{"id":5414,"date":"2025-12-19T20:02:13","date_gmt":"2025-12-19T20:02:13","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/marketing-automation-3\/"},"modified":"2026-09-09T08:11:08","modified_gmt":"2026-09-09T08:11:08","slug":"marketing-automation","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/de\/glossar\/marketing-automation\/","title":{"rendered":"Marketing-Automation"},"content":{"rendered":"<h1>Marketing-Automation<\/h1>\n<p><span data-contrast=\"none\">Marketing-Automation ist der Einsatz von Software-Tools, um automatisch gezielte Nachrichten zur richtigen Zeit an die richtigen Empf\u00e4nger zu senden\u00a0\u2013 basierend auf deren Verhalten, Einstellungen oder der Phase in der Customer Journey.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Beim E-Mail-Versand umfasst dies:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"70\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Willkommenssequenzen<\/span><\/b><span data-contrast=\"none\"> f\u00fcr neue Abonnenten<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"70\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Drip-Kampagnen<\/span><\/b><span data-contrast=\"none\"> zur Pflege von Leads<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"70\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Re-Engagement-Workflows<\/span><\/b><span data-contrast=\"none\"> f\u00fcr inaktive Nutzer<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"70\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Verhaltensbasierte Trigger<\/span><\/b><span data-contrast=\"none\">, wie Kaufabbr\u00fcche oder Link-Klicks<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Plattformen f\u00fcr Marketing-Automation lassen sich oft in CRMs integrieren und nutzen E-Mail-APIs oder Webhooks, um Nachrichten automatisch basierend auf Ereignissen in Echtzeit zu versenden. Diese Tools helfen Marken dabei, ihre Kommunikation zu skalieren und gleichzeitig Relevanz und P\u00fcnktlichkeit zu wahren, wodurch Engagement und ROI ohne manuellen Aufwand gesteigert werden.<\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n<p><span data-contrast=\"none\">Bei Mailgun wird Marketing-Automation oft durch Integrationen mit Drittanbieter-Plattformen oder benutzerdefinierte Abl\u00e4ufe \u00fcber unsere APIs umgesetzt.<\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing-Automation Marketing-Automation ist der Einsatz von Software-Tools, um automatisch gezielte Nachrichten zur richtigen Zeit an die richtigen Empf\u00e4nger zu senden\u00a0\u2013 basierend auf deren Verhalten, Einstellungen oder der Phase in der Customer Journey.\u00a0 Beim E-Mail-Versand umfasst dies:\u00a0 Willkommenssequenzen f\u00fcr neue Abonnenten\u00a0 Drip-Kampagnen zur Pflege von Leads\u00a0 Re-Engagement-Workflows f\u00fcr inaktive Nutzer\u00a0 Verhaltensbasierte Trigger, wie Kaufabbr\u00fcche oder Link-Klicks\u00a0 [&hellip;]<\/p>\n","protected":false},"author":73,"template":"","meta":{"_acf_changed":false},"class_list":["post-5414","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing-Automation\u00a0\u2013 Glossar der E-Mail-Begriffe | Mailgun<\/title>\n<meta name=\"description\" content=\"Marketing-Automation hilft Marken dabei, Benachrichtigungen automatisch an die Empf\u00e4nger zu senden. 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