{"id":18289,"date":"2025-01-28T04:32:49","date_gmt":"2025-01-28T04:32:49","guid":{"rendered":"https:\/\/www.mailgun.com\/resources\/case-studies\/causes-verzeichnet-20-prozent-mehr-klicks\/"},"modified":"2026-09-15T11:53:53","modified_gmt":"2026-09-15T11:53:53","slug":"causes-verzeichnet-20-prozent-mehr-klicks","status":"publish","type":"case-studies","link":"https:\/\/www.mailgun.com\/de\/ressourcen\/fallstudien\/causes-verzeichnet-20-prozent-mehr-klicks\/","title":{"rendered":"Causes verzeichnet mit Mailgun 20 % mehr Klicks"},"content":{"rendered":"\n

We love to hear great stories from our customers. We couldn\u2019t be more thrilled to be the email automation engine behind such a great cause, well many causes that is. Mailgun customer,\u00a0Causes<\/a>, is a San Francisco-based tech company recently acquired by Brigade that provides people with the platform and tools to make the world a better place. Over the past seven years, 186 million registered users in 156 countries have discovered, supported and organized campaigns about the issues that impact them and their communities.<\/p>\n\n

Email is the primary source of communication with their users. When you think of that many users and campaigns, you can imagine that their email program is pretty complex. We had the opportunity to catch up with Seth Weisfeld, Director of CRM & Acquisition Marketing at\u00a0Brigade, to understand more about their journey on finding the email solution that best fit their needs.<\/p>\n\n

Not satisfied with deliverability<\/h2>\n\n

Causes was using a complicated series of internal powerMTA clusters to manage their outbound mail,\u00a0DKIM signing<\/a>, and inbound complaint processing. They were sending over 30 million emails per month but weren\u2019t satisfied with the number of recipients reached. Their email-sending environment became onerous to manage and required a senior DevOps engineer to work daily to keep the system running. Modifications to their email sending required lengthy change cycles that would inevitably break something.<\/p>\n\n

They were in need of a scalable solution that allowed them the ability to experiment with new sending strategies and make changes quickly. They started a 2-month RFP process comparing every major SMTP provider in the space. After 2 months, Causes chose Mailgun for our\u00a0managed email service<\/a>\u00a0that provided them an opportunity to\u00a0customize an email delivery plan tailored to their needs<\/a>, which they couldn\u2019t find anywhere else.<\/p>\n\n

Customized email delivery plan<\/h2>\n\n

Causes was one of the first customers to take advantage of Mailgun\u2019s new managed email service. Our Mailgun experts worked directly with the Causes team to craft a cutting-edge\u00a0email segmentation strategy<\/a>\u00a0and continue to be readily available for the day-to-day email support needs.<\/p>\n

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