{"id":13421,"date":"2025-10-21T18:40:01","date_gmt":"2025-10-21T18:40:01","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/fuentes-tipografia-seguras-email-mejorar-accesibilidad-emails\/"},"modified":"2026-05-05T03:58:43","modified_gmt":"2026-05-05T03:58:43","slug":"fuentes-tipografia-seguras-email-mejorar-accesibilidad-emails","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/es\/blog\/email\/fuentes-tipografia-seguras-email-mejorar-accesibilidad-emails\/","title":{"rendered":"C\u00f3mo utilizar fuentes y tipograf\u00eda seguras en el email para mejorar la accesibilidad"},"content":{"rendered":"\n<p>In the digital realm, <a href=\"https:\/\/www.mailgun.com\/blog\/email\/email-accessibility-mistakes\/\" target=\"_tabs\" rel=\"noopener noreferrer\">web accessibility<\/a> means developing elements in websites or emails to bypass any temporal, situational, or permanent disability. After all, you want to help your email team reach as many users as possible.<\/p>\n\n<p>On average, <a href=\"https:\/\/www.statista.com\/statistics\/1273288\/time-spent-brand-emails\/\" target=\"_tabs\" rel=\"noopener noreferrer\">people spend 10 seconds reading brand emails<\/a>. This means you have 10 seconds to grab their attention. Creating an <a href=\"https:\/\/www.accessibility.com\/blog\/what-are-accessible-fonts\" target=\"_tabs\" rel=\"noopener noreferrer\">accessible email with email-safe fonts and typography<\/a> helps convey the message to those who find it difficult to access your emails and provides a great user experience for all of your subscribers.<\/p>\n\n<p>In this article, we\u2019ll talk about email-safe fonts, including what they are and why they\u2019re important for your emails. Then, we\u2019ll go over how to choose a font for your email and how you can use typography to improve accessibility in your emails.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-4278\"><p class=\"h5 m-0\" id=\"toc-title-4278\">Table of contents<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#why-are-fonts-important-in-emails\">Why are fonts important in emails?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-are-email-safe-fonts\">What are email-safe fonts?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#whats-the-difference-between-serif-and-sans-serif\">What\u2019s the difference between serif and sans-serif?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#can-fonts-affect-the-tone-of-my-emails\">Can fonts affect the tone of my emails?\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-do-i-choose-a-font-for-my-email\">How do I choose a font for my email?<\/a><a class=\"scrollme link-body-color\" href=\"#how-can-i-maintain-brand-consistency-with-fonts\">How can I maintain brand consistency with fonts?<\/a><a class=\"scrollme link-body-color\" href=\"#why-is-readability-important\">Why is readability important?<\/a><a class=\"scrollme link-body-color\" href=\"#why-is-legibility-important\">Why is legibility important?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">06<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-can-i-improve-accessibility-with-typography\">How can I improve accessibility with typography?<\/a><a class=\"scrollme link-body-color\" href=\"#how-can-i-use-emphasis-to-make-my-email-easier-to-read\">How can I use emphasis to make my email easier to read?<\/a><a class=\"scrollme link-body-color\" href=\"#how-can-i-use-line-spacing-and-words-per-line-to-improve-accessibility\">How can I use line spacing and words per line to improve accessibility?<\/a><a class=\"scrollme link-body-color\" href=\"#how-can-i-use-text-formatting-to-improve-my-emails\">How can I use text formatting to improve my emails?<\/a><a class=\"scrollme link-body-color\" href=\"#how-does-font-color-affect-accessibility\">How does font color affect accessibility?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">07<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#wrapping-up\">Wrapping up<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">Why are fonts important in emails?<\/h2>\n\n<p>Fonts\u00a0are\u00a0a vital\u00a0component\u00a0of brand identity, much like colors and logos.\u00a0Consistent use of specific\u00a0fonts\u00a0across all communication channels, including emails, helps\u00a0reinforce brand\u00a0recognition and build trust with your audience.\u00a0\u00a0<\/p>\n\n<p>The typeface you choose can set the tone for\u00a0how\u00a0your business is perceived; a sleek, modern\u00a0font\u00a0might suggest innovation, while a classic, elegant one can evoke sophistication and timelessness.\u00a0<\/p>\n\n<p>Fonts can spice up your email campaign. You can use different fonts to:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>Show off your creative side. <\/b>Be playful with fonts to help your email team create impactful content to capture your subscriber\u2019s attention.