{"id":20366,"date":"2022-11-01T00:00:00","date_gmt":"2022-11-01T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/diferentes-formas-de-crear-emails-amp\/"},"modified":"2026-09-16T06:16:43","modified_gmt":"2026-09-16T06:16:43","slug":"diferentes-formas-de-crear-emails-amp","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/es\/blog\/email\/diferentes-formas-de-crear-emails-amp\/","title":{"rendered":"Creaci\u00f3n y uso de emails AMP"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">AMP emails are dynamic, and have a measurable effect on ecommerce and email strategies. <a href=\"https:\/\/www.mailgun.com\/es\/blog\/email\/el-futuro-del-email-bimi-y-amp\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Senders are starting to add AMP emails<\/a> to their email playbooks but this interactive message seems to be living alongside static email, not replacing them. So, we had to ask, what resources are involved for creating AMP emails and when should you use them?<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-7317\"><p class=\"h5 m-0\" id=\"toc-title-7317\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#whats-amp-in-email\">What\u2019s AMP in email?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#five-amp-email-methods-that-improve-engagement\">Five AMP email methods that improve engagement<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_1-collect-feedback\">1. Collect feedback<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_2-promote-user-engagement\">2. Promote user engagement<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_3-perform-email-verifications\">3. Perform email verifications<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_4-pave-the-path-to-purchase\">4. Pave the path to purchase<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_5-schedule-appointments\">5. Schedule appointments<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-do-you-start-sending-amp-emails\">How do you start sending AMP emails?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-can-i-design-an-amp-email-in-mailgun\">How can I design an AMP email in Mailgun?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-are-some-different-ways-of-building-amp-emails\">What are some different ways of building AMP emails?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">06<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-can-i-import-stripos-amp-emails-to-mailgun\">How can I import Stripo\u2019s AMP emails to Mailgun?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">07<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#wrapping-up\">Wrapping up<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">What\u2019s AMP in email?<\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/amp.dev\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><b>Accelerated mobile pages (AMP)<\/b><\/a><b> is an open-source framework that allows interactive elements and APIs to be inserted in the email body. <\/b>Created by Google in 2015, the AMP frameworks speeds up the load time of mobile pages and puts the focus on user experience.<\/p>\n\n<p class=\"wp-block-paragraph\">In other words,<b> AMP removes the need for your users to navigate out of your email to perform tasks<\/b> like booking a flight, answering a survey, making a purchase, or registering for an event. As any email professional will tell you, you lose a certain number of customers when they have to navigate away from the offer.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4138\" width=\"600\" height=\"760\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image2.gif\" alt=\"Gif shows an AMP email for Mailgun Optimize by Sinch that allows recipients to complete a dynamic form and sign up for a webinar without navigating to a new page.\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">In a nutshell, AMP functionality allows you to:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Create an interactive inbox experience.<\/li>\n\n\n\n<li>Enable your users to complete actions and submit information within the email.<\/li>\n\n\n\n<li>Facilitates dynamic content in your emails.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Sounds pretty great but why are AMP emails worth the effort?<\/p>\n\n<h2 class=\"wp-block-heading\">Five AMP email methods that improve engagement<\/h2>\n\n<p class=\"wp-block-paragraph\">Let\u2019s take a look at five AMP email examples to see <a href=\"https:\/\/www.mailgun.com\/es\/blog\/email\/5-beneficios-del-email-en-amp-para-ecommerce\/\" target=\"_tabs\" rel=\"noopener noreferrer\">what you can do<\/a> with these newfound superpowers.