{"id":14940,"date":"2024-02-06T00:00:00","date_gmt":"2024-02-06T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/entregabilidad-experiencia-cliente\/"},"modified":"2026-09-22T12:58:52","modified_gmt":"2026-09-22T12:58:52","slug":"entregabilidad-experiencia-cliente","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/entregabilidad-experiencia-cliente\/","title":{"rendered":"Entregabilidad del email y la experiencia del cliente: \u00bfcu\u00e1les son las conexiones?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Whether it\u2019s business or personal, relationships are built on trust. Good communication fosters that trust. For strong communication between your company and your customers, nothing does the job quite like email, especially for B2C. But what happens if the email channel lets you or your customers down?<\/p>\n\n<p class=\"wp-block-paragraph\">Consumers are accustomed to getting emails from brands and many of them <i>prefer <\/i>the channel. Our <a href=\"https:\/\/www.mailgun.com\/es\/recursos\/estudio\/email-experiencia-del-cliente\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><i>Email and the customer experience<\/i><\/a> report found around <b>75% of respondents would choose email for receiving both promotional and transactional messages. <\/b>When you struggle with inbox placement and emails land in spam, it disrupts the customer experience, which damages your reputation.<\/p>\n\n<p class=\"wp-block-paragraph\">Thankfully, a solid <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/cuando-usar-servicios-entregabilidad\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email deliverability strategy<\/a> helps keep your business running smoothly, delivering the ideal customer experience.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-3371\"><p class=\"h5 m-0\" id=\"toc-title-3371\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#consumers-in-a-world-without-email\">Consumers in a world without email<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#transactional-email-experiences\">Transactional email experiences<\/a><a class=\"scrollme link-body-color\" href=\"#transactional-email-deliverability-advice\">Transactional email deliverability advice<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#promotional-email-experiences\">Promotional email experiences<\/a><a class=\"scrollme link-body-color\" href=\"#promotional-email-deliverability-advice\">Promotional email deliverability advice<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#inbox-placement-customer-satisfaction\">Inbox placement = customer satisfaction<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">Consumers in a world without email<\/h2>\n\n<p class=\"wp-block-paragraph\">Imagine the email inbox doesn\u2019t exist. Ray Tomlinson never <a href=\"https:\/\/www.emailonacid.com\/blog\/article\/industry-news\/who-really-invented-email\/\" target=\"_tabs\" rel=\"noopener noreferrer\">invented email<\/a> and brand communications remain stuck in the \u201870s vortex of color-saturated print ads and competitive commercial spots (<i>Shudder.<\/i>)<\/p>\n\n<p class=\"wp-block-paragraph\">Thankfully, that\u2019s not the case. Today, we have infinite channels and opportunities to transmit messages, and it can be easy to take email\u2019s role in the customer experience for granted. Email has been around for decades. It\u2019s reliable, effective, and delivers an impressive <a href=\"https:\/\/www.mailgun.com\/es\/blog\/product\/estudio-tei-forrester\/\" target=\"_tabs\" rel=\"noopener noreferrer\">return on investment (ROI)<\/a>. For your customers, email is also extremely convenient. It\u2019s so good at what it does we barely even notice it\u2019s happening. That is \u2013 until something goes wrong.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Email communications are sort of like the offensive line in American football. You don\u2019t really think much about them until someone misses a block and the quarterback gets sacked.<\/div>\r\n    <\/div>\r\n\n<p class=\"wp-block-paragraph\">Put yourself in the shoes of a customer or application user for a minute. How would you feel if you requested a password reset and it didn\u2019t show up in your inbox?<\/p>\n\n<p class=\"wp-block-paragraph\">How would you react if there was an amazing deal from your favorite retail brand, but you missed it? The email campaign landed in spam and now that special promotion is over.<\/p>\n\n<p class=\"wp-block-paragraph\">Here\u2019s the thing&#8230; Customers <i>expect<\/i> your emails to be reliable, relevant, and timely. In many cases, they are actively <i>anticipating <\/i>what you\u2019re sending. So, when a message fails to show up, or consumers are forced to search for it in their spam folder, that\u2019s not just a bad customer experience, it\u2019s a missed opportunity.<\/p>\n\n<p class=\"wp-block-paragraph\">Let\u2019s look at two foundational ways email supports the customer experience and why deliverability is so important. We\u2019ll also offer some advice on making sure these emails have a better chance of reaching your customers\u2019 inboxes.