<\/li>\n\n\n\n<li><b>Stand out from the crowd.<\/b> An inbox is a crowded place. Keep your user\u2019s attention once they open your emails with strategic use of creative fonts.<\/li>\n\n\n\n<li><b>Develop a strong visual identity without using images.<\/b> You can use images to develop a strong visual brand identity, but images usually have their own email client support and <a href=\"https:\/\/www.mailgun.com\/blog\/email\/simplifying-the-complex-concept-of-email-rendering\/\" target=\"_tabs\" rel=\"noopener noreferrer\">rendering issues<\/a>. Use email-safe fonts to build your own visual brand or product identity without resorting to images. Professional typography ensures credibility and a polished design.\u00a0<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">What are email-safe fonts?<\/h2>\n\n<p>Fonts can enhance your\u00a0email\u2019s\u00a0design, but if an email client does not support the chosen font, it will substitute a fallback font, which may disrupt the\u00a0email\u2019s\u00a0layout and style. To avoid this, use email-safe fonts that are widely supported across devices, clients, and operating systems to ensure your emails display consistently.\u00a0Ensure fonts are tested on various devices and email clients to confirm they display correctly and\u00a0maintain\u00a0your email\u2019s intended appearance.\u00a0<\/p>\n\n<p>The only\u00a0caveat\u00a0is that using web-safe fonts \u2013\u00a0widely supported across email clients and devices \u2013 is crucial to ensure your email displays correctly, though this shortlist of fonts can sometimes limit design creativity when trying to stand out in crowded inboxes.\u00a0<a href=\"https:\/\/www.w3schools.com\/cssref\/css_websafe_fonts.asp\" target=\"_blank\" rel=\"noreferrer noopener\">Here\u2019s\u00a0a list of some email-safe fonts:<\/a>\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Helvetica<\/li>\n\n\n\n<li>Verdana<\/li>\n\n\n\n<li>Sans Serif<\/li>\n\n\n\n<li>Georgia<\/li>\n\n\n\n<li>Times New Roman<\/li>\n\n\n\n<li>Arial\u00a0<\/li>\n\n\n\n<li>American Typewriter<\/li>\n<\/ul>\n\n<p>If you want to expand your font base further, <a href=\"https:\/\/www.emailonacid.com\/blog\/article\/email-development\/web-fonts-google-fonts\/\" target=\"_tabs\" rel=\"noopener noreferrer\">consider using web fonts<\/a> like Google Fonts that are hosted on a server.<\/p>\n\n<h2 class=\"wp-block-heading\">What\u2019s the difference between serif and sans-serif?<\/h2>\n\n<p>As you probably know, a font is a typeface that the email client uses to display the text. There are two types of fonts: Serif and Sans-serif.<\/p>\n\n<p>Here are some serif fonts with a sample sentence to give a visual example of the font:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4133\" width=\"1424\" height=\"325\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image3.png\" alt=\"Examples of the fonts Times New Roman and Georgia\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image3.png 1424w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image3-300x68.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image3-768x175.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image3-1024x234.png 1024w\" sizes=\"(max-width: 1424px) 100vw, 1424px\" \/><\/figure>\n\n<p>They have small embellishments (serifs) at the end of each character, which\u00a0guide eye movement from letter to letter. However,\u00a0serif\u00a0fonts\u00a0with decorative details can also\u00a0strain the eyes when used in large paragraphs, especially if\u00a0the\u00a0font\u00a0size is too small or contrast is poor. This\u00a0makes\u00a0them less accessible across different devices and screen sizes.\u00a0<\/p>\n\n<p>Here are some sans-serif fonts with a sample sentence to give a visual example of the font:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4134\" width=\"1424\" height=\"425\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image4.png\" alt=\"Examples of the fonts Arial, Verdana, and Open Sans\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image4.png 1424w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image4-300x90.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image4-768x229.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image4-1024x306.png 1024w\" sizes=\"(max-width: 1424px) 100vw, 1424px\" \/><\/figure>\n\n<p>In these fonts, each character in a word is separated from another. When it comes to email design, sans-serif characters are easily distinguishable on a screen and don\u2019t tire the eyes as much as a serif font.<\/p>\n\n<h2 class=\"wp-block-heading\">Can fonts affect the tone of my emails?