{"id":20933,"date":"2024-12-06T00:00:00","date_gmt":"2024-12-06T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/bfcm-stats-2024-2\/"},"modified":"2026-09-15T11:52:38","modified_gmt":"2026-09-15T11:52:38","slug":"bfcm-stats-2024","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/es\/blog\/email\/bfcm-stats-2024\/","title":{"rendered":"BFCM 2024: c\u00f3mo el email y la comunicaci\u00f3n omnicanal impulsaron el \u00e9xito de las fiestas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Black Friday and Cyber Monday represent peak email sending periods that can make or break retailers&#8217; holiday success. <a href=\"https:\/\/business.adobe.com\/resources\/holiday-shopping-report.html\" target=\"_tabs\" rel=\"noopener noreferrer\">During November 2024, these shopping events generated $118.2 billion in revenue, with $10.8 billion on Black Friday alone<\/a>, according to Adobe.<\/p>\n\n<p class=\"wp-block-paragraph\">For brands, <b>delivering critical emails during this period isn&#8217;t just about sending promotions <\/b>\u2013 it&#8217;s about ensuring every purchase confirmation, shipping update, and customer service message reaches the inbox when it matters most.<\/p>\n\n<p class=\"wp-block-paragraph\">Email is the top choice for consumers when it comes to connecting with businesses during the holiday season. But, did brands meet their expectations during this critical period? We\u2019ve looked at our internal data to tell you the full story.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-2946\"><p class=\"h5 m-0\" id=\"toc-title-2946\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#bfcm-2024-in-numbers-the-email-perspective\">BFCM 2024 in numbers: The email perspective<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#email-continues-to-play-a-key-role-during-the-holiday-period\">Email continues to play a key role during the holiday period<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#big-retail-moments-require-an-omnichannel-approach\">Big retail moments require an omnichannel approach<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#a-strong-finish-to-2024-preparing-for-future-high-volume-sending\">A strong finish to 2024: Preparing for future high-volume sending<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">BFCM 2024 in numbers: The email perspective<\/h2>\n\n<p class=\"wp-block-paragraph\">Earlier this year, <a href=\"https:\/\/sinch.com\/blog\/black-friday-trends\/\" target=\"_tabs\" rel=\"noopener noreferrer\">we surveyed 1,200 consumers about their Black Friday communication preferences.<\/a> Just like last year, the results were clear: Email remains the preferred channel for both promotional and transactional messages.<\/p>\n\n<p class=\"wp-block-paragraph\">To understand how effectively brands delivered during this critical period, <b>we analyzed the billions of emails sent through Sinch Mailgun and Sinch Mailjet&#8217;s email platforms<\/b> <b>throughout November.<\/b> By comparing consumer preferences with actual sending data, we&#8217;ve uncovered important insights about businesses email communication strategies during the holiday season.<\/p>\n\n<p class=\"wp-block-paragraph\">Here are the top highlights:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4370\" width=\"550\" height=\"2560\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG_-_Infographic_-_BFCM_-_Review_2024_-_EN-scaled.png\" alt=\"BFCM highlight infographic\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG_-_Infographic_-_BFCM_-_Review_2024_-_EN-scaled.png 550w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG_-_Infographic_-_BFCM_-_Review_2024_-_EN-220x1024.png 220w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG_-_Infographic_-_BFCM_-_Review_2024_-_EN-330x1536.png 330w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG_-_Infographic_-_BFCM_-_Review_2024_-_EN-440x2048.png 440w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Email continues to play a key role during the holiday period<\/h2>\n\n<p class=\"wp-block-paragraph\">Our BFCM 2024 pre-holiday consumer survey highlighted email&#8217;s popularity for holiday communications, with 61.3% of consumers selecting it as their preferred channel for promotional messages and 75.1% choosing it for transactional communications.<\/p>\n\n<p class=\"wp-block-paragraph\">And it looks like consumer expectations actually match businesses preferences. Sinch Mailgun and Sinch Mailjet\u2019s send data shows that email volumes continue to grow as we enter the holiday season, with the number of emails sent during November steadily growing all the way up to Cyber Week, with promotions taking center stage ahead of the big sales dates.