{"id":20940,"date":"2023-12-21T00:00:00","date_gmt":"2023-12-21T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/predicciones-email-2024\/"},"modified":"2026-09-15T13:57:36","modified_gmt":"2026-09-15T13:57:36","slug":"predicciones-email-2024","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/es\/blog\/email\/predicciones-email-2024\/","title":{"rendered":"Qu\u00e9 le depara al email en 2024"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you\u2019re a frequent Mailgun reader, you\u2019ll know we always try to help our customers with some <b>email predictions for the year ahead<\/b>. And, let\u2019s be honest, some years are harder than others when it comes to predicting where email will go. The good news? 2024 is not one of those years. <\/p>\n\n<p class=\"wp-block-paragraph\">Luckily, we don\u2019t need to wait for a groundhog to see its shadow when the year kicks off strong with planned inbox updates from two of the largest providers \u2013 Gmail and Yahoo<u>.<\/u> Throw in generative AI tools and a sea of metrics, and email is in for quite a ride. <\/p>\n\n<p class=\"wp-block-paragraph\"> In this post we\u2019re covering the five predictions that pack the biggest punch. Let\u2019s dive in. <\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-1258\"><p class=\"h5 m-0\" id=\"toc-title-1258\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#stricter-protections-for-senders-and-the-inbox\">Stricter protections for senders and the inbox\u202f<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#customer-centric-sending-across-multiple-channels\">Customer-centric sending across multiple channels<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#strategies-will-integrate-further-with-generative-ai\">Strategies will integrate further with generative AI\u202f<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#sustainable-email-practices-will-be-prioritized\">Sustainable email practices will be prioritized\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#metrics-will-become-more-centralized\">Metrics will become more centralized\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">06<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#wrapping-up\">Wrapping up\u00a0<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">Stricter protections for senders and the inbox\u202f<\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/gmail-and-yahoo-inbox-updates-2024\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Gmail and Yahoo have announced major changes<\/u><\/a> impacting the inbox effective early 2024 and that will significantly impact the way bulk senders think about email. \u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Changes will hold senders below a designated spam complaint rate, require that a single-click unsubscribe process be implemented for promotional emails, and \u2013 most significantly \u2013 enforce a minimum DMARC authentication policy.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Why is this happening? Well, the short version is that<b> mailbox providers are motivated to create a better, safer inbox experience for users,<\/b> and that means protecting them from spammers and unwanted messages. \u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><b>The best way to do this is by making authentications like DMARC mandatory. <\/b><a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/implementar-dmarc\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>DMARC<\/u><\/a> is an authentication that checks for alignment between both <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/spf-records-basics\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>SPF<\/u><\/a> and <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/entender-dkim-como-funciona\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>DKIM<\/u><\/a> authentications and uses a policy set by the sender to inform the receiving server how authentication failures should be handled, whether they be rejected or quarantined. DMARC can also be configured with a \u201cnone\u201d policy. This puts the message filtering decision in the hands of the receiving server.\u00a0\u00a0\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0DMARC policy options:\u00a0\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>Reject<\/b>: Messages that fail authentication should not be delivered (<code>p=reject<\/code>).\u00a0<\/li>\n\n\n\n<li><b>Quarantine<\/b>: Messages that fail authentication should be filtered into the spam folder (<code>p=quarantine<\/code>).\u00a0<\/li>\n\n\n\n<li><b>None<\/b>: Provides no guidance. Mailbox providers must decide how to filter authentication failures (<code>p=none<\/code>).\u00a0<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><b>Currently, <\/b><code><b>p=none<\/b><\/code><b> is the minimum policy required by the new standards,<\/b> but this is likely a way to ensure that all senders adopt DMARC in general. By the end of 2024, it\u2019s possible (and we think likely) that both Gmail and Yahoo will be requiring stricter policies of <code>p=reject<\/code> which will put the responsibility on senders to instruct receiving mail servers to reject messages that fail authentication.\u202f\u00a0<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Learn more: <!-- -->Have questions about DMARC? We&#x27;ll walk you through it all in our post<!-- --> &quot;<a href='https:\/\/www.mailgun.com\/es\/blog\/deliverability\/implementar-dmarc\/'>How to implement DMARC<\/a>.\u201d<\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">Customer-centric sending across multiple channels<\/h2>\n\n<p class=\"wp-block-paragraph\">Email may still be the primary channel for many enterprises, but different channels have different strengths and in 2024 companies will have to adopt omnichannel sending to meet customers where they are.\u202f\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Some customers may appreciate email more for notifications on promotions and\u00a0SMS for more urgent updates. In our recent <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/satisfaccion-del-cliente-con-email-black-friday\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>2023 Global Engagement Survey,<\/u><\/a> A combined 80.4% of respondents said that receiving transactional messaging (both via email and SMS) was important to the customer experience throughout peak sending days like Black Friday and Cyber Monday. 