{"id":12982,"date":"2025-06-26T03:06:31","date_gmt":"2025-06-26T03:06:31","guid":{"rendered":"https:\/\/www.mailgun.com\/state-of-email-deliverability\/chapter\/email-sender-reputation-2\/"},"modified":"2026-04-29T15:06:00","modified_gmt":"2026-04-29T15:06:00","slug":"email-sender-reputation","status":"publish","type":"soed-chapter","link":"https:\/\/www.mailgun.com\/de\/state-of-email-deliverability\/chapter\/email-sender-reputation\/","title":{"rendered":"E-Mail-Absenderreputation"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">Wichtige Erkenntnisse zur E-Mail-Absenderreputation<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>Postfachanbieter beurteilen Sie \u2013 sie sch\u00e4tzen Sie als Absender ein und entscheiden, ob Ihre E-Mails den Posteingang verdienen oder im Spam-Ordner landen sollten. Ihr Ziel ist es, auf ihrer guten Seite zu bleiben, was bedeutet, dass Sie \u00fcber Ihre E-Mail-Absenderreputation nachdenken m\u00fcssen.<\/p><p>Die Absenderreputation wird oft mit einer Kreditw\u00fcrdigkeit verglichen. Postfachanbieter wie Gmail und Outlook achten auf Ihre Versandpraktiken und verwenden hochentwickelte Algorithmen, um Ihre Reputation zu bewerten. Sind Sie vertrauensw\u00fcrdig? Werden Ihre Nachrichten erwartet und sind sie wichtig? Oder w\u00e4re \u201eJunk\u201c eine treffende Beschreibung f\u00fcr das, was Sie versenden?<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">25,5 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">der Absender glauben, dass sie ihre Absenderreputation bei Postfachanbietern gut verstehen.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">70 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">der Absender nutzen keine Dienste wie die Google Postmaster Tools, um ihre Reputation zu \u00fcberwachen.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">31 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">der Absender sind sich nicht sicher, wie sie ihre E-Mail-Versandinfrastruktur beschreiben sollen.\u2028<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">50 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">der Absender mit den h\u00f6chsten monatlichen Versandvolumen trennen den transaktionalen und werblichen E-Mail-Verkehr auf Subdomains.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfYmM1ODNiMjkzNmNjYmM0YmVkODMzM2U5Mjc1ZGQ1ZDY\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfYmM1ODNiMjkzNmNjYmM0YmVkODMzM2U5Mjc1ZGQ1ZDY() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfYmM1ODNiMjkzNmNjYmM0YmVkODMzM2U5Mjc1ZGQ1ZDY\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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E-Mail-Authentifizierung<\/p><p>\u2022 Versandmuster\/-konsistenz<\/p><p>\u2022 Positive und negative Abonnentenaktivit\u00e4ten<\/p><p>\u2022 Listenqualit\u00e4t<\/p><p>\u2022 Und mehr &#8230;<\/p><p>W\u00e4hrend Absender m\u00f6glicherweise \u00fcber diese Dinge einzeln Bescheid wissen, haben Postfachanbieter ihre eigenen Methoden, um mehrere Faktoren zu einem einzigartigen Absenderreputations-Score zusammenzustellen. Im Gegensatz zu einer Kreditw\u00fcrdigkeit k\u00f6nnen Sie Ihren genauen Wert bei Gmail, Yahoo oder Outlook jedoch nicht einsehen.<\/p><p class=\"mb-0\">Als wir die Absender baten, ihr Verst\u00e4ndnis der Absenderreputation auf einer Skala von 0 bis 10 zu bewerten, gaben 25,5 % an, ein hohes Verst\u00e4ndnis (8 bis 10) zu haben. <b>Mehr als 42 % der Absender bewerteten ihr Verst\u00e4ndnis der Absenderreputation im mittleren Bereich (4 bis 7) und 32 % als niedrig (0 bis 3)<\/b>.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfNjc1ODgyNTdkNWRhM2ZhY2ZmMzI3YTI4OTA0ZjUzMWY\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfNjc1ODgyNTdkNWRhM2ZhY2ZmMzI3YTI4OTA0ZjUzMWY() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfNjc1ODgyNTdkNWRhM2ZhY2ZmMzI3YTI4OTA0ZjUzMWY\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">\u00dcberwachung Ihrer Reputation<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Da mehrere Faktoren zu Ihrer Reputation beitragen und einzelne Anbieter ihre eigenen Algorithmen zur Bewertung haben, ist es leicht zu verstehen, warum eine genaue Einsch\u00e4tzung schwer zu bekommen ist. Absender mit hohem Volumen bewerteten ihr Verst\u00e4ndnis der Absenderreputation am ehesten als hoch. Das k\u00f6nnte daran liegen, dass sie die richtigen Hilfsmittel gefunden haben.