{"id":20576,"date":"2023-01-03T00:00:00","date_gmt":"2023-01-03T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/los-beneficios-de-la-automatizacion-de-emails\/"},"modified":"2026-09-15T04:48:41","modified_gmt":"2026-09-15T04:48:41","slug":"los-beneficios-de-la-automatizacion-de-emails","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/es\/blog\/email\/los-beneficios-de-la-automatizacion-de-emails\/","title":{"rendered":"8 beneficios de la automatizaci\u00f3n de emails que deber\u00edas conocer"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">You\u2019ve built a great app or product and added an email functionality. But what next? How can you improve your user\u2019s email interaction with your app? Don\u2019t worry; this doesn\u2019t necessarily require boatloads of extra work and weeks of coding new features.<\/p>\n\n<p class=\"wp-block-paragraph\">Remember, work smart, not hard. With that in mind, we\u2019ve got two words for you: email automation. But what is email automation, and how can it take your email program to the next level?<\/p>\n\n<p class=\"wp-block-paragraph\">Let\u2019s dive into the world of email automation and find everything about it, including its benefits\u00a0 and some examples. Also, take a look at how to send automated emails via Mailgun\u2019s Email API.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-8523\"><p class=\"h5 m-0\" id=\"toc-title-8523\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#whats-email-automation\">What\u2019s email automation?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#the-top-8-benefits-of-email-automation\">The top 8 benefits of email automation<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_1-make-your-workflow-more-efficient\">1. Make your workflow more efficient<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_2-create-a-better-customer-experience\">2. Create a better customer experience<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_3-save-individuals-who-are-losing-interest\">3. \u201cSave\u201d individuals who are losing interest<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_4-promote-product-awareness\">4. Promote product awareness<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_5-optimize-costs\">5. Optimize costs<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_6-improve-email-list-segmentation\">6. Improve email list segmentation<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_7-reduce-errors\">7. Reduce errors<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_8-enable-detailed-reporting\">8. Enable detailed reporting<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-can-i-send-automated-emails-via-mailguns-api\">How can I send automated emails via Mailgun\u2019s API?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#wrapping-up\">Wrapping up<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">What\u2019s email automation?<\/h2>\n\n<p class=\"wp-block-paragraph\">The robots are coming! Well, we won\u2019t say they aren\u2019t, but this isn\u2019t exactly what we mean by email automation.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>Email automation is pretty much what it sounds like \u2013 automating message sending for your email programs.<\/b> However, it\u2019s important to note that while email automation is similar to one of our favorite concepts \u2013 <a href=\"https:\/\/www.mailjet.com\/solutions\/use-cases\/transactional-email\/\" target=\"_tabs\" rel=\"noopener noreferrer\">transactional emailing<\/a> \u2013 there\u2019s a difference between them.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailgun.com\/es\/blog\/email\/por-que-emails-transaccionales-automatizados-clave-crecimiento\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Transactional emails <\/a>(or triggered emails) are <a href=\"https:\/\/www.mailgun.com\/es\/blog\/email\/usar-datos-crear-mejores-campanas-email\/\" target=\"_tabs\" rel=\"noopener noreferrer\">prompted by a specific user action<\/a> at a point in the customer journey, like a purchase. Automated emails aren\u2019t triggered by users and are instead automated based on meeting predefined criteria (like being sent at a certain time or date). Automated messages can be a part of a marketing strategy to engage customers. We\u2019ll go into greater depth for examples later in the post, but some quick ones include automated onboarding emails, email newsletters, monthly surveys or feedback requests, emails celebrating subscriber birthdays, and account payment reminders.<\/p>\n\n<p class=\"wp-block-paragraph\">Now that we\u2019ve covered what it is, let\u2019s review how email automation tools can help your email program processes.<\/p>\n\n<h2 class=\"wp-block-heading\">The top 8 benefits of email automation<\/h2>\n\n<p class=\"wp-block-paragraph\">There are many benefits of email automation. To describe them, let\u2019s say you\u2019re building an app and want to automate email communications and create a better user experience. How does email automation help achieve your goal? What\u2019s beneficial about it?<\/p>\n\n<h3 class=\"wp-block-heading\">1. Make your workflow more efficient<\/h3>\n\n<p class=\"wp-block-paragraph\">Efficiency \u2013 along with optimization, this is probably one of your favorite buzzwords for development. When building your app, you want to reach as many people as you can, that too with consistency, but you want to spend all your time sending emails to every subscriber.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>Email automation keeps your sending workflow consistent and simple. <\/b>If you automate an email to be sent to all your potential customers, you\u2019re saving time by creating and sending one email instead of 10, 100, or 1,000 individual ones. Because of that, you have more time to focus on other aspects of your email program and keep your users happy via effective email messages.