<\/p>\n\n<h2 class=\"wp-block-heading\">Transactional email experiences<\/h2>\n\n<p class=\"wp-block-paragraph\">Transactional emails are the unsung heroes of the customer experience. Many consumers are also becoming more familiar with <a href=\"https:\/\/www.sinch.com\/blog\/transactional-sms\/\" target=\"_tabs\" rel=\"noopener noreferrer\">SMS for transactional messages<\/a>. 27.8% of survey respondents chose text messaging as a preferred option. That\u2019s good enough for second place, but <b>an impressive 74% of consumers said they prefer email for transactional messages.<\/b><\/p>\n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                On which channels do you prefer to receive transactional messages from brands?<br>(Respondents selected all that applied)            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"bar\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"100\" data-chart-color=\"#f89a93\" data-chart-values=\"[&quot;74&quot;,&quot;27.8&quot;,&quot;15.2&quot;,&quot;11.7&quot;,&quot;8.5&quot;,&quot;4.2&quot;]\" data-chart-colors=\"[&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;]\" data-chart-titles=\"[&quot;Email inbox&quot;,&quot;Text messaging&quot;,&quot;In-app notifications&quot;,&quot;Mobile messaging apps ( Messenger, WhatsApp, Instagram, etc.)&quot;,&quot;Direct mail&quot;,&quot;Phone\\\/Voicemail&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n<p class=\"wp-block-paragraph\">Unlike a promotional email campaign that\u2019s sent to a large list of customers and subscribers, <a href=\"https:\/\/www.mailgun.com\/es\/soluciones\/plataforma-de-email-transaccional\/\" target=\"_tabs\" rel=\"noopener noreferrer\">automated transactional emails<\/a> are triggered by and meant for one person, and they often contain important personal information.<\/p>\n\n<p class=\"wp-block-paragraph\">It could be the receipt for an online order, a subscription renewal, or a shipping update. It could also be an urgent security notification, a password reset, or an email confirming their dinner reservation. Whatever the case, <b>transactional messages should arrive in the inbox almost immediately.<\/b><\/p>\n\n<p class=\"wp-block-paragraph\">If they don\u2019t, your customers will wonder what\u2019s going on. They\u2019re going to get frustrated. Then they <i>might <\/i>look for the message in their junk mail. <b>71% of consumers said they would check spam for a missing transactional email.<\/b> Another 16% would do so only if the email was important.<\/p>\n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                If a transactional message such as a password reset, registration email, or order confirmation failed to show up in your inbox, would you look for it in your spam\/junk folder?            <\/p>\r\n        \r\n                    <div class=\"chart-radial\">            <div class=\"d-flex gap-4 chart-radial-body\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"donut\" data-chart-percentage=\"true\" data-chart-values=\"[&quot;71&quot;,&quot;13&quot;,&quot;16&quot;]\" data-chart-colors=\"[&quot;#f99a94&quot;,&quot;#d13d42&quot;,&quot;#71282d&quot;]\" data-chart-titles=\"[&quot;Yes&quot;,&quot;No&quot;,&quot;Only if it was important&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                                    <div class=\"d-flex gap-3 chart-radial-legend\">\r\n                                <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #f99a94\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>71%<\/span> Yes            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #d13d42\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>13%<\/span> No            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #71282d\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>16%<\/span> Only if it was important            <\/div>\r\n        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n            <\/div>\r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n<p class=\"wp-block-paragraph\">The fact that so many people are willing to sift through spam to find a missing transactional email certainly says something. It means these messages matter to customers. It <i>does not<\/i> mean there\u2019s no reason to worry about transactional email deliverability.<\/p>\n\n<p class=\"wp-block-paragraph\">What people say they do can be quite different from how they behave in real life. Instead of checking spam, they might complain or call customer service about a missing transactional email. Even if they do find that missing email in spam, it\u2019s likely they\u2019ll have a negative reaction.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>Close to one-third of consumers in our survey (32.8%) say they\u2019d be annoyed or frustrated if your brand\u2019s emails regularly end up in spam<\/b>. Another 10% say they\u2019d lose trust in your brand, and almost as many say they\u2019d unsubscribe from your emails.