{"id":24260,"date":"2019-07-16T00:00:00","date_gmt":"2019-07-16T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/abheben-mailgun-customer-io-geben-partnerschaft-bekannt\/"},"modified":"2026-09-16T14:42:56","modified_gmt":"2026-09-16T14:42:56","slug":"abheben-mailgun-customer-io-geben-partnerschaft-bekannt","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/de\/blog\/product\/abheben-mailgun-customer-io-geben-partnerschaft-bekannt\/","title":{"rendered":"Abheben: Mailgun und Customer.io geben ihre Partnerschaft bekannt"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Since we started in 2010, we\u2019ve stayed laser-focused on building products that help businesses get emails straight to the inbox, including\u00a0<a href=\"https:\/\/www.mailgun.com\/de\/email-validation\" target=\"_tabs\" rel=\"noopener noreferrer\">email verifications<\/a>\u00a0and a\u00a0<a href=\"https:\/\/www.mailgun.com\/de\/rapid-fire-throughput\" target=\"_tabs\" rel=\"noopener noreferrer\">burst sending SLA<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">But features like audience segmentation and drag-and-drop GUIs haven\u2019t been part of that focus. Instead, we like to\u00a0<a href=\"\/partners\" target=\"_tabs\" rel=\"noopener noreferrer\">partner with other solutions<\/a>\u00a0serving marketers and less technical users. That way, you get the best of both worlds \u2013 the reliable backend developers love and advanced campaign building features marketing teams need.<\/p>\n\n<p class=\"wp-block-paragraph\">In the case of Customer.io, our newest email marketing partner, we liked them so much that our marketing team decided to use them as the frontend for Mailgun\u2019s own email marketing campaigns.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-1645\"><p class=\"h5 m-0\" id=\"toc-title-1645\">Inhaltsverzeichnis<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#why-we-love-customer-io\">Why We Love Customer.io<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_1-data-integration\">1. Data integration<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_2-meaningful-audience-segmentation\">2. Meaningful audience segmentation<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_3-building-data-driven-email-sequences\">3. Building data-driven email sequences<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#working-together-seamlessly\">Working together seamlessly<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">Why We Love Customer.io<\/h2>\n\n<p class=\"wp-block-paragraph\">Before we roll out the red carpet for any frontend partner, we like to test their chops first, and what we found with Customer.io really surprised us (in a good way).<\/p>\n\n<p class=\"wp-block-paragraph\">We couldn\u2019t go over all we love about our partnership in one blog post, but we\u00a0<i>did\u00a0<\/i>go over some of the finer points of it in a Q&amp;A with their BDM and Partnerships leader Kyle\u00a0 \u2014 he\u2019s awesome.<\/p>\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=2bKzN-I70wo\" class=\"lazy-video-link\" data-lazy-video=\"2bKzN-I70wo\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"de\" data-thumb=\"https:\/\/img.youtube.com\/vi\/2bKzN-I70wo\/maxresdefault.jpg\" title=\"Sinch-Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/2bKzN-I70wo\/maxresdefault.jpg\" alt=\"Email Automation with Mailgun &amp; Customer.io\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=2bKzN-I70wo#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/2bKzN-I70wo\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/2bKzN-I70wo\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=2bKzN-I70wo\",\n    \"name\": \"Email Automation with Mailgun & Customer.io\",\n    \"uploadDate\": \"2018-12-19T14:06:08+00:00\",\n    \"duration\": \"PT8M55S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n<p class=\"wp-block-paragraph\">At Mailgun, our marketing team is responsible for sending product updates, monthly newsletters, educational content, welcome emails, and other promotional messages.<\/p>\n\n<p class=\"wp-block-paragraph\">To make these emails successful, there are a few things that need to be true. Obviously, getting great deliverability is crucial \u2013 if we don\u2019t have that, the best marketing frontend in the world isn\u2019t going to help. Since we use our own service and have plenty of in-house experts to draw on, that part doesn\u2019t worry us as much.<\/p>\n\n<p class=\"wp-block-paragraph\">But there were still a few areas where we needed our frontend to deliver, and Customer.io came through:<\/p>\n\n<h3 class=\"wp-block-heading\">1. Data integration<\/h3>\n\n<p class=\"wp-block-paragraph\">For us, our biggest hurdle with any frontend is integrating all of our data in an actionable way. We have thousands of customers taking various actions with Mailgun at any given moment. That\u2019s\u00a0<i>a lot\u00a0<\/i>of data to work with. Handling all of it properly and securely is imperative for any potential frontend integration to be a success.