Email marketing is an intricate art – each email has its own specific function, audience, and business goal attached to it. That’s why it’s important that when you’re planning your email campaigns, you work with an expert email service provider and marketing automation tool that understands the nuances of each marketing email type.
Some email marketing software solutions focus so heavily on template editors and email creators they forget the most important thing – delivering your email to the inbox. Mailgun’s products help ensure that no matter what type of bulk email you send, delivery and deliverability will be of the highest quality. Helping you improve your email list for marketing emails is just the start. By tapping into best practices and having the tools to track your performance, you can maximize your marketing budget.
Email Marketing Types
Not all emails have the same purpose. For instance, transactional emails are triggered based on how a user interacts with your website and online forms, such as if they complete a purchase.
On the other hand, email marketing campaigns are not based on user action, meaning it’s up to you to get the timing and messaging just right.
Bulk Email Marketing Messages May Include:
Email newsletters – This type of bulk email marketing is used to keep customers updated on the latest company news and build an ongoing relationship. These emails might alert audiences about an upcoming event or webinar or announce a product launch. Brands also have success sharing relevant content with readers including strategies, articles, and other resources to keep them educated and entertained.
Emails to drive acquisition – When new subscribers opt in to receive your messaging by providing their email addresses, it’s up to you to encourage them to take some kind of action that converts them into a customer, such as completing a registration signup form.
Promotional emails – Have a great sale coming up and want to alert your customer mailing list? These email marketing messages are quite common, so it’s important to use them strategically, and find a way to stand out and increase your open rates.
Emails to retain existing customers – Keeping in touch with your customer base is important, since it encourages repeat business. You might want to send a special offer or even wish them a happy birthday — something that will keep you top of mind and make your audience know you care about their needs.
How Bulk Email Marketing Services Can Help
Mailgun’s email marketing solution can help you with everything from list management to A/B testing email templates, so you can figure out what subject lines work best or how important responsive emails are for your email list.
Here’s what our clients can depend on:
Reliable insights — To understand how your bulk emails are performing, you’ll get access to advanced email analytics that track engagement metrics like opens and clicks. This will help you figure out the best day and time to send your emails, and more.
Customized solutions — Mailgun understands that every business has unique needs. Therefore, our solutions are flexible and scalable. And when you reach the point where you’re sending large volumes, you can count on them going out quickly and seamlessly. Plus, with email personalization options, your customers will never feel like they’re getting a mass email. You’ll have a dedicated customer service team member to ensure that all of your needs are met.
Optimized delivery — Not only does Mailgun’s bulk email service help you develop and manage your mailing list and provide real-time updates on how mass emails perform, but we ensure that your messages are delivered and your sender reputation remains flawless.
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