{"id":26301,"date":"2026-10-15T14:49:46","date_gmt":"2026-10-15T14:49:46","guid":{"rendered":"https:\/\/www.mailgun.com\/?post_type=videos&#038;p=26301"},"modified":"2026-10-15T17:03:33","modified_gmt":"2026-10-15T17:03:33","slug":"deliverability-academy-der-einfluss-von-e-mail-2","status":"publish","type":"videos","link":"https:\/\/www.mailgun.com\/de\/ressourcen\/videos\/deliverability-academy-der-einfluss-von-e-mail-2\/","title":{"rendered":"Deliverability Academy: Hochsaison, weniger Antworten"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-primary\" data-theme=\"light\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-5 col-md-6\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">Deliverability Academy <\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 display-3\">\r\n                                Hochsaison, weniger Antworten                            <\/h1>\r\n                        <\/div>\r\n\r\n                        \r\n                        \r\n                        \r\n                        \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 col-lg-7 col-md-6 mt-5 mt-md-0 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                            \r\n                                                            \r\n                                \t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=EUYKDB9Bg40\" class=\"lazy-video-link\" data-lazy-video=\"EUYKDB9Bg40\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"de\" data-thumb=\"https:\/\/i.ytimg.com\/vi\/EUYKDB9Bg40\/maxresdefault.jpg\" data-title=\"Deliverability Academy: Peak Season, Fewer Answers\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.ytimg.com\/vi\/EUYKDB9Bg40\/maxresdefault.jpg\" alt=\"Deliverability Academy: Peak Season, Fewer Answers\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=EUYKDB9Bg40#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/EUYKDB9Bg40\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/EUYKDB9Bg40\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=EUYKDB9Bg40\",\n    \"name\": \"Deliverability Academy: Peak Season, Fewer Answers\",\n    \"description\": \"Google pulled your reputation score. Now what?\\n\\nJoin us for a guided conversation about getting through Black Friday Cyber Monday and holiday peak sending without the dashboard you used to lean on. We're skipping the slide-by-slide format for a real discussion \\u2014 sender-platform data, TAM-side patterns, anti-abuse history, and deliverability guidance, all working through the same question: what do you actually still have to go on?\\n\\nWhat we'll talk about:\\n\\n- What changed in Google Postmaster Tools, what didn't, and which signals senders still have to work with heading into peak. \\n\\n- The Black Friday Cyber Monday temptation to change everything at once, and why that's the fastest way to lose the ability to diagnose a problem when performance shifts. \\n\\n- Real scenarios: ramping toward Black Friday Cyber Monday volumes as Gmail performance dips, Postmaster Tools looking fine while business outcomes don't, and needing an immediate fix from the spam folder.\\n\\nYou'll learn:  \\n\\n- How to establish what \\\"normal\\\" looks like before peak season hits, so you have a baseline when something changes. \\n\\n- Why aggressive acquisition and audience expansion during peak can make a legitimate program start to resemble abusive sending, and how to avoid it. \\n\\n- What to monitor during peak season \\u2014 your own decisions, not just your dashboards \\u2014 and a practical before, during, and after checklist to work from.\",\n    \"uploadDate\": \"2026-10-14T18:44:51+00:00\",\n    \"duration\": \"PT1H1M20S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\r\n                                                                                \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-cb44a2a705cde450621c8c48d8161a14\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Google hat Ihren Reputations-Score entfernt. Was nun?<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">\u00dcber dieses Webinar<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p><\/p><p><\/p><p class=\"mb-0\">Nehmen Sie\u00a0an einer gef\u00fchrten Konversation dar\u00fcber teil, wie Sie den Black Friday, Cyber Monday und das hohe Versandaufkommen rund um die Feiertage ohne das Dashboard meistern, auf das Sie sich bisher verlassen haben. Wir verzichten auf das \u00fcbliche Folienformat zugunsten einer echten Diskussion: Wir behandeln Daten der Absenderplattform, Muster auf TAM-Seite, Anti-Abuse-F\u00e4lle der Vergangenheit und Leitf\u00e4den zur Zustellbarkeit, um gemeinsam eine Frage zu kl\u00e4ren: Worauf k\u00f6nnen Sie sich eigentlich noch st\u00fctzen?