<\/p><p>Obwohl Gmail, Outlook und andere m\u00f6glicherweise keine Absenderreputations-Scores ver\u00f6ffentlichen, gibt es Dienste, die Ihnen helfen, die Faktoren, die sie beeinflussen, im Auge zu behalten. Dazu geh\u00f6ren die <a href=\"https:\/\/gmail.com\/postmaster\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Postmaster Tools<\/a> f\u00fcr das Gmail-\u00d6kosystem, <a href=\"https:\/\/sendersupport.olc.protection.outlook.com\/snds\/\" target=\"_blank\" rel=\"noopener noreferrer\">Microsoft SNDS<\/a> f\u00fcr Outlook und der <a href=\"https:\/\/senders.yahooinc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yahoo Sender Hub<\/a>.<\/p><p class=\"mb-0\">Als wir jedoch die Absender in unserer Umfrage fragten, ob sie diese Dienste nutzen, war die Akzeptanz ziemlich gering. <b>Fast 70 % der Befragten nutzen keinen der drei Dienste der gro\u00dfen Postfachanbieter zur \u00dcberwachung der Absenderreputation.<\/b> Am h\u00e4ufigsten wurden die Google Postmaster Tools mit 28 % genutzt.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p class=\"mb-0\">Die Nutzung dieser Dienste ist bei Absendern mit sehr hohem Volumen weitaus h\u00e4ufiger. Mehr als 63 % derjenigen, die \u00fcber eine Million E-Mails pro Monat versenden, nutzen die Postmaster Tools, w\u00e4hrend fast ein Drittel Microsoft SNDS verwendet. Etwas mehr als 11 % der gr\u00f6\u00dften Absender nutzen den Dienst von Yahoo, der im Vergleich neuer ist und Funktionen f\u00fcr Absender hinzuf\u00fcgt.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=6AAHs9MF_Yc\" class=\"lazy-video-link\" data-lazy-video=\"6AAHs9MF_Yc\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"de\" data-thumb=\"https:\/\/img.youtube.com\/vi\/6AAHs9MF_Yc\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/6AAHs9MF_Yc\/maxresdefault.jpg\" alt=\"Missed opportunity: Using Google Postmaster Tools to monitor sender reputation\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=6AAHs9MF_Yc#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/6AAHs9MF_Yc\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/6AAHs9MF_Yc\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=6AAHs9MF_Yc\",\n    \"name\": \"Missed opportunity: Using Google Postmaster Tools to monitor sender reputation\",\n    \"description\": \"Do you know if major mailbox providers like Gmail and Outlook view you as a reputable email sender? Wouldn\\u2019t it be nice if there were tools that helped you understand your email sender reputation? There are. However, a recent survey discovered that 70% of senders are not using these services. \\n\\nGoogle Postmaster Tools (GPT) is one example of a free service that helps senders gain actionable insights into their reputation and how to improve it. Unfortunately, just 28% of senders in Mailgun\\u2019s survey are using it. If you're not checking Google Postmaster Tools, you're flying blind with Gmail deliverability. In this video, Sinch Mailgun\\u2019s Nick Schafer explains why anyone sending mass emails should take advantage of these tools.  \\n\\nIf you\\u2019re struggling to reach the inbox, and you aren\\u2019t setting up your sending domain on Google Postmaster, Microsoft SNDS, or using the Yahoo Sender Dashboard, you\\u2019re putting your email program at a disadvantage. \\n\\nGet more insights from a survey on email deliverability and sender reputation in a free, ungated report: \\nhttps:\/\/www.mailgun.com\/resources\/research\/email-sender-reputation\/  \\n\\nLearn more about using Google Postmaster Tools to understand sender reputation: \\nhttps:\/\/www.mailgun.com\/blog\/deliverability\/google-postmaster-tools-understanding-sender-reputation\/ \\n\\nFind out how you can use Mailgun\\u2019s GPT integration to monitor your domain reputation: https:\/\/www.mailgun.com\/blog\/product\/integration-with-google-postmaster-tools\/\",\n    \"uploadDate\": \"2024-12-10T22:05:15+00:00\",\n    \"duration\": \"PT1M15S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>Ein Hauptmerkmal, das jeder dieser Dienste bietet, ist eine Beschwerde-Feedback-Schleife (Complaint Feedback Loop, CFL). Dies ist ein System, das Absender benachrichtigt, wenn Empf\u00e4nger E-Mails als Spam markieren. Die Benachrichtigungen enthalten spezifische Informationen \u00fcber Beschwerden, damit der Absender auf die Situation reagieren kann. Dies kann bedeuten, Adressen zu entfernen, die sich beschweren, die Versandfrequenz anzupassen oder den E-Mail-Inhalt zu \u00e4ndern.<\/p><p>Die Postmaster Tools und SNDS bieten auch Informationen zur IP- und Domain-Reputation sowie zur E-Mail-Authentifizierung, zu Zustellungsfehlern und mehr.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div class=\"text-center\">\r\n                                    <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/Email-Health-Score.png\" alt=\"Image for \">\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_21889df21862f341cb223b837d8f1b04\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Tool f\u00fcr E-Mail-Zustellbarkeit            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_21889df21862f341cb223b837d8f1b04\">\r\n                Erhalten Sie Einblicke in die Absenderreputation            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Mailgun Optimize bietet Integrationen mit den Google Postmaster Tools und Microsoft SNDS, sodass Absender ihre Reputation einfach \u00fcberwachen k\u00f6nnen. Die Plattform bietet au\u00dferdem einen <a href=\"https:\/\/www.mailgun.com\/blog\/product\/email-health-score\/\" target=\"_blank\" rel=\"noopener noreferrer\">E-Mail-Health-Score<\/a>, der auf f\u00fcnf kritischen Signalen basiert, die zu Ihrer Reputation beitragen, und Ihnen so eine Momentaufnahme der gesamten E-Mail-Zustellbarkeit liefert.<\/p><\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/de\/loesungen\/email-blocklistenueberwachungsdienst\/\" target=\"_blank\" class=\"btn btn-secondary\" >Get Reputation Monitoring<\/a><\/div>\r\n    <\/aside>\r\n\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">IP-Reputation und Domain-Reputation<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>Die Grundlage der Absenderreputation bilden Ihre Absenderdomains und die IP-Adressen, von denen E-Mails versendet werden. Entscheidungen bez\u00fcglich Ihrer E-Mail-Versandinfrastruktur k\u00f6nnen sich also auf die Zustellbarkeit auswirken.<\/p><p class=\"mb-0\">Im Allgemeinen spiegelt Ihre <b>Domain-Reputation die Historie der digitalen Vertrauensw\u00fcrdigkeit Ihrer Organisation wider<\/b>. In gewisser Weise ist sie mit der Markenreputation verbunden. 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Die Reputation einer dedizierten IP geh\u00f6rt nur einem einzigen Absender. <b>Bei einer geteilten IP kann das Verhalten anderer Absender, die dieselbe IP-Adresse verwenden, Ihre Zustellbarkeit beeintr\u00e4chtigen<\/b>. Deshalb ist es wichtig, einen E-Mail-Dienstanbieter (ESP) zu w\u00e4hlen, der genau \u00fcberwacht, wer die Plattform nutzt.<\/p><p>Zum Beispiel ist die <a href=\"https:\/\/www.mailgun.com\/de\/rechtliches\/nutzungsrichtlinien-aup\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nutzungsrichtlinie (Acceptable Use Policy, AUP) von Sinch Mailgun<\/a> darauf ausgelegt, die Absender in der Verantwortung zu halten. Erstens sind bestimmte Arten von Absendern und E-Mail-Inhalten verboten. Benutzer von Sinch Mailgun m\u00fcssen au\u00dferdem definierte Schwellenwerte f\u00fcr Bounceraten, Spam-Beschwerden, Abmeldungen und Blockierungen einhalten. Das sch\u00fctzt legitime Absender auf unseren geteilten IPs davor, von b\u00f6swilligen Akteuren beeintr\u00e4chtigt zu werden. Jeder strebt nach einer guten Absenderreputation.