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4374\" width=\"1040\" height=\"724\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG_-_Chart_-_BFCM_2024_-_Email_Increase_-_EN.png\" alt=\"Line chart showing growth in email during the month of November\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG_-_Chart_-_BFCM_2024_-_Email_Increase_-_EN.png 1040w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG_-_Chart_-_BFCM_2024_-_Email_Increase_-_EN-300x209.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG_-_Chart_-_BFCM_2024_-_Email_Increase_-_EN-768x535.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG_-_Chart_-_BFCM_2024_-_Email_Increase_-_EN-1024x713.png 1024w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Our data also shows the importance of email as a channel to deliver transactional notifications. Sinch Mailgun and Sinch Mailjet saw <b>a 33% increase in email volumes on Black Friday<\/b> and another <b>33% increase on Cyber Monday<\/b>, a peak sending period for these types of messages as shoppers make their purchases.<\/p>\n\n<p class=\"wp-block-paragraph\">But with so many emails landing in recipients\u2019 inboxes, do they really get noticed? Well, our data show similar levels of engagement to those seen at other points throughout the year, which proves that consumers are actually looking for relevant deals and promotions during the BFCM period.<\/p>\n\n<p class=\"wp-block-paragraph\">Excluding bot activity, open rates on Black Friday and Cyber Monday were <a href=\"https:\/\/www.mailgun.com\/es\/blog\/email\/bfcm-stats-2023\/\" target=\"_tabs\" rel=\"noopener noreferrer\">slightly higher than those reported in 2023<\/a>. <b>Black Friday averaged 13%, with Cyber Monday open rates reaching 15% <\/b>&#8211; a strong feat considering it was the highest sending day. It\u2019s one thing to send a campaign and quite another to have it land in the inbox and garner engagement. Following <a href=\"https:\/\/www.mailgun.com\/blog\/email\/understanding-email-deliverability\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email deliverability best practices<\/a> and sending relevant emails that provide value are even more important during such a competitive period.<\/p>\n\n<p class=\"wp-block-paragraph\">This data underscores the critical role of email during peak retail periods and the importance of having an email infrastructure that can scale and offers world-class delivery rates under pressure.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <b>Finding the right email partner:<\/b> During Black Friday and Cyber Monday 2023, Sinch\u2019s email solutions had a 100% uptime. Sinch Mailgun and Sinch Mailjet processed over 95,000 messages per second and 4.4 million per minute at peak.<\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">Big retail moments require an omnichannel approach<\/h2>\n\n<p class=\"wp-block-paragraph\">Email alone isn\u2019t enough during the biggest shopping event of the year. Our BFCM 2024 Consumer survey showed that 78% of people expect to hear from brands via multiple channels, and it seems like businesses are taking note. On Black Friday and Cyber Monday 2024,<b> Sinch delivered an impressive 7.68 billion interactions across SMS, MMS, RCS, WhatsApp, and email.<\/b><\/p>\n\n<p class=\"wp-block-paragraph\">SMS remained a key channel during Black Friday and Cyber Monday 2024. On Black Friday and Cyber Monday, Sinch delivered a total of <b>1.8 billion SMS worldwide<\/b>, proving the importance and efficiency of the channel for last-minute deals and promotional reminders.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sinch.com\/blog\/black-friday-mobile-messaging\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Mobile messaging channels also saw a significant boost<\/a>, as <b>volumes rose by 14% during Cyber Week <\/b>compared to an average week in the year. More and more, brands are turning to these channels to make the most of their interactive and conversational capabilities.<\/p>\n\n<p class=\"wp-block-paragraph\">WhatsApp, a key channel in regions like Brazil, India, and Germany, saw a <b>68%<\/b> increase in traffic on Black Friday compared to a typical Friday, with strong read rates of 76%. And RCS proved to be the rising star of the holiday season, with an impressive <b>111% growth across Black Friday and Cyber Monday 2024 compared to 2023 <\/b>and read rates of 53%.<\/p>\n\n<h2 class=\"wp-block-heading\">A strong finish to 2024: Preparing for future high-volume sending<\/h2>\n\n<p class=\"wp-block-paragraph\">We may be nearing the end of 2024, but the peak sending season is far from over \u2013 there are still some key moments on the horizon and <a href=\"https:\/\/sinch.com\/blog\/black-friday-trends\/\" target=\"_tabs\" rel=\"noopener noreferrer\">consumers have high expectations<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">While BFCM 2024 set new records, the holiday season continues to present both opportunities and challenges for email senders. Success during this period requires a combination of the right sending partner, excellent email expertise, and a close eye on performance.