<br><b><br>Wor\u00fcber wir sprechen werden<\/b><b>:\u00a0<\/b><\/p><\/div>\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p class=\"mb-0\">Was sich in den Google Postmaster Tools ge\u00e4ndert hat, was nicht, und mit welchen Signalen Absender im Hinblick auf die Hochsaison noch arbeiten k\u00f6nnen.<\/p><\/li><li><p class=\"mb-0\">Die Versuchung, an Black Friday und Cyber Monday alles auf einmal zu \u00e4ndern\u00a0\u2013 und warum dies der schnellste Weg ist, die F\u00e4higkeit zur Problemdiagnose bei Leistungsschwankungen zu verlieren.<\/p><\/li><li><p class=\"mb-0\">Reale Szenarien: Steigende E-Mail-Volumina vor Black Friday und Cyber Monday bei gleichzeitig sinkender Gmail-Leistung. Die Postmaster Tools sehen gut aus, die Gesch\u00e4ftsergebnisse jedoch nicht\u00a0\u2013 und Sie brauchen eine sofortige L\u00f6sung f\u00fcr den Spam-Ordner.<\/p><\/li><li><p><\/p><p><\/p><p class=\"mb-0\">Wie Sie vor Beginn der Hochsaison definieren, was \u201enormal\u201c ist, damit Sie bei Ver\u00e4nderungen einen Richtwert haben.<\/p><\/li><li><p class=\"mb-0\">Warum aggressive Akquise und Zielgruppenerweiterungen in der Hochsaison ein seri\u00f6ses Programm wie missbr\u00e4uchlichen Versand aussehen lassen k\u00f6nnen und wie Sie das vermeiden.<\/p><\/li><li><p class=\"mb-0\">Was Sie in der Hochsaison \u00fcberwachen sollten\u00a0\u2013 Ihre eigenen Entscheidungen, nicht nur Ihre Dashboards\u00a0\u2013 sowie eine praktische Checkliste f\u00fcr die Zeit davor, w\u00e4hrenddessen und danach.\u00a0<\/p><\/li><\/ul>\r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-2f06b5590ed239c94e479f819e4a8cd8\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">E-Mail-Experten<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Ihre Referenten<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 mt-6 mt-md-7 mt-lg-9\">\r\n\r\n                                            \n    \r\n        \r\n        <div class=\"row gy-6 gy-md-7 gy-lg-9\">\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-3\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/thomas-knierien_headshot.png\" alt=\"Bild von \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Thomas &#8222;T-Bird&#8220; Knierien<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sr. Multimedia Content Specialist<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch Mailgun<\/p>\r\n                                    <\/div>\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-3\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/nick-schafer_headshot.png\" alt=\"Bild von \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Nick Schafer<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Manager, Technical Account Management<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch Mailgun<\/p>\r\n                                    <\/div>\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-3\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/alison-gootee_headshot.png\" alt=\"Bild von \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Alison Gootee<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Deliverability Advocacy Specialist<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch Mailgun<\/p>\r\n                                    <\/div>\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-3\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2026\/10\/Untitled-design-6.png\" alt=\"Bild von \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Brad Gurley<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Director Zustellbarkeit<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Customer.io<\/p>\r\n                                    <\/div>\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-3\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/jonathan-torres_headshot.png\" alt=\"Bild von \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Jonathan \u201cJT\u201d Torres<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Manager, Technical Account Management<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch Mailgun<\/p>\r\n                                    <\/div>\r\n                    <\/div>\r\n\r\n\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":66,"featured_media":0,"template":"","meta":{"_acf_changed":true},"videos_webinars_category":[80],"class_list":["post-26301","videos","type-videos","status-publish","hentry","videos_webinars_category-webinar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Deliverability Academy: Hochsaison, weniger Antworten<\/title>\n<meta name=\"description\" content=\"Erfahren Sie in diesem Webinar von den Fachleuten bei Sinch Mailgun, wie Sie sich auf Black Friday und Cyber Monday sowie den E-Mail-Versand an den Feiertagen vorbereiten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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