<\/p>\n\n<h3 class=\"wp-block-heading\">1. Collect feedback<\/h3>\n\n<p class=\"wp-block-paragraph\">User data and feedback are crucial to any email strategy, whether running an email marketing campaign or collecting user preferences to refine your product. But how many times have you received an email asking you to take a quick 10-minute survey, then immediately lost interest when it redirected you to a web page? Lower user friction and increase the likelihood of receiving survey responses with AMP emails. This way, your user can respond to your survey without leaving your email.<\/p>\n\n<h3 class=\"wp-block-heading\">2. Promote user engagement<\/h3>\n\n<p class=\"wp-block-paragraph\">Use carousels <code><i><\/i><\/code>, web forms <code><i><\/i><\/code>, and accordions <code><i><\/i><\/code> to add a bit of fun interactivity to your emails while creating user engagement. Make your users feel like they\u2019re part of the conversation. Remember, more engagement means more conversions.<\/p>\n\n<h3 class=\"wp-block-heading\">3. Perform email verifications<\/h3>\n\n<p class=\"wp-block-paragraph\">Double opt-ins are a great idea for keeping your mailing list clean. However, how many extra steps does this mean for your user? First, they have to sign up in your web form. Then, they need to check their email and confirm their signup, which redirects them to a landing page. Lastly, they need to return to your website. AMP emails help you cut out at least one of these steps. Allow your users to confirm their email from within their inbox and receive immediate confirmation that their account is now ready for use.<\/p>\n\n<h3 class=\"wp-block-heading\">4. Pave the path to purchase<\/h3>\n\n<p class=\"wp-block-paragraph\">Did your users leave unpurchased items in their shopping carts? Instead of sending a simple abandoned cart email, take advantage of AMP to allow your users to complete their purchases from within the email.<\/p>\n\n<h3 class=\"wp-block-heading\">5. Schedule appointments<\/h3>\n\n<p class=\"wp-block-paragraph\">Is your brand offering free consultations for prospective buyers? Improve the user experience by enabling recipients to schedule appointments from within your email.<\/p>\n\n<p class=\"wp-block-paragraph\">Senders are starting to add AMP emails to their playbooks to <a href=\"https:\/\/www.emailonacid.com\/blog\/article\/industry-news\/amp-emails-vs-html\/\" target=\"_tabs\" rel=\"noopener noreferrer\">increase conversions and engagement from 11% to 41%.<\/a> With an ROI like that, AMP is a powerful solution. Let&#8217;s take a look at the resources required to make it happen.<\/p>\n\n<h2 class=\"wp-block-heading\">How do you start sending AMP emails?<\/h2>\n\n<p class=\"wp-block-paragraph\">The good news is, <a href=\"https:\/\/www.mailgun.com\/es\/blog\/product\/mailgun-supports-amp-email\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Mailgun supports the MIME-type AMP for email<\/a> via SMTP and API. So with this in mind, there\u2019s only one component left: <a href=\"https:\/\/stripo.email\/blog\/how-to-build-amp-emails-with-stripo\/\" target=\"_tabs\" rel=\"noopener noreferrer\">building AMP emails<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Some people think this step is arduous and time-consuming, but we promise it&#8217;s pretty smooth. Let&#8217;s get cracking.<\/p>\n\n<h2 class=\"wp-block-heading\">How can I design an AMP email in Mailgun?<\/h2>\n\n<p class=\"wp-block-paragraph\">No matter what purpose your AMP emails serves, all AMP emails have a set of mandatory code elements you need to add that are built on standard HTML and CSS elements.<\/p>\n\n<p class=\"wp-block-paragraph\">The set of mandatory elements for AMP emails:<\/p>\n\n<p class=\"wp-block-paragraph\">1. Add either the<i> <\/i><code><i><\/i><\/code> tag or<code> <\/code><code><i><\/i><\/code> tag to your <a href=\"https:\/\/www.emailonacid.com\/blog\/article\/email-development\/doctype_-_the_black_sheep_of_html_email_design\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Doctype declaration<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">2. Specify the charset type <code><i><\/i><\/code><i> <\/i>in the \u201chead\u201d of your HTML email template right after the <code><i><\/i><\/code><i> <\/i>attribute.<\/p>\n\n<p class=\"wp-block-paragraph\">3. Include the following script:<\/p>\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#code_0\" type=\"button\" role=\"tab\" aria-controls=\"code_0\" aria-selected=\"true\">\r\n                                PHP                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"code_0\" role=\"tabpanel\" aria-labelledby=\"code_0\">\r\n                        <div class=\"code-snippet__code-wrapper\">\r\n                            <div class=\"nav nav-buttons code-snippet__copy-wrapper\">\r\n                                <button type=\"button\" class=\"nav-link code-snippet__copy\" data-clipboard-target=\"#code_0_content\" data-clipboard-label=\"Copia al portapapeles\" data-clipboard-success-label=\"\u00a1Copiado!