<\/p>\n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                How do you react when emails you are expecting from a brand regularly end up in your spam\/junk folder?            <\/p>\r\n        \r\n                    <div class=\"chart-radial\">            <div class=\"d-flex gap-4 chart-radial-body\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"donut\" data-chart-percentage=\"true\" data-chart-values=\"[&quot;32.8&quot;,&quot;10&quot;,&quot;9.9&quot;,&quot;35.4&quot;,&quot;10.2&quot;,&quot;1.7&quot;]\" data-chart-colors=\"[&quot;#f99a94&quot;,&quot;#d13d42&quot;,&quot;#a32e34&quot;,&quot;#f8d7d3&quot;,&quot;#ef5858&quot;,&quot;#a32e34&quot;]\" data-chart-titles=\"[&quot;I am annoyed\\\/frustrated&quot;,&quot;I lose trust in the brand&quot;,&quot;I unsubscribe&quot;,&quot;I don&#039;t worry about it&quot;,&quot;I don&#039;t even notice&quot;,&quot;Other&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                                    <div class=\"d-flex gap-3 chart-radial-legend\">\r\n                                <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #f99a94\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>32.8%<\/span> I am annoyed\/frustrated            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #d13d42\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>10%<\/span> I lose trust in the brand            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #a32e34\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>9.9%<\/span> I unsubscribe            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #f8d7d3\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>35.4%<\/span> I don&#8217;t worry about it            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #ef5858\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>10.2%<\/span> I don&#8217;t even notice            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #a32e34\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>1.7%<\/span> Other            <\/div>\r\n        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n            <\/div>\r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n<p class=\"wp-block-paragraph\">While this survey result isn\u2019t specific to transactional emails, it\u2019s safe to assume your customers\u2019 reactions would be even more negative if it were. That\u2019s because <b>transactional messages are crucial to the customer experience.<\/b><\/p>\n\n<h3 class=\"wp-block-heading\">Transactional email deliverability advice<\/h3>\n\n<p class=\"wp-block-paragraph\">Mailbox providers understand that transactional emails are important to the recipients who use their services. They don\u2019t want to upset their users by filtering those messages into spam. To make message intention clearer to mailbox providers, there are some things senders can do to identify when email traffic is transactional and not marketing related.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>Many senders choose to separate <\/b><a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/transactional-emails-marketing-emails-rep-battle\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><b>transactional emails and promotional emails<\/b><\/a><b> on different subdomains or sending IPs<\/b>. For example, your newsletters and promotions would come from <i>marketing.domain.com<\/i> and transactions would get sent from <i>orders.domain.com<\/i>.<\/p>\n\n<p class=\"wp-block-paragraph\">Mailgun\u2019s <a href=\"https:\/\/www.mailgun.com\/es\/state-of-email-deliverability\/chapter\/reputacion-como-remitente-de-email\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><i>State of email deliverability 2025<\/i><\/a> found more than half of high-volume bulk email senders separate transactional and promotional email traffic. This practice is all about managing <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/domain-ip-reputation-gmail-care-more-about\/\" target=\"_tabs\" rel=\"noopener noreferrer\">IP and domain reputation<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Promotional emails don\u2019t get as high a level of engagement as transactional messages, which means email promotions are more likely to land in spam. Consumers are also more likely to make spam complaints about promotions. <b>What you want to avoid is customers or providers confusing these two types of emails. Otherwise, transactional emails could suffer the same fate as unwanted promotions.<\/b><\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Trying to sneak too much promotional messaging into your transactional emails could also cause deliverability problems. If your transactional messages start to seem too \u201cselly,\u201d recipients may view it as spam and report it.