\u00a0<\/h2>\n\n<p>Fonts\u00a0have a \u00abpersonality\u00bb and can evoke specific emotions, acting as silent storytellers that convey the mood and atmosphere of your content. For instance,\u00a0serif\u00a0fonts\u00a0can\u00a0exude tradition and authority, while sans-serif\u00a0fonts\u00a0often radiate modernity and clarity\u00a0in email design.\u00a0Script or fantasy\u00a0fonts\u00a0can\u00a0inject personality and creativity but should be used sparingly to avoid overwhelming the reader.\u00a0The right\u00a0font\u00a0can inspire, comfort, or excite,\u00a0making\u00a0a lasting impression.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">How do I choose a font for my email?<\/h2>\n\n<p>There\u2019s no such thing as a \u201cbest font\u201d for your email. But now that we know what email-safe fonts are and why fonts are important for your emails, here are some things to consider when choosing a font for your message:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Brand consistency<\/li>\n\n\n\n<li>Readability<\/li>\n\n\n\n<li>Legibility<\/li>\n<\/ul>\n\n<p>Let\u2019s go over each of these in detail below.<\/p>\n\n<h3 class=\"wp-block-heading\">How can I maintain brand consistency with fonts?<\/h3>\n\n<p>It\u2019s\u00a0important to think about your product\u2019s visual identity and messaging when picking out your\u00a0fonts. What will go best with your transactional and\u00a0<a href=\"https:\/\/www.mailgun.com\/es\/soluciones\/software-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing emails<\/a>, and which\u00a0are\u00a0web safe? Arial, Tahoma, and Verdana\u00a0are\u00a0all great sans-serif, web-safe, and email-safe\u00a0fonts.\u00a0They\u2019ll\u00a0be\u00a0readable in the most clunky and unsupportive\u00a0email\u00a0clients.\u00a0<\/p>\n\n<p>If your brand identity aligns more\u00a0with tradition and professionalism, consider using\u00a0serif\u00a0fonts\u00a0like Times New Roman, Georgia, and Courier New, which\u00a0are\u00a0supported by most email clients. Meanwhile, sans-serif\u00a0fonts\u00a0such as Arial, Helvetica, and Verdana\u00a0are\u00a0often preferred for their clean lines and\u00a0readability on digital screens.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">Why is readability important?<\/h3>\n\n<p>The\u00a0font\u00a0you choose needs to be both\u00a0readable and legible to ensure\u00a0your\u00a0email\u2019s\u00a0message is effectively communicated. If the\u00a0font\u00a0is difficult to\u00a0read, your message may be lost or your email quickly\u00a0deleted\u00a0as\u00a0readers only spend about 10 seconds skimming their inbox.\u00a0Ideally, you want your\u00a0font\u00a0sized between 14 and 16 pixels for body text. This ensures that\u00a0readers can quickly\u00a0identify\u00a0words and\u00a0retain\u00a0their\u00a0message.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">Why is legibility important?<\/h3>\n\n<p>Legibility ensures that identical-looking characters such \u20181\u2019 (one), \u2018l\u2019 (el), and \u2018I\u2019 (eye) are easily distinguishable. In the example below, each character is distinguishable and cannot be confused with the other.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4135\" width=\"512\" height=\"288\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/fonts1-1.png\" alt=\"Example of font with characters that are distinguishable from one another\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/fonts1-1.png 512w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/fonts1-1-300x169.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n<p>Whether an email-safe font is readable and legible depends on the font and font family.<\/p>\n\n<h2 class=\"wp-block-heading\">How can I improve accessibility with typography?<\/h2>\n\n<p>Contrary to popular belief, <a href=\"https:\/\/www.mailgun.com\/blog\/email\/make-email-accessibility-your-new-years-resolution\/\" target=\"_tabs\" rel=\"noopener noreferrer\">creating accessible emails<\/a> doesn\u2019t always mean reworking your HTML email template from the ground up. By tweaking different email design aspects like the color contrast, typography, or call to action (CTA) placement, your emails can become more accessible to a larger audience. Strategic font choices can guide the reader&#8217;s attention and improve engagement. Varying font sizes, weights (bold), and styles (italics) can create a visual hierarchy, emphasizing critical points, headings, and calls to action (CTAs). This helps readers quickly scan the email,\u00a0identify\u00a0key information, and encourages them to take desired actions.\u00a0\u00a0<\/p>\n\n<p>By tweaking different email design aspects like the color contrast, typography, or\u00a0CTA\u00a0placement, your emails can become more accessible to a larger audience.