{"id":20561,"date":"2019-07-16T00:00:00","date_gmt":"2019-07-16T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/separacion-mailchimp-shopify-que-hacer-ahora\/"},"modified":"2026-09-15T04:47:53","modified_gmt":"2026-09-15T04:47:53","slug":"separacion-mailchimp-shopify-que-hacer-ahora","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/es\/blog\/email\/separacion-mailchimp-shopify-que-hacer-ahora\/","title":{"rendered":"Separaci\u00f3n de Mailchimp y Shopify: \u00bfqu\u00e9 hacer ahora?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">We\u2019re sure that just about everyone was shocked to hear that\u00a0<a href=\"https:\/\/mailchimp.com\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Mailchimp<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.shopify.com\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Shopify<\/a>\u00a0were separating in late March \u2014 ourselves included. To briefly recap, Mailchimp and Shopify decided to part ways due to disagreements in data sharing between the two companies.<\/p>\n\n<p class=\"wp-block-paragraph\">In their\u00a0<a href=\"https:\/\/mailchimp.com\/shopify-statement\/\" target=\"_tabs\" rel=\"noopener noreferrer\">press release<\/a>\u00a0regarding the split, Mailchimp states that Shopify requested access to customer data that they didn\u2019t want to provide and have decided to nix the integration entirely. New users can no longer sign up for the integration, and the final day of service for existing users of the integration is May 12, 2019.<br \/>\nTL:DR \u2013 it was a nasty break up.<\/p>\n\n<p class=\"wp-block-paragraph\">The news came as a shock to many business owners, especially those who rely heavily on both services. Those businesses were left scrambling and given the tough choice of picking one over the other.<\/p>\n\n<p class=\"wp-block-paragraph\">Many businesses aptly sided with Shopify, and it\u2019s pretty simple to figure out why. While it\u2019s hard to move your sending to another ESP, it\u2019s even harder to migrate your entire business to a new eCommerce platform.<\/p>\n\n<h2 class=\"wp-block-heading\">What to do if you were using Mailchimp &amp; Shopify together<\/h2>\n\n<p class=\"wp-block-paragraph\">Mailchimp gave Mailchimp\/Shopify integration users a bit of a grace period to sort out their email sending until May 12 when the integration will no longer be supported. That said, the time to find a new provider for your emails is now, but first \u2014 plan your migration strategy.<\/p>\n\n<p class=\"wp-block-paragraph\">Strategizing your migration to a new email solution is critical in mitigating moving pains, and it can set you up for better success down the road if you play your cards right. But where to start?<\/p>\n\n<h3 class=\"wp-block-heading\"><em>Audit your lists<\/em><\/h3>\n\n<p class=\"wp-block-paragraph\">Nobody likes auditing their sending practices, but now is as good a time as any. A good starting point is to take a look at your email lists and look at a few different factors: list age, list size, and interests. Which lists are working and getting good engagements? Do they need to be cleaned for junk and old emails? How have you segmented them?<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4177\" width=\"625\" height=\"462\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/q6_A4bMBZySYhXEN4UG5Ij6uE_YZXCFCjA1a9lHkEKrZ55ndkmTe5iYJdmM7pPrYSTig0MWXnRfDslij9Bo-txedLAeGZeZ7paGDSIvZ0RQp5LnTCw3eUnKtaRt.jpeg\" alt=\"Woody and Buzz with &quot;Questions, questions everywhere&quot; meme text\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/q6_A4bMBZySYhXEN4UG5Ij6uE_YZXCFCjA1a9lHkEKrZ55ndkmTe5iYJdmM7pPrYSTig0MWXnRfDslij9Bo-txedLAeGZeZ7paGDSIvZ0RQp5LnTCw3eUnKtaRt.jpeg 625w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/q6_A4bMBZySYhXEN4UG5Ij6uE_YZXCFCjA1a9lHkEKrZ55ndkmTe5iYJdmM7pPrYSTig0MWXnRfDslij9Bo-txedLAeGZeZ7paGDSIvZ0RQp5LnTCw3eUnKtaRt-300x222.jpeg 300w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Cleaning and segmenting your lists will help boost your engagement with different campaign initiatives, so consider doing that before you migrate so they\u2019re nice and neat for your new platform.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\"><em>Rethink your sending structure<\/em><\/h3>\n\n<p class=\"wp-block-paragraph\">Not everyone is going to have as heavy of a hand in their domains and IPs as others, but it\u2019s still wise to think about how you want your transactional and marketing emails handled. Unless you have a massive sending volume, you\u2019ll likely be on a shared IP with one domain and a few subdomains in the mix to keep things organized.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Now is an excellent time to take a look at those domains and see how their names hold up. If you have a\u00a0<a href=\"https:\/\/www.mailgun.com\/es\/blog\/no-reply-emails-brick-wall-email-communication\" target=\"_tabs\" rel=\"noopener noreferrer\">do-not-reply domain<\/a>, it\u2019s better to have it listed as something like customer service.domain.com or receipts.domain.com.