\" data-clipboard-error-label=\"No se ha podido copiar\" data-tooltip=\"Copia al portapapeles\" data-tooltip-placement=\"left\" role=\"tooltip\" aria-label=\"Copia al portapapeles\">\r\n                                    <svg class=\"code-snippet__copy-icon code-snippet__copy-icon--default\" width=\"24\" height=\"24\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/file-stack.svg\"><\/svg>\r\n                                    <svg class=\"code-snippet__copy-icon code-snippet__copy-icon--success\" width=\"24\" height=\"24\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-check.svg\"><\/svg>\r\n                                <\/button>\r\n                            <\/div>\r\n                            <pre class=\"w-100 h-100 m-0 line-numbers language-PHP\">\r\n                                <code id=\"code_0_content\" class=\"language-PHP\">\r\n\r\n                                    &lt;script async custom-element=&quot;amp-carousel&quot; src=&quot;https:\/\/cdn.ampproject.org\/v0\/amp-carousel-0.1.js&quot;&gt;&lt;\/script&gt;\r\n                                <\/code>\r\n                            <\/pre>\r\n                        <\/div>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n<p class=\"wp-block-paragraph\">This will upload your AMP content once the email is opened. <i>\u201cAMP-carousel<\/i>\u201d stands for the type of AMP content.<\/p>\n\n<p class=\"wp-block-paragraph\">4. Place the element <\/p>\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#code_0\" type=\"button\" role=\"tab\" aria-controls=\"code_0\" aria-selected=\"true\">\r\n                                CSS                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"code_0\" role=\"tabpanel\" aria-labelledby=\"code_0\">\r\n                        <div class=\"code-snippet__code-wrapper\">\r\n                            <div class=\"nav nav-buttons code-snippet__copy-wrapper\">\r\n                                <button type=\"button\" class=\"nav-link code-snippet__copy\" data-clipboard-target=\"#code_0_content\" data-clipboard-label=\"Copia al portapapeles\" data-clipboard-success-label=\"\u00a1Copiado!\" data-clipboard-error-label=\"No se ha podido copiar\" data-tooltip=\"Copia al portapapeles\" data-tooltip-placement=\"left\" role=\"tooltip\" aria-label=\"Copia al portapapeles\">\r\n                                    <svg class=\"code-snippet__copy-icon code-snippet__copy-icon--default\" width=\"24\" height=\"24\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/file-stack.svg\"><\/svg>\r\n                                    <svg class=\"code-snippet__copy-icon code-snippet__copy-icon--success\" width=\"24\" height=\"24\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-check.svg\"><\/svg>\r\n                                <\/button>\r\n                            <\/div>\r\n                            <pre class=\"w-100 h-100 m-0 line-numbers language-css\">\r\n                                <code id=\"code_0_content\" class=\"language-css\">\r\n\r\n                                    &lt;style amp4email-boilerplate=&quot;&quot;&gt;body{visibility:hidden}&lt;\/style&gt;\r\n                                <\/code>\r\n                            <\/pre>\r\n                        <\/div>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n<p class=\"wp-block-paragraph\"><code><i><\/i><\/code> in the email\u2019s \u201chead.\u201d This code allows you to make your email visible only to users who view your email via email clients that support AMP. This means your AMP elements are hidden for users whose clients don\u2019t support AMP. This provides your recipients with only high-quality content \u2013 no broken layouts.<\/p>\n\n<p class=\"wp-block-paragraph\">In other words, the code of your AMP email\u2019s head will look something like this:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4139\" width=\"609\" height=\"132\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/pasted_image_0.png\" alt=\"AMP email code\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/pasted_image_0.png 609w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/pasted_image_0-300x65.png 300w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/figure>\n\n<ul class=\"wp-block-list\">\n<li>All AMP components and their styles need to have the  attributes across the entire email code.<\/li>\n\n\n\n<li>Create a fallback static version to act as an alternative to AMP elements. This should be written in traditional HTML. If your recipient&#8217;s email client supports AMP, they\u2019ll see the AMPHMTL version of your newsletter. However, if their email client <i>doesn\u2019t<\/i> support AMP, recipients will see the fallback, which renders correctly across nearly all email clients.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">What are some different ways of building AMP emails?