<\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">Promotional email experiences<\/h2>\n\n<p class=\"wp-block-paragraph\">Promotions are part of a good customer experience. Consumers in our survey also favored the email channel for this type of customer communication. <b>More than 75% of the 2,000+ people we questioned chose their email inbox as a place they\u2019d like to receive promotional messages.<\/b><\/p>\n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                On which channels do you prefer to receive promotional messages from brands?<br>(Respondents selected all that applied)            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"bar\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"80\" data-chart-color=\"#f89a93\" data-chart-values=\"[&quot;75.4&quot;,&quot;19.2&quot;,&quot;15.8&quot;,&quot;12.4&quot;,&quot;12.2&quot;,&quot;12.1&quot;,&quot;4.2&quot;]\" data-chart-colors=\"[&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;]\" data-chart-titles=\"[&quot;Email inbox&quot;,&quot;Text messaging&quot;,&quot;Social media&quot;,&quot;In-app notifications&quot;,&quot;Direct mail&quot;,&quot;Mobile messaging apps&quot;,&quot;Phone\\\/Voicemail&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n<p class=\"wp-block-paragraph\">While promotions delivered via text messaging or mobile messaging are less common, people are starting to see value in these channels. Nearly 1 out of 5 consumers currently prefer <a href=\"https:\/\/www.sinch.com\/blog\/promotional-sms\/\" target=\"_tabs\" rel=\"noopener noreferrer\">promotional SMS campaigns<\/a> (text messaging) and more than 12% want marketing messages sent to mobile apps like Messenger, WhatsApp, or Instagram.<\/p>\n\n<p class=\"wp-block-paragraph\">Transactional messages are a consumer expectation. They may not add perceived value because transactional email delivery is table stakes. One thing that makes promotional emails different is that consumers must opt in to receive them. In other words, people usually <i>want <\/i>them. It\u2019s often the purpose of subscribing in the first place.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>When asked to choose the primary reason they sign up to receive emails from brands, the top option was connected to regularly receiving special offers (32.7%). <\/b>That\u2019s followed by consumers who subscribe to get a one-time discount (23%).<\/p>\n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                What is the primary reason you sign up to receive emails from brands?            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"bar\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"40\" data-chart-color=\"#f89a93\" data-chart-values=\"[&quot;32.7&quot;,&quot;23.6&quot;,&quot;15&quot;,&quot;13.9&quot;,&quot;8.4&quot;,&quot;4.9&quot;,&quot;1.4&quot;]\" data-chart-colors=\"[&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;]\" data-chart-titles=\"[&quot;To regularly receive special offers&quot;,&quot;To get a one-time discount&quot;,&quot;To hear about the latest updates (launches, news, and products)&quot;,&quot;To receive important reminders (appointments, auto-shipments, customer feedback, etc.)&quot;,&quot;To get personalized recommendations&quot;,&quot;To receive new articles, videos, and other content&quot;,&quot;Other&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n<p class=\"wp-block-paragraph\">The challenge for email marketers is building a program that delivers promotional messages that are personal and relevant to different customers. Consumers have a wide range of opinions on what the ideal experience looks like to them.<\/p>\n\n<p class=\"wp-block-paragraph\">For example, when we asked participants how often they want to receive promotional emails from brands, results were well-distributed across all options. <b>While 25.7% of consumers expect to receive promotional emails weekly, 22.8% expect these emails daily. <\/b>Another 8.8% <i>never<\/i> want email promotions. So, how do you respect the wishes of everyone on your list?<\/p>\n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                How often do you want or expect to receive promotional emails from brands?            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"column\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"30\" data-chart-color=\"#9cbef7\" data-chart-values=\"[&quot;22.8&quot;,&quot;18&quot;,&quot;25.7&quot;,&quot;10.5&quot;,&quot;14.1&quot;,&quot;8.8&quot;]\" data-chart-colors=\"[&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;]\" data-chart-titles=\"[&quot;Daily&quot;,&quot;Twice a week&quot;,&quot;Once a week&quot;,&quot;Twice a month&quot;,&quot;Once a month&quot;,&quot;Never&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n<p class=\"wp-block-paragraph\">An email preference center is one solution. It lets consumers tell you how often they want to hear from you, but that means they must visit the preference center and make choices.