{"id":24269,"date":"2024-07-16T00:00:00","date_gmt":"2024-07-16T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/email-health-score-2\/"},"modified":"2026-09-16T16:57:12","modified_gmt":"2026-09-16T16:57:12","slug":"email-health-score","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/de\/blog\/product\/email-health-score\/","title":{"rendered":"Mailgun Optimize ver\u00f6ffentlicht neuen E-Mail-Health-Score"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Your email health score is like a credit score, and takes into account all the different factors, features, and habits that contribute to your sender reputation. Our new feature is about spotlighting the different contributors to your score and providing a quick reference point \u2013 using real-time data \u2013for the overall health of your email program. <\/p>\n\n<p class=\"wp-block-paragraph\">An organization\u2019s deliverability is unique to itself, and while it isn\u2019t something that\u2019s always easy to break down into a score system, we\u2019ve identified five critical signals to monitor that help you maintain a strong deliverability score and sender reputation.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-5162\"><p class=\"h5 m-0\" id=\"toc-title-5162\">Inhaltsverzeichnis<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-is-an-email-health-score\">What is an email health score<\/a><a class=\"scrollme link-body-color\" href=\"#bounce-impact\">Bounce impact<\/a><a class=\"scrollme link-body-color\" href=\"#complaint-impact\">Complaint impact<\/a><a class=\"scrollme link-body-color\" href=\"#spam-trap-impact\">Spam trap impact<\/a><a class=\"scrollme link-body-color\" href=\"#mailbox-full-impact\">Mailbox full impact<\/a><a class=\"scrollme link-body-color\" href=\"#hard-failure-impact\">Hard failure impact<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-does-the-email-health-score-work\">How does the email health score work?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#the-positive-impact-of-score-monitoring\">The positive impact of score monitoring<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">What is an email health score<\/h2>\n\n<p class=\"wp-block-paragraph\">Like we mentioned, think of the email health score as your email credit score. And where credit scores range from 300-850, our email health score ranges from 0 to 100. The purpose is to provide real-time metrics for the quality of your sender reputation and give a detailed visibility into active and potential deliverability issues through a single aggregate score based on five key sender signals. Let\u2019s take a look at each of these signals and why they\u2019re important.<\/p>\n\n<h3 class=\"wp-block-heading\">Bounce impact<\/h3>\n\n<p class=\"wp-block-paragraph\">The bounce impact signal is informed by how often mail could not be delivered to your recipient. There are two types of email bounces, hard bounces and soft bounces, that impact your sender reputation in different ways.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Reduce your bounce rate by removing invalid and inactive senders from your contact lists.\u00a0<!-- -->Click to learn more about <a href='https:\/\/www.mailgun.com\/blog\/deliverability\/how-to-manage-your-email-list\/'>managing your email list<\/a>.<\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\">Complaint impact<\/h3>\n\n<p class=\"wp-block-paragraph\">The complaint impact signal represents how often your recipients complain to an ISP about receiving your email. With the newly enforced spam complaint rate threshold of 0.3%, monitoring your spam rate has become a higher priority for senders.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Click to learn more about the new <a href='https:\/\/www.mailgun.com\/de\/blog\/deliverability\/spam-beschwerderate\/'>spam complaint threshold<\/a> and other new requirements facing senders.<\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\">Spam trap impact<\/h3>\n\n<p class=\"wp-block-paragraph\">The spam trap impact signal quantifies how often you are sending to known spam traps Spam traps are email addresses planted by ISPs to identify spammers.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Click to learn more about <a href='https:\/\/www.mailgun.com\/de\/blog\/deliverability\/spamfallen\/'>spam traps<\/a> and other factors that affect your sender reputation, <!-- -->and check out <a href='https:\/\/www.mailgun.com\/de\/blog\/deliverability\/sunset-richtlinien-inaktive-empfaenger\/'>sunset policies<\/a> as a way to keep your email lists healthy.<\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\">Mailbox full impact<\/h3>\n\n<p class=\"wp-block-paragraph\">The mailbox full impact signal indicates how often you are sending to full mailboxes, a bounce reason that speaks more to list hygiene than an actual hard bounce reason.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Click to learn more about sending to full mailboxes and other <a href='https:\/\/www.mailgun.com\/de\/blog\/deliverability\/soft-bounces-mysteries-failures\/'>reasons for soft bounces<\/a>.<\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\">Hard failure impact<\/h3>\n\n<p class=\"wp-block-paragraph\">The hard failure impact signal shows how often you are sending permanent failures. Hard failures include hard bounces and usually mean your recipient\u2019s email address is invalid or no longer in use. Other potential reasons can be attributed to authentication or security failures or unknown domains.