{"id":20953,"date":"2024-10-03T00:00:00","date_gmt":"2024-10-03T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/google-bimi-update-2024-2\/"},"modified":"2026-09-15T10:55:46","modified_gmt":"2026-09-15T10:55:46","slug":"google-bimi-update-2024","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/es\/blog\/email\/google-bimi-update-2024\/","title":{"rendered":"Gmail ampl\u00eda la asistencia para BIMI: qu\u00e9 significa para los remitentes de email"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Email authentication and brand protection are key ingredients for a successful email program. Google&#8217;s latest updates to its BIMI support for Gmail represents a continued industry focus on securing the inbox. How does BIMI protect senders and their brands and build trust? In this post, we&#8217;ll explore the why, the how, and what this update means for senders.\u00a0<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-5059\"><p class=\"h5 m-0\" id=\"toc-title-5059\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#whats-new-with-gmails-bimi-support\">What&#8217;s new with Gmail&#8217;s BIMI support?\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#but-first-what-is-bimi\">But first, what is BIMI?\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#common-mark-certificates-cmcs-expanding-bimi-access\">Common Mark Certificates (CMCs): Expanding BIMI access\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#verified-mark-certificates-vmcs-mobile-expansion\">Verified Mark Certificates (VMCs): Mobile expansion\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-does-google-bimi-support-mean-for-email-and-sender-reputation\">What does Google BIMI support mean for email and sender reputation?\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#increased-trust-and-engagement\">Increased trust and engagement\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#expanded-access-to-brand-protection\">Expanded access to brand protection\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#mobile-first-brand-recognition\">Mobile-first brand recognition\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#enhanced-security-ecosystem\">Enhanced security ecosystem\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#reputation-building\">Reputation building\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">06<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-to-implement-bimi-for-your-organization\">How to implement BIMI for your organization\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">07<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#the-future-of-email-authentication\">The future of email authentication\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">08<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#wrapping-up\">Wrapping up\u00a0<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">What&#8217;s new with Gmail&#8217;s BIMI support?\u00a0<\/h2>\n\n<p class=\"wp-block-paragraph\">Google has announced two major updates to its BIMI support, set to roll out gradually starting September 24, 2024:\u00a0\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Support for Common Mark Certificates (CMCs)\u00a0<\/li>\n\n\n\n<li>BIMI verified checkmarks on Android and iOS Gmail apps\u00a0\u00a0<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Let&#8217;s dive deeper into these changes and what they mean for email senders.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">But first, what is BIMI?\u00a0<\/h2>\n\n<p class=\"wp-block-paragraph\"><b>BIMI, or Brand Indicators for Message Identification, is an email specification that allows organizations to display their logo next to authenticated emails in recipients&#8217; inboxes. <\/b>It works alongside existing email authentication protocols like DMARC, SPF, and DKIM to provide visual confirmation of an email&#8217;s legitimacy. By implementing BIMI, senders can enhance brand recognition, increase recipient trust, and potentially improve email engagement rates.\u00a0<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Learn more: Dive deeper into BIMI and other email authentications <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/bimi-more-than-funny-name\/\">in our post on the BIMI email specification.<\/a>\u00a0<\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">Common Mark Certificates (CMCs): Expanding BIMI access\u00a0<\/h2>\n\n<p class=\"wp-block-paragraph\">\u00a0Previously, BIMI required a Verified Mark Certificate (VMC), a checkmark issued to brands based on their logos bearing a registered trademark. <a href=\"https:\/\/workspaceupdates.googleblog.com\/2024\/09\/gmail-additional-bimi-protections.html\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Now, Gmail is introducing support for Common Mark Certificates (CMCs),<\/u><\/a> a new type of BIMI certificate issued by <a href=\"https:\/\/www.digicert.com\/blog\/what-is-a-certificate-authority\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Certificate Authorities.<\/u><\/a>\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><b>CMCs allow a broader range of senders to utilize BIMI, even if they don&#8217;t have a registered trademark.