35.6% of consumers preferred at least one mobile messaging option to receive promotional updates. \u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">If you think about how you want to receive information, you\u2019ll see you also have your own personal preferences. Often SMS makes more sense for urgent updates like shipping notifications, reminders, or confirmations, whereas email is a better platform for notifications like password resets, promotional updates, or newsletters. <\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4322\" width=\"1080\" height=\"1062\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-BFCM-Transactional-SMS.png\" alt=\"Graph showing surveyed data from consumers with 80.4% combined respondents confirming that transactional SMS and email messages are important to Black Friday\/Cyber Monday holiday shoppers.\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-BFCM-Transactional-SMS.png 1080w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-BFCM-Transactional-SMS-300x295.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-BFCM-Transactional-SMS-768x755.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-BFCM-Transactional-SMS-1024x1007.png 1024w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">In 2024, senders will be encouraged to implement smarter, data-driven targeting across channels rather than engaging their entire audiences or relying on a single communications pathway. \u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Creating an omnichannel marketing solution that works for your company is a lot like creating a <a href=\"https:\/\/www.mailgun.com\/blog\/email\/understanding-email-deliverability\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>strong email deliverability strategy.<\/u><\/a> Brands will need to embrace data and base their decisions on user activity and intention to create personalized event triggered messaging.\u00a0<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Learn more: Hear about the benefits and best practices of omnichannel sending from our deliverability pros as they sit down with Chad White, Head of Research at Oracle Marketing Consulting <a href='https:\/\/www.mailgun.com\/es\/resources\/podcasts\/chad-white\/'>in this episode of Email\u2019s Not Dead.<\/a><\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">Strategies will integrate further with generative AI\u202f<\/h2>\n\n<p class=\"wp-block-paragraph\">We can\u2019t un-erupt the volcano of AI. <a href=\"https:\/\/www.mailgun.com\/es\/blog\/email\/chatgpt-y-email\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Generative AI tools<\/u><\/a> are being heavily integrated into SaaS and CPaaS platforms with the primary goal of improving product offerings to include AI features but we haven\u2019t even scratched the surface when it comes to AI.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">In 2024, we will see a much bigger focus on incorporating generative AI into workflows behind the scenes. AI will be integrated into copy creation and automation, but we will also see it have a strong impact on A\/B testing for subject lines and targeted campaigns.\u202f\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">As we move forward into 2024 and beyond, it will be important to understand the scope, benefits, and risks of these tools. From a communications perspective, AI has many strong implications, both in terms of strengthening the efficiency of teams and by improving processes from testing to content creation.\u00a0<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Learn more: Generative AI first hit the scene in the form of ChatGPT by OpenAI, but Google and other competitors are developing and releasing their own solutions. Get the lay of the land in our post on <a href='https:\/\/www.mailgun.com\/es\/blog\/email\/chatgpt-y-email\/'>using generative AI to automate your email program.<\/a><\/div>\r\n    <\/div>\r\n\n<p class=\"wp-block-paragraph\">Our relationship with generative AI is still developing, so it\u2019s hard to know where this technology is headed and how it\u2019ll be affected by new data privacy policies. Our prediction is that in 2024 the focus for many companies will be on integrating AI tools into their workflows, rather than solely focusing on developing AI features and products as we saw in 2023. \u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">Sustainable email practices will be prioritized\u00a0<\/h2>\n\n<p class=\"wp-block-paragraph\">We don\u2019t really think of email as being a major drain on environmental resources. In fact, we may already think it\u2019s doing its part by reducing unwanted paper mail like bills. But when you think about email in terms of energy consumption, your perspective may shift.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Think about how many emails are sent. At peak sending times, like Black Friday, <a href=\"https:\/\/www.mailgun.com\/es\/blog\/email\/bfcm-stats-2023\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Sinch Email alone sent over 2 billion emails<\/u><\/a> on that single day. And according to the BBC, <a href=\"https:\/\/www.sciencefocus.com\/planet-earth\/the-thought-experiment-what-is-the-carbon-footprint-of-an-email\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>sending just 65 emails is equivalent to driving 1km in a car<\/u><\/a> in terms of CO2 emissions.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">While email is a cheap and efficient way to communicate, that doesn\u2019t mean it\u2019s carbon neutral. The good news is the answer to making email more sustainable is also one of the key components to improving your deliverability. <b>Keeping your email list validated and using smart segmentation practices to send the most relevant messages to your recipients. <\/b>Send less, send smarter, convert more.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">In 2024, we anticipate that the focus will emphasize practices such as <a href=\"https:\/\/www.mailgun.com\/es\/blog\/email\/segmentacion-lista-contactos\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>list segmentation<\/u><\/a> for targeted outreach, <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/email-verification-tool\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>robust validation processes<\/u><\/a> to reduce unnecessary energy consumption, and implementing easy one-click unsubscribe processes for recipients to keep lists healthy and streamlined. This shift towards sustainability not only aligns with corporate social responsibility but also ensures that email communication remains efficient and effective in terms of ROI.