<\/p><p class=\"mb-0\">Unsere Umfrage zeigt, dass cloudbasierte E-Mail-Infrastrukturl\u00f6sungen am h\u00e4ufigsten vorkommen, wobei <b>insgesamt 52 % aller Befragten angaben, dass sie eine <a href=\"https:\/\/www.mailgun.com\/blog\/it-and-engineering\/cloud-vs-on-premise\/\" target=\"_blank\" rel=\"noopener noreferrer\">cloudbasierte E-Mail-Infrastruktur<\/a> nutzen<\/b>. Nur 5 % der Befragten gaben an, eine On-Premise-Infrastruktur zu nutzen, und 9 % haben eine hybride L\u00f6sung.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>Cloudbasierte E-Mail-Infrastrukturl\u00f6sungen bieten in der Regel sowohl dedizierte als auch geteilte IPs an. Fast 30 % von ihnen haben eine geteilte IP, w\u00e4hrend 22 % eine dedizierte IP verwenden.<\/p><p>Fast 31 % der Absender waren sich \u00fcber ihre E-Mail-Infrastruktur unsicher, w\u00e4hrend knapp 5 % sie vor Ort haben und 9 % eine hybride L\u00f6sung verwenden.<\/p><p>Eine <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/cheat-sheet-what-you-should-know-about-dedicated-ips\/\" target=\"_blank\" rel=\"noopener noreferrer\">dedizierte IP<\/a> ist bei E-Mail-Absendern mit hohem Volumen h\u00e4ufiger, und unsere Umfrage best\u00e4tigt das. 45 % der Befragten mit einem Volumen von mehr als einer Million E-Mails pro Monat haben eine dedizierte IP, verglichen mit nur 15 % derjenigen, die weniger als 50.000 E-Mails pro Monat versenden.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\">Sinch Mailgun empfiehlt ein Mindestvolumen von 100.000 E-Mails pro Monat f\u00fcr dedizierte IPs. F\u00fcr viele Absender ist eine geteilte IP v\u00f6llig ausreichend. Erfahren Sie mehr \u00fcber die Unterschiede zwischen <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/dedicated-shared-ips-which-one-should-you-use\/\" target=\"_blank\" rel=\"noopener noreferrer\">dedizierten und geteilten IPs<\/a> f\u00fcr den E-Mail-Versand.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=CeBYan9Whu8\" class=\"lazy-video-link\" data-lazy-video=\"CeBYan9Whu8\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"de\" data-thumb=\"https:\/\/img.youtube.com\/vi\/CeBYan9Whu8\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/CeBYan9Whu8\/maxresdefault.jpg\" alt=\"IP reputation vs domain reputation: Which matters more for email deliverability success?\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=CeBYan9Whu8#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/CeBYan9Whu8\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/CeBYan9Whu8\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=CeBYan9Whu8\",\n    \"name\": \"IP reputation vs domain reputation: Which matters more for email deliverability success?\",\n    \"description\": \"Two of the biggest factors connected to your reputation as an email sender are IP and domain reputation. But what\\u2019s the difference between IP reputation vs domain reputation? Should email senders be more concerned about one or the other? \\n\\nIP reputation is based on the activities coming from a specific IP address sending out emails. When you\\u2019re on a shared IP with other senders who are spamming people, your reputation could suffer even if you\\u2019ve done nothing wrong. On the other hand, domain reputation is about the history of the sending domain or subdomain. You can\\u2019t blame anyone else if your domain reputation is bad.  \\n\\nIn this video, email deliverability expert Nick Schafer for Sinch Mailgun explains what he thinks matters more to major mailbox providers like Gmail and Outlook. Find out why domain reputation has become increasingly crucial and what recent industry changes tell us about the future of email deliverability and your sender reputation. \\n\\nLearn more about sender reputation when you explore the results of an industry survey. Check out Sinch Mailgun\\u2019s report \\u201cState of email deliverability 2025.