<\/p>\n\n<p class=\"wp-block-paragraph\">Senders can also monitor email metrics to strategically <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/fomentar-interaccion-estrategica-email\/\" target=\"_tabs\" rel=\"noopener noreferrer\">segment their list based on engagemen<\/a>t. People who open and click more often may get a promotional email every week, while less engaged subscribers hear from your brand once a month.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>Our survey found these are the top three reasons why consumers decide to unsubscribe:<\/b><\/p>\n\n<ol class=\"wp-block-list\">\n<li>Too many emails from the brand (19.8%)<\/li>\n\n\n\n<li>No longer interested in the offerings (17.9%)<\/li>\n\n\n\n<li>Email content is irrelevant to me (17.3%)<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">In all three of these situations, <a href=\"https:\/\/www.mailgun.com\/es\/blog\/email\/segmentacion-lista-contactos\/\" target=\"_tabs\" rel=\"noopener noreferrer\">list segmentation<\/a> helps you deliver an email experience your customers prefer.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Segmentation makes your email strategy more targeted towards individual recipients, which supports a good customer experience. It means your promotions are more likely to stay interesting and relevant while you avoid overwhelming people with messages they don\u2019t care about.<\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\">Promotional email deliverability advice<\/h3>\n\n<p class=\"wp-block-paragraph\">Two of the most impactful things you can focus on to support good inbox placement for email promotions are your list building practices and <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/importancia-limpieza-lista-contactos\/\" target=\"_tabs\" rel=\"noopener noreferrer\">good email list hygiene<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">This should go without saying, but you should never purchase lists of contacts or scrape the web to find email addresses you can add to your list. These shady tactics might seem like easy ways to grow a list and reach new people, but it is also good way to get sent to spam. That\u2019s because spamming is <i>exactly <\/i>what you\u2019re doing if these contacts haven\u2019t opted in.<\/p>\n\n<p class=\"wp-block-paragraph\">A more effective approach to list building involves <a href=\"https:\/\/www.mailgun.com\/es\/resources\/learn\/glossary\/double-opt-in\/\" target=\"_tabs\" rel=\"noopener noreferrer\">using a double opt-in<\/a>, which asks new contacts to confirm their decision to subscribe before they\u2019re officially added. This method ensures new contacts are likely to engage, and it also helps you adhere to <a href=\"https:\/\/www.mailgun.com\/es\/blog\/email\/cumplimiento-normativa-datos\/\" target=\"_tabs\" rel=\"noopener noreferrer\">consumer privacy laws<\/a> like GDPR.<\/p>\n\n<p class=\"wp-block-paragraph\">When we asked consumers how they react to getting an unsolicited email from brands, 40.8% said they\u2019d delete the spam email while 23.1% would ignore it. While this doesn\u2019t sound like it could hurt deliverability, it will. If lots of contacts ignore or delete your promotional emails, it\u2019s a strong signal to mailbox providers that you\u2019re not wanted in the inbox. So, off to the junk folder you go.<\/p>\n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                How are you most likely to react to an unsolicited email (aka spam)?            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"bar\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"50\" data-chart-color=\"#f89a93\" data-chart-values=\"[&quot;40.8&quot;,&quot;23.1&quot;,&quot;19.9&quot;,&quot;7.9&quot;,&quot;7.2&quot;,&quot;1&quot;]\" data-chart-colors=\"[&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;]\" data-chart-titles=\"[&quot;I delete it&quot;,&quot;I ignore it&quot;,&quot;I mark it as spam&quot;,&quot;I open it&quot;,&quot;I unsubscribe&quot;,&quot;I file a complaint with a data protection agency&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n<p class=\"wp-block-paragraph\">An even bigger deliverability concern involves nearly <b>20% of consumers who\u2019d mark an unsolicited email as spam<\/b>. While it\u2019s a less common behavior than the other options in the top three, making a spam complaint will have a direct impact on deliverability.<\/p>\n\n<p class=\"wp-block-paragraph\">Gmail and Yahoo announced <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/novedades-bandejas-entrada-gmail-yahoo-2024\/\" target=\"_tabs\" rel=\"noopener noreferrer\">new guidelines for bulk senders<\/a>, which will be enforced in 2024. They include a very specific threshold for spam complaints. If you regularly exceed a complaint rate of 0.1% (1 for every 1,000 messages delivered), or hit spikes above 0.3%, you\u2019re going to have inbox placement issues with Gmail and Yahoo.<\/p>\n\n<p class=\"wp-block-paragraph\">To learn more about the updated sender requirements, <a href=\"https:\/\/sinch.registration.goldcast.io\/events\/8658af11-5b57-47c2-a1a5-a6a5bffd8a07\" target=\"_tabs\" rel=\"noopener noreferrer\">check out this Sinch Mailgun webinar<\/a> with representatives from both Gmail and Yahoo. Get your questions answered.