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Sending less paper mail reduces waste. Sending less electronic mail conserves energy.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_6513b7d1ff06c86e7bb76ee3b17c03a1\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Learn about our Deliverability Services            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_6513b7d1ff06c86e7bb76ee3b17c03a1\">\r\n                Deliverability Services            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">Looking to send a high volume of emails? Our email experts can supercharge your email performance. See how we&#x27;ve helped companies like Lyft, Shopify, Github increase their email delivery rates to an average of 97%.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/es\/soluciones\/servicios-entregabilidad-lp\/\"  class=\"btn btn-secondary\" >Learn more<\/a><\/div>\r\n    <\/aside>\r\n\r\n\n<h2 class=\"wp-block-heading\">Metrics will become more centralized\u00a0<\/h2>\n\n<p class=\"wp-block-paragraph\">Data fatigue is a real disease when it comes to metric analysis. Centralizing these metrics into a single platform can cut down on multi-platform use, help manage access and enforce security, and gain further insights by viewing metrics from different tools or mailboxes alongside those of your general sending. \u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">In email, the growing emphasis on monitoring metrics between platforms like <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/google-postmaster-tools-entender-reputacion-como-remitente\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Google Postmaster Tools<\/u><\/a> and <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/microsoft-snds-understanding-sender-reputation\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Microsoft SNDS,<\/u><\/a> which already offer in-depth and mailbox specific metrics on their platforms and can be integrated into your ESP, will trigger a shift in how metrics are viewed and implemented. \u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">In 2024, senders will prioritize integrated, granular dashboards over disparate accounts. These integrated dashboards will become critical in assessing performance, especially as more companies embrace omnichannel sending and as more mailbox providers develop their own standards and monitoring.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">This move towards data centralization will make it easier to manage these omnichannel communications and will enable organizations to keep up with new inbox standards and evolving data policies.\u00a0<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Learn more: Learn how to integrate the tools you need with our guides on <a href='https:\/\/www.mailgun.com\/es\/blog\/deliverability\/google-postmaster-tools-entender-reputacion-como-remitente\/'>Google Postmaster Tools<\/a> and <a href='https:\/\/www.mailgun.com\/blog\/deliverability\/microsoft-snds-understanding-sender-reputation\/'>Microsoft SNDS.<\/a><\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">Wrapping up\u00a0<\/h2>\n\n<p class=\"wp-block-paragraph\">Like we said, it\u2019s going to be a <i>big <\/i>year for email.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">As we move into 2024, we will see changes right away within the inbox that will have major impacts on senders throughout the year. But 2024 isn\u2019t just about mailbox giants changing the game, it\u2019s largely about data and how we should leverage emerging technologies to be more efficient and more conscious with our communications.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">What did you think of our 2024 predictions? If you want more insights like these, be sure to subscribe to our newsletter.\u00a0<\/p>\n    <div data-content-type=\"longform\" class=\"longform-spacings\">\r\n        <div class=\"cta bg-primary rounded-lg px-5 py-6 p-md-7 px-md-6\">\r\n                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Keep me posted! Get great resources in your inbox every week.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-2846\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-2846\" class=\"form-check-label text-body-color\">\r\n                                        He le\u00eddo y acepto los T\u00e9rminos de Servicio.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-1305\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-1305\" class=\"form-check-label text-body-color\">\r\n                                        He le\u00eddo y acepto la Pol\u00edtica de Privacidad.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Send me the Mailjet Newsletter. I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n                <input type=\"hidden\" name=\"customListID\" value=\"\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    Check your inbox monthly for your Mailjet Newsletter!                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>El a\u00f1o 2024 arranca con cambios importantes; en primer lugar, Gmail y Yahoo est\u00e1n transformando la forma en que muchos remitentes supervisan y gestionan sus programas de email. Aunque se trate de una gran noticia, no es lo \u00fanico que nos depara el a\u00f1o 2024. Hemos consultado a Kate Nowrouzi, VP de Entregabilidad de Sinch (nuestra particular bola de cristal), y ya tenemos las predicciones.<\/p>\n","protected":false},"author":33,"featured_media":4074,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[20],"class_list":["post-20940","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las principales predicciones de email para 2024 de nuestra VP de Entregabilidad - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"La VP de Entregabilidad de Sinch, Kate Nowrouzi, nos ha revelado sus predicciones oficiales de email para 2024. Descubre toda la informaci\u00f3n, desde los pr\u00f3ximos cambios en la bandeja de entrada hasta la IA generativa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/es\/blog\/email\/predicciones-email-2024\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las principales predicciones de email para 2024 de nuestra VP de Entregabilidad - Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"og:description\" content=\"La VP de Entregabilidad de Sinch, Kate Nowrouzi, nos ha revelado sus predicciones oficiales de email para 2024. 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