{"id":20574,"date":"2019-07-16T00:00:00","date_gmt":"2019-07-16T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/creacion-de-listas-de-contactos-desde-cero\/"},"modified":"2026-09-15T04:47:32","modified_gmt":"2026-09-15T04:47:32","slug":"creacion-de-listas-de-contactos-desde-cero","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/es\/blog\/email\/creacion-de-listas-de-contactos-desde-cero\/","title":{"rendered":"Creaci\u00f3n de listas de contactos desde cero"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Oh, email lists, one of our\u00a0<a href=\"https:\/\/www.mailgun.com\/es\/resources\/videos\/api-de-verificacion-de-emails-masivos\/\">most<\/a>\u00a0<a href=\"https:\/\/www.mailgun.com\/es\/blog\/email-list-segmentation\" target=\"_tabs\" rel=\"noopener noreferrer\">visited<\/a>\u00a0<a href=\"https:\/\/www.mailgun.com\/es\/blog\/how-to-build-an-email-list-the-right-way\" target=\"_tabs\" rel=\"noopener noreferrer\">topics<\/a>\u00a0<a href=\"https:\/\/www.mailgun.com\/es\/videos\/3mistakes-that-can-ruin-your-email-lists\" target=\"_tabs\" rel=\"noopener noreferrer\">ever<\/a>. Without your list of recipients, your entire email campaigns would be all for naught. Regardless of whether you\u2019re sending an automated onboarding campaign or your latest email marketing push, without a good mailing list, none of that matters.<\/p>\n\n<p class=\"wp-block-paragraph\">However, building a great email list is easier said than done.<\/p>\n\n<p class=\"wp-block-paragraph\">All jokes aside, you should never buy an email list. You\u2019ll run into all kinds of trouble with inbox service providers and email service providers alike, and your reputation will take a hit on top of all of that. Don\u2019t do it.<\/p>\n\n<p class=\"wp-block-paragraph\">But where do you actually start when it comes to building an email list? Let\u2019s start at the source with your sign-up form.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-8455\"><p class=\"h5 m-0\" id=\"toc-title-8455\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#simple-email-list-sign-ups\">Simple Email List Sign-Ups<\/a><a class=\"scrollme link-body-color\" href=\"#dont-stop-at-the-sign-up\">Don\u2019t stop at the sign-up<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#where-to-place-your-email-list-sign-ups\">Where to place your Email List Sign-ups<\/a><a class=\"scrollme link-body-color\" href=\"#good-things-come-to-those-who-wait\">Good things come to those who wait<\/a><a class=\"scrollme link-body-color\" href=\"#what-about-using-social-media-as-a-landing-page\">What about using social media as a landing page?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#list-building-takes-time\">List building takes time<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">Simple Email List Sign-Ups<\/h2>\n\n<p class=\"wp-block-paragraph\">To be blunt, you need to keep sign-up forms, simple, clear, and concise. Think about the last sign-up form you looked at and ended up not completing, what was wrong with it?<\/p>\n\n<p class=\"wp-block-paragraph\">Poor design, too many contact information fields,\u00a0and unclear descriptions often lead to people abandoning your sign-up form and lower conversion rates. The same can be said for any <a href=\"https:\/\/nicklafferty.com\/blog\/landing-page-builders\/\" target=\"_tabs\" rel=\"noopener noreferrer\">landing pages<\/a> you place your sign-up on. if it\u2019s a mess, website visitors are less likely to convert into email recipients.<\/p>\n\n<p class=\"wp-block-paragraph\">If you need a good baseline to start with as far as contact information goes, simple first name, last name, and email address fields should serve you fine. Anything longer than that, and you should start considering whether or not this is an email list subscription or a contact form. No need to ask 100 questions, just provide the essential information. Remember: Make it clear what your email subscribers will be signing up for, and allow them to opt-in for the messaging they want to receive. \u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">And to save you some trouble down the road, go a step further by implementing an\u00a0<a href=\"https:\/\/www.mailgun.com\/es\/email-validation\" target=\"_tabs\" rel=\"noopener noreferrer\">email validation<\/a>\u00a0service with your sign up will also help clean your list up as you go.