\u00a0<\/p>\n\n<p>Easy fixes mean less of a headache for you and better\u00a0reading for your audience. Plus,\u00a0<a href=\"https:\/\/www.emailonacid.com\/blog\/article\/email-development\/best-font-for-email-everything-you-need-to-know-about-email-safe-fonts\/\" target=\"_blank\" rel=\"noreferrer noopener\">typography in emails<\/a>\u00a0isn\u2019t\u00a0just\u00a0restricted to\u00a0the\u00a0fonts\u00a0you choose in your email but also extends to\u00a0font-styling, formatting, and words per line.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">How can I use emphasis to make my email easier to read?<\/h3>\n\n<p>Make it easier for your subscribers to quickly scan and understand your emails by using stylistic emphasis such as bolding, italics, or underlining to highlight key information.\u00a0This visual hierarchy helps readers identify important points and encourages them to take the actions you want.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">How can I use line spacing and words per line to improve accessibility?<\/h3>\n\n<p>If your paragraph has closely placed lines, it becomes difficult to jump to the next line when you reach the end of the current line. Always maintain a line spacing of 1.5 times the font size for better accessibility.<\/p>\n\n<p>The number of words you cram in a single line can make the line length long enough to tire your eyes before you return to the start of the next line. Don\u2019t have more than 75 characters in a single line to improve the reading experience. This added measure ensures better user interpretation and engagement with your content.<\/p>\n\n<h3 class=\"wp-block-heading\">How can I use text formatting to improve my emails?<\/h3>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4136\" width=\"337\" height=\"500\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/fonts3-e1547145368953.png\" alt=\"Example of text types in an email\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/fonts3-e1547145368953.png 337w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/fonts3-e1547145368953-202x300.png 202w\" sizes=\"(max-width: 337px) 100vw, 337px\" \/><\/figure>\n\n<p>Use text formatting to improve your emails. Separate different sections of your email copy through proper formatting. Headers need to be at least 22 pixels to separate them from the 16 pixels of the email copy. Sub-headings can be 20 pixels to better distinguish from the header but still stand out from the paragraph text.<\/p>\n\n<h3 class=\"wp-block-heading\">How does font color affect accessibility?<\/h3>\n\n<p>Although this isn\u2019t particularly part of typography, a dark font over a white background is readable from an arm\u2019s length minimum. This means that you don\u2019t have to stick to a black font; you can be a little flexible with color. If you have a darker color in your design guidelines, feel free to use that instead.<\/p>\n\n<h2 class=\"wp-block-heading\">Wrapping up<\/h2>\n\n<p><a href=\"https:\/\/www.pathwire.com\/research\/accessibility-email-inbox\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Creating accessible emails<\/a> helps you reach out to your subscribers who may be experiencing temporal, situational, or permanent disability while creating a strong user experience for the rest of your subscribers. Picking a reliable email-safe font means your email layouts are less likely to break and become an unreadable mess.<\/p>\n\n<p>Want to learn more about developing more accessible emails? <a href=\"https:\/\/www.mailgun.com\/es\/funciones\/accesibilidad-email\/\">Mailgun&#8217;s email API<\/a> offers email accessibility features you can trust.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_e92eff09cc7b161fcec4cc11560a8358\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Sign Up            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_e92eff09cc7b161fcec4cc11560a8358\">\r\n                It&#8217;s easy to get started. And it&#8217;s free.            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">See what you can accomplish with the world\u2019s best email delivery platform.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/signup.mailgun.com\/new\/signup\"  class=\"btn btn-secondary\" >Get started<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>In the digital realm, web accessibility means developing elements in websites or emails to bypass any temporal, situational, or permanent disability. After all, you want to help your email team reach as many users as possible. On average, people spend 10 seconds reading brand emails. This means you have 10 seconds to grab their attention. [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":4074,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[20],"class_list":["post-13421","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to use email-safe fonts and typography for accessibility - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Fonts are a great way to jazz up boring email copy. 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