<\/b> With a CMC, the sender&#8217;s brand image will be displayed in Gmail, just without the verified checkmark that accompanies VMCs.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">Verified Mark Certificates (VMCs): Mobile expansion\u00a0<\/h2>\n\n<p class=\"wp-block-paragraph\">For senders using VMCs, Google is expanding the visibility of the verified checkmark icon. Previously only visible on Gmail&#8217;s web interface, the checkmark will now appear on the Gmail apps for Android and iOS devices.\u00a0\u00a0\u00a0<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> It&#x27;s worth noting that this update only applies to the official Gmail apps \u2013 other email clients on mobile devices, including Apple Mail, are not supported. <a href=\"https:\/\/workspaceupdates.googleblog.com\/2024\/09\/gmail-additional-bimi-protections.html\">Get the full Google Workspace Update here.<\/a>\u00a0<\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">What does Google BIMI support mean for email and sender reputation?\u00a0<\/h2>\n\n<p class=\"wp-block-paragraph\">These BIMI updates have significant implications for email marketers and senders, let\u2019s break down the top ways BIMI impacts sender reputation.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">Increased trust and engagement\u00a0<\/h3>\n\n<p class=\"wp-block-paragraph\">By displaying verified brand logos and checkmarks, BIMI helps recipients quickly identify legitimate emails. This visual confirmation can lead to higher open rates and engagement.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">Expanded access to brand protection\u00a0<\/h3>\n\n<p class=\"wp-block-paragraph\">The introduction of CMCs allows more businesses to benefit from BIMI, even if they don&#8217;t have registered trademarks. This democratizes access to brand protection in the inbox.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">Mobile-first brand recognition\u00a0<\/h3>\n\n<p class=\"wp-block-paragraph\">With verified checkmarks coming to mobile Gmail apps, senders can bring more brand recognition across devices.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">Enhanced security ecosystem\u00a0<\/h3>\n\n<p class=\"wp-block-paragraph\">BIMI requires the adoption of strong authentication practices, particularly DMARC. This raised bar for security benefits the entire email ecosystem by making it harder for bad actors to spoof legitimate brands.\u00a0<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> For senders to take advantage of BIMI, they must be enforcing DMARC with a policy of either p=quarantine or p=reject. While Gmail\u2019s updated sender guidelines only require a DMARC policy of p=none, that won\u2019t be enough to qualify for BIMI. <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/implement-dmarc\/\">Learn more about DMARC in our step-by-step guide.<\/a>\u00a0<\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\">Reputation building\u00a0<\/h3>\n\n<p class=\"wp-block-paragraph\">Implementing BIMI signals to mailbox providers that a sender is committed to best practices. This can positively influence sender reputation over time, potentially improving inbox placement rates.\u00a0<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Learn more: There are a lot of metrics to keep track of. Get Industry pro Luara Atkins\u2019 take on the future of email deliverability and break down the difference between delivery rate, and deliverability\/inbox placement rate <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/improve-your-email-delivery-rate\/\">in our recap post from her 2024 Email Camp session.<\/a>\u00a0<\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">How to implement BIMI for your organization\u00a0<\/h2>\n\n<p class=\"wp-block-paragraph\">To take advantage of BIMI for your outgoing emails to Gmail and other supporting platforms:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Ensure your organization has adopted DMARC with an enforcement policy of quarantine or reject.\u00a0<\/li>\n\n\n\n<li>Validate your logo with either a VMC (for full verification including the checkmark) or a CMC (for logo display without the checkmark).\u00a0<\/li>\n\n\n\n<li>Create a BIMI DNS record with your logo information.\u00a0<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Remember, while CMCs provide an easier entry point to BIMI, obtaining a VMC offers the highest level of verification and trust indicators to your recipients. Industry adoption for these specifications can be slow, want to gain an edge in the inbox? Then think about getting the highest level of authentication now.\u00a0<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Learn more: You can\u2019t have BIMI without DMARC. Check out how the industry is changing its stance on DMARC enforcement and what this authentication actually does for you and for inbox providers <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/dmarc-insights-from-dmarcian\/\">in our post featuring Dmarcian on the age of stricter authentication enforcement.