<\/p>\n\n<p class=\"wp-block-paragraph\">At Sinch Mailgun, we\u2019re proud to offer the support you need to ensure your emails hit the inbox. Our reliable email infrastructure allows brands to confidently send both marketing campaigns and time-sensitive transactional messages during the busiest sending period of the year \u2013 whether you&#8217;re sending thousands or billions of messages \u2013 and our deliverability tools help businesses navigate inbox placement challenges.<\/p>\n\n<p class=\"wp-block-paragraph\">Want to learn more about optimizing your email program for high-volume periods? <a href=\"https:\/\/www.mailgun.com\/blog\/it-and-engineering\/infrastructure-black-friday\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Check out our guide to peak season sending<\/a> or contact our deliverability experts.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_b518a49c4a96173c235200c18bc3bcff\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Learn about our Deliverability Services            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_b518a49c4a96173c235200c18bc3bcff\">\r\n                Deliverability Services            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">Looking to send a high volume of emails? Our email experts can supercharge your email performance. See how we&#x27;ve helped companies like Lyft, Shopify, Github increase their email delivery rates to an average of 97%.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/es\/soluciones\/servicios-entregabilidad-lp\/\"  class=\"btn btn-secondary\" >Learn more<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>El email se mantiene como primera opci\u00f3n para las comunicaciones del Black Friday, ya que los consumidores lo prefieren tanto para los mensajes promocionales como para los transaccionales. Dicho esto, \u00bfcumplieron las marcas las expectativas de los consumidores este BFCM? \u00c9chale un vistazo a los datos de Sinch y desc\u00fabrelo.<\/p>\n","protected":false},"author":38,"featured_media":4074,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[20],"class_list":["post-20933","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BFCM 2024: el rendimiento del email durante la fiebre de las compras navide\u00f1as - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Hemos examinado los datos de Sinch Mailgun y Mailjet para compartir las principales tendencias de email y mensajer\u00eda durante el periodo de compras del Black Friday y el Cyber Monday en 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/es\/blog\/email\/bfcm-stats-2024\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BFCM 2024: el rendimiento del email durante la fiebre de las compras navide\u00f1as - Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"og:description\" content=\"Hemos examinado los datos de Sinch Mailgun y Mailjet para compartir las principales tendencias de email y mensajer\u00eda durante el periodo de compras del Black Friday y el Cyber Monday en 2024.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailgun.com\/es\/blog\/email\/bfcm-stats-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-15T11:52:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Blog-Email.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"448\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/blog\\\/email\\\/bfcm-stats-2024\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/blog\\\/email\\\/bfcm-stats-2024\\\/\",\"name\":\"BFCM 2024: el rendimiento del email durante la fiebre de las compras navide\u00f1as - Transactional Email API Service For Developers | Mailgun\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/blog\\\/email\\\/bfcm-stats-2024\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/blog\\\/email\\\/bfcm-stats-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/MG-Blog-Email.png\",\"datePublished\":\"2024-12-06T00:00:00+00:00\",\"dateModified\":\"2026-09-15T11:52:38+00:00\",\"description\":\"Hemos examinado los datos de Sinch Mailgun y Mailjet para compartir las principales tendencias de email y mensajer\u00eda durante el periodo de compras del Black Friday y el Cyber Monday en 2024.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/blog\\\/email\\\/bfcm-stats-2024\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mailgun.com\\\/es\\\/blog\\\/email\\\/bfcm-stats-2024\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/blog\\\/email\\\/bfcm-stats-2024\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/MG-Blog-Email.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/MG-Blog-Email.png\",\"width\":720,\"height\":448},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/blog\\\/email\\\/bfcm-stats-2024\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"BFCM 2024: c\u00f3mo el email y la comunicaci\u00f3n omnicanal impulsaron el \u00e9xito de las fiestas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"description\":\"Potentes API de email transaccional que te permiten enviar, recibir y hacer seguimiento de emails, creadas pensando en los desarrolladores. \u00a1Descubre m\u00e1s!