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\"><em>Where can you grow?<\/em><\/h3>\n\n<p class=\"wp-block-paragraph\">A part of what made the partnership between Mailchimp and Shopify so fruitful was the multichannel aspect of how you could reach your customers. If your business was utilizing only email and you\u2019ve always wanted to branch out into SMS or push, you could do that with Mailchimp.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">This transition period is the perfect opportunity to take inventory of which Mailchimp features you took advantage of so you can determine who your next best provider will be moving forward. While you\u2019re at it, look at other communication channels that you may want to branch out into in the future to help determine which providers have the best scalability for your business.<\/p>\n\n<p class=\"wp-block-paragraph\">For instance, SMS and Push are great for flash sales, but emails allow you more creativity in a marketing campaign. Emails might be your only form of customer communication right now, but down the line you might want to try out an SMS campaign. Once you have a better idea of how you\u2019re going to scale your communications, you need to think about moving forward.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">Moving on<\/h2>\n\n<p class=\"wp-block-paragraph\">Now that you have an idea of what you can update and where you want to grow, ask yourself, now what?<\/p>\n\n<p class=\"wp-block-paragraph\">You can\u2019t have a digital business without a digital means of communication, which means you need a new provider. Maybe there was a feature Mailchimp lacked that your business could benefit from, or you want something more focused on your eCommerce needs that includes email and a few more features.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">We\u2019ll be honest, Mailgun is amazing for highly technical companies, but we aren\u2019t right for everyone since we don\u2019t offer a front-end email marketing solution as part of our platform. Instead, we partner with front-end solutions that use our infrastructure for faster, easier sending of what they have to offer.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">In this specific case, we feel like a lot of Shopify business owners can find a new home in Omnisend since they have a pretty straightforward and seamless Shopify integration.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.omnisend.com\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Omnisend<\/a>\u00a0allows communicating with your audience in a variety of ways (email, SMS, push, etc.) while offering all the automation, visual editing, and campaigns that Mailchimp provided in their previous integration with Shopify. You\u2019ll get our power, their features, and maintain your Shopify business as it was before you left Mailchimp.<\/p>\n\n<h3 class=\"wp-block-heading\"><em>How does that work?<\/em><\/h3>\n\n<p class=\"wp-block-paragraph\">Omnisend sits on Mailgun\u2019s infrastructure to provide their customers with great deliverability. Just like with Mailchimp, you won\u2019t have to deal with all the technical complexities of email \u2013 Omnisend will handle that for you, so you can focus more on your business, rather than what helps it run.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Overall, an integration with Omnisend and Shopify will function much as it did with Mailchimp. Except there likely won\u2019t be a public, awkward break-up down the road that you have to suffer through. If you\u2019re interested in switching over to Omnisend from Mailchimp, this\u00a0<a href=\"https:\/\/support.omnisend.com\/en\/articles\/2882517-migrating-from-mailchimp-to-omnisend\" target=\"_tabs\" rel=\"noopener noreferrer\">migration guide<\/a> can help streamline the process.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La noticia pill\u00f3 por sorpresa a muchas empresas, especialmente a aquellas que dependen en gran medida de ambos servicios. La pregunta sigue siendo: \u00bfqu\u00e9 puedes hacer ahora? M\u00e1s informaci\u00f3n&#8230;<\/p>\n","protected":false},"author":36,"featured_media":4074,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[20],"class_list":["post-20561","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Separaci\u00f3n de Mailchimp + Shopify: \u00bfqu\u00e9 hacer ahora? - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"La noticia pill\u00f3 por sorpresa a muchas empresas, especialmente a aquellas que dependen en gran medida de ambos servicios. La pregunta sigue siendo: \u00bfqu\u00e9 puedes hacer ahora? 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