When you’re ready to send out a bulk email campaign or mailing list blast, you need an email template with a responsive design that’s customized to your brand and email blast needs.
Luckily, there are all kinds of low-cost or even free templates (such as email newsletter templates and responsive templates) to help make the design process more efficient. There are even email development tools like template builders and drag-and-drop editors that allow you to build your own unique look from a new template.
No matter which tool or solution you use, you want your email template to be clean, eye-catching, and user-friendly. After all, your email campaign won’t stand out in the inbox without the right email design.
How Email Templates Make Your Job Easier
Whether you have an event to promote, a product to sell, or news to share, there’s an email template that can help you get your message across. For small businesses without a developer on staff, the beauty of many email template tools is that you can actually use a drag-and-drop editor to bring in your branded logo, headers, background images, and CTA so you can customize the look of the design.
You can use the same design template moving forward for all your email blasts. Having a consistent email newsletter template will help improve open rates since your subscribers will recognize and look forward to your content.
You could also create a unique template when you’re sending different kinds of messages or targeting different segments of your email list. For instance, a business email template you send to partners might have a different look than an email template geared toward millennial customers.
What to Think About When Choosing Email Templates
The whole point of using an email template is to simplify your life. Here are some key attributes to look for:
Will the email template render well on a mobile device and across various email clients? In other words, you want to use responsive email templates since many of your recipients will open your message on the go. And you want gmail, yahoo, hotmail, and others to display your email correctly.
HTML email templates should also be customizable. Just like you test out different subject lines, you want to be able to play with different colors, add a CTA, and make tweaks as you go using a template builder.
What’s in your budget? Although there are many free email templates online, you might consider going with a low-cost option if you can’t find ones that fit your digital marketing needs. The good news is once you choose a great template, it can bring in a big return on your investment.
A Nice Template is Just the Start
Valuable content and a great template aren’t the only elements of a good email campaign. More importantly, you have to make sure that your message actually gets delivered. That starts with building a strong email list of valid addresses, managing your email reputation, and monitoring your performance.
Start Sending Your Blast Emails
Mailgun is a powerful solution that can help you do all that and more. Whether you want to ramp up your digital marketing efforts with a great email newsletter, or improve your transactional email open rates, Mailgun is dedicated to top-notch deliverability best practices. Our dedicated team of experts will keep your message out of the spam folder and maximize your marketing automation efforts.
After you try out some new email templates, follow through with a solution like Mailgun so that all of your hard work doesn’t go undelivered. Learn more about how Mailgun can make sure your beautiful new email templates are delivered successfully.