{"id":13043,"date":"2026-04-06T16:06:00","date_gmt":"2026-04-06T16:06:00","guid":{"rendered":"https:\/\/www.mailgun.com\/?post_type=email-impact-chapter&p=13043"},"modified":"2026-04-06T16:26:40","modified_gmt":"2026-04-06T16:26:40","slug":"about-the-survey","status":"publish","type":"email-impact-chapter","link":"https:\/\/www.mailgun.com\/de\/email-impact-report\/chapter\/about-the-survey\/","title":{"rendered":"About this survey"},"content":{"rendered":"
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About the 2026 Impact of email survey<\/h3> <\/div>\r\n \r\n

Sinch Mailgun fielded this research from late September through early November 2025. The survey included users of Sinch email brands (Mailgun, Mailjet, and Email on Acid) as well as a custom panel of high-volume senders in the U.S., U.K, France, Germany, and Spain. <\/p>

Of the 1,234 total respondents, 769 were Sinch customers as well as other participants from the email community. 465 respondents came from the custom panel with support from Alchemer\u2019s market research panel services. <\/p>

See below for demographic breakdowns of survey respondents. <\/p><\/div> <\/div>\r\n \r\n

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Product users\/panel<\/div>\r\n
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– Sinch Mailgun: 17%
– Sinch Mailjet: 27%
<\/span>– Sinch Email on Acid: 16%
<\/span>– Custom panel: 38%
<\/span>– Other: 2% <\/span><\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n

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Top countries<\/div>\r\n
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– United States: 28%
– France: 14%
<\/span>– United Kingdom: 13%
<\/span>– Germany:8%
<\/span>– Spain: 8%
<\/span>– India: 3%
<\/span>– Canada: 3%
<\/span>– All others: 23% <\/span><\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n

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Top industries<\/div>\r\n
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– Technology: 19%
– (Software, hardware, internet)
<\/span>– Marketing\/Advertising: 11%
<\/span>– Professional services: 8%
<\/span>– Financial services: 6%
<\/span>– Retail:5%
<\/span>– Healthcare: 4%
<\/span>– Telecommunications: 3%
<\/span>– All others: 44%% <\/span><\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n

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Top job roles<\/div>\r\n
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– IT professional: 20%
– Email\/Lifecycle marketer: 15%
<\/span>– Software developer: 10%
<\/span>– Email deliverability specialist: 9%
<\/span>– Marketing leadership: 9%
<\/span>– VP\/Director of Product: 7%
<\/span>– C-suite exec: 6%
<\/span>– Product manager: 6%
<\/span>– Small business owner: 6%
<\/span>– All others: 12% <\/span><\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n

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Monthly email volumes<\/div>\r\n
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– More than 1 million: 20%
– 100K to 1 million: 39%
<\/span>– 50K to 100K: 8%
<\/span>– Less than 50K: 30%
<\/span>– Unsure: 3% <\/span><\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n

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Business type<\/div>\r\n
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– B2B: 32%
– B2C: 25%
<\/span>– Both B2B and B2C: 38%
<\/span>– Other business type: 5% <\/span><\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n <\/div>\r\n\r\n\n\r\n <\/div>\r\n \r\n <\/div>\r\n\r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n","protected":false},"featured_media":13187,"template":"","meta":{"_acf_changed":true},"class_list":["post-13043","email-impact-chapter","type-email-impact-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAbout this survey - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"1,234 total respondents from the email community were surveyed for the email impact report, supported by a year of data from Sinch Mailgun.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/de\/email-impact-report\/chapter\/about-the-survey\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About this survey - Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"og:description\" content=\"1,234 total respondents from the email community were surveyed for the email impact report, supported by a year of data from Sinch Mailgun.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailgun.com\/de\/email-impact-report\/chapter\/about-the-survey\/\" \/>\n<meta property=\"og:site_name\" content=\"Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-06T16:26:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2026\/03\/MailgunCampaign_FINAL_Chapter06_912x1040.png\" \/>\n\t<meta property=\"og:image:width\" content=\"912\" \/>\n\t<meta property=\"og:image:height\" content=\"1040\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mailgun.com\/de\/email-impact-report\/chapter\/about-the-survey\/\",\"url\":\"https:\/\/www.mailgun.com\/de\/email-impact-report\/chapter\/about-the-survey\/\",\"name\":\"About this survey - Transactional Email API Service For Developers | Mailgun\",\"isPartOf\":{\"@id\":\"https:\/\/www.mailgun.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mailgun.com\/de\/email-impact-report\/chapter\/about-the-survey\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mailgun.com\/de\/email-impact-report\/chapter\/about-the-survey\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2026\/03\/MailgunCampaign_FINAL_Chapter06_912x1040.png\",\"datePublished\":\"2026-04-06T16:06:00+00:00\",\"dateModified\":\"2026-04-06T16:26:40+00:00\",\"description\":\"1,234 total respondents from the email community were surveyed for the email impact report, supported by a year of data from Sinch Mailgun.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mailgun.com\/de\/email-impact-report\/chapter\/about-the-survey\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mailgun.com\/de\/email-impact-report\/chapter\/about-the-survey\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.mailgun.com\/de\/email-impact-report\/chapter\/about-the-survey\/#primaryimage\",\"url\":\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2026\/03\/MailgunCampaign_FINAL_Chapter06_912x1040.png\",\"contentUrl\":\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2026\/03\/MailgunCampaign_FINAL_Chapter06_912x1040.png\",\"width\":912,\"height\":1040},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mailgun.com\/de\/email-impact-report\/chapter\/about-the-survey\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mailgun.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About this survey\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mailgun.com\/de\/#website\",\"url\":\"https:\/\/www.mailgun.com\/de\/\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"description\":\"Powerful Transactional Email APIs that enable you to send, receive, and track emails, built with developers in mind. 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