{"id":17329,"date":"2024-12-05T00:00:00","date_gmt":"2024-12-05T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/resources\/videos\/e-mail-zustellrate-vs-zustellbarkeit\/"},"modified":"2026-08-25T09:39:55","modified_gmt":"2026-08-25T09:39:55","slug":"e-mail-zustellrate-vs-zustellbarkeit","status":"publish","type":"videos","link":"https:\/\/www.mailgun.com\/de\/ressourcen\/videos\/e-mail-zustellrate-vs-zustellbarkeit\/","title":{"rendered":"88 % der Absender kennen den Unterschied zwischen der E-Mail-Zustellrate und der Zustellbarkeit nicht \u2013 und Sie?"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-5 col-md-6\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">Videos und Webinare<\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                88 % der Absender kennen den Unterschied zwischen E-Mail-Zustellrate und Zustellbarkeit nicht \u2013 und Sie?                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\">88 % der Absender kennen den Unterschied zwischen E-Mail-Zustellrate und Zustellbarkeit nicht \u2013 und Sie?<\/div>\r\n                        \r\n                        \r\n                        \r\n                                                    <div class=\"btn-group g-3 mt-0 row\">\r\n                                \r\n        <div class=\"col-auto\">\r\n        <a href=\"#form\"  class=\"btn btn-secondary btn-lg btn-animated scrollme\" >Mit einem Experten sprechen<\/a>\r\n        <\/div>\r\n        \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/signup.mailgun.com\/new\/signup\"  class=\"btn btn-outline-secondary btn-lg btn-animated\" >Gratis testen<\/a>\r\n        <\/div>\r\n                                    <\/div>\r\n\r\n                                                    \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 col-lg-7 col-md-6 mt-5 mt-md-0 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                            \r\n                                                            \r\n                                \t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=mQ9lwALFIeE\" class=\"lazy-video-link\" data-lazy-video=\"mQ9lwALFIeE\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"de\" data-thumb=\"https:\/\/img.youtube.com\/vi\/mQ9lwALFIeE\/maxresdefault.jpg\" title=\"Sinch-Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/mQ9lwALFIeE\/maxresdefault.jpg\" alt=\"Email delivery rate vs deliverability: 88% of senders don\u2019t know the difference\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=mQ9lwALFIeE#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/mQ9lwALFIeE\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/mQ9lwALFIeE\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=mQ9lwALFIeE\",\n    \"name\": \"Email delivery rate vs deliverability: 88% of senders don\\u2019t know the difference\",\n    \"description\": \"Fact: The email delivery rate does not tell you how many emails made it to the inbox. \\n\\nHigh delivery rates don\\u2019t necessarily mean your campaigns and messages are reaching subscribers' inboxes. Many senders mistake the email delivery rate metric for true inbox placement, but these two measurements are very different.  \\n\\nHere\\u2019s the shocking truth... 88% of senders in a Sinch Mailgun survey could not correctly define what the delivery rate actually measures.  \\n\\nIn this video, Sinch Mailgun deliverability expert Renate Burns breaks down the crucial distinction between the delivery rate and deliverability in general, explaining why a high delivery rate doesn\\u2019t mean your emails are being seen by recipients. What you may not realize is that any email that\\u2019s filtered into the spam folder also counts towards the delivery rate. \\n\\nWatch Renate clears things up for us. You\\u2019ll learn why simply looking at your delivery rate isn't enough to gauge email deliverability success. Find out why the delivery rate only tells part of the story. You need to look deeper at various engagement signals and conduct inbox placement tests to understand your true deliverability performance. \\n\\nGet more survey results to help you reach the inbox in an ungated, interactive report: \\n\\nhttps:\/\/www.mailgun.com\/resources\/research\/inbox-placement-spam\/  \\n\\nRead more about the email delivery rate metric and how to improve it: \\nhttps:\/\/www.mailgun.com\/blog\/deliverability\/improve-your-email-delivery-rate\/\",\n    \"uploadDate\": \"2024-11-20T16:56:56+00:00\",\n    \"duration\": \"PT1M17S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\r\n                                                                                \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-21a6033f0b9105a2403e7423cf808977\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-8\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">\u00dcber diese Folge:<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>Eine hohe E-Mail-Zustellrate garantiert nicht, dass Ihre Nachrichten auch in den Posteing\u00e4ngen landen. Tats\u00e4chlich konnten 88 % der Absender in <a href=\"https:\/\/www.mailgun.com\/state-of-email-deliverability\/chapter\/inbox-placement-spam\/\">einer Umfrage von Sinch Mailgun<\/a> nicht genau definieren, was die Zustellrate misst. In diesem Video erkl\u00e4rt die Expertin f\u00fcr Zustellbarkeit, Renate Burns, warum die Zustellrate allein nicht ausreicht und wie Tests der Posteingangsplatzierung das vollst\u00e4ndige Bild zeigen. Entdecken Sie, warum Zustellbarkeit \u00fcber Zustellraten hinausgeht, und lernen Sie, die Metriken zu verfolgen, die wirklich wichtig sind. Lesen Sie mehr \u00fcber die <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/improve-your-email-delivery-rate\/\">Metrik der E-Mail-Zustellrate und wie Sie diese verbessern k\u00f6nnen<\/a>.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 col-md-4 mt-5 mt-md-0 ps-md-7 ps-lg-10\">\r\n\r\n                                            \n    \r\n        \r\n        <div class=\"row gy-6 gy-md-7 gy-lg-9\">\r\n            \r\n                <div class=\"col-12 text-start\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2024\/12\/renate-burns_headshot.png\" alt=\"Bild von \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Renate Burns<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Spezialistin f\u00fcr Zustellbarkeit bei Sinch Mailgun<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch<\/p>\r\n                                    <\/div>\r\n                    <\/div>\r\n\r\n\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center\">\r\n                            <div class=\"col-lg-5 d-none d-lg-block\">\r\n                    <div class=\"position-relative h-100\">\r\n                        <img decoding=\"async\" src=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/images\/blocks\/cta\/cta-subscribe.jpg\" alt=\"Call To Action Graphic\" class=\"cta-image w-100 h-100 rounded-lg\" width=\"100%\" height=\"100%\">\r\n\r\n                                                    <div class=\"cta-icon cta-icon-image text-accent bg-body rounded p-3\" data-theme=\"light\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n                        <div class=\"col-12 col-lg-7\">\r\n                <div class=\"cta bg-primary rounded-lg px-5 py-7 p-md-9\">\r\n                                                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Bleiben Sie informiert! Erhalten Sie jede Woche wertvolle Inhalte direkt in Ihr Posteingang.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-7170\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-7170\" class=\"form-check-label text-body-color\">\r\n                                        Ich habe die Servicebedingungen gelesen und stimme ihnen zu.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-8993\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-8993\" class=\"form-check-label text-body-color\">\r\n                                        Ich habe die Datenschutzerkl\u00e4rung gelesen und bin damit einverstanden.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Ja, ich m\u00f6chte den Mailgun-Newsletter erhalten. Ich bin mit dem Erhalt des Newsletters einverstanden und wei\u00df, dass ich mich jederzeit unkompliziert wieder abmelden kann.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n                <input type=\"hidden\" name=\"customListID\" value=\"\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    Jeden Monat neu: Ihr Mailgun-Newsletter wartet in Ihrem Postfach!                