{"id":17330,"date":"2024-12-05T00:00:00","date_gmt":"2024-12-05T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/resources\/videos\/abonnenten-listenpflege-e-mail\/"},"modified":"2026-08-25T09:41:13","modified_gmt":"2026-08-25T09:41:13","slug":"abonnenten-listenpflege-e-mail","status":"publish","type":"videos","link":"https:\/\/www.mailgun.com\/de\/ressourcen\/videos\/abonnenten-listenpflege-e-mail\/","title":{"rendered":"39 % der Absender sind bei der E-Mail-Listenpflege nachl\u00e4ssig \u2013 hier erfahren Sie, warum Sie das nicht sein sollten!"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-5 col-md-6\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">Videos und Webinare<\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                39 % der Absender sind bei der E-Mail-Listenpflege nachl\u00e4ssig \u2013 hier erfahren Sie, warum Sie das nicht sein sollten!                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\">39 % der Absender sind bei der E-Mail-Listenpflege nachl\u00e4ssig \u2013 hier erfahren Sie, warum Sie das nicht sein sollten!<\/div>\r\n                        \r\n                        \r\n                        \r\n                                                    <div class=\"btn-group g-3 mt-0 row\">\r\n                                \r\n        <div class=\"col-auto\">\r\n        <a href=\"#form\"  class=\"btn btn-secondary btn-lg btn-animated scrollme\" >Mit einem Experten sprechen<\/a>\r\n        <\/div>\r\n        \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/signup.mailgun.com\/new\/signup\"  class=\"btn btn-outline-secondary btn-lg btn-animated\" >Gratis testen<\/a>\r\n        <\/div>\r\n                                    <\/div>\r\n\r\n                                                    \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 col-lg-7 col-md-6 mt-5 mt-md-0 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                            \r\n                                                            \r\n                                \t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=_XxhcFKs8FU\" class=\"lazy-video-link\" data-lazy-video=\"_XxhcFKs8FU\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"de\" data-thumb=\"https:\/\/img.youtube.com\/vi\/_XxhcFKs8FU\/maxresdefault.jpg\" title=\"Sinch-Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/_XxhcFKs8FU\/maxresdefault.jpg\" alt=\"Email subscriber list hygiene: Are 39% of senders making a huge mistake?\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=_XxhcFKs8FU#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/_XxhcFKs8FU\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/_XxhcFKs8FU\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=_XxhcFKs8FU\",\n    \"name\": \"Email subscriber list hygiene: Are 39% of senders making a huge mistake?\",\n    \"description\": \"As an expert in email deliverability, Ashley Rodriguez of Sinch Mailgun thinks it is crazy that nearly 40% of senders in a global survey admit they rarely or never conduct email subscriber list hygiene.  \\n\\nThere are some major payoffs to keeping your contact database clean and up to date. On the other hand, failing to conduct list hygiene can easily contribute to negative consequences. Neglecting email list hygiene leads to deliverability problems and performance metrics that just plain stink. In fact, poor list hygiene makes it more likely your messages will end up in the spam folder. \\n\\nIn this video, Ashley explains why email senders who ignore list hygiene are failing to protect an important part of their businesses. Email is a vital connecting point between you and your customers and prospects. Maintaining a clean email list may feel like a chore, but it can be made easier with tools that validate email addresses before you add them to your contacts and processes that help you identify unengaged subscribers. \\n\\nFind out much more about how businesses like yours build and maintain their email lists in a report based on an industry survey.  \\n\\nExplore list hygiene insights from the \\u201cState of email deliverability 2025\\u201d for free: \\nhttps:\/\/www.mailgun.com\/resources\/research\/list-building-hygiene\/ \\n\\nLearn more about keeping your list clean: \\nhttps:\/\/www.mailgun.com\/blog\/deliverability\/importance-of-email-list-cleaning\/ \\n\\nRead our tips on email list management and workflow: https:\/\/www.mailgun.com\/blog\/deliverability\/email-list-management\/\",\n    \"uploadDate\": \"2024-11-20T16:57:08+00:00\",\n    \"duration\": \"PT1M21S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\r\n                                                                                \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-74a46b9cb4b86e22297c592a4d1f6407\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-8\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">\u00dcber diese Folge:<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>Die Expertin f\u00fcr E-Mail-Zustellbarkeit Ashley Rodriguez von Sinch Mailgun verr\u00e4t, warum die Vernachl\u00e4ssigung der Abonnenten-Listenpflege ein schwerer Fehler ist. Fast 40 % der Absender geben zu, dass sie ihre Listen selten oder nie bereinigen, was zu einer schlechten Zustellbarkeit f\u00fchrt und dazu, dass E-Mails im Spam landen. In diesem Video zeigt Ashley auf, wie die Pflege einer sauberen E-Mail-Liste Ihre Verbindung zu den Kunden sch\u00fctzt, und bietet praktische Tipps zur Optimierung des Prozesses. Erfahren Sie, wie Sie Ihre E-Mail-Performance steigern und Ihre Abonnentenliste in Topform halten k\u00f6nnen. <!-- -->Um tiefer in das Thema einzutauchen, erkunden Sie kostenlos die Erkenntnisse zur Listenpflege aus der Umfrage \u201e<a href=\"https:\/\/www.mailgun.com\/de\/state-of-email-deliverability\/chapter\/listenerstellung-hygiene\/\">State of email deliverability 2025<\/a>\u201c und lesen Sie unsere <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/email-list-management\/\">Tipps zu E-Mail-Listenverwaltung und Workflow<\/a>, um mehr \u00fcber Best Practices zu erfahren.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 col-md-4 mt-5 mt-md-0 ps-md-7 ps-lg-10\">\r\n\r\n                                            \n    \r\n        \r\n        <div class=\"row gy-6 gy-md-7 gy-lg-9\">\r\n            \r\n                <div class=\"col-12 text-start\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2024\/12\/ashley-rodriguez_headshot.png\" alt=\"Bild von \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Ashley Rodriguez<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">\u00a0Deliverability Engineer bei Sinch Mailgun<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch<\/p>\r\n                                    <\/div>\r\n                    <\/div>\r\n\r\n\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center\">\r\n                            <div class=\"col-lg-5 d-none d-lg-block\">\r\n                    <div class=\"position-relative h-100\">\r\n                        <img decoding=\"async\" src=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/images\/blocks\/cta\/cta-subscribe.jpg\" alt=\"Call To Action Graphic\" class=\"cta-image w-100 h-100 rounded-lg\" width=\"100%\" height=\"100%\">\r\n\r\n                                                    <div class=\"cta-icon cta-icon-image text-accent bg-body rounded p-3\" data-theme=\"light\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n                        <div class=\"col-12 col-lg-7\">\r\n                <div class=\"cta bg-primary rounded-lg px-5 py-7 p-md-9\">\r\n                                                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Bleiben Sie informiert! Erhalten Sie jede Woche wertvolle Inhalte direkt in Ihr Posteingang.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-1295\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-1295\" class=\"form-check-label text-body-color\">\r\n                                        Ich habe die Servicebedingungen gelesen und stimme ihnen zu.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-9606\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-9606\" class=\"form-check-label text-body-color\">\r\n                                        Ich habe die Datenschutzerkl\u00e4rung gelesen und bin damit einverstanden.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Ja, ich m\u00f6chte den Mailgun-Newsletter erhalten. Ich bin mit dem Erhalt des Newsletters einverstanden und wei\u00df, dass ich mich jederzeit unkompliziert wieder abmelden kann.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n                <input type=\"hidden\" name=\"customListID\" value=\"\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    Jeden Monat neu: Ihr Mailgun-Newsletter wartet in Ihrem Postfach!                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":3,"featured_media":10846,"template":"","meta":{"_acf_changed":true},"videos_webinars_category":[87],"class_list":["post-17330","videos","type-videos","status-publish","has-post-thumbnail","hentry","videos_webinars_category-videos-and-webinars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>39 % der Absender machen bei der Abonnenten-Listenpflege Fehler \u2014 geh\u00f6ren Sie dazu? 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