{"id":12930,"date":"2026-04-06T16:02:00","date_gmt":"2026-04-06T16:02:00","guid":{"rendered":"https:\/\/www.mailgun.com\/?post_type=email-impact-chapter&p=12930"},"modified":"2026-04-06T18:57:39","modified_gmt":"2026-04-06T18:57:39","slug":"deliverability-impact","status":"publish","type":"email-impact-chapter","link":"https:\/\/www.mailgun.com\/de\/email-impact-report\/chapter\/deliverability-impact\/","title":{"rendered":"Deliverability: The impact of inbox placement"},"content":{"rendered":"
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Key findings on email deliverability<\/h3> <\/div>\r\n \r\n

Nearly 9 out of 10 respondents in Sinch Mailgun\u2019s survey feel that reaching the inbox is important to their organization. Those respondents include C-suite executives as well as VPs and director-level job roles. Among that group of business leaders, 52% described their ability to reach the inbox as extremely<\/i> important<\/b>. <\/p>

While 43% of all survey participants believe their company\u2019s email deliverability improved in the last year, around the same amount (42%) say it stayed the same. <\/p>

Compared to results from Mailgun\u2019s State of email deliverability 2025<\/a><\/i> research, there appear to be improvements in the adoption of important best practices. That\u2019s especially true for email authentication as the latest sender requirements<\/a> from Google, Yahoo, and Microsoft very likely prompted more organizations to implement and enforce the specification known as DMARC<\/a>.\u00a0<\/p><\/div> <\/div>\r\n \r\n

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89%<\/div>\r\n
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say deliverability is important to their organization. (50% of all senders call it \u201cextremely important.\u201d) <\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n

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43%<\/div>\r\n
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say their ability to reach the inbox has improved in the last 12 months. <\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n

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40%<\/div>\r\n
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say staying out of spam is a significant deliverability challenge (most common answer). <\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n

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51%<\/div>\r\n
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of senders using DMARC are now enforcing policies of quarantine or reject. <\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n

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35%<\/div>\r\n
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say email authentication is a top priority when optimizing for inbox placement (top response). <\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n

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56%<\/div>\r\n
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say they\u2019re using deliverability monitoring tools to measure their ability to reach the inbox. <\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n <\/div>\r\n\r\n\n\r\n <\/div>\r\n \r\n <\/div>\r\n\r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n\n\n

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One thing that hasn\u2019t changed since we started asking senders about deliverability is what\u2019s perceived as the biggest problem. 40% of survey respondents call staying out of spam a top deliverability challenge<\/b>. Landing in spam was the top challenge in 2025 and 2024 as well. <\/p>

However, keeping your emails out of spam is only one of many reasons to focus on inbox placement. The truth is, avoiding spam shouldn\u2019t be your goal at all. Even deliverability experts like Mailgun\u2019s Alison Gootee say the point is to improve. specific business goals, not just email metrics.\u00a0<\/p><\/div> <\/div>\r\n \r\n

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