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#organization\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Transactional Email API Service For Developers | Mailgun\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BFCM 2024: el rendimiento del email durante la fiebre de las compras navide\u00f1as - Transactional Email API Service For Developers | Mailgun","description":"Hemos examinado los datos de Sinch Mailgun y Mailjet para compartir las principales tendencias de email y mensajer\u00eda durante el periodo de compras del Black Friday y el Cyber Monday en 2024.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mailgun.com\/es\/blog\/email\/bfcm-stats-2024\/","og_locale":"es_ES","og_type":"article","og_title":"BFCM 2024: el rendimiento del email durante la fiebre de las compras navide\u00f1as - Transactional Email API Service For Developers | Mailgun","og_description":"Hemos examinado los datos de Sinch Mailgun y Mailjet para compartir las principales tendencias de email y mensajer\u00eda durante el periodo de compras del Black Friday y el Cyber Monday en 2024.","og_url":"https:\/\/www.mailgun.com\/es\/blog\/email\/bfcm-stats-2024\/","og_site_name":"Transactional Email API Service For Developers | Mailgun","article_modified_time":"2026-09-15T11:52:38+00:00","og_image":[{"width":720,"height":448,"url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Blog-Email.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mailgun.com\/es\/blog\/email\/bfcm-stats-2024\/","url":"https:\/\/www.mailgun.com\/es\/blog\/email\/bfcm-stats-2024\/","name":"BFCM 2024: el rendimiento del email durante la fiebre de las compras navide\u00f1as - Transactional Email API Service For Developers | Mailgun","isPartOf":{"@id":"https:\/\/www.mailgun.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mailgun.com\/es\/blog\/email\/bfcm-stats-2024\/#primaryimage"},"image":{"@id":"https:\/\/www.mailgun.com\/es\/blog\/email\/bfcm-stats-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Blog-Email.png","datePublished":"2024-12-06T00:00:00+00:00","dateModified":"2026-09-15T11:52:38+00:00","description":"Hemos examinado los datos de Sinch Mailgun y Mailjet para compartir las principales tendencias de email y mensajer\u00eda durante el periodo de compras del Black Friday y el Cyber Monday en 2024.","breadcrumb":{"@id":"https:\/\/www.mailgun.com\/es\/blog\/email\/bfcm-stats-2024\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mailgun.com\/es\/blog\/email\/bfcm-stats-2024\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mailgun.com\/es\/blog\/email\/bfcm-stats-2024\/#primaryimage","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Blog-Email.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Blog-Email.png","width":720,"height":448},{"@type":"BreadcrumbList","@id":"https:\/\/www.mailgun.com\/es\/blog\/email\/bfcm-stats-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mailgun.com\/es\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.mailgun.com\/es\/blog\/"},{"@type":"ListItem","position":3,"name":"BFCM 2024: c\u00f3mo el email y la comunicaci\u00f3n omnicanal impulsaron el \u00e9xito de las fiestas"}]},{"@type":"WebSite","@id":"https:\/\/www.mailgun.com\/es\/#website","url":"https:\/\/www.mailgun.com\/es\/","name":"Transactional Email API Service For Developers | Mailgun","description":"Potentes API de email transaccional que te permiten enviar, recibir y hacer seguimiento de emails, creadas pensando en los desarrolladores. \u00a1Descubre m\u00e1s!","publisher":{"@id":"https:\/\/www.mailgun.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mailgun.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.mailgun.com\/es\/#organization","name":"Transactional Email API Service For Developers | Mailgun","url":"https:\/\/www.mailgun.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mailgun.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","width":512,"height":512,"caption":"Transactional Email API Service For Developers | Mailgun"},"image":{"@id":"https:\/\/www.mailgun.com\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/blog\/20933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/users\/38"}],"version-history":[{"count":2,"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/blog\/20933\/revisions"}],"predecessor-version":[{"id":20990,"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/blog\/20933\/revisions\/20990"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/media\/4074"}],"wp:attachment":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/media?parent=20933"}],"wp:term":[{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/blog_category?post=20933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}