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":3,"featured_media":10842,"template":"","meta":{"_acf_changed":true},"videos_webinars_category":[87],"class_list":["post-17329","videos","type-videos","status-publish","has-post-thumbnail","hentry","videos_webinars_category-videos-and-webinars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-Mail-Zustellrate vs. Zustellbarkeit: Was ist der Unterschied? - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Neue Daten von Mailgun zeigen, dass 88 % der Absender den Unterschied zwischen E-Mail-Zustellrate und Zustellbarkeit nicht kennen. Renate Burns erkl\u00e4rt in diesem Video, warum das ein Problem ist.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/de\/ressourcen\/videos\/e-mail-zustellrate-vs-zustellbarkeit\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Mail-Zustellrate vs. Zustellbarkeit: Was ist der Unterschied? - Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"og:description\" content=\"Neue Daten von Mailgun zeigen, dass 88 % der Absender den Unterschied zwischen E-Mail-Zustellrate und Zustellbarkeit nicht kennen. Renate Burns erkl\u00e4rt in diesem Video, warum das ein Problem ist.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailgun.com\/de\/ressourcen\/videos\/e-mail-zustellrate-vs-zustellbarkeit\/\" \/>\n<meta property=\"og:site_name\" content=\"Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-25T09:39:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2024\/12\/MG_SEDR_-_Thumbnail_-_Video_6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1081\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/ressourcen\\\/videos\\\/e-mail-zustellrate-vs-zustellbarkeit\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/ressourcen\\\/videos\\\/e-mail-zustellrate-vs-zustellbarkeit\\\/\",\"name\":\"E-Mail-Zustellrate vs. Zustellbarkeit: Was ist der Unterschied? - Transactional Email API Service For Developers | Mailgun\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/ressourcen\\\/videos\\\/e-mail-zustellrate-vs-zustellbarkeit\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/ressourcen\\\/videos\\\/e-mail-zustellrate-vs-zustellbarkeit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/MG_SEDR_-_Thumbnail_-_Video_6.png\",\"datePublished\":\"2024-12-05T00:00:00+00:00\",\"dateModified\":\"2026-08-25T09:39:55+00:00\",\"description\":\"Neue Daten von Mailgun zeigen, dass 88 % der Absender den Unterschied zwischen E-Mail-Zustellrate und Zustellbarkeit nicht kennen. Renate Burns erkl\u00e4rt in diesem Video, warum das ein Problem ist.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/ressourcen\\\/videos\\\/e-mail-zustellrate-vs-zustellbarkeit\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mailgun.com\\\/de\\\/ressourcen\\\/videos\\\/e-mail-zustellrate-vs-zustellbarkeit\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/ressourcen\\\/videos\\\/e-mail-zustellrate-vs-zustellbarkeit\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/MG_SEDR_-_Thumbnail_-_Video_6.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/MG_SEDR_-_Thumbnail_-_Video_6.png\",\"width\":1920,\"height\":1081},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/ressourcen\\\/videos\\\/e-mail-zustellrate-vs-zustellbarkeit\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Videos\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/ressourcen\\\/videos\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"88 % der Absender kennen den Unterschied zwischen der E-Mail-Zustellrate und der Zustellbarkeit nicht \u2013 und Sie?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"description\":\"Leistungsstarke Transaktions-E-Mail-APIs, mit denen Sie E-Mails senden, empfangen und nachverfolgen k\u00f6nnen, speziell f\u00fcr Entwickler konzipiert. Erfahren Sie noch heute mehr!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/#organization\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Transactional Email API Service For Developers | Mailgun\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-Mail-Zustellrate vs. Zustellbarkeit: Was ist der Unterschied? - Transactional Email API Service For Developers | Mailgun","description":"Neue Daten von Mailgun zeigen, dass 88 % der Absender den Unterschied zwischen E-Mail-Zustellrate und Zustellbarkeit nicht kennen. Renate Burns erkl\u00e4rt in diesem Video, warum das ein Problem ist.