{"id":5359,"date":"2025-12-19T17:04:50","date_gmt":"2025-12-19T17:04:50","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/bounce-rate-2\/"},"modified":"2025-07-13T23:47:34","modified_gmt":"2025-07-13T23:47:34","slug":"bounce-rate","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/de\/glossar\/bounce-rate\/","title":{"rendered":"Bounce-Rate"},"content":{"rendered":"<h1>Bounce-Rate<\/h1>\n<p>Die Bounce-Rate misst, wie viel Prozent der <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/email-bounces-what-to-do-about-them\/\" target=\"_tabs\" rel=\"noopener noreferrer\">E-Mails zur\u00fcckkommen<\/a> bzw. wie viele E-Mails des insgesamt gesendeten Volumens nicht zugestellt werden konnten. Die Formel lautet:<\/p>\n<p><code>Anzahl der nicht zugestellten E-Mails \/ Gesamtzahl der versendeten E-Mails * 100 = Bounce-Rate<\/code><\/p>\n<p>Beispiel: Wenn ein Unternehmen 100 E-Mails versendet und 2 davon k\u00f6nnen nicht zugestellt werden, betr\u00e4gt die Bounce-Rate 2\u00a0%.<\/p>\n<p><code>(2 \/ 100) * 100 = 2\u00a0%<\/code><\/p>\n<p>E-Mail-Bounces sind entweder <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/soft-bounces-mysteries-failures\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Soft Bounces<\/a> oder <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/soft-bounces-mysteries-failures\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Hard Bounces<\/a>. Soft Bounces sind vor\u00fcbergehende Zustellungsausf\u00e4lle, w\u00e4hrend Hard Bounces dauerhafte Ausf\u00e4lle sind. Eine Bounce-Rate von 2\u00a0% kann als akzeptable angesehen werden, die Zielgr\u00f6\u00dfe unterscheidet sich jedoch von Branche zu Branche. Wir empfehlen, verschiedene Faktoren zu ber\u00fccksichtigen, die sich auf die <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/improve-your-bounce-rate\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Zustellbarkeit<\/a> auswirken, etwa Double-Opt-in, E-Mail-Validierung und Einhaltung von Authentifizierungsprotokollen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bounce-Rate Die Bounce-Rate misst, wie viel Prozent der E-Mails zur\u00fcckkommen bzw. wie viele E-Mails des insgesamt gesendeten Volumens nicht zugestellt werden konnten. Die Formel lautet: Anzahl der nicht zugestellten E-Mails \/ Gesamtzahl der versendeten E-Mails * 100 = Bounce-Rate Beispiel: Wenn ein Unternehmen 100 E-Mails versendet und 2 davon k\u00f6nnen nicht zugestellt werden, betr\u00e4gt die [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5359","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bounce-Rate \u2013 Glossar der E-Mail-Begriffe | Mailgun<\/title>\n<meta name=\"description\" content=\"Die Bounce-Rate misst den Prozentsatz der nicht zugestellten E-Mails. 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