\\u201d \\nhttps:\/\/www.mailgun.com\/resources\/research\/email-sender-reputation\/  \\n\\nPlus, dig deeper into the topic of IP vs domain reputation: \\nhttps:\/\/www.mailgun.com\/blog\/deliverability\/domain-ip-reputation-gmail-care-more-about\/\",\n    \"uploadDate\": \"2024-12-10T21:58:32+00:00\",\n    \"duration\": \"PT1M26S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Domains f\u00fcr den E-Mail-Versand<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Wenn ein Absender Zustellbarkeitsprobleme mit einer IP hat, kann der Wechsel zu einer neuen manchmal eine L\u00f6sung sein. Wenn jedoch schlechte Gewohnheiten auf der neuen IP beibehalten werden, wird sie ihr schlechter Ruf schnell einholen. <b>Die Domain-Reputation folgt Ihnen, wohin Sie auch gehen<\/b>.<\/p><p>Die Domain-Reputation basiert auf der Historie der Vertrauensw\u00fcrdigkeit einer Absenderdomain. Einige Faktoren im Zusammenhang mit der Domain-Reputation k\u00f6nnen Sie kontrollieren, wie z. B. die f\u00fcr die E-Mail-Authentifizierung verwendeten DNS-Eintr\u00e4ge. Andere, wie das Alter Ihrer Domain, liegen au\u00dferhalb Ihrer Kontrolle.<\/p><p class=\"mb-0\">Eine effektive M\u00f6glichkeit, Domains zur Unterst\u00fctzung der Posteingangsplatzierung zu nutzen, ist die Trennung Ihrer E-Mail-Str\u00f6me. Dies geschieht h\u00e4ufig durch den Versand von Werbe- und Transaktions-E-Mails von verschiedenen Subdomains.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\">Erfahren Sie mehr \u00fcber die Domain-Reputation und <a href=\"https:\/\/www.mailgun.com\/de\/blog\/email\/die-grundlagen-von-e-mail-subdomains\/\" target=\"_blank\" rel=\"noopener noreferrer\">wann Sie eine E-Mail-Subdomain verwenden sollten<\/a>, um eine f\u00fcr die Posteingangsplatzierung optimierte E-Mail-Infrastruktur aufzubauen.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\"><\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Zum Beispiel kommen E-Mail-Kampagnen und Newsletter von marketing.ihrunternehmen.com, w\u00e4hrend Transaktionsnachrichten von orders.ihrunternehmen.com gesendet werden. Transaktions-E-Mails werden viel seltener als Spam markiert, da sie erwartet werden und hochrelevant sind. Es ist auch wichtig, dass Transaktionsnachrichten den Spam-Ordner vermeiden, da sie normalerweise zeitnahe Informationen enthalten, die die Empf\u00e4nger w\u00fcnschen und erwarten.<\/p><p class=\"mb-0\">Wenn alle Ihre E-Mails von der Root-Domain k\u00e4men und die Leute anfangen w\u00fcrden, Werbeaktionen als Spam zu markieren, k\u00f6nnte sich das negativ auf die Zustellbarkeit von Transaktionsnachrichten auswirken. <b>Die Verwendung verschiedener Subdomains f\u00fcr Werbe- und Transaktions-E-Mails hilft dabei, die unterschiedliche Domain-Reputation f\u00fcr diese E-Mail-Str\u00f6me zu unterscheiden<\/b>.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfNjE4ODg2OWQ3MDliM2YyMDRkNzRkMDM0OGNhYTRlY2E\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfNjE4ODg2OWQ3MDliM2YyMDRkNzRkMDM0OGNhYTRlY2E() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfNjE4ODg2OWQ3MDliM2YyMDRkNzRkMDM0OGNhYTRlY2E\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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30 % der Absender mit dem geringsten Volumen diese Praxis an.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\">Neue Domains und Versand-IPs k\u00f6nnen anfangs als verd\u00e4chtig angesehen werden und m\u00fcssen eine gute Reputation aufbauen. Dies geschieht, indem das Versandvolumen langsam erh\u00f6ht wird, w\u00e4hrend die Interaktion der Abonnenten und Beschwerden genau beobachtet werden. Erfahren Sie mehr \u00fcber das <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/domain-warmup-reputation-stretch-before-you-send\/\" target=\"_blank\" rel=\"noopener noreferrer\">Aufw\u00e4rmen von Domains und IPs<\/a> f\u00fcr die Zustellbarkeit.