<\/p>\n\n<h3 class=\"wp-block-heading\">2. Create a better customer experience<\/h3>\n\n<p class=\"wp-block-paragraph\">Everyone loves positivity \u2013 and now that you have more time on your hands, you can focus on creating automated emails that give your users a positive experience.<\/p>\n\n<p class=\"wp-block-paragraph\">Many automated emails come in the form of payment reminders and deadline warnings, but you can also create emails that create a better user experience, like onboarding series, incentives, and reminders.<\/p>\n\n<p class=\"wp-block-paragraph\">Find what fits your product, and program your app to respond accordingly. You\u2019ll be able to build better relationships, attract new subscribers and customers, and get more click-through traffic and higher conversion rates. This will also help in customer retention.<\/p>\n\n<h3 class=\"wp-block-heading\">3. \u201cSave\u201d individuals who are losing interest<\/h3>\n\n<p class=\"wp-block-paragraph\">A third big benefit of email automation ties into the first two benefits and also into the concept of email marketing. Imagine, while running your email program, you had to reach out to every person who abandoned their cart, didn\u2019t complete an action, or otherwise didn\u2019t behave as expected. Would you want to individually find and email all these people? Of course, you wouldn\u2019t.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>Email automation in your app or product allows you to create one-size-fits-all messages to send to disengaged users who\u2019ll probably unsubscribe or have lost \u2013 or are about to lose \u2013 interest in your brand. <\/b>This way, if you want to send a re-engagement email, you have an automated email ready. Instead of wasting time tracking down disengaged users and tailoring an email for them, you can use re-engagement email as a form of marketing automation to interface with your customer relationship management (CRM) software and get right down to analyzing their feedback, solving their problems, and retaining their business or traffic.<\/p>\n\n<h3 class=\"wp-block-heading\">4. Promote product awareness<\/h3>\n\n<p class=\"wp-block-paragraph\">Use email automation to optimize when and how often your email campaigns are sent. You don\u2019t want to overwhelm your users, nor do you want them to forget about you. Strike the perfect balance by automating sends. This way, you promote your product awareness without being too extra.<\/p>\n\n<h3 class=\"wp-block-heading\">5. Optimize costs<\/h3>\n\n<p class=\"wp-block-paragraph\">Emails take time and resources, from starting the email design to creating email content to actually coding the HTML email templates. Optimize your costs by automating your sends. This way, you can populate existing templates and send various emails when you want without having to monitor them at each step.<\/p>\n\n<h3 class=\"wp-block-heading\">6. Improve email list segmentation<\/h3>\n\n<p class=\"wp-block-paragraph\">If you\u2019re wondering what mailing list segmentation has to do with email automation, it works in a way that email automation provides the ability to segment your users based on their behavior patterns, attributes, and engagement level. This allows you to then send out automated emails based on these characteristics.<\/p>\n\n<p class=\"wp-block-paragraph\">That\u2019s right, divide your list to send emails to your target audience. This will increase your engagement rate, conversion rate, click-through rate (CTR), and open rate. What\u2019s not to like?<\/p>\n\n<h3 class=\"wp-block-heading\">7. Reduce errors<\/h3>\n\n<p class=\"wp-block-paragraph\">We know you\u2019re probably not scripting individual emails to each of your users, but\u00a0 there\u2019s room for error, even if you\u2019re copy-pasting or reusing templates. Use email automation to take the guesswork out of sending, map individual user variables onto relevant portions of your templates, and send right away.<\/p>\n\n<h3 class=\"wp-block-heading\">8. Enable detailed reporting<\/h3>\n\n<p class=\"wp-block-paragraph\">Email automation services, like Mailgun, provide detailed logs and analytics that you can use to get on top of your email sending. How\u2019s your email program performing? Do certain emails work better for your audience than others? How\u2019s your deliverability? Stay on top of all these marketing metrics and more with email automation services.<\/p>\n\n<h2 class=\"wp-block-heading\">How can I send automated emails via Mailgun\u2019s API?<\/h2>\n\n<p class=\"wp-block-paragraph\">So, that\u2019s all great, but how do you start sending emails like these? Hang tight, let\u2019s dig into how to harness email automation to power your email marketing program.<\/p>\n\n<p class=\"wp-block-paragraph\">The good news is that you can easily send automated emails through Mailgun\u2019s API; the better news is it\u2019s easy! Just follow the steps below:<\/p>\n\n<p class=\"wp-block-paragraph\">1. <a href=\"https:\/\/www.mailgun.com\/es\/solutions\/use-cases\/services\/email-service-provider\/the-email-service-for-developers\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Sign up<\/a> for an account and <a href=\"https:\/\/help.mailgun.com\/hc\/en-us\/articles\/203637190-How-Do-I-Add-or-Delete-a-Domain-\" target=\"_tabs\" rel=\"noopener noreferrer\">add<\/a> your domain. your domain!<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4189\" width=\"2560\" height=\"1189\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2020-05-28_at_3.16.40_PM-scaled.png\" alt=\"Mailgun verify domain dashboard\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2020-05-28_at_3.16.40_PM-scaled.png 2560w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2020-05-28_at_3.16.40_PM-1536x714.png 1536w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2020-05-28_at_3.16.40_PM-300x139.