mailgun\" target=\"_tabs\" rel=\"noopener noreferrer\">Click here<\/a>\u00a0to set up a demo and see how you can leverage Ongage to solve your email marketing needs.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_1f181ebcefca0e7cc839ccb5251344c1\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Let&#8217;s talk email            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_1f181ebcefca0e7cc839ccb5251344c1\">\r\n                Learn about our deliverability services            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">See what you can accomplish with the world&#x27;s best email delivery platform and experts at your disposal.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/de\/kontakt\/vertrieb\/\"  class=\"btn btn-secondary\" >Talk to an expert today<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Dieser Gastbeitrag stammt von Ongage, einer Frontend-E-Mail-Marketing-Plattform, die sich nahtlos in ESPs wie Mailgun integrieren l\u00e4sst und es Ihnen erm\u00f6glicht, weitaus anspruchsvollere Funktionen mit Ihren Marketing-E-Mails zu nutzen.<\/p>\n","protected":false},"author":13,"featured_media":4555,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[22],"class_list":["post-24258","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-product"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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