<\/h2>\n\n<p class=\"wp-block-paragraph\">You can either code your APM emails from scratch, or use existing templates and services to expedite, here are a few options:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>Coding: <\/b>You code them totally on your own, which can be a bit of a pain if you don\u2019t have the skills needed to craft beautiful email templates. You can code them with Notepad or any other word editor. If you prefer this way over others, remember to validate your emails with <a href=\"https:\/\/amp.gmail.dev\/playground\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Google<\/a>.<\/li>\n\n\n\n<li><b>Use Gmail\u2019s AMP samples:<\/b> This is where Gmail\u2019s AMP for Email Playground comes into play. Google provides numerous AMP elements such as accordion, lightbox effect, image carousel (or slider), and many other elements that you can use in your email designs. It\u2019s worth noting that with the playground, there\u2019s minimal coding required \u2013 just replace the sample content with your own. You build these AMP elements here, copy the code, and then paste it into your HTML email template.<\/li>\n\n\n\n<li><a href=\"https:\/\/stripo.email\/blog\/how-to-build-amp-carousel-for-your-emails-with-stripo\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><b>Build AMP emails with Stripo<\/b><\/a><b>: <\/b>AMP email templates, with AMP elements and fallbacks, rolled up together for ease of use. If you&#8217;d rather take some AMP elements from Google playground, you also can do that with their HTML code editor. Stripo also has a drag-and-drop block feature for those of you who would rather visually edit your templates instead of coding. Should you be interested in going this route, you can learn more about <a href=\"https:\/\/stripo.email\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Stripo<\/a><a href=\"https:\/\/stripo.email\/blog\/how-to-build-amp-emails-with-stripo\/\" target=\"_tabs\" rel=\"noopener noreferrer\">building emails with Stripo<\/a>.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">How can I import Stripo\u2019s AMP emails to Mailgun?<\/h2>\n\n<p class=\"wp-block-paragraph\">If you decide to take the Stripo route, you\u2019ll have to import your designs into Mailgun. Prior to exporting and sending your emails to anybody, always remember to preview them. You should be doing this for any email, not just AMP emails, to be sure that your templates are responsive and look good in any inbox and browser.<\/p>\n\n<p class=\"wp-block-paragraph\">You can preview either the AMPHTML or the traditional HTML in Stripo, so be sure both versions look nice before you export. Now, let\u2019s get exporting!<\/p>\n\n<ol class=\"wp-block-list\">\n<li>From Stripo, click the export button.<\/li>\n\n\n\n<li>In the new pop-up window, select the AMPHTML option. This way, you\u2019ll download your email\u2019s entire code.<\/li>\n\n\n\n<li>Open this file with any code or text editing tool, like Notepad, Sublime, or Atom. Once you do that, copy the code to your clipboard.<\/li>\n\n\n\n<li><a href=\"https:\/\/app.mailgun.com\/sessions\/new\" target=\"_tabs\" rel=\"noopener noreferrer\">Log in to Mailgun<\/a> and open the \u201cTemplates\u201d section.<\/li>\n\n\n\n<li>Click the \u201cCreate message template\u201d button.<\/li>\n\n\n\n<li>Paste your code, and then your email is ready to go!<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\">Wrapping up<\/h2>\n\n<p class=\"wp-block-paragraph\">No matter how you incorporate or build them, AMP emails are becoming a house staple of email marketing, and this messaging method is likely to become more popular due to its payoff. Emails are becoming more functional, allowing users to do everything in one place, and what\u2019s not to love about that?<\/p>\n\n<p class=\"wp-block-paragraph\">Ready to get started? See how an email service provider (ESP) like Mailgun can get your AMP emails off to a great start. <a href=\"https:\/\/www.mailgun.com\/es\/tarifas\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Try us out<\/a> for free.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los emails AMP, un t\u00e9rmino de moda que resuena en conferencias y c\u00edrculos de email. Pero \u00bfqu\u00e9 son y c\u00f3mo puedes aprovechar su poder de conversi\u00f3n para tu pr\u00f3xima campa\u00f1a de email, anuncio de producto o newsletter?<\/p>\n","protected":false},"author":30,"featured_media":4074,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[20],"class_list":["post-20366","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crea emails AMP con Mailgun - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Los remitentes est\u00e1n usando emails AMP en sus campa\u00f1as de email para crear mensajes interactivos. 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