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2020-05-28_at_3.16.40_PM-768x357.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2020-05-28_at_3.16.40_PM-1024x476.png 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2020-05-28_at_3.16.40_PM-2048x951.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">2. <a href=\"https:\/\/help.mailgun.com\/hc\/en-us\/articles\/360011565514-How-Do-I-Verify-My-Domain-and-Other-DNS-Questions\" target=\"_tabs\" rel=\"noopener noreferrer\">Verify<\/a> your domain by <a href=\"https:\/\/help.mailgun.com\/hc\/en-us\/articles\/360026833053-Domain-Verification-Walkthrough\" target=\"_tabs\" rel=\"noopener noreferrer\">configuring<\/a> the provided Mailgun DNS records.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4197\" width=\"2560\" height=\"1051\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2020-05-28_at_3.22.49_PM-scaled.png\" alt=\"Mailgun DNS records dashboard\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2020-05-28_at_3.22.49_PM-scaled.png 2560w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2020-05-28_at_3.22.49_PM-1536x630.png 1536w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2020-05-28_at_3.22.49_PM-300x123.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2020-05-28_at_3.22.49_PM-768x315.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2020-05-28_at_3.22.49_PM-1024x420.png 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2020-05-28_at_3.22.49_PM-2048x841.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">3. <a href=\"https:\/\/documentation.mailgun.com\/docs\/mailgun\/api-reference\/openapi-final\/tag\/Messages\/#tag\/Messages\" target=\"_tabs\" rel=\"noopener noreferrer\">Integrate<\/a> Mailgun into your app with our powerful <a href=\"https:\/\/documentation.mailgun.com\/docs\/mailgun\/api-reference\/intro\/\" target=\"_tabs\" rel=\"noopener noreferrer\">APIs<\/a> (or <a href=\"https:\/\/documentation.mailgun.com\/docs\/mailgun\/user-manual\/sending-messages\/#send-via-smtp\" target=\"_tabs\" rel=\"noopener noreferrer\">SMTP<\/a>, if preferred).<\/p>\n\n<p class=\"wp-block-paragraph\">Learn more about <a href=\"https:\/\/documentation.mailgun.com\/docs\/mailgun\/api-reference\/openapi-final\/tag\/Messages\/#tag\/Messages\" target=\"_tabs\" rel=\"noopener noreferrer\">Mailgun\u2019s API<\/a>. We\u2019ve provided examples for sending messages with text and HTML, as well as setting a message delivery time below.<\/p>\n\n<p class=\"wp-block-paragraph\">Sending a message with text and HTML parts:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4207\" width=\"1600\" height=\"548\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/EA7.png\" alt=\"cURL code for sending an email message\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/EA7.png 1600w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/EA7-300x103.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/EA7-768x263.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/EA7-1024x351.png 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/EA7-1536x526.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Setting a message delivery time:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4208\" width=\"1903\" height=\"543\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2021-01-28_at_12.49.22_PM.png\" alt=\"Setting a delivery time in cURL code for a message\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2021-01-28_at_12.49.22_PM.png 1903w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2021-01-28_at_12.49.22_PM-300x86.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2021-01-28_at_12.49.22_PM-768x219.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2021-01-28_at_12.49.22_PM-1024x292.png 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2021-01-28_at_12.49.22_PM-1536x438.png 1536w\" sizes=\"(max-width: 1903px) 100vw, 1903px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">The above examples are simple processes to get you started. There are many ways you can customize your use of Mailgun\u2019s API to create the email automation process you want. In no time, you\u2019ll be sending automated messages with ease and precision.<\/p>\n\n<h2 class=\"wp-block-heading\">Wrapping up<\/h2>\n\n<p class=\"wp-block-paragraph\">Email automation is a useful tool for senders to simplify the messaging process and create the best emails.<\/p>\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve embraced <a href=\"https:\/\/www.mailgun.com\/es\/soluciones\/software-de-email-marketing\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email automation tools<\/a>, you can easily begin to tailor them to your needs and make them work for you. It\u2019s a winning situation that you can use however you need, whether you\u2019re sending better email marketing campaigns or keeping your users up to date on your product \u2013 without any evil robots.<\/p>\n\n<p class=\"wp-block-paragraph\">Ready to get sending? Let Mailgun <a href=\"https:\/\/signup.mailgun.com\/\" target=\"_tabs\" rel=\"noopener noreferrer\">superpower your email program<\/a> for free today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recuerda: trabaja con inteligencia, no con m\u00e1s esfuerzo. Con eso en mente, tenemos tres palabras para ti: automatizaci\u00f3n de emails. Pero \u00bfqu\u00e9 es la automatizaci\u00f3n de emails y c\u00f3mo puede llevar tu programa de email al siguiente nivel?<\/p>\n","protected":false},"author":27,"featured_media":4074,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[20],"class_list":["post-20576","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Descubre la automatizaci\u00f3n de emails y la API de email de Mailgun - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 es la automatizaci\u00f3n de emails y c\u00f3mo puede potenciar tus env\u00edos de email? 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