{"id":12940,"date":"2026-04-06T16:05:00","date_gmt":"2026-04-06T16:05:00","guid":{"rendered":"https:\/\/www.mailgun.com\/?post_type=email-impact-chapter&p=12940"},"modified":"2026-04-07T22:28:41","modified_gmt":"2026-04-07T22:28:41","slug":"email-impact-conclusion","status":"publish","type":"email-impact-chapter","link":"https:\/\/www.mailgun.com\/de\/email-impact-report\/chapter\/email-impact-conclusion\/","title":{"rendered":"Conclusion: Is email\u00a0working\u00a0for your organization?"},"content":{"rendered":"\r\n
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Key takeaways on the impact of email<\/h2>\r\n <\/div>\r\n\r\n

When email fails, your company feels the impact immediately. When it works, the email channel builds trust, enables growth, and keeps your business running.<\/b> However, because email is so reliable, it\u2019s easy to take for granted how much it contributes to your company\u2019s success. <\/p>

The following findings from Sinch Mailgun\u2019s global research illustrate the state of email\u2019s impact on organizations like yours.\u00a0<\/p><\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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78% of email senders call email\u00a0very or\u00a0somewhat important\u00a0<\/strong>to the success of their organization.\u00a0<\/div><\/div>
At least 60% of\u00a0respondents\u00a0measuring\u00a0email ROI say they get a minimum of\u00a0$10 for every $1 spent<\/strong>\u00a0on the channel.\u00a0<\/div><\/div>
Around 43% of senders\u00a0say\u00a0budget constraints are the biggest barrier<\/strong>\u00a0to investing in\u00a0their\u00a0email\u00a0programs.\u00a0<\/div><\/div><\/div>
More than 30% of respondents will\u00a0increase their email budgets in 2026<\/strong>\u00a0while 48% plan to\u00a0maintain\u00a0spending\u00a0on the channel.\u00a0<\/div><\/div>
79% of email senders surveyed say they\u00a0use or plan to use AI<\/strong>\u00a0as part of their company\u2019s email strategy.\u00a046% say AI helped increase speed and efficiency.\u00a0<\/div><\/div>
Around half of all senders surveyed believe\u00a0email deliverability is extremely important<\/strong>\u00a0to their organizations.\u00a0<\/div><\/div><\/div><\/div><\/div>\n\n\r\n\r\n <\/div>\r\n\n\r\n <\/div>\r\n\r\n <\/div>\r\n<\/section>\n\n
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If you believe in investing in what works, the email channel deserves to be a strategic consideration as you allocate budget, resources, and talent dedicated to customer communications. Where you invest in email matters. <\/p>

Is it time for a change? Choose a partner you can trust and a platform that gives you a solid foundation for connecting, communicating, and converting.\u00a0<\/p><\/div> <\/div>\r\n \r\n

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Email Deliverability You Can Trust<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

See what you can accomplish with the world\u2019s best email delivery platform.\r\n<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t