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Use a double opt-in to be sure you only add engaged contacts to your list. Make it easy to unsubscribe so that uninterested contacts won\u2019t mark emails as spam instead.<\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">Inbox placement = customer satisfaction<\/h2>\n\n<p class=\"wp-block-paragraph\">We also conducted a global survey of senders for another report, <a href=\"https:\/\/www.mailgun.com\/es\/state-of-email-deliverability\/chapter\/introduccion\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><i>The state of email deliverability 202<\/i><\/a>5. We asked senders who prioritize inbox placement to select what they consider to be the biggest benefits of good email deliverability.<\/p>\n\n<p class=\"wp-block-paragraph\">Improving the customer experience is a growing desire among senders. In Sinch Mailgun\u2019s recent State of email deliverability report, <b>45% of senders chose customer experience factors<\/b> as the <a href=\"https:\/\/www.mailgun.com\/es\/state-of-email-deliverability\/chapter\/improve-email-deliverability\/\" target=\"_tabs\" rel=\"noopener noreferrer\">biggest benefits of prioritizing email deliverability<\/a>. CX benefits like reliable communication and customer satisfaction even beat out reaching leads and increasing revenue.<\/p>\n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                What do you believe is the biggest benefit with prioritizing email deliverability and inbox placement?            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"bar\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"40\" data-chart-color=\"#9cbef7\" data-chart-values=\"[&quot;29.5&quot;,&quot;15.8&quot;,&quot;12.3&quot;,&quot;11.8&quot;,&quot;10.3&quot;,&quot;9.7&quot;,&quot;8.8&quot;,&quot;1.8&quot;]\" data-chart-colors=\"[&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;]\" data-chart-titles=\"[&quot;Reliable customer communication&quot;,&quot;mproved customer satisfaction&quot;,&quot;Higher engagement metrics&quot;,&quot;Reaching more leads\\\/prospects&quot;,&quot;Increased revenue from email&quot;,&quot;Return on marketing efforts&quot;,&quot;Protect brand reputation&quot;,&quot;Other&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n<p class=\"wp-block-paragraph\">The reason is simple: <b>Email is an indispensable part of the customer experience because it is foundational to customer communications<\/b>. Failure to reach the inbox can lead to frustration, disappointment, and a loss of trust.<\/p>\n\n<p class=\"wp-block-paragraph\">If you\u2019re serious about improving inbox placement, check out <a href=\"https:\/\/www.mailgun.com\/es\/productos\/optimiza\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Mailgun Optimize<\/a>. It\u2019s a complete email deliverability suite with solutions that give you visibility into what\u2019s happening along with tools to make improvements. You can use Mailgun Optimize with any email service provider (ESP).<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\"  aria-labelledby=\"banner-block-block-f3528b8d307b753046c03593d93d1ae8\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                How to deliver what consumers want            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block-f3528b8d307b753046c03593d93d1ae8\">\r\n                Email and the customer experience 2024            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">The inbox is a cornerstone of customer communications, but it\u2019s not easy to get people to open and click your emails. Find out what consumers have to say about how they prefer to hear from brands. Discover the results of a global survey and give them what they want. Download your copy now. No form filling required.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/10\/RR-MG-Customer-Experience.pdf\" target=\"_blank\" class=\"btn btn-secondary\" >Get The Full Report<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Tus clientes conf\u00edan en su bandeja de entrada para mantenerse informados. Conf\u00edas en el canal del email para entregar mensajes importantes que generen tr\u00e1fico al sitio web y ventas recurrentes. \u00bfQu\u00e9 pasa con la experiencia del cliente cuando la llegada a la bandeja de entrada se convierte en un problema? Descubre las conclusiones de nuestra encuesta global de consumo.<\/p>\n","protected":false},"author":40,"featured_media":4376,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[21],"class_list":["post-14940","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-deliverability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo la entregabilidad del email apoya la experiencia del cliente - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Una buena experiencia del cliente a menudo depende de lograr la llegada a la bandeja de entrada. 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