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\"><\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Die Strategie der Verwendung von Subdomains f\u00fcr den E-Mail-Versand kann \u00fcber reine Marketingkampagnen und Transaktionsnachrichten hinausgehen. Viele Organisationen haben auch einzigartige Subdomains f\u00fcr den Versand von E-Mails aus den Bereichen Vertrieb, Kundenservice, Veranstaltungsregistrierung und mehr.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfODE5OTAwNWMyMThkMDFkYmIzMjU1ODkwYzM4MmIwMzc\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfODE5OTAwNWMyMThkMDFkYmIzMjU1ODkwYzM4MmIwMzc() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfODE5OTAwNWMyMThkMDFkYmIzMjU1ODkwYzM4MmIwMzc\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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mt-3 mt-lg-4\"><p>Was k\u00f6nnen Sie \u00fcber die Reputation von Domains und IPs hinaus tun, um die richtigen Signale an Postfachanbieter zu senden? Es gibt viele verschiedene Hebel, die Sie bet\u00e4tigen k\u00f6nnen, um sicherzustellen, dass Ihr E-Mail-Programm positiv bewertet wird. Wir haben die Absender gebeten, drei auszuw\u00e4hlen, die ihrer Meinung nach am besten zur Verbesserung der Absenderreputation geeignet sind.<\/p><p>Die beliebteste Antwort war <b>Verbesserung der Listenhygiene<\/b> (34,5 %). Darauf folgen <b>Reduzierung von Spam-Beschwerden<\/b> (28,3 %) auf dem zweiten Platz, w\u00e4hrend jeweils mehr als 26 % <b>Reduzierung der Bounceraten<\/b> und <b>St\u00e4rkung der E-Mail-Authentifizierung<\/b> w\u00e4hlten.<\/p><p>Die Auswahl war breit unter den Optionen verteilt. Tats\u00e4chlich k\u00f6nnen all diese Bem\u00fchungen die <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/improve-sender-reputation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Absenderreputation verbessern<\/a> oder Ihnen helfen, Probleme zu vermeiden, die sie sch\u00e4digen k\u00f6nnten. Was am besten funktioniert, h\u00e4ngt vom aktuellen Zustand Ihres E-Mail-Programms ab und davon, wo es Raum f\u00fcr Verbesserungen gibt.<\/p><p class=\"mb-0\">Es ist gut zu wissen, warum bestimmte Aktivit\u00e4ten Ihre E-Mail-Absenderreputation unterst\u00fctzen. Zum Beispiel ist die Idee, <b>eine \u201espammige\u201c Sprache zu vermeiden, ein kleiner Zustellbarkeitsmythos<\/b>. Das Wort \u201ekostenlos\u201c in eine Betreffzeile zu schreiben oder gelegentlich GROSSBUCHSTABEN zu verwenden, wird Sie wahrscheinlich nicht in den Junk-Ordner bef\u00f6rdern.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\">Wenn Sie sich auf \u201espammige\u201c Sprache konzentrieren, aber immer noch kein DMARC implementiert haben, m\u00fcssen Sie Ihre Priorit\u00e4ten bei der E-Mail-Zustellbarkeit neu ordnen. Postfachanbieter filtern nicht authentifizierte E-Mails mit viel gr\u00f6\u00dferer Wahrscheinlichkeit in den Spam-Ordner. Erfahren Sie, wie Sie <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/implement-dmarc\/\" target=\"_blank\" rel=\"noopener noreferrer\">DMARC in f\u00fcnf Schritten einrichten<\/a>.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\"><\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Das mag in der Vergangenheit wahr gewesen sein. Moderne Spamfilter sind jedoch viel besser darin, Spam anhand anderer Faktoren zu identifizieren. Es kann schwierig sein, Texte f\u00fcr bestimmte Kampagnen zu verfassen, ohne sogenannte \u201e<a href=\"https:\/\/www.mailjet.com\/blog\/email-best-practices\/spam-words-to-avoid-in-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">Spam-Triggerw\u00f6rter.<\/a>Au\u00dferdem ist es heutzutage genauso wahrscheinlich, dass Phishing-Betr\u00fcgereien Transaktions-E-Mails wie Versandverz\u00f6gerungen oder andere Benachrichtigungen f\u00e4lschen.<\/p><p class=\"mb-0\">Ein besserer Grund, eine \u201espammige\u201c Sprache in E-Mails zu vermeiden, ist, dass die Empf\u00e4nger, nicht die Postfachanbieter, das Gef\u00fchl haben k\u00f6nnten, dass Sie sie zuspammen. Das kann sie dazu veranlassen, eine E-Mail als Spam zu markieren, und eine hohe Spam-Beschwerderate schadet der Zustellbarkeit.