{"id":17297,"date":"2024-12-05T00:00:00","date_gmt":"2024-12-05T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/resources\/videos\/e-mail-sunset-richtlinie\/"},"modified":"2026-08-25T15:04:37","modified_gmt":"2026-08-25T15:04:37","slug":"e-mail-sunset-richtlinie","status":"publish","type":"videos","link":"https:\/\/www.mailgun.com\/de\/ressourcen\/videos\/e-mail-sunset-richtlinie\/","title":{"rendered":"Die Kunst des Loslassens: Wie Sie E-Mail-Sunset-Richtlinien zu Ihrem Vorteil nutzen"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-5 col-md-6\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">Videos und Webinare<\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                Die Kunst des Loslassens: Wie Sie E-Mail-Sunset-Richtlinien zu Ihrem Vorteil nutzen                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\">Die Kunst des Loslassens: Wie Sie E-Mail-Sunset-Richtlinien zu Ihrem Vorteil nutzen<\/div>\r\n                        \r\n                        \r\n                        \r\n                                                    <div class=\"btn-group g-3 mt-0 row\">\r\n                                \r\n        <div class=\"col-auto\">\r\n        <a href=\"#form\"  class=\"btn btn-secondary btn-lg btn-animated scrollme\" >Mit einem Experten sprechen<\/a>\r\n        <\/div>\r\n        \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/signup.mailgun.com\/new\/signup\"  class=\"btn btn-outline-secondary btn-lg btn-animated\" >Gratis testen<\/a>\r\n        <\/div>\r\n                                    <\/div>\r\n\r\n                                                    \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 col-lg-7 col-md-6 mt-5 mt-md-0 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                            \r\n                                                            \r\n                                \t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=8erpRx0cOFs\" class=\"lazy-video-link\" data-lazy-video=\"8erpRx0cOFs\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"de\" data-thumb=\"https:\/\/img.youtube.com\/vi\/8erpRx0cOFs\/maxresdefault.jpg\" title=\"Sinch-Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/8erpRx0cOFs\/maxresdefault.jpg\" alt=\"The email sunset policy: Learn to let go of unengaged subscribers\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=8erpRx0cOFs#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/8erpRx0cOFs\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/8erpRx0cOFs\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=8erpRx0cOFs\",\n    \"name\": \"The email sunset policy: Learn to let go of unengaged subscribers\",\n    \"description\": \"What is an email sunset policy and how can having one help you improve deliverability so that more messages reach recipients\\u2019 inboxes? In this video, a pair of experts explain why identifying unengaged email subscribers is an important part of maintaining list hygiene. \\n\\nNick Schafer and Ashley Rodgriguez of Sinch Mailgun believe sunset policies are vital to every email program. An email sunset policy involves setting timeframes and thresholds for contacts who are no longer opening or clicking what you\\u2019re sending to their inbox. \\n\\nMailbox providers like Gmail, Yahoo Mail, and Outlook pay attention to whether people are engaging with your email marketing campaigns. So, segmenting or removing unengaged subscribers from your list ultimately supports improved email deliverability. That may seem counterintuitive. How could a smaller email list deliver better results? The truth is subscribers who are no longer engaging aren\\u2019t doing your business any favors. With a sunset policy, you can proactively unsubscribe those people before problems arise. \\n\\nFind out why Nick and Ashley say sometimes enough is enough. Is it time to let go of the unengaged subscribers on your email list? \\n\\nGet additional insights on this topic and much more in a free report from Sinch Mailgun: \\nhttps:\/\/www.mailgun.com\/resources\/research\/list-building-hygiene\/ \\n\\nFind out more about using an email sunset policy to your advantage: \\nhttps:\/\/www.mailgun.com\/blog\/deliverability\/sunset-policies-unengaged-recipients\/\",\n    \"uploadDate\": \"2024-11-20T16:57:03+00:00\",\n    \"duration\": \"PT1M17S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\r\n                                                                                \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-532539cff41237f2eedbc6ff33db48af\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">\u00dcber diese Folge:<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>Untersch\u00e4tzter Fakt: Wenn Sie weniger Abonnenten auf Ihren E-Mail-Listen haben, erreichen Sie tats\u00e4chlich