<\/a>\u00a0<\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">The future of email authentication\u00a0<\/h2>\n\n<p class=\"wp-block-paragraph\">Google&#8217;s expansion of BIMI support underscores the growing importance of visual trust indicators in email. As we\u2019ve said, as more mailbox providers adopt BIMI, the senders who implement it early will have a competitive advantage in the inbox.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">These changes also reflect a broader trend towards stronger email authentication and security practices. Senders who prioritize these aspects of their email program are more likely to see improved deliverability and engagement in the long run.\u00a0<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Learn more: Senders have been through many changes this past year as inbox providers enforce stricter requirements. Get the lay of the land <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/gmail-and-yahoo-inbox-updates-2024\/\">in our post on the Gmail and Yahoo sender requirements.<\/a>\u00a0<\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">Wrapping up\u00a0<\/h2>\n\n<p class=\"wp-block-paragraph\">At Sinch Mailgun, we&#8217;re committed to helping our customers navigate the evolving landscape of email authentication and deliverability. Our platform makes it easy to implement authentications like DMARC, SPF, and DKIM. We&#8217;re excited to see how these new BIMI options will help our customers build trust and improve their email performance.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">As the email industry continues to evolve, staying informed and adapting to new standards like BIMI will be crucial for maintaining a strong sender reputation and ensuring your messages reach the inbox.\u00a0<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_c7b33cd205915c1a0e5d338d798cee6b\">\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_c7b33cd205915c1a0e5d338d798cee6b\">\r\n                Inbox Placement Testing            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">Catch deliverability issues before they impact your business. Get proactive insight into which folder your email will land in to ensure optimal inbox placement every time you hit send.\u00a0<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/es\/soluciones\/servicios-entregabilidad-lp\/\"  class=\"btn btn-secondary\" >Learn about deliverability services<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Google anuncia novedades importantes en la asistencia para BIMI en Gmail: introduce los Common Mark Certificates y expande las marcas de verificaci\u00f3n a las aplicaciones m\u00f3viles. Descubre qu\u00e9 significan estos cambios para los remitentes de email y c\u00f3mo afectan a la reputaci\u00f3n de la marca.\u00a0<\/p>\n","protected":false},"author":21,"featured_media":4074,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[20],"class_list":["post-20953","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gmail ampl\u00eda la asistencia para BIMI: impacto en los remitentes de email y la confianza en la marca - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Google incorpora los certificados de marca com\u00fan y las marcas de verificaci\u00f3n de BIMI para m\u00f3viles en Gmail. Descubre c\u00f3mo estos cambios afectan a la autenticaci\u00f3n de emails y la reputaci\u00f3n como remitente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/es\/blog\/email\/google-bimi-update-2024\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gmail ampl\u00eda la asistencia para BIMI: impacto en los remitentes de email y la confianza en la marca - Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"og:description\" content=\"Google incorpora los certificados de marca com\u00fan y las marcas de verificaci\u00f3n de BIMI para m\u00f3viles en Gmail. Descubre c\u00f3mo estos cambios afectan a la autenticaci\u00f3n de emails y la reputaci\u00f3n como remitente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailgun.com\/es\/blog\/email\/google-bimi-update-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-15T10:55:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Blog-Email.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"448\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/blog\\\/email\\\/google-bimi-update-2024\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/blog\\\/email\\\/google-bimi-update-2024\\\/\",\"name\":\"Gmail ampl\u00eda la asistencia para BIMI: impacto en los remitentes de email y la confianza en la marca - Transactional Email API Service For Developers | Mailgun\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/blog\\\/email\\\/google-bimi-update-2024\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/blog\\\/email\\\/google-bimi-update-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/MG-Blog-Email.png\",\"datePublished\":\"2024-10-03T00:00:00+00:00\",\"dateModified\":\"2026-09-15T10:55:46+00:00\",\"description\":\"Google incorpora los certificados de marca com\u00fan y las marcas de verificaci\u00f3n de BIMI para m\u00f3viles en Gmail. 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