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=7sQiYfxxEsQ\" class=\"lazy-video-link\" data-lazy-video=\"7sQiYfxxEsQ\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"de\" data-thumb=\"https:\/\/img.youtube.com\/vi\/7sQiYfxxEsQ\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/7sQiYfxxEsQ\/maxresdefault.jpg\" alt=\"Need to improve sender reputation? Focus on email engagement\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=7sQiYfxxEsQ#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/7sQiYfxxEsQ\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/7sQiYfxxEsQ\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=7sQiYfxxEsQ\",\n    \"name\": \"Need to improve sender reputation? Focus on email engagement\",\n    \"description\": \"Looking to improve sender reputation? What kinds of signals are your email program sending to major mailbox providers? Are they positive or negative? Services like Gmail, Yahoo Mail, Outlook, and others are paying attention to how your contacts respond to your campaigns and messages. If it seems like your subscribers don\\u2019t care about what you\\u2019re sending, your ability to reach the inbox could suffer. \\n\\nIn this video, Nick Schafer of Sinch Mailgun explains how much email engagement impacts deliverability and sender reputation. If you want to get delivered to more inboxes, you\\u2019d better make sure that recipients find your emails engaging enough to open and click. \\n\\nThe same goes for senders who are trying to improve damaged sender reputation. The best way to prove your emails deserve to be in the inbox is to show positive engagement signals. Mailbox providers are not only trying to protect their users from bad actors, but they also want to provide an ideal inbox experience. Good engagement rates tell them emails from your business deserve inbox placement. \\n\\nLearn about other factors that can help improve sender reputation in a free report from Sinch Mailgun: \\nhttps:\/\/www.mailgun.com\/resources\/research\/email-sender-reputation\/ \\n\\nGet advice on how to improve sender reputation in this article: \\nhttps:\/\/www.mailgun.com\/blog\/deliverability\/improve-sender-reputation\/\",\n    \"uploadDate\": \"2024-12-10T21:59:40+00:00\",\n    \"duration\": \"PT1M29S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">E-Mail-Interaktion und Absenderreputation<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Als wir 2023 die Absender nach den besten Wegen zur Verbesserung ihrer Reputation fragten, war die E-Mail-Interaktion die h\u00e4ufigste Antwort. W\u00e4hrend in unserem Bericht f\u00fcr 2023 mehr als 25 % <b>Steigerung der Interaktion<\/b> w\u00e4hlten, waren es diesmal weniger als 15 %.<\/p><p class=\"mb-0\">Andererseits sahen wir Spitzen in der wahrgenommenen Bedeutung anderer Faktoren, die die E-Mail-Absenderreputation und die Zustellbarkeit beeinflussen k\u00f6nnen. Zum Beispiel w\u00e4hlten 2023 nur 1,6 % der Befragten <b>Erleichterung der Abmeldung<\/b>, aber in unserer j\u00fcngsten Umfrage waren es 20,6 %.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">25,4 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Absender, die 2023 \u201eGesteigerte Interaktion\u201c ausgew\u00e4hlt haben.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">14,7 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Absender, die 2024 \u201eGesteigerte Interaktion\u201c ausgew\u00e4hlt haben.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">1,6 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Absender, die 2023 \u201eErleichterung der Abmeldung\u201c ausgew\u00e4hlt haben.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">20,6 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Absender, die 2024 \u201eErleichterung der Abmeldung\u201c ausgew\u00e4hlt haben.