{"id":5365,"date":"2025-12-19T17:10:27","date_gmt":"2025-12-19T17:10:27","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/kundenbeziehungsmanagement\/"},"modified":"2026-09-09T13:46:29","modified_gmt":"2026-09-09T13:46:29","slug":"client-relationship-management","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/de\/glossar\/client-relationship-management\/","title":{"rendered":"Client Relationship Management"},"content":{"rendered":"<h1>Client Relationship Management<\/h1>\n<p><span class=\"TrackChangeTextInsertion TrackedChange TrackChangeHoverSelectColorRed SCXW215643558 BCX0\"><span class=\"TextRun SCXW215643558 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun TrackChangeHoverSelectHighlightRed SCXW215643558 BCX0\">Client Relationship Management (CRM) ist<\/span><\/span><\/span><span class=\"TextRun SCXW215643558 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW215643558 BCX0\"> ein System, das Unternehmen nutzen, <\/span><span class=\"NormalTextRun SCXW215643558 BCX0\">um Kundeninteraktionen auszuwerten und<\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW215643558 BCX0\"><span class=\"TextRun SCXW215643558 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW215643558 BCX0\"> zu verwalten. Marken nutzen CRM-Software, <\/span><\/span><\/span><span class=\"TextRun SCXW215643558 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW215643558 BCX0\">um<\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW215643558 BCX0\"><span class=\"TextRun SCXW215643558 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW215643558 BCX0\"> Kundenbeziehungen zu automatisieren<\/span><\/span><\/span><span class=\"TextRun SCXW215643558 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW215643558 BCX0\">, einschlie\u00dflich der Einrichtung<\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW215643558 BCX0\"><span class=\"TextRun SCXW215643558 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW215643558 BCX0\"> spezifischer Touchpoints in der Customer Journey <\/span><\/span><\/span><span class=\"TextRun SCXW215643558 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW215643558 BCX0\">wie <\/span><\/span><a class=\"Hyperlink SCXW215643558 BCX0\" href=\"https:\/\/www.mailgun.com\/blog\/email\/trigger-email-programm\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW215643558 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW215643558 BCX0\" data-ccp-charstyle=\"Hyperlink\">getriggerte<\/span><span class=\"NormalTextRun SCXW215643558 BCX0\" data-ccp-charstyle=\"Hyperlink\"> E-Mails<\/span><\/span><\/a><span class=\"TextRun SCXW215643558 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW215643558 BCX0\" data-ccp-charstyle=\"Hyperlink\">. Wenn beispielsweise ein neuer Abonnent eine Website besucht, diese aber ohne eine Aktion auszuf\u00fchren wieder verl\u00e4sst, registriert das CRM dies als Touchpoint und versendet eine automatisierte E-Mail als Follow-up.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Client Relationship Management Client Relationship Management (CRM) ist ein System, das Unternehmen nutzen, um Kundeninteraktionen auszuwerten und zu verwalten. Marken nutzen CRM-Software, um Kundenbeziehungen zu automatisieren, einschlie\u00dflich der Einrichtung spezifischer Touchpoints in der Customer Journey wie getriggerte E-Mails. Wenn beispielsweise ein neuer Abonnent eine Website besucht, diese aber ohne eine Aktion auszuf\u00fchren wieder verl\u00e4sst, registriert [&hellip;]<\/p>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-5365","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Client Relationship Management \u2013 Glossar der E-Mail-Begriffe | Mailgun<\/title>\n<meta name=\"description\" content=\"Client Relationship Management hilft Unternehmen dabei, Kundeninteraktionen auszuwerten. 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