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Bad failures will damage your reputation and it&#x27;s up to you to manage your sending if you start to see certain failures return. Bounce classification helps you identify these issues and resolve specific issues to maintain your health score.nn<!-- -->Click to learn more about hard bounces and <a href='https:\/\/www.mailgun.com\/de\/blog\/deliverability\/hard-bounces-mauern-des-scheiterns\/'>the impact of hard failures<\/a>.<\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">How does the email health score work?<\/h2>\n\n<p class=\"wp-block-paragraph\">Scores are weighted. Each of the five critical signals are converted into a weighted rate based on overarching industry standards and our own data-informed calculations. The weighted rates are then subtracted from a highest score of 100 to provide you with your overall email health score.<\/p>\n\n<p class=\"wp-block-paragraph\">Scores can be filtered by your different domains, IP addresses, or s\ubaccounts and support search functionality within each of these categories. The primary view shows the aggregate health score indicated on a slide bar from your account overview page. Here\u2019s what it looks like:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4835\" width=\"856\" height=\"480\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image1-2.png\" alt=\"Image shows aggregate email health score on the account overview page\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image1-2.png 856w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image1-2-300x168.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image1-2-768x431.png 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">A classic color temperature scale indicates visually where your score lies, and whether or not your account requires attention.<\/p>\n\n<p class=\"wp-block-paragraph\">Drilling down further into the dedicated email health score page results in a detailed score breakdown that highlights each of the five signals for each of your monitored domains and showcases data from the last 30 days.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4836\" width=\"1600\" height=\"876\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image2-5.png\" alt=\"Image shows email health score metrics\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image2-5.png 1600w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image2-5-300x164.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image2-5-768x420.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image2-5-1024x561.png 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image2-5-1536x841.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">The positive impact of score monitoring<\/h2>\n\n<p class=\"wp-block-paragraph\">Mailgun Optimize\u2019s email health score is designed to be a quick and accurate indication tool that helps senders easily identify and resolve issues without having to view technical reports, logs, and use mentoring tools that require more deliverability expertise.<\/p>\n\n<p class=\"wp-block-paragraph\">While resolving deliverability issues isn\u2019t always easy, knowing if there is a problem with your email deliverability should be as simple as viewing a dashboard. The same way that you may not know how to fix an engine, but an indicator light tells you there\u2019s an issue before it becomes a problem.<\/p>\n\n<p class=\"wp-block-paragraph\">In the world of email sending, this type of tool gives a bird\u2019s eye view and makes it easy to drill down into root cause and allows for simple deliverability monitoring at scale with:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Both high-level and granular visibility into deliverability<\/li>\n\n\n\n<li>Better inbox placement, engagement, and faster incident response and remediation<\/li>\n\n\n\n<li>More efficient and effective management and monitoring for domains, IPs, and s\ubaccounts.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">For more deliverability and monitoring tools, explore Mailgun Optimize.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_91c8f979f9a50b481aed3208af790fad\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Try Mailgun Optimize            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_91c8f979f9a50b481aed3208af790fad\">\r\n                It&#8217;s easy to get started. And it&#8217;s free.            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">See what you can accomplish with the world\u2019s best email delivery platform.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/signup.mailgun.com\/new\/signup\"  class=\"btn btn-secondary\" >Get started<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Bei Herausforderungen in der E-Mail-Zustellbarkeit gibt es meistens nicht nur ein einzelnes Problem oder eine schnelle L\u00f6sung. Verschiedene Faktoren wie Versandgewohnheiten, Authentifizierung, Spam-Beschwerderaten und Bounce-Raten wirken zusammen und beeinflussen Ihre Zustellbarkeit. Wie gehen Sie also am besten vor? Der erste Schritt besteht darin, zu verstehen, wo das Problem liegt\u00a0\u2013 und so geht&#8217;s:<\/p>\n","protected":false},"author":21,"featured_media":4555,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[22],"class_list":["post-24269","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-product"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neues Dashboard zur \u00dcberwachung des E-Mail-Health-Scores von Mailgun Optimize - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Sinch Mailgun ver\u00f6ffentlicht ein neues E-Mail-Health-Score-Dashboard. 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