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\"><\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Die Auswirkungen der neuen Absenderanforderungen von Google und Yahoo im Jahr 2024 k\u00f6nnten diese Unterschiede im Jahresvergleich erkl\u00e4ren. Die \u00c4nderungen sch\u00e4rften das Bewusstsein f\u00fcr E-Mail-Authentifizierung, Spam-Beschwerderaten und einen einfachen Ein-Klick-Abmeldeprozess.<\/p><p>Obwohl es gut ist, mehr Aufmerksamkeit in diesen Bereichen zu sehen, sollten Absender die Bedeutung der E-Mail-Interaktion und deren Beziehung zur Absenderreputation nicht aus den Augen verlieren. Interaktion ist ein messbarer Faktor, an dessen kontinuierlicher Verbesserung Sie arbeiten k\u00f6nnen, insbesondere durch E-Mail-Marketing-Ma\u00dfnahmen.<\/p><p class=\"mb-0\"><b>Je mehr Personen Ihre Nachrichten \u00f6ffnen, lesen, anklicken, darauf antworten und sie weiterleiten, desto offensichtlicher wird es f\u00fcr Postfachanbieter, dass Ihre Kampagnen in den Posteingang geh\u00f6ren<\/b>. Wenn Ihre E-Mails andererseits ignoriert, gel\u00f6scht oder in Scharen abbestellt werden, gehen Postfachanbieter davon aus, dass Sie in den Junk-Ordner geh\u00f6ren.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>12,8 % der Absender w\u00e4hlten Personalisierung und Segmentierung als Taktik zur Verbesserung ihres Absenderreputations-Scores. 5,8 % entschieden sich f\u00fcr A\/B-Tests. Obwohl diese Optionen weiter unten auf der Liste landeten, k\u00f6nnen sie Ihnen auch helfen, Ihre Interaktionsmetriken zu verbessern, um die Absenderreputation zu steigern. Segmentierung und Personalisierung f\u00fchren zu relevanteren E-Mails, und A\/B-Tests helfen Ihnen herauszufinden, womit Ihre Abonnenten am ehesten interagieren.<\/p><p>Am Ende h\u00e4ngt alles zusammen. Das Bereinigen Ihrer E-Mail-Liste, um inaktive Abonnenten zu entfernen, und das Versenden personalisierterer, gezielterer E-Mails f\u00fchren zu h\u00f6heren E-Mail-Interaktionsraten. Die einfache Abmeldung entfernt auch Personen aus der Gleichung, die Ihre E-Mails nicht erhalten m\u00f6chten.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_dacb0230523cfb882c7f6298b575ec5c\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Tool f\u00fcr E-Mail-Zustellbarkeit            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_dacb0230523cfb882c7f6298b575ec5c\">\r\n                Werden Ihre neuen Kontakte mit E-Mails interagieren?            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Was w\u00e4re, wenn Sie wissen k\u00f6nnten, ob ein E-Mail-Konto wahrscheinlich interagieren wird, bevor Sie auf \u201eSenden\u201c klicken? Es klingt wie Magie. Aber genau das k\u00f6nnen die <a href=\"https:\/\/www.mailgun.com\/blog\/product\/engagement-validation-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">Interaktionskriterien von Mailgun Validate<\/a>. Trennen Sie die Bots und Beschwerdef\u00fchrer von aktiven Abonnenten. Diese exklusive Funktion ist nur f\u00fcr Vertragskunden verf\u00fcgbar. Kontaktieren Sie das Sinch-Mailgun-Team f\u00fcr weitere Einzelheiten.<\/p><\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/de\/produkte\/validate\/\" target=\"_blank\" class=\"btn btn-secondary\" >Find out more<\/a><\/div>\r\n    <\/aside>\r\n\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":2696,"template":"","meta":{"_acf_changed":true},"class_list":["post-12982","soed-chapter","type-soed-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Email Sender Reputation Impacts Inbox Placement - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"If you have email sender reputation problems, you\u2019ll have deliverability challenges too. Find out about factors that determine your score from major mailbox providers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/de\/state-of-email-deliverability\/chapter\/email-sender-reputation\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Email Sender Reputation Impacts Inbox Placement - Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"og:description\" content=\"If you have email sender reputation problems, you\u2019ll have deliverability challenges too. 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