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mailgun.com\/de\/ressourcen\/videos\/e-mail-zustellrate-vs-zustellbarkeit\/","og_locale":"de_DE","og_type":"article","og_title":"E-Mail-Zustellrate vs. Zustellbarkeit: Was ist der Unterschied? - Transactional Email API Service For Developers | Mailgun","og_description":"Neue Daten von Mailgun zeigen, dass 88 % der Absender den Unterschied zwischen E-Mail-Zustellrate und Zustellbarkeit nicht kennen. Renate Burns erkl\u00e4rt in diesem Video, warum das ein Problem ist.","og_url":"https:\/\/www.mailgun.com\/de\/ressourcen\/videos\/e-mail-zustellrate-vs-zustellbarkeit\/","og_site_name":"Transactional Email API Service For Developers | Mailgun","article_modified_time":"2026-08-25T09:39:55+00:00","og_image":[{"width":1920,"height":1081,"url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2024\/12\/MG_SEDR_-_Thumbnail_-_Video_6.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mailgun.com\/de\/ressourcen\/videos\/e-mail-zustellrate-vs-zustellbarkeit\/","url":"https:\/\/www.mailgun.com\/de\/ressourcen\/videos\/e-mail-zustellrate-vs-zustellbarkeit\/","name":"E-Mail-Zustellrate vs. Zustellbarkeit: Was ist der Unterschied? - Transactional Email API Service For Developers | Mailgun","isPartOf":{"@id":"https:\/\/www.mailgun.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mailgun.com\/de\/ressourcen\/videos\/e-mail-zustellrate-vs-zustellbarkeit\/#primaryimage"},"image":{"@id":"https:\/\/www.mailgun.com\/de\/ressourcen\/videos\/e-mail-zustellrate-vs-zustellbarkeit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2024\/12\/MG_SEDR_-_Thumbnail_-_Video_6.png","datePublished":"2024-12-05T00:00:00+00:00","dateModified":"2026-08-25T09:39:55+00:00","description":"Neue Daten von Mailgun zeigen, dass 88 % der Absender den Unterschied zwischen E-Mail-Zustellrate und Zustellbarkeit nicht kennen. Renate Burns erkl\u00e4rt in diesem Video, warum das ein Problem ist.","breadcrumb":{"@id":"https:\/\/www.mailgun.com\/de\/ressourcen\/videos\/e-mail-zustellrate-vs-zustellbarkeit\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mailgun.com\/de\/ressourcen\/videos\/e-mail-zustellrate-vs-zustellbarkeit\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.mailgun.com\/de\/ressourcen\/videos\/e-mail-zustellrate-vs-zustellbarkeit\/#primaryimage","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2024\/12\/MG_SEDR_-_Thumbnail_-_Video_6.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2024\/12\/MG_SEDR_-_Thumbnail_-_Video_6.png","width":1920,"height":1081},{"@type":"BreadcrumbList","@id":"https:\/\/www.mailgun.com\/de\/ressourcen\/videos\/e-mail-zustellrate-vs-zustellbarkeit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mailgun.com\/de\/"},{"@type":"ListItem","position":2,"name":"Videos","item":"https:\/\/www.mailgun.com\/de\/ressourcen\/videos\/"},{"@type":"ListItem","position":3,"name":"88 % der Absender kennen den Unterschied zwischen der E-Mail-Zustellrate und der Zustellbarkeit nicht \u2013 und Sie?"}]},{"@type":"WebSite","@id":"https:\/\/www.mailgun.com\/de\/#website","url":"https:\/\/www.mailgun.com\/de\/","name":"Transactional Email API Service For Developers | Mailgun","description":"Leistungsstarke Transaktions-E-Mail-APIs, mit denen Sie E-Mails senden, empfangen und nachverfolgen k\u00f6nnen, speziell f\u00fcr Entwickler konzipiert. Erfahren Sie noch heute mehr!","publisher":{"@id":"https:\/\/www.mailgun.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mailgun.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.mailgun.com\/de\/#organization","name":"Transactional Email API Service For Developers | Mailgun","url":"https:\/\/www.mailgun.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.mailgun.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","width":512,"height":512,"caption":"Transactional Email API Service For Developers | Mailgun"},"image":{"@id":"https:\/\/www.mailgun.com\/de\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailgun.com\/de\/wp-json\/wp\/v2\/videos\/17329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailgun.com\/de\/wp-json\/wp\/v2\/videos"}],"about":[{"href":"https:\/\/www.mailgun.com\/de\/wp-json\/wp\/v2\/types\/videos"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailgun.com\/de\/wp-json\/wp\/v2\/users\/3"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailgun.com\/de\/wp-json\/wp\/v2\/media\/10842"}],"wp:attachment":[{"href":"https:\/\/www.mailgun.com\/de\/wp-json\/wp\/v2\/media?parent=17329"}],"wp:term":[{"taxonomy":"videos_webinars_category","embeddable":true,"href":"https:\/\/www.mailgun.com\/de\/wp-json\/wp\/v2\/videos_webinars_category?post=17329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}