<\/p>\n\n<p class=\"wp-block-paragraph\">Customer.io\u2019s integration with\u00a0<a href=\"https:\/\/segment.com\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Segment<\/a>\u00a0made this piece a lot easier for us. We could set up Customer.io as a destination and bring over what we needed from our data warehouse. Now, we can create marketing campaigns that target more specific user groups and have the piece of mind that the data is updated in near real time.<\/p>\n\n<h3 class=\"wp-block-heading\">2. Meaningful audience segmentation<\/h3>\n\n<p class=\"wp-block-paragraph\">Having the data available is one thing, but turning it into something useful is another. If your product is anything like ours, a one-size-fits-all approach to your email marketing isn\u2019t going to work well. With Customer.io, we\u2019re able to create dynamic segments of our user base based on different user actions and data attributes. This means we can send more targeted messaging with relevant content. Here\u2019s an example of this type of granular segmentation we used on a recent validations campaign:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4748\" width=\"512\" height=\"283\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/customer.ioflow.png\" alt=\"customer\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/customer.ioflow.png 512w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/customer.ioflow-300x166.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Our marketing team is able to build out highly specific segments, and the results have been phenomenal. Overall, this marketing campaign had a 69% open rate and a click-through rate of 3.6%. Not bad, if we do say so ourselves. And we were able to follow the best practice of leaving off users who hadn\u2019t opened our emails recently.<\/p>\n\n<h3 class=\"wp-block-heading\">3. Building data-driven email sequences<\/h3>\n\n<p class=\"wp-block-paragraph\">Since our marketing team sends longer email sequences to welcome new users in addition to your typical one-off email campaigns, we needed a platform that could support both types. Customer.io checks that box with options for newsletters and triggered campaigns. With a triggered campaign, you can set up a whole workflow that will start when someone meets certain criteria. This can include time delays (say 5 minutes or 3 days), emails (including A\/B tests), push notifications, and more. The triggered campaigns have worked out really well for our onboarding email sequences, and we\u2019ve already seen an increase in the number of new users who start sending over 1000 emails.<\/p>\n\n<h2 class=\"wp-block-heading\">Working together seamlessly<\/h2>\n\n<p class=\"wp-block-paragraph\">Email marketing can be hard if you don\u2019t have the right features or product capabilities available. If you\u2019ve been struggling with any of the challenges our own marketing team was facing, be sure to check out the Mailgun-Customer.io integration. If you want to learn more about them, feel free to\u00a0<a href=\"https:\/\/www.mailgun.com\/de\/kontakt\/\" target=\"_tabs\" rel=\"noopener noreferrer\">contact the Mailgun team<\/a>\u00a0or\u00a0<a href=\"https:\/\/customer.io\/?utm_source=mailgun.com&amp;utm_medium=refferal&amp;utm_campaign=partner-referral\" target=\"_tabs\" rel=\"noopener noreferrer\">drop Customer.io a line<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Regardless of what provider you use, your backend and your frontend need to work well together to produce seamless email initiatives. When everything is working as it should, your deliverability and engagements improve, and that leads to better results all around.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_ba2d894737965ae7d43c2eb1233516a9\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Sign Up            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_ba2d894737965ae7d43c2eb1233516a9\">\r\n                It&#8217;s easy to get started. And it&#8217;s free.            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">See what you can accomplish with the world\u2019s best email delivery platform.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/signup.mailgun.com\/new\/signup\"  class=\"btn btn-secondary\" >Get started<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>E-Mail-Marketing kann schwierig sein, wenn Sie nicht \u00fcber die richtigen Funktionen oder Produktm\u00f6glichkeiten verf\u00fcgen. Unsere Partnerschaft macht es jedoch zum Kinderspiel. Weiterlesen&#8230;<\/p>\n","protected":false},"author":28,"featured_media":4555,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[22],"class_list":["post-24260","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-product"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Abheben \u2013 Mailgun und Customer.io geben ihre Partnerschaft bekannt - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"E-Mail-Marketing kann schwierig sein, wenn Sie nicht \u00fcber die richtigen Funktionen oder Produktm\u00f6glichkeiten verf\u00fcgen. Unsere Partnerschaft macht es jedoch zum Kinderspiel. 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