{"id":5452,"date":"2025-12-19T20:41:13","date_gmt":"2025-12-19T20:41:13","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/tracking-pixel-2\/"},"modified":"2025-07-14T10:01:39","modified_gmt":"2025-07-14T10:01:39","slug":"tracking-pixel","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/de\/glossar\/tracking-pixel\/","title":{"rendered":"Tracking Pixel"},"content":{"rendered":"<h1>Tracking Pixel<\/h1>\n<p>Ein Tracking Pixel (auch Z\u00e4hlpixel genannt) ist eine 1&#215;1 Pixel gro\u00dfe Grafik, die durch eine Codezeile in einer E-Mail generiert wird. Es <a href=\"https:\/\/www.mailgun.com\/blog\/email\/email-metrics\/\" target=\"_tabs\" rel=\"noopener noreferrer\">trackt das Benutzerverhalten<\/a> und spielt personalisierte Marketinginhalte aus, w\u00e4hrend die Benutzer im Internet surfen. Unternehmen binden Tracking Pixel in E-Mail-Header oder Footer ein. Anders als Cookies, die sehr auff\u00e4llig sind und sich deaktivieren lassen, sind Tracking Pixel nahezu unsichtbar f\u00fcr die E-Mail-Abonnenten.<\/p>\n<p>Ein E-Mail-Pixel trackt Folgendes:<\/p>\n<ul>\n<li>Das Ger\u00e4t, auf dem eine E-Mail ge\u00f6ffnet wird.<\/li>\n<li>Wie viele Personen die E-Mail \u00f6ffnen.<\/li>\n<li>Wie viele Personen auf Links in E-Mails klicken.<\/li>\n<li>Wie lange die E-Mail ge\u00f6ffnet ist.<\/li>\n<li>Wann und wo Benutzer die E-Mail \u00f6ffnen.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Tracking Pixel Ein Tracking Pixel (auch Z\u00e4hlpixel genannt) ist eine 1&#215;1 Pixel gro\u00dfe Grafik, die durch eine Codezeile in einer E-Mail generiert wird. Es trackt das Benutzerverhalten und spielt personalisierte Marketinginhalte aus, w\u00e4hrend die Benutzer im Internet surfen. Unternehmen binden Tracking Pixel in E-Mail-Header oder Footer ein. Anders als Cookies, die sehr auff\u00e4llig sind und [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5452","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tracking Pixel \u2013 Glossar der E-Mail-Begriffe | Mailgun<\/title>\n<meta name=\"description\" content=\"Tracking Pixel oder auch Z\u00e4hlpixel sind 1:1 Pixel gro\u00dfe Grafiken, die im Code von E-Mails eingebettet sind. 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