mehr Posteing\u00e4nge. Das mag kontraintuitiv klingen, aber in diesem Video erkl\u00e4ren die Sinch Mailgun-Experten Nick Schafer und Ashley Rodriguez, warum das Entfernen von Kontakten mit geringer Interaktion entscheidend f\u00fcr die Listenpflege ist. Sie zeigen, wie eine Sunset-Richtlinie Ihnen dabei hilft, die Engagement-Raten zu verbessern und eine bessere Zustellbarkeit zu gew\u00e4hrleisten. Entdecken Sie, warum das Loslassen inaktiver Kontakte zu besseren Ergebnissen f\u00fcr Ihre E-Mail-Kampagnen f\u00fchren kann. Erhalten Sie zus\u00e4tzliche Einblicke in dieses Thema und vieles mehr in einem <a href=\"https:\/\/www.mailgun.com\/de\/state-of-email-deliverability\/chapter\/listenerstellung-hygiene\/\">kostenlosen Bericht von Sinch Mailgun<\/a> und <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/email-list-management\/\">lesen Sie unseren Leitfaden<\/a>, um mehr dar\u00fcber zu erfahren, wie Sie eine E-Mail-Sunset-Richtlinie zu Ihrem Vorteil nutzen k\u00f6nnen.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 col-lg-7 mt-5 mt-md-7 mt-lg-0 ps-lg-10\">\r\n\r\n                                            \n    \r\n        \r\n        <div class=\"row gy-6 gy-md-7 gy-lg-9\">\r\n            \r\n                <div class=\"col-12 text-start col-md-6\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2024\/12\/ashley-rodriguez_headshot.png\" alt=\"Bild von \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Ashley Rodriguez<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">\u00a0Deliverability Engineer bei Sinch Mailgun<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch<\/p>\r\n                                    <\/div>\r\n            \r\n                <div class=\"col-12 text-start col-md-6\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/nick-schafer_headshot.png\" alt=\"Bild von \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Nick Schafer<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Senior Manager Zustellbarkeit und Compliance, Sinch Mailgun<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch<\/p>\r\n                                    <\/div>\r\n                    <\/div>\r\n\r\n\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center\">\r\n                            <div class=\"col-lg-5 d-none d-lg-block\">\r\n                    <div class=\"position-relative h-100\">\r\n                        <img decoding=\"async\" src=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/images\/blocks\/cta\/cta-subscribe.jpg\" alt=\"Call To Action Graphic\" class=\"cta-image w-100 h-100 rounded-lg\" width=\"100%\" height=\"100%\">\r\n\r\n                                                    <div class=\"cta-icon cta-icon-image text-accent bg-body rounded p-3\" data-theme=\"light\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n                        <div class=\"col-12 col-lg-7\">\r\n                <div class=\"cta bg-primary rounded-lg px-5 py-7 p-md-9\">\r\n                                                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Bleiben Sie informiert! Erhalten Sie jede Woche wertvolle Inhalte direkt in Ihr Posteingang.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-6449\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-6449\" class=\"form-check-label text-body-color\">\r\n                                        Ich habe die Servicebedingungen gelesen und stimme ihnen zu.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-1608\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-1608\" class=\"form-check-label text-body-color\">\r\n                                        Ich habe die Datenschutzerkl\u00e4rung gelesen und bin damit einverstanden.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Ja, ich m\u00f6chte den Mailgun-Newsletter erhalten. Ich bin mit dem Erhalt des Newsletters einverstanden und wei\u00df, dass ich mich jederzeit unkompliziert wieder abmelden kann.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n                <input type=\"hidden\" name=\"customListID\" value=\"\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    Jeden Monat neu: Ihr Mailgun-Newsletter wartet in Ihrem Postfach!                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":3,"featured_media":10834,"template":"","meta":{"_acf_changed":true},"videos_webinars_category":[87],"class_list":["post-17297","videos","type-videos","status-publish","has-post-thumbnail","hentry","videos_webinars_category-videos-and-webinars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Die E-Mail-Sunset-Richtlinie meistern: Wann Sie Abonnenten loslassen sollten - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Eine solide Sunset-Richtlinie ist entscheidend f\u00fcr die E-Mail-Zustellbarkeit. 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