<\/p>\n\n<h3 class=\"wp-block-heading\"><em>Don\u2019t stop at the sign-up<\/em><\/h3>\n\n<p class=\"wp-block-paragraph\">Once someone has submitted a sign-up form for your email messages, it\u2019s time to send them an opt-in form via email. Double opt-in the best policy for email sending, so send one last check to your new subscribers to make sure they really want to be included on your email list. After that, send a confirmation or a welcome email to add a nice touch to your sign-up process.<\/p>\n\n<h2 class=\"wp-block-heading\">Where to place your Email List Sign-ups<\/h2>\n\n<p class=\"wp-block-paragraph\">When you have your sign-up ready, you need to determine where it should live on your site. This is usually where your marketing strategy comes into play. What your marketing and product teams will do is determine where new people are entering into the website, and then decide if the sign-up and overall content of the email campaign make sense for any particular area of your site.<\/p>\n\n<p class=\"wp-block-paragraph\">So for example, a blog subscriber sign-up doesn\u2019t make sense on the home page, but it does make sense on your blog landing page or individual blog posts.<\/p>\n\n<h3 class=\"wp-block-heading\"><em>Good things come to those who wait<\/em><\/h3>\n\n<p class=\"wp-block-paragraph\">Again, a little goes a long way in terms of building an email list. Tossing a sign up on every page of your site or constant in-app notifications drive people away. Plus, you run the risk of getting more junk addresses if you spam your sign up page. To achieve a high-quality list, a little goes a long way.<\/p>\n\n<h3 class=\"wp-block-heading\"><em>What about using social media as a landing page?<\/em><\/h3>\n\n<p class=\"wp-block-paragraph\">That isn\u2019t our area of expertise by any means, so we can\u2019t speak to it as well as a marketing-centric online communications company could. In general, you need to be extremely clear with what you\u2019re doing with any personal data, including emails.<\/p>\n\n<p class=\"wp-block-paragraph\">If you do include a sign-up on your social media, make sure that the email list sign-up is clearly presented. You will also have to abide by the privacy agreement determined by the social media platform, as they have their own rules and regulations to individual contact collection for companies.<\/p>\n\n<h2 class=\"wp-block-heading\">List building takes time<\/h2>\n\n<p class=\"wp-block-paragraph\">Building an email list doesn\u2019t happen overnight \u2014 it\u2019s a work in progress. Proper sending practices and providing a quality service that people will use will grow your following organically over time. It\u2019s easy to get discouraged when it takes a while or when it\u2019s time to sunset disengaged users, but it will pay off in the long run with better metrics over time, and that helps your\u00a0<a href=\"https:\/\/www.mailgun.com\/es\/blog\/domain-ip-reputation-gmail-care-more-about\" target=\"_tabs\" rel=\"noopener noreferrer\">reputation<\/a>.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_cbaba14273c2acbf6111958e26897ba7\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Sign Up            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_cbaba14273c2acbf6111958e26897ba7\">\r\n                It&#8217;s easy to get started. And it&#8217;s free.            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">See what you can accomplish with the world\u2019s best email delivery platform.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/signup.mailgun.com\/new\/signup\"  class=\"btn btn-secondary\" >Get started<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Crear una gran lista de contactos requiere mucho tiempo y paciencia, pero no es imposible. Solo hace falta conocer un poco las mejores pr\u00e1cticas. M\u00e1s informaci\u00f3n&#8230;<\/p>\n","protected":false},"author":28,"featured_media":4074,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[20],"class_list":["post-20574","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creaci\u00f3n de listas de contactos desde cero de la forma correcta - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Crear una gran lista de contactos requiere mucho tiempo y paciencia, pero no es